EJournal Universitas Kanjuruhan Malang
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Value Crisis in SMEs Branding Communication: A Systematic and Bibliometric Study of Business Ethics Transformation
Get PDFIn today’s complex digital and ethical business environment, MSMEs face increasing tension between market-driven branding strategies and the integration of authentic ethical values. This study identifies a core problem in the literature: a persistent fragmentation between performance-oriented branding and ethics-oriented communication within MSME practices. Using a Systematic Literature Review (SLR) guided by PRISMA 2020 and supported by bibliometric tools (Bibliometrix and VOSviewer), we analyzed 79 Scopus-indexed articles published between 2015 and 2025. The analysis reveals three dominant conceptual clusters: (1) digital branding and social media, (2) sustainability and CSR integration, and (3) ethical legitimacy and stakeholder value. Despite increasing attention to sustainability, ethical dimensions often remain symbolic or fragmented. As a response, this study proposes a novel framework integrating digital strategy, value-based sustainability, and ethical stakeholder legitimacy. The study contributes a conceptual foundation for future research and offers practical guidance for branding strategies that are not only performative but also ethically grounded and socially legitimate
Meningkatkan Kreatifitas dan Kerjasama Mahasiswa Dalam Membuat Media Pembelajaran Geografi Menggunakan Model PjBL
Get PDFThis study aims to improve student creativity and collaboration in creating geography learning media, which was previously identified as low. This problem was seen in the 2017 and 2018 classes, where only a handful of students took an active role. To address this problem, Classroom Action Research (CAR) was implemented using the Project-Based Learning (PjBL) model, which adopted Kurt Lewin\u27s design, including the stages of Planning, Action, Observation, and Reflection. The research subjects were 31 students from the Geography Education Study Program at PGRI Pontianak University. The results showed a very significant increase. In Cycle I, the level of student creativity that reached the new standard reached 48.38%, and cooperation was 48.38%. However, after intervention and improvements in Cycle II, there was a drastic increase, with 90.32% of students successfully achieving the established creativity criteria, and 87.09% of students achieving the cooperation criteria. This increase proves that the implementation of the PjBL model is very effective in encouraging essential 21st-century skills, namely creativity and cooperation, in an academic environment
Penerapan PBL melalui Media Kotak Ajaib untuk Meningkatkan Hasil Belajar pada Materi Aljabar
Get PDFBerdasarkan observasi ditemukan hasil bahwa siswa cenderung kurang bersemangat dalam pembelajaran matematika dan metode pembelajaran yang tidak sesuai sehingga siswa sulit memahami materi. Pembelajaran dengan media kotak ajaib merupakan suatu cara yang efektif untuk membantu membuat suasana kelas lebih menarik. Penelitian ini bertujuan untuk mengetahui apakah penerapan media kotak ajaib dapat meningkatkan hasil belajar siswa. Penelitian ini merupakan penelitian kualitatif dengan jenis penelitian tindakan kelas (PTK). Sumber data dalam penelitian ini adalah siswa kelas VIIB SMP PGRI 6 Malang yang berjumlah 23 siswa. Prosedur pengumpulan data yang digunakan meliputi observasi, tes, catatan lapangan, wawancara, dan dokumentasi. Hasil dalam penelitian ini adalah hasil belajar siswa dapat meningkat dengan menggunakan media kotak ajaib. Hal ini dapat dilihat dari sebelum penerapan media media kotak ajaib hasil belajar siswa yang mencapai kriteria ketuntasan adalah 43,8% kemudian yang tidak mencapai kriteria ketuntasan adalah 56,2%. Setelah menggunakan media kotak ajaib dapat diketahui hasil belajar mengalami peningkatan pada siklus pertama yaitu 69,56% namun belum mencapai kriteria ketuntasan minimum seperti yang diterapkan di sekolah yaitu 72. Maka dilanjutkan siklus kedua tes hasil belajar siswa mencapai kriteria ketuntasan 82,60%. Dalam penelitian ini dapat ditarik kesimpulkan bahwa terjadi peningkatan hasil belajar siswa kelas VIIB SMP PGRI 6 Malang
Analisis Kesalahan Siswa dalam Menyelesaikan Soal Cerita pada Materi Aritmatika Sosial Berdasarkan Tahapan Newman
Get PDFPenelitian ini bertujuan untuk mengetahui apa saja jenis-jenis kesalahan siswa SMP Negeri 2 Wagir kelas VII dalam mengerjakan soal cerita matematika, untuk mengetahui faktor penyebab siswa salah dalam menyelesaiakan soal cerita dan untuk mengetahui jenis kesalahan yang paling dominan yang dilakukan oleh siswa SMP Negeri 2 Wagir berdasarkan klasifikasi kesalahan Newman. Metode penelitian ini adalah deskriptif kualitatif. Data dikumpulkan melalui tes, kuesioner, dan wawancara, serta dianalisis dengan langkah-langkah reduksi data, penyajian data, dan penyimpulan. Subyek dalam penelitian ini yaitu siswa kelas VII SMP Negeri 2 Wagir yang berjumlah 20 siswa. Hasil penelitian menunjukkan bahwa peserta didik yang kecenderungan untuk melakukan kesalahan dalam memahami soal, transformasi, keterampilan proses, dan kesalahan penulisan jawaban akhir. Faktor-faktor penyebab kesalahan siswa adalah siswa tidak teliti membaca soal, tidak teliti menemukan hal yang diketahui dalam soal, tidak mengetahui permasalahan dalam soal, tidak tau rumus yang seharusnya digunakan dan mengikuti jawaban teman
Analisis Penerapan Metode Imprest Fund Dalam Pengisian Dana Kas Kecil Pada PT Yudhistira Perkasa Abadi
Get PDFPenelitian ini memiliki fokus pembahasan mengenai pengisian dana kas kecil dengan metode imprest fund yang diterapkan dalam pengelolaan dana kas kecil PT. Yudhistira Perkasa Abadi. Pengelolaan dana kas kecil berperan penting dalam operasional sebuah perusahaan, terdapat dua metode pendanaannya yaitu, metode-dana tetap (imprest fund system) dan metode-fluktuatif (fluctuating fund system). Penelitian memiliki tujuan untuk menganalisis penggunaan metode imprest fund dalam pengisian dana kas kecil PT Yudhistira Perkasa Abadi dan menentukan apakah metode tersebut sesuai dengan praktik operasional perusahaan. Penelitian ini menggunakan metode deskriptif kualitatif, yaitu dengan cara mengumpulkan data melalui wawancara dan pengamatan langsung. Analisis penerapan metode dana.tetap dalam pengeluaran dana kas kecil PT Yudhistira Perkasa Abadi telah efektif digunakan dalam praktik operasional perusahaan, meskipun terdapat kendala yang dapat menghambat proses pengelolaan dana yang masih perlu diperbaiki
Analisis Komparatif Distribusi Laba Bersih Akuntansi Konvensional dan Syariah pada Sektor Perbankan di BEI Periode 2020-2023
Get PDFPenelitian ini memiliki tujuan untuk mengkaji perbedaan distribusi laba bersih antara sistem akuntansi konvensional dan syariah pada sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020-2023. Menggunakan metode kuantitatif studi ini menganalisis data dari bank konvensional dan syariah. Variabel yang dianalisis meliputi laba bersih, dividen, dana cadangan, PPh, bagi hasil, serta rasio keuangan utama seperti CAR (Capital Adequacy Ratio), ROA (Return on Assets), dan BOPO (Biaya Operasional terhadap Pendapatan Operasional). Hasil penelitian yaitu adanya perbedaan yang signifikan secara statistik dalam distribusi laba bersih. Bank konvensional menunjukkan laba bersih yang lebih tinggi dan tingkat efisiensi yang lebih baik berdasarkan rasio ROA dan BOPO, sedangkan bank syariah menunjukkan distribusi laba yang lebih merata di antara para pemangku kepentingan, meskipun tingkat efisiensinya cenderung lebih rendah. Dengan demikian, distribusi laba bank syariah lebih sejalan dengan prinsip keadilan sosial, sementara bank konvensional lebih fokus pada profitabilitas bagi pemegang saham
Positive Self-Talk: Upaya untuk Meningkatkan Kepercayaan Diri pada Siswa SMP
Get PDFSelf-confidence is important for students to help the learning process run smoothly. The aim of this research is to test the effectiveness of positive self-talk techniques in increasing self-confidence in junior high school students. The subjects in the research were 5 students on grade 8 junior high school who had low category scores based on the Self-Confidence Assessment Instrument. This research uses a pre-experimental one group pretest-posttest method. The training procedure uses the training stages of the research. The results show that positive self-talk training is able to help students become more confident. The statistical results show a significance value of 0.043<0.05, which means there is a difference in knowledge between participants before and after the training. Thus, the Positive Self-Talk training program to increase students\u27 self-confidence can be used as an intervention to help increase self-confidence in junior high school students
Akselerasi Pengembangan Kawasan Geotourism melalui Pendampingan Pemetaan Digital berbasis Potensi Wilayah di Desa Pusung Kapal
Get PDFPusung Kapal Village has ecological and geological potential, positioning it as a promising geotourism destination. However, its current utilization remains limited due to insufficient geospatial information regarding the area\u27s potential and a lack of facilitated spatial data-driven tourism management. This community sevice program was conducted in Pusung Kapal Village, Seruway District, Aceh Tamiang Regency, Aceh Province. The primary objective of this project was to accelerate geotourism development through territorial potential mapping and the implementation of geospatial technology-based innovations. The target of community service is the community and tourism-aware groups in Pusung Kapal Village. This service aims to accelerate the development of geotourism through mapping the potential of the area and implementing innovations based on geospatial technology. The activities consist of a preparation stage, an implementation stage, an evaluation stage, and a reporting stage. The outcomes derived from this endeavor include 1) enhanced community competency in geotourism mapping and promotion, 2) the distribution map of geotourism site footprints; 3) the geotourism promotional video of Pusung Kapal Village, 4) the geotourism information website of Pusung Kapal Village. This activity is expected to foster community self-reliance in their efforts to advance geotourism destinations within Pusung Kapal Village
Digitalisasi Pemasaran dan Optimalisasi Manajemen Keuangan Guna Meningkatkan Pendapatan Tap Tan Dapoer Levis
Get PDFUMKM play an important role in economic growth. The existence of UMKM is a business that is able to demonstrate competitive advantages and dynamics in economic growth. This community service was carried out at an UMKM that produces sticky rice tape under the brand name Dapoer Levis in Purbalingga. The objective of this community service is focused on financial management as an effort to increase creative economic growth and employment, as well as digital marketing aspects to promote inclusive products, foster sustainable product innovation, and increase income. The community service method was divided into three stages: the first stage was preparation for observation, the second stage was implementation consisting of socialization activities, workshops, and financial management and digital marketing assistance, and the third stage was evaluation to ensure that the community service could be implemented appropriately. The results of the community service are to increase knowledge and facilitate financial record management using digital financial applications and the use of website technology and marketplace applications to expand product marketing with the aim of increasing income
Pendampingan Pelestarian Budaya Upacara Mappalili Melalui Kegiatan Tudang Sipulung Dalam Menunjang Geopark Maros-Pangkep
Get PDFMappalili Ceremony is a sacred tradition of the Bugis-Makassar community that embodies profound ecological, social, and spiritual values in agricultural management. The preservation of this cultural heritage was carried out through the Tudang Sipulung activity as a form of community engagement to support the development of the Maros-Pangkep Geopark. The activity took place at the Balla Kalompoang Traditional House, Labakkang District, Pangkep Regency, involving 35 participants consisting of traditional leaders, local government officials, geopark managers, and community members. The method employed a participatory approach through discussions, the distribution of monograph books, cultural preservation models, and pre-test and post-test evaluations to measure the participants’ understanding of Mappalili’s cultural values. The results indicated a significant improvement in participants’ comprehension, with the high category increasing from 0% to 71.43% after mentoring activities. Tudang Sipulung proved to be an effective medium for cultural communication and education, strengthening collective awareness in preserving local traditions and supporting the geopark as an integrated space between natural conservation and cultural heritage. This study recommends the involvement of younger generations and local government support to ensure the sustainability of the Mappalili Ceremony as a cultural legacy that contributes to the development of tourism based on local wisdom