Jurnal Online Universitas Terbuka
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FACTORS INFLUENCING TOURIST SATISFACTION AND REVISIT INTENTION TO CIBUNTU TOURIST VILLAGE DURING COVID-19 PANDEMIC
Get PDFThe COVID-19 pandemic has a devastating impact on all world economic activities, including the tourism industry. Tourist satisfaction and revisit intention are two important factors in the recovery of economic activity in the tourism sector. These two variables are also influenced by tourists' perceptions of the COVID-19 protocol implemented by tourist destinations. Desa Wisata Cibuntu puts forward the concept of community-based tourism. Located in Kuningan Regency, West Java, its’ homestay is their main business. This study aims to analyze the factors that influence tourist satisfaction and tourists’ revisit intention to Desa Wisata Cibuntu during the COVID-19 pandemic. This research is an explanatory study that seeks to explain the causative relationships between endogenous and exogenous variables. The sampling technique used in this study was non-probability sampling with a convenience sampling method. The research instrument used was a questionnaire with 25 indicators and the data were analyzed using SEM with 100 respondents. The data obtained from the research instrument shows that all indicators meet the requirements of discriminant validity, convergent validity and reliability. The data were analyzed using the bootstrapping method using 5000 subsamples. The result is the coefficient of determination for tourist satisfaction is 87.6% and for interest in return visits is 91.6%. In the t test, 4 hypotheses were rejected, and 5 hypotheses were accepted. In conclusion, cultural contact has no significant effect on satisfaction and interest in return visits during the COVID-19 pandemic and satisfaction also does not have a significant effect on revisit intention. In this study, the COVID-19 protocol is one of the important factors affecting tourist satisfaction and revisit intention
ANALYSIS OF MARKETING ASPECT IN FEASIBILITY STUDY OF ASIAN CULTURE GALLERY IN WEST JAKARTA
Get PDFBased on the data and explanation above, the writer decided to make a business feasibility study from the marketing aspect of an art gallery. The art gallery that will be discussed in this business feasibility study is entitled Asian Culture Gallery. The Asian Culture Gallery, located in West Jakarta, is an art gallery that displays various paintings and explanations of traditional culture, such as traditional dances, special foods, official languages ​​and also traditional clothing from various countries in Asia. These countries include South Korea, Japan, Indonesia, India and the Middle East. In order to produce supporting data, reliable data sets and sources are needed. Therefore, the data obtained must be valid and reliable data. The business feasibility study of the Asian Culture Gallery located in West Jakarta collects data using scientific methods, namely primary data and secondary data. This art gallery will also display some examples of paintings, information and products from the country concerned. The Asian Culture Gallery questionnaire has been distributed online to 153 respondents to find out market interest and responses to questions or statements given. From a market perspective, this gallery is worth running.
Keyword: Market, Feasibikity, Gallery, Busines
The Effect of Internal Factor Toward Banking Credit Distribution
Get PDFThe country's economy is supported by banking institutions. This is because the benefits of credit are greater compared to other bank businesses such as savings fund deposit services fees, interbank delivery service fees and so on. Internal factors that affect lending include CAR, ROA, NPL, LDR and BOPO. This research was conducted with the aim of simultaneously testing CAR, ROA, NPL, LDR and BOPO on bank credit distribution. The research sample is the bank with the largest number of assets in Indonesia. Data were obtained from the financial statements of the Persero's commercial banks from 2013 to 2017, using the panel data regression data analysis method. The results of hypothesis testing on CAR have a positive influence on lending, ROA also has a positive effect on lending, NPL has a negative effect, LDR has a positive effect, BOPO has a negative effect, whereas if tested simultaneously, CAR, LDR, NPL, LDR and BOPO has a positive effect on lending. With regard to the above conclusions, bank management should be able to take into account the trend of financial ratios for several years, before determining the lending polic
Diversifikasi Nafkah di Pedesaan dalam Konteks Relasi Desa-Kota
Get PDFPenelitian ini bertujuan untuk mendeskripsikan diversifikasi mata pencarian sebagai strategi yang dilakukan oleh penduduk pedesaan untuk mempertahankan dan meningkatkan taraf hidupnya. Isu ini penting untuk dikaji guna menggali berbagai alternatif cara dari permasalahan mendasar yang dilalui mereka. Ada empat masalah yang berkaitan dengan kehidupan sosial ekonomi di pedesaan, yaitu produktivitas tenaga kerja yang rendah, kepemilikan lahan yang semakin sempit seiring dengan banyaknya petani kecil, pendapatan rumah tangga yang relatif rendah dan upah buruh tani yang lebih rendah dibandingkan buruh bangunan dan industri. Akibatnya, pertanian subsisten memiliki prospek yang lemah dan tidak dapat diandalkan sebagai satu-satunya sumber mata pencarian penduduk pedesaan. Meskipun sektor pertanian tidak lagi digalakkan sebagai sumber pendapatan, sebagian penduduk pedesaan tetap bertani sambil melakukan berbagai kegiatan penunjang untuk memenuhi kebutuhan hidupnya. Bahkan, ada kecenderungan mereka memanfaatkan peluang yang ada untuk meningkatkan taraf hidupnya. Penduduk pedesaan sebenarnya memiliki berbagai tingkatan dalam mempertahankan eksistensi kehidupan dan meningkatkan taraf hidup rumah tangganya sesuai dengan keunikan tatanan sosial, ekonomi, ekologi dan budaya di suatu wilayah. Salah satunya yang menjadi fokus penelitian ini, yaitu diversifikasi mata pencarian rumah tangga di pedesaan dalam konteks hubungan desa dan kota. Kami berharap dapat menemukan formula yang dapat mendukung kemampuan penduduk pedesaan untuk mendiversifikasi mata pencarian mereka dalam menanggapi pembangunan perkotaan. Untuk mewujudkan tujuan tersebut, tim peneliti telah melakukan investigasi terhadap: (a) portofolio kegiatan mata pencarian masyarakat kecil pedesaan dalam rangka perjuangan untuk bertahan hidup dan peningkatan taraf hidup mereka dan (b) diversifikasi mata pencarian yang dilakukan oleh masyarakat kecil di konteks hubungan desa dan kota
Penerapan Teknologi Remote Laboratory Dalam Memperkuat Sosialisasi Promosi Di Program Studi Biologi Universitas Terbuka
Get PDFSaat ini jumlah mahasiswa Program Studi Biologi Universitas Terbuka (UT) masih perlu ditingkatkan. Mengingat jumlah mahasiswa yang masih kurang, perlu diadakan penelitian mengenai model promosi, khususnya dengan memanfaatkan potensi UT di bidang teknologi pendidikan jarak jauh antara penerapan remote laboratory. Penelitian ini bertujuan untuk mengetahui sejauh mana mahasiswa Biologi memperoleh sosialisasi dan promosi tentang Program Studi Biologi selama ini selanjutnya perancang model sosialisasi dan promosi yang berbasis remote laboratory untuk Program Studi biologi. Metode penelitian yang digunakan berupa pengembangan kuesioner, pengembangan model dan pembuatan media, pedoman wawancara mengenai jenis media dan materi sosprom, pengambilan data dengan wawancara dan diskusi kelompok, serta uji coba media dan remote laboratory. Dari hasil penelitian diperoleh bahwa sebagian besar mahasiswa biologi UT mendapatkan informasi untuk masuk ke Program Studi ini melalui temannya. Setelah mendapat informasi dari teman, barulah mereka mencari informasi yang lebih lengkap mengenai UT. Sebagian besar mereka mendapatkan informasi tersebut dari internet. Selanjutnya telah disusun program sosialisasi dan promosi yang meliputi berbagai kegiatan dan berbagai media. Kegiatan yang dilakukan seperti kunjungan ke SMA atau ke instansi yang memiliki pegawai yang berpotensi kuliah di Program Studi biologi UT yang akan dilengkapi kegiatan praktikum singkat menggunakan perangkat remote lab. Penggunaan mikroskop berkoneksi internet merupakan kegiatan yang menarik bagi mahasiswa. Mahasiswa merasa terbantu untuk memahami materi yang dijelaskan dengan mikroskop tersebut. Kegiatan tersebut dapat membantu meningkatkan daya tarik Program Studi Biologi UT di kalangan siswa SMA dan pegawai yang ingin melanjutkan kulia
PENGEMBANGAN PRODUKTIVITAS BUMDES MELALUI SISTEM INFORMASI E-COMMERCE SEBAGAI SARANA PEMASARAN PRODUK DESA TIMORENG PANUA KABUPATEN SIDENRENG RAPPANG, SULAWESI SELATAN
Get PDFThe development of information technology is currently developing very rapidly, especially in terms of mastery of e-commerce information system technology applications. The increasingly rapid development of e-commerce information system technology can be utilized by the community in various fields of life, especially for BUMDES productivity activities in marketing their products. Timoreng Panua Village is one of the villages that has developed BUMDES and has been doing business in the agricultural sector, such as selling fertilizers, seeds, and medicines to combat pests and diseases. However, currently, sales are still carried out manually so that product marketing is still local or limited to residents around the village environment. The purpose of this community service activity is to increase the productivity of the Timoreng Panua BUMDES, especially in terms of marketing its products widely by utilizing e-commerce information system technology through the Agribusiness Store application. The method of implementation carried out is participatory in that in this service the community is proactively involved directly in carrying out activities by involving various stakeholders who are not only from the BUMDES team and group but involve other academics from the Muhammadiyah University of Sidenreng Rappang such as students who are carrying out KKN in the Village. Timoreng Panua in solving priority problems in the partner group totaling 30 participants from BUMDES, village communities, and students. This synergy is carried out to achieve the goals and objectives of the program to be implemented. This service has carried out several activities including counseling on the Agribusiness Store application marketing model, counseling on the explanation of the benefits of the Agribusiness Store application, and the use of the Agribusiness Store application.
Perkembangan teknologi informasi saat ini berkembang sangat pesat, terutama dalam hal penguasaan aplikasi teknologi sistem informasi e-commerce. Perkembangan teknologi sistem informasi ecommerce yang semakin pesat tersebut dapat dimanfaatkan oleh masyarakat dalam berbagai bidang kehidupan khususnya bagi kegiatan produktivitas BUMDES dalam memasarkan hasil produknya. Desa Timoreng Panua merupakan salah satu desa yang mengembangkan BUMDES dan sudah melakukan bisnis di bidang pertanian seperti penjualan pupuk, bibit dan obat-obatan pembasmi hama dan penyakit. Namun, saat ini penjualan yang dilakukan masih secara manual sehingga pemasaran produk masih bersifat lokal atau terbatas pada warga disekitar lingkungan desa saja. Tujuan dari kegiatan pengabdian kepada masyarakat ini untuk meningkatkan produktivitas BUMDES Timoreng Panua khususnya dalam hal memasarkan hasil produk secara luas dengan memanfaatkan teknologi sistem informasi e-commerce melalui aplikasi Agribisnis Store. Metode pelaksanaan yang dilakukan bersifat parsipatori dimana dalam pengabdian ini masyarakat secara proaktif terlibat langsung dalam melaksanakan kegiatan dengan melibatkan berbagai stakeholder yang bukan hanya dari pihak tim dan kelompok BUMDES, tetapi melibatkan pihak akademisi lainnya dari Universitas Muhammadiyah Sidenreng Rappang seperti mahasiswa yang sedang melaksanakan KKN di Desa Timoreng Panua dalam menyelesaikan prioritas permasalahan pada kelompok mitra berjumlah 30 peserta dari BUMDES, masyarakat desa dan mahasiswa. Sinergi ini dilakukan agar tercapai tujuan dan sasaran pada program yang akan dilaksanakan. Pengabdian ini telah melaksanakan beberapa kegiatan antara lain penyuluhan model pemasaran aplikasi Agribisnis Store, penyuluhan pemaparan manfaat aplikasi Agribisnis Store dan penggunaan aplikasi Agribisnis Store
Acceptance Rate of Independent Exercise Mobile Based Learning Application Using Android
Get PDFUniversitas Terbuka (UT) has prepared many learning services, one of which is Independent Exercises that can be used by students in the learning process. The still low utilization of IE by students needs to be examined. This paper will discuss the extent of IE-based mobile learning using Android. This study uses a quantitative descriptive method, with a population of 180 respondents, and with a sample of 71 respondents form the cities of Serang, Bogor, Bandung, Yogyakarta, Manado,and Pangkal Pinang. Te results of the study show that the aspects of the ease of use, the usefulness, and the intention to use the Android Indepedent Exercises application generaly accepted by students, and it is supported by the access rate of them.
Universitas Terbuka (UT) telah menyiapkan banyak layanan pembelajaran, salah satunya adalah Latihan Mandiri yang dapat digunakan oleh mahasiswa dalam proses pembelajaran. Masih rendahnya pemanfaatan IE oleh mahasiswa perlu dicermati. Makalah ini akan membahas sejauh mana pembelajaran mobile berbasis IE menggunakan Android. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan jumlah populasi 180 responden, dan dengan sampel 71 responden dari Kota Serang, Bogor, Bandung, Yogyakarta, Manado, dan Pangkal Pinang. Hasil penelitian menunjukkan bahwa aspek kemudahan penggunaan, kemanfaatan, dan niat menggunakan aplikasi Latihan Mandiri Android secara umum diterima oleh siswa, dan didukung oleh tingkat akses mereka
Library Service Innovation in The Department of Archives and Library of Bandung District
Get PDFThe Bandung Regency Archives and Libraries Service is one of the regional public libraries of Bandung Regency which has service innovations during the COVID-19 pandemic. The Bandung Regency Archives and Library Service provides a mobile user interface service named i-Sabilulungan. The purpose of this study was to determine the usefulness of the i-Sabilulungan application as a service innovation during the COVID-19 pandemic at the Bandung Regency Archives and Library Service. The research method used in this research is descriptive qualitative research method with data collection techniques through observation and interviews. In this study, the informants were librarians managing the i-Sabilulungan mobile application. The results of this study reveal that i-Sabilulungan as a library service innovation for the Bandung Regency Archives and Libraries Service has fulfilled an important element in the application of the mobile user interface application. The i-Sabilulungan application has fulfilled 10 elements of the application of the mobile user interface application which consists of several elements including connectivity, simplicity, directional, informative, interactivity, user friendliness, comprehensiveness (completeness), continuity (sustainable), personalization (personalization) and internal elements (internal)
Business Model Formulation of Social-Commerce Based Influencer on Instagram Platform
Get PDFThe growth of ICT in Indonesia has led to various new business models, one of which is the Influencer business model. Influencer is a business that focuses on generating opinions on a product or service. Influencers have become a trend in Indonesia, especially on the Instagram platform. Given that influencers are a new business model, there is still no standard business model in this industry. This study aims to map the social-commerce based influencer business model on the Instagram platform in Indonesia. This research is qualitative in nature. Data were collected by interviewing companies that have a focus on influencer and social-commerce business. Business model mapping is done using value chain analysis and business model canvas. Based on the research results, it is found that social-commerce based influencers must be able to divide their value propositions, channels, customer relationships, and consumer segments into two types, namely audiences and advertisers. This division of consumer types is very important in the social-commerce based influencer business considering influencers get revenue through advertisers and the power to influence audience to buy the endorsed product
How to Improve Scientific Publication Performance of Private University Lecturers: an Empirical Analysis on Individual and Institutional Factors
Get PDFIndonesian scientific publications on Scopus show encouraging increase by being listed as number 1 in Southeast Asia. However, fewer literary contribution by private university compared to those made by state university. Thus this study investigates which factors will impact publication performance of private university lecturers. Using multiple linear regression analysis of 226 data, it is found that motivation, self-efficacy, research skills, research time, and training are proven to have positive impact on publication performance. Findings. Teaching workload was found to have significant negative impact, while supporting resources were the only variable that had no impact on publication performance. This research has contribution towards institutional policies in encouraging lecturers to produce scientific publications by strengthening the influencing factors