Jurnal Online Universitas Terbuka
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Pengaruh Kualitas Pelayanan dan Kemudahan Penggunaan Aplikasi Terhadap Kepuasan Pelanggan Sociolla
No full textPenelitian ini bertujuan untuk menganalisis faktor penyebab klaim Tujuan dari studi ini adalah untuk melakukan analisis pada pengaruh kualitas layanan dan kemudahan penggunaan aplikasi terhadap kepuasan pelanggan Sociolla, platform e-commerce kecantikan di Indonesia. Metode penelitian kuantitatif dengan pendekatan kausal digunakan, melibatkan 124 responden yang memenuhi kriteria diperoleh melalui purposive sampling. Hasil menyatakan bahwa terdapat pengaruh secara signifikan antara kualitas layanan dan kemudahan terhadap kepuasan pelanggan. Temuan ini diharapkan dapat membantu Sociolla dalam meningkatkan layanan dan aplikasi untuk mengoptimalkan tingkat kepuasan pelanggan
DIGITALISASI PEMASARAN: PENDAMPINGAN STRATEGIS UNTUK MENDORONG KETAHANAN UMKM DI ERA DIGITAL DI LENGKONG KARYA, SERPONG UTARA
No full textWith the increasing number of MSMEs, strong business resilience is needed to face increasingly tight business competition. The large potential of MSMEs in Lengkong Karya Village, North Serpong District, South Tangerang City, Banten Province, can increase opportunities for expanding marketing reach. However, this is not balanced with the ability of MSME actors to strive for marketing following market developments and tastes. This results in MSMEs not developing optimally. Therefore, the PkM team conducted training and mentoring in digital marketing for MSMEs in Lengkong Karya. This mentoring aims to help MSMEs to accelerate growth and increase the resilience of MSME businesses. A total of 25 MSME actors attended this training and mentoring. This series of training and mentoring activities is carried out in 3 (three) stages, namely the need assessment stage, training and mentoring (provision of digital marketing materials and mentoring synchronously and asynchronously), and monitoring and evaluation (to measure the effectiveness of training and mentoring. These three stages are carried out to ensure that the implementation of the PkM program can provide measurable results and real impacts. The results of this mentoring are that MSME actors experience increased knowledge, skills, experience, and attitudes in marketing their products digitally. Thus, this PkM program can increase the resilience of MSME businesses in Lengkong Karya, North Serpong, South Tangerang.
Keywords: digital marketing, training, assistance, MSMEs, business resilienc
Optimalisasi Pendapatan Petani Padi Melalui Implementasi Pertanian Berkelanjutan: Sebuah Narrative Literature Review
No full textPertanian padi konvensional saat ini menghadapi tantangan biaya input tinggi seperti pupuk dan pestisida sintetis, yang berdampak pada pendapatan petani. Penelitian ini bertujuan untuk menganalisis pengaruh pertanian padi secara berkelanjutan terhadap pendapatan petani jika dibandingkan dengan metode konvensional. Dengan menggunakan metode Narrative Literature Review (NLR) berdasarkan tujuh referensi dari tahun 2015-2024, hasil menunjukkan bahwa meskipun produktivitas per hektar metode berkelanjutan lebih rendah, biaya input yang lebih rendah dan harga jual produk padi organik yang lebih tinggi meningkatkan pendapatan petani. Selain itu, sistem berkelanjutan menunjukkan nilai R/C ratio lebih tinggi, yang menandakan terdapat perbedaan signifikan dalam hal pendapatan jika dibandingkan dengan metode konvensional
THE EFFECT OF VILLAGE FUND ALLOCATION AND GROSS DOMESTIC PRODUCT ON THE INCREASE IN THE VILLAGE DEVELOPMENT INDEX AT THE PROVINCIAL LEVEL IN INDONESIA
No full textThis study aims to analyze the effect of Village Fund allocation and Gross Regional Domestic Product (GRDP) on the improvement of the Village Development Index (IDM) at the provincial level in Indonesia. The data used is secondary data from the Village Information System (SID) of the Ministry of Villages, Development of Disadvantaged Regions, and Transmigration, and the Central Bureau of Statistics (BPS), which includes data on the allocation of Village Funds and GRDP in 2023, as well as data on the increase in IDM scores in 2024. This study was conducted in 36 provinces in Indonesia. Data analysis used multiple linear regression methods to test the influence of two independent variables on the increase in IDM scores. The results show a very weak relationship between the Village Fund, GRDP, and IDM score improvement, with a low coefficient of determination (R² = 0.034). Several factors, such as the already high initial condition of IDM, the quality of local leadership, and the implementation of President Jokowi's Nawacita policy for the development of disadvantaged regions, influenced the results. This study suggests improvements in Village Fund governance, strengthening the capacity of local leaders, and optimizing GRDP to support more effective village development.
 
Post-Pandemic Economic Recovery Through Cultural Diplomacy: The Case Of Indonesia’s Tourism Promotion In Russia
No full textThe COVID-19 pandemic caused a significant decline in international tourist arrivals to Indonesia, severelyimpacting the country’s tourism sector. In response, cultural promotion has emerged as a strategic tool in publicdiplomacy to aid economic recovery and attract foreign visitors, particularly from Russia. This study evaluates theeffectiveness of Indonesia’s cultural promotion efforts in Russia in revitalizing the tourism sector post-pandemic. Aqualitative case study approach was employed, utilizing document analysis and secondary sources from theMinistry of Tourism and the Ministry of Foreign Affairs. The findings reveal that Indonesia’s cultural promotioninitiatives—such as festivals, exhibitions, and digital media campaigns—have successfully generated interestamong Russian tourists. These programs have enhanced Indonesia’s visibility and cultural appeal, contributing to agradual increase in Russian tourist arrivals. However, challenges remain, including budget limitations, shiftinggeopolitical dynamics, and competition from other destinations. Despite these obstacles, public diplomacy plays avital role in shaping Indonesia’s international image, fostering bilateral relations, and supporting economic growththrough tourism. To further enhance the impact of cultural promotion, this study recommends strengtheninginstitutional collaboration between tourism and diplomatic agencies, optimizing digital-based promotionalstrategies, and diversifying cultural diplomacy initiatives to reach a broader audience. With the right policies andstrategic implementation, cultural promotion can serve as a key catalyst for the recovery of Indonesia’s tourismsector, ensuring long-term sustainability and economic resilience in the post-pandemic era
Sexual Education Model in Indonesian Colleges: A Holistic Solution to Prevent Sexual Violence by Enhancing Bystander Role and Prosocial
No full textThe college environment no longer solely concentrates on reviving efforts to treat and prevent sexual violence, but also promotes prevention as a preventive strategy through sexual education, which teaches students to maximize bystanders and cultivate prosocial attitudes. The research aims to examine the effectiveness of the sexual education (X) model at the Indonesian Educational University, the Bandung Institute of Technology, and Padjajaran University in enhancing the role of the behavior bystander (Y1) and encouraging the prosocial (Y2) attitude of students when faced with sexual violence. The research employed a quantitative approach, distributing the lift among 108 active students from the three universities. To ensure proportional representation, stratified random sampling divides students by university origin and then selects random samples from each layer of students who have received sexual education on campus. Additionally, we conducted interviews with the Prevention and Treatment Unit of Sexual Violence to gather information about the implemented model of sexual education. The research findings demonstrated the effectiveness of the university-implemented sexual education model, which enhanced bystander roles by 52.5% and prosocial attitudes by 51.9%. We regard the role of bystanders and prosocial attitudes in an incident of sexual violence as a holistic solution to sexual violence prevention, as they protect victims and prevent further sexual violence
Poverty Alleviation Strategy through Local Government Collaboration
No full textPoverty is the focus of government attention in a country. One important aspect to support the Poverty Alleviation Strategy is the availability of accurate and transparent poverty data. Data accuracy is certainly balanced with cross-sectoral collaboration between OPDs, where policies are under the authority of the relevant agencies. Wonogiri, which we know has an initial poverty rate of above 13 percent, is now approaching 1 digit. This research was conducted using a qualitative method with inductive descriptive writing to obtain data. The scope of the research contains efforts to overcome poverty through collaboration. The results of research related to poverty alleviation through collaboration with the Regional Government are influenced by various factors including low levels of community income, minimal health, limited education, access to goods and services is still difficult, location or domicile, geographic location, gender, and environmental conditions. Referring to the government's strategy in poverty alleviation, poverty can be overcome through collaboration between relevant agencies in handling it and by creating a special team that focuses on dealing with poverty. The obstacles encountered when poverty alleviation efforts stagnate in ordinary programs that emphasize the ceremonial side alone rather than on needs
Model Strategis Pertumbuhan Kelembagaan Ekonomi Petani di Kecamatan Junrejo, Kota Batu
No full textPenelitian ini bertujuan untuk mengetahui strategi penumbuhan kelembagaan ekonomi petani di Kecamatan Junrejo Kota Batu Provinsi Jawa Timur. Metode kajian menggunakan kajian sosial dengan spesifik lokasi Kecamatan Junrejo yang merupakan studi tentang hubungan antara, dan diantara orang, kelompok, institusi atau lingkungan yang lebih luas. Variabel yang digunakan yakni variabel independen meliputi umur, pendidikan, status dalam kelompok, lama menjadi anggota, motivasi, komunikasi, kepemimpinan dan peran penyuluh, sedangkan variabel dependen meliputi penumbuhan kelembagaan ekonomi petani. Metode Pengumpulan data dilakukan melalui observasi, wawancara dan penyebaran kuesioner. Analisis untuk mengetahui strategi penumbuhan kelembagaan ekonomi petani menggunakan analisis SWOT kemudian di jelaskan menggunakan penelitian deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa Penumbuhan kelembagaan ekonomi petani dipengaruhi oleh beberapa faktor. Secara bersama-bersama variabel umur, pendidikan, status dalam kelompok, lama menjadi anggota, motivasi, komunikasi, kepemimpinan dan peran penyuluh mempengaruhi penumbuhan kelembagaan ekonomi petani dengan nilai Chi-square yang diperoleh adalah 39,285 dengan nilai signifikan 0,000 (<0,05). Kedelapan variabel tersebut memberikan pengaruh sebesar 45,30%, sehingga masih ada variabel lain yang ikut berpengaruh namun tidak dimasukan dalam penelitian ini. Hasil strategi yang dijadikan materi penyuluhan adalah strategi S-O yakni Penumbuhan kelembagaan ekonomi petani dalam bentuk koperasi pertanian melalui bantuan dana PUAP. Strategi ini dianggap sesuai dengan kondisi dan karakteristik kelembagaan petani
Introduction and Contributions of the Communal Integration Business Model to Meet the Demand for Organic Rice: Case Study of Organic Rice in Banyumas
No full textLifestyle and health issues are important indicators in consuming food, especially organic rice. It is no wonder that the demand for organic rice has increased alongside the development of the era. The organic polemic is also one of the things that consumers consider in buying rice. This also happens in the Banyumas community, which has a group of farmers who cultivate organic rice. This research aims to see how significant the contribution of organic rice produced by farmers in Banyumas is and to provide recommendations in the form of introducing a business model for a communal integration system between organic rice farmers. The method used for analysis in this research is the descriptive statistics and contribution analysis. This research was conducted in Kalisube Village and Dawuhan Village in Banyumas District. The data used is on land area, rice production, and conversion to organic rice production. Using contribution analysis helps to determine the significance of the assumed demand for organic rice in the long term when all people consume organic rice. Based on the research results, it was found that the contribution of organic rice in Dawuhan Village was greater than in Kalisube Village. The research results also state that when 15 percent of Banyumas people consume organic rice, there will be a shortage in meeting the demand for organic rice. Communal system business model is a step in solving the problem with shortage. The combination of cooperation and interaction between organic rice farmers in Banyumas Regency is essential to meet the demand for organic rice in the community
Personal Information Management oleh Mahasiswa: Finding, Keeping and Organizing, dan Meta Level
No full textFenomena information overload terjadi ketika jumlah informasi yang diterima seseorang melebihi kapasitas kognitifnya untuk memprosesnya secara efektif. Hal ini dapat mengakibatkan penurunan kualitas pengambilan keputusan dan peningkatan stress. Tujuan utama penelitian ini adalah untuk mendeskripsikan gambaran aktivitas personal information management mahasiswa prodi perpustakaan dan sains informasi FIP UPI yang meliputi aktivitas finding information, keeping and organizing information and meta level. Teori yang digunakan yaitu Personal Information Management dipandang sebagai upaya untuk membangun, menggunakan, dan memelihara pemetaan antara kebutuhan dan informasi. Aktivitas penyimpanan dan pencarian digerakkan oleh interupsi (seperti yang dipicu oleh informasi atau kebutuhan yang masuk). Aktivitas tingkat M (meta-level) memiliki fokus yang lebih luas dan lebih strategis sifatnya. Metode penelitian yang digunakan dengan pendekatan kuantitatif. Analisis data dengan bantuan aplikasi SPSS. Partisipan pada penelitian ini yaitu mahasiswa aktif pada tahun 2025 dengan jumlah 354 orang. Teknik pengambilan sampel pada penelitian ini menggunakan simple random sampling dengan jumlah sampel 100. Teknik pengumpulan data dengan menggunakan kuesioner. Hasi penelitian menunjukan aktivitas PIM mahasiswa prodi perpustakaan dan sains informasi FIP UPI mengakses website sumber informasi dan menjelajah (browsing) ke semua source untuk meperoleh informasi yang sesuai dengan kebutuhan, pengorganisasian folder di komputer merupakan strategi efektif dalam mengumpulkan, mengklasifikasikan, menyusun, menyimpan, serta merawat informasi, sehingga memudahkan dalam menemukannya Kembali, dan pada tingkat meta mencakup upaya menjaga dan mengatur informasi, termasuk pengelolaan privasi dan keamanan, pengendalian arus informasi masuk dan keluar, serta evaluasi terhadap informasi tersebut