Jurnal Ilmiah Universitas Batanghari Jambi (JIUBJ)
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Determinasi Lingkungan Kerja, Disiplin Kerja, Budaya Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada Divisi Sales PT. Link Net. Tbk
Get PDFThis research aims to analyze the influence of the work environment, work discipline, work culture and work motivation on employee performance with job satisfaction as an intervening variable in the Sales Division at PT. NetLink. Tbk. The research method used is a combined research method which is a research method between quantitative methods and qualitative methods to be used together in a research activity. The population in this study were employees of the Sales Division of PT. NetLink. Tbk which is spread throughout Indonesia with a total number of 960 people, while the number of samples in this study was 282 people, the questionnaire was distributed via the Google Form link with an estimated data collection for one month, after the data was collected it was then processed and analyzed further using using smartPLS 3.0 SEM (Partial Least Square-Structural Equation Modeling) software. The results of hypothesis testing on all independent variables show that work discipline, work culture, work motivation and work motivation have a significant effect on job satisfaction. Meanwhile, the work environment, job satisfaction, work discipline and work culture have no significant effect on employee performance. Furthermore, in this research, job satisfaction does not intervene in the influence of the work environment, work discipline, work culture and work motivation on employee performance
Peran Komunikasi dan Organisasi Humas pada Lembaga Pendidikan
Get PDFThis research aims to determine the role of public relations communication in educational institutions. This research uses various research methods, one of which is library research. Research carried out in libraries using books, journals, previous research and other sources is called library research. The steps for setting goals and the stages of knowing the direction of the target components must be understood by humans before choosing strategies to be used in the classroom. In reality, there are many obstacles that must be overcome in creating public relations communications. Higher education institutions serve as valuable tools for human development and the creation of a better future. Each member of the institution will experience development and change according to the color and pattern of the organization. Public relations can be used to carry out an organization's strategic communications initiatives, but management must fully support public relations. The purpose of this article is to discuss the role of public relations in educational organizations globally. The practice of public relations or public relations has developed and continues to develop, whether consciously or not, as a result of increasingly fierce competition to win public attention. There are many ways used by institutions or companies to explain their programs or policies, even their advantages, but the main goal is to convey them to the public by empowering public relations or public relations, who in this case are tasked with conveying information to the public
Pengaruh Customer Experience, dan Customer Trust, Terhadap Kepuasan Konsumen Menggunakan Uang Aplikasi (E-Money) Dana
Get PDFThis research aims to determine the influence of customer experience variables and customer trust variables on consumer satisfaction in the context of the use of money for community study fund applications in the Medan Amplas sub-district. It is recommended that future research should consider expanding the respondent pool to include individuals from various locations, as there are numerous users of this digital wallet. This research utilizes quantitative methods with a questionnaire-based research design, involving 97 respondents in the Medan Amplas sub-district. Data collection techniques encompass observation, questionnaires, and documentation, while data analysis employs validity, reliability, and classical assumption tests. The data analysis method involves multiple linear regression using the SPSS 20 program. The t-test results demonstrate that both the customer experience variable and the customer trust variable influence consumer satisfaction when using Dana e-money. The F-test results show that the customer experience variable and the customer trust variable simultaneously affect consumer satisfaction among those using Dana e-money in the Medan Amplas sub-district, as indicated by the calculated F-value exceeding the critical F-table value. The adjusted coefficient of determination (R Square) indicates that 32.4% of the dependent variable can be explained by the independent variables, while the remaining 67.6% is attributable to other variables not examined in this study
Pengaruh Pemasaran Digital Berbasis Media Sosial terhadap Efektivitas Penjualan dan Jangkauan Pasar AR Snakehead Fish di Kotawaringin Barat
Get PDFThis research aims to evaluate the influence of social media-based digital marketing on the sales effectiveness and market reach of AR SnakeHead Fish in West Kotawaringin, Central Kalimantan Province. The method used is quantitative by collecting data through observation, interviews and questionnaires. The research population consisted of active and potential consumers in West Kotawaringin, with samples taken randomly. Data analysis was carried out using multiple linear regression with the help of SPSS software. The research results show that user interaction and posting frequency have a significant effect on sales effectiveness and market reach. Digital marketing via TikTok is able to increase sales and significantly expand the market reach of AR SnakeHead Fish in West Kotawaringin
A Comparison of Using Multiple Choice and Cloze Tests on Students’ Achievement in Reading Comprehension at Second Semester of English Department of FKIP Batanghari University
Get PDFThe purpose of the study was to find out the comparative achievement of multiple choice test and bracket test in reading comprehension in the second semester of the department of english, University of FKIP Batanghari. This study used a mixed method approach. The subject of the test would be second semester english students of FKIP Batanghari University. Data was collected through two instruments, which were a test and an interview. Based on the results of this study, the author found that students scored higher in the cloze test than in the multiple choice test. The result of the interview showed that the students preferred to answer the question in the cloze test than in the multiple choice question because they were easier to understand. These perceptions confirm the differences in student scores on the first research question. However, the result also showed that the multiple choice test is a better measure of students' reading comprehension. The students' impressions and opinions about the tests and their own performance were recorded and considered. Implications of results and recommendations further research is needed to obtain detailed and usable information to improve students' reading comprehension and achievement in the future
Pemenuhan Hak Pemilih dalam Pemilu (Studi Tata Kelola Formulir C6 di Kabupaten Banjarnegara dan Kabupaten Magelang dalam Pemilu Serentak 2019)
Get PDFThe aim of this research is to 1) analyze the work of the Magelang Regency KPU and Banjarnegara Regency KPU in fulfilling voters' political rights in the 2019 Election; 2) analyze the influence of Form-C6 management on voters in the 2019 Election in Magelang Regency and Banjarnegara Regency; and 3) analyze the KPU's strategy to optimize administrative management of form C-6. The method used in this research is a qualitative method with informants namely KUPD, City/Regency Banwaslu, District KPPS, TPS supervisors, and voters both in Banjarnegara Regency and those in Magelang Regency. The results of the research show that there are voters who are registered on the Permanent Voter List (DTP) but did not receive the C6 Form in the 2019 Election, in Magelang Regency data collection and management is complete while Banjarnegara Regency is the district with the most C6 form returns and the KPU's strategy is to optimize administrative management of form C-6 is carried out by opening complaints and services to people who have registered in the DPT
Status Keberlanjutan Program Pelepasliaran Orangutan Sumatera (Pongo abelii L.) di Bentang Alam Bukit Tiga Puluh Provinsi Jambi
Get PDFThis research aims to analyze the sustainability status and analyze sensitive attributes (leverage analysis) on the sustainability of the Sumatran orangutan (Pongo abelii L.) reintroduction program in the Bukit Tigapuluh Landscape. The analysis was carried out using the RAPFISH method with four dimensions, namely ecological, economic, social and institutional dimensions which were then validated using the Monte Carlo method, determining the stress value and R2 value. Determining sensitive attributes is done using leverage analysis. The research results show that the sustainability status of the Sumatran Orangutan (Pongo abelii L.) reintroduction program in the Bukit Tigapuluh Landscape in the ecological and economic dimensions is quite sustainable, but in the social and institutional dimensions it is less sustainable. The results of the sensitivity analysis showed that of the total of 36 attributes used, 13 sensitive attributes were identified which influenced the sustainability index value of the Sumatran orangutan reintroduction program namely pressure on the area, number and type of nest trees, forest area area, opportunities for competition (intra and between species), level of habitat suitability, contributing to improving the community's economy, average income against UMP, potential tourist attractions, threat of habitat change, conflict management mechanisms, threat of animal hunting, level of community education and information on regulations related to management rules for Sumatran orangutans
Pengaruh Kompetensi Karyawan, Lingkungan Fisik, dan Promosi terhadap Kepuasan Pengunjung Menginap di Hotel Le Polonia Medan
Get PDFHotel Le Polonia is a hotel located in an urban area in the city of Medan. This hotel began operating in 1977 with a total of 51 rooms at that time. By offering a classic concept and providing good facilities and comfort for hotel visitors. Currently, the types of rooms offered by Hotel Le Polonia are superior deluxe, family room, premier deluxe, junior suite and polonia suite. This research uses quantitative descriptive research methods. The sample in the study was 110 samples. The results of this research show that the sig value for influencing employee competence on visitor satisfaction is 0.19 t-table 1.983. The sig value for influencing promotions on visitor satisfaction is 0.014 t-table 1.983; It can be concluded that partially the variables of employee competency, physical environment and promotion have a positive and significant effect on visitor satisfaction at the Le Polonia Hotel Medan. F-count value 5.579 > F-table 2.69; This indicates that there is an influence of employee competence, physical environment, and promotion simultaneously on visitor satisfaction at Hotel Le Polonia
Pengaruh Diskon, Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Online dengan Menggunakan Aplikasi Alfagift
Get PDFThis research aims to determine the influence of discounts, promotions and service quality on purchasing decisions using the Alfagift application in Muara Bulian. The analysis used is quantitative analysis using validity and reliability tests, multiple linear regression analysis, t test, F test and coefficient of determination (R2). The research results show that simultaneously there is a significant influence between the discount, promotion and service quality variables on online purchasing decisions using the Alfagift application, but partially only the discount variable does not have a significant influence on online purchasing decisions using the Alfagift application in Muara Bulian
Pemanfaatan Analisa SWOT dalam Mewujudkan Wirausaha Berbasis BUMDes di Desa Jambi Tulo Kecamatan Maro Sebo Kabupaten Muaro Jambi
Get PDFThis research aims to determine the effect of using SWOT analysis in realizing BUMDes-based entrepreneurship in Parit Panjang Hamlet, Jambi Tulo Village, Maro Sebo District, Muaro Jambi Regency. The type of research used is qualitative research with a case study approach with the scope of this research being BUMDes members in Parit Panjang Hamlet, Jambi Tulo Village, Maro Sebo District, Muaro Jambi Regency. The results of the research show that the SWOT analysis not only looks at four aspects from different points of view for the sustainability of BUMDes in Parit Panjang Hamlet, Jambi Tulo Village, Maro Sebo District, Muaro Jambi Regency, but is able to provide a way for the creation of job opportunities for the community to become entrepreneurs and founders of successful MSMEs. not there yet