Jurnal Online Universitas Terbuka
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Does Internet Information Enhance the Intention to Switch? Evidence Shifting to Eco-Friendly Products
Get PDFPurpose – The research aims to explore the impact of user experience and satisfaction on switching intentions, addressing the challenge of user retention amid growing competition. Despite this, a gap exists in understanding the role of internet information, necessitating further investigation.
Methodology – The study utilizes a quantitative, causal research approach with a questionnaire survey involving 151 respondents selected through purposive sampling. Structural Equation Modeling (SEM) is employed for data analysis.
Findings – The study reveals that positive user experience encourages product switching, while user satisfaction has a negative effect with the intention to switch. Additionally, internet information moderates the impact of user satisfaction, offering insights into users' product-switching tendencies. Satisfied users are more likely to exhibit loyalty.
Originality – The research explores the environmentally aware younger generation's reliance on the internet for information exchange and presents results on consumer behavior with alternative eco-friendly products
Online Course: Factors Influencing Students’ Decision
Get PDFPurpose – This research aims to analyze the factors that influence students' decision-making in order to continue choosing online learning methods after the COVID-19 pandemic.
Methodology – The research method was quantitative research using survey research techniques. The research sample included 375 students who were currently enrolled in university and had attended online courses. The collected data will be analyzed using SEM Amos.
Result – The results of data processing and analysis revealed that the factor influencing students' decisions to continue choosing online learning methods was students' attitudes towards online learning methods. Because there was a strong incentive to choose online lectures if the student's attitude was positive. In addition, students' decisions to choose online learning methods in the post-COVID-19 pandemic will be heavily influenced by their experience taking online lectures during the COVID-19 pandemic. Therefore, experience influences student attitudes, perceptions, and motivation.
Originality – This research used Attitude, Perception, Motivation, and Experience as mediators to analyze students' decisions to continue choosing online learning methods. In addition to perception and motivation, attitude and experience factors as mediators can help to understand the factors that most influence student decisions
Membandingkan Amanat Puisi “My Mistress’ Eyes Are Nothing Like the Sun” Berbentuk Terjemahan dan Aslinya: Menggunakan Metode Penerjemahan Setia-Idiomatis
Get PDFSalah satu jenis puisi yang sering ditemui adalah puisi bergenre romance yang terkadang memuat amanat berisi pesan sosial seperti pada puisi berjudul “My Mistress’ Eyes Are Nothing Like the Sun”. Untuk mengetahui hal tersebut maka dibutuhkan adanya sebuah proses penerjemahan terhadap puisi dengan tujuan utamanya membandingkan unsur amanat pada TSu dan TSa. Dalam menerjemahkan puisi tentu saja seorang penerjemah harus dapat menyampaikan kembali isi dan makna puisi dari bahasa sumber ke dalam bahasa sasaran. Penelitian ini bertujuan untuk membuat terjemahan yang mempertahankan nuansa idiomatis puisi. Penerjemahan dilakukan dengan menerapkan metode penerjemahan Setia-Idiomatis dan beberapa prosedur penerjemahan. Setelah melakukan penerjemahan dan perbandingan maka hal yang selanjutnya dilakukan adalah penarikan kesimpulan terkait kesesuaian dan ketidaksesuaian amanat puisi dalam TSu maupun TSa. Dengan melakukan penerjemahan terhadap puisi tersebut maka akan ditemukan juga beberapa hal terkait kendala yang terjadi pada proses penerjemahan sehingga menyebabkan adanya ketidaksesuain. Selain itu menerjemahkan puisi juga dapat menambah kepahaman terhadap penerapan metode, prosedur, dan teknik penerjemahan
Fenomena Centang Biru Instagram: Analisis Masyarakat Konsumsi dalam Perspektif Simulakra Jean Baudrillard
Get PDFPenelitian ini menelisik fenomena “centang biru” di Instagram dari perspektif simulakra yang dikemukakan oleh filsuf Perancis Jean Baudrillard. Fenomena centang biru menandakan keaslian sebuah akun dan telah menciptakan dampak yang signifikan dalam masyarakat konsumen saat ini. Metode penelitian ini menggunakan pendekatan kualitatif melalui wawancara mendalam dengan beberapa pengguna Instagram yang memiliki akun centang biru, serta analisis konten dan interaksi dalam platform. Wawancara mendalam memberikan kesempatan kepada partisipan untuk mendiskusikan secara terbuka persepsi mereka tentang fenomena centang biru, alasan menginginkannya, dan bagaimana hal tersebut berkaitan dengan citra dan status sosial mereka. Hasil penelitian menunjukkan bahwa fenomena centang biru di Instagram merefleksikan bagaimana masyarakat konsumen terlibat dalam proses simulakra. Para partisipan menyatakan bahwa mereka menganggap centang biru sebagai simbol prestise dan status sosial di dunia maya. Banyak dari mereka yang mengasosiasikan kesuksesan dan popularitas melalui centang biru, meskipun pada awalnya tujuan utama dari fitur ini adalah untuk memverifikasi keaslian akun publik. Penelitian ini juga menemukan bahwa fenomena centang biru berkaitan dengan presentasi diri di media sosial. Para partisipan menyatakan bahwa mereka cenderung memanipulasi citra mereka untuk menciptakan representasi diri yang diinginkan di depan para pengikut dan audiens mereka. Penelitian ini menyimpulkan bahwa fenomena centang biru di Instagram mencerminkan kecenderungan masyarakat konsumen yang lebih mengutamakan representasi dan citra diri ketimbang realitas. Penelitian ini memberikan wawasan yang mendalam dan pemahaman yang lebih komprehensif mengenai persepsi dan pengalaman individu terkait fenomena sosial di era media sosial yang semakin dominan
PENGARUH MODEL PEMBELAJARAN PROJECT BASED LEARNING TERHADAP MOTIVASI BELAJAR SISWA SMP BRAWIJAYA SMART SCHOOL MALANG
Get PDFPenelitian ini bertujuan untuk menganalisis dan mengidentifikasi sejauh mana model Project Based Learning (PjBL) berdampak pada motivasi belajar siswa kelas VII di SMP Brawijaya Smart School Malang dan faktor-faktor yang mempengaruhinya. Penelitian ini menggunakan pendekatan campuran paradigma kualitatif dan kuantitatif. Penelitian ini menggunakan teknik pengumpulan data melalui wawancara dengan guru Bahasa Indonesia dan kuesioner kepada siswa kelas VII. Data sekunder diperoleh dari studi literatur dan sumber online. Teknik pengumpulan data melalui Observasi interaksi guru dan siswa di kegiatan belajar mengajar. Penyebaran kuesioner dengan media Google Form yang diberikan kepada siswa dan dokumen pendukung. Setelah pengumpulan data, pengolahan data dan analisis data dilakukan dengan tahapan reduksi data, penyajian data, penyimpulan dan verifikasi. Hasil dari penelitian ini menunjukkan bahwa penerapan model PjBL memiliki dampak positif terhadap motivasi belajar siswa kelas VII. Sebanyak 70% responden melaporkan peningkatan motivasi setelah mengikuti PjBL. Meskipun demikian, 40% responden mengalami peningkatan yang tidak signifikan, menandakan perlunya pendampingan dan bimbingan berkelanjutan. Temuan ini menunjukkan bahwa model PjBL dapat menciptakan suasana kelas yang positif, namun perlu adanya pendekatan personal dan evaluasi terus-menerus untuk memaksimalkan manfaatnya
DISCRIMINANT ANALYSIS IN DETERMINING THE DIFFERENTIATING FACTORS OF BLENDED LEARNING SUCCESS IN EDUCATIONAL INSTITUTIONS
Get PDFBlended learning has become an increasingly popular approach in the educational field because it combines traditional/conventional learning with digital technology-based learning. However, the success of implementing blended learning in educational institutions can be influenced by various different factors depending on the characteristics of the educational institution. Therefore, this study aims to analyze the differentiating factors that influence the success of blended learning in educational institutions. The discriminant analysis method in this study was used to identify and determine the differentiating factors that distinguished the high success blended learning group from the low success group. Research data was collected from various educational institutions that have implemented blended learning in their curricula. The results of the analysis show that there are several significant differentiating factors between the high and low success groups in applying blended learning. Some of these factors include Implementation Standards and Guidelines, Infrastructure and Technology mastery, Learning Strategy, Human Resources, Learning Content and Learning Environment. This research makes an important contribution to the development of more effective blended learning implementation strategies in educational institutions. By understanding the differentiating factors that influence success, educational institutions can increase their efforts to create a conducive learning environment and improve the quality of student learning outcomes
Competence, Innovative Work Behavior, and Work Engagement: A Comparison of Generation X and Millennials
Get PDFPurpose – This study aimed to analyze the effect of competence on innovative work behavior through work engagement by comparing Generation X and millennials during the Covid-19 pandemic.
Methodology – It was conducted on 114 employees of the Ministry of Education, Culture, Research, and Technology, at High School Directorate. The data were further analyzed using Structural Equation Model-Partial Least Square (SEM-PLS).
Findings –The results proved that competence positively affects work engagement and innovative behavior. Work engagement also mediates the effect of competence on innovative work behavior. Moreover, the effect on Generation X is higher than on Millennials. This is because Generation X dominates important positions and has a greater responsibility in public organizations. They are also more loyal and have high intrinsic motivation with high competence. Therefore, Generation X has higher work engagement and better innovative behavior due to more responsibilities.
Originality – The model built in this study uses a multi-group analysis that compares Millennials and Generation X employees. This analysis is interesting because it is relatively rare to find similar analyzes in previous studies, and it is useful to find out whether managing employees from different generations requires different policies
Determinant Factor Affecting Impulsive Buying Behavior of Fashion Products in E-Commerce
Get PDFPurpose – This research aimed to analyze determinant factors influencing impulsive buying behavior of fashion products in E-Commerce.
Methodology – Research instruments and quantitative data analysis were adopted for predetermined testing. The data was gathered using documentation instruments and the distribution of online questionnaires. The foundation for selecting the sample was oriented towards a non-probability sampling method using a purposive sampling formula. This research comprised a sample of 200 consumers who made buying of fashion products through E-Commerce.
Findings – The results showed that celebrity endorser, fashion involvement, and shopping lifestyle positively and significantly affected impulsive buying. Meanwhile, sales promotion had a positive and insignificant effect on impulsive buying.
Originality – The interaction between shopping lifestyle and fashion involvement formed very high impulsive buying patterns on E-Commerce. These two concepts were interrelated and strengthened each other. Consumers with a shopping lifestyle driven by high fashion involvement might be prone to impulsive buying, specifically when there was a stimulus related to fashion preferences and trends
The Effect of Tenors, Installments, Loans on Arrears, and Moderating Variables
Get PDFThe research objective is to determine the effect of tenors, installments, and loans on arrears and moderating variables. This type of quantitative research. Secondary data type. The research population for customer loan data for 2017-2022 and customer loans maturing in 2022-2027 are 527 customers as a sample. The analytical method uses path analysis with the help of SmartPLS 3. The results of the study: (1) Tenors have a negative and significant effect on Arrears; (2) Tenors have a negative and significant effect on Installment; (3) Loans have a positive and significant effect on Tenors; (4) Loans have a positive and significant effect on Arrears; (5) Loan has a positive and significant effect on Installment; (6) Installment has a negative and significant effect on Arrears; (7) Loans are not significant to Arrears moderated by Installment; and (8) Tenors have a negative and significant effect on Arrears moderated by Installment. The research findings provide empirical evidence that the determinants of customer arrears that can have an impact on arrears are tenors, loans, and installments. The implication of the research results is the discovery of factors that need to be considered by the company in providing loans to customers by carefully considering the alignment between loans to tenors, then tenors to installments so that the determination is not burdensome to customers so that arrears are smaller and can increase company profitability. Recommendations for further research: (1) Conduct data analysis on consumptive and productive loans; (2) Develop variables: Remaining loan principal, Arrears of fines, and Interest arrears
Preferensi Konsumen Keripik Singkong Amburiko di Kecamatan Nganjuk
No full textKeripik Singkong Amburiko merupakan salah satu produk nilai tambah dari komoditas unggulan Kabupaten Nganjuk. Hal ini menjadikan terbukanya peluang dan tantangan dalam persaingan pasar. Preferensi konsumen diperlukan untuk mendukung peningkatan penjualan serta mengetahui produk yang diinginkan oleh konsumen. Penelitian ini bertujuan untuk menganalisis kombinasi preferensi konsumen serta menganalisis keputusan pembelian pada keripik singkong Amburiko. Metode yang diterapkan yakni analisis konjoin menggunakan responden yakni konsumen UMKM Keripik Amburiko sebanyak 65 orang. Hasil menunjukkan kombinasi paling dominan dalam pembelian keripik singkong Amburiko adalah rasa original, harga Rp. 12.000, berat 250 gram, tekstur lembut, ketebalan tebal dan kemasan pouch. Pengambilan keputusan responden mengungkapkan penting untuk melakukan pembelian keripik singkong di Amburiko. Responden mendapat informasi terkait Keripik Amburiko sebagian besar dari teman dan keluarga. Pertimbangan utama dalam membeli keripik singkong yakni varian. Tingkat kepuasan pembelian keripik singkong Amburiko berada di tahap memuaskan sehingga responden bersedia merekomendasikan kepada orang lain