Jurnal Ilmiah Universitas Batanghari Jambi (JIUBJ)
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Penerapan Teknik Soft Selling dalam Pemasaran Produk di Media Sosial terhadap Peningkatan Penjualan Produk dan Brand Awerness
No full textSoft selling is a promotional technique carried out using soft, friendly and persuasive language, without pressure or coercion on potential consumers. The goal is to build long-term relationships with consumers and create the sales experience that consumers expect. This research uses an approach with a quasi-experimental design (quasi-experimental) pre-test and post-test intervention with control group design to determine the effect of treatment in the intervention group by comparing it with the control group. The population in this study were all students majoring in class X for the 2023/2024 academic year at SMK Negeri 1 Jombang, most of whom did not understand soft selling skills. The results of research using the paired t-test showed the effect of applying soft selling techniques to increasing product sales and brand awareness between the intervention group and the control group at SMK Negeri 1 Jombang
Pengaruh Gaya Kepemimpinan dan Disiplin terhadap Motivasi Kerja Serta Pengaruhnya pada Kinerja Pegawai Dinas Perhubungan Provinsi Jambi Tahun 2023
No full textThis research aims to analyze and prove the influence of leadership style and discipline on work motivation and its influence on the performance of Jambi Province Transportation Service employees. Data was collected through questionnaires distributed to 171 people. Apart from questionnaires, data was also collected through short interviews. This research uses a quantitative approach with the analysis techniques used are multiple regression models and path analysis. The research results show that an effective leadership style has a positive effect on employee work motivation. Likewise, high work discipline significantly increases employee motivation. This research also proves that work motivation can act as a mediating variable that strengthens the relationship between leadership style and work discipline on employee performance. In other words, a good leadership style and high work discipline not only have a direct effect on employee performance, but also indirectly through increasing the work motivation of Jambi Province Transportation Service employees
Analisis Brand Image terhadap Minat Mahasiswa Masuk Perguruan Tinggi menggunakan Metode Cochrand Q Test dan Marketing Mix (Studi Kasus: Mahasiswa S-1 Teknik Industri UIN Suska Riau)
Full text linkThis study aims to analyze the factors that shape the brand image of the Industrial Engineering Department of UIN Suska Riau and design a promotional strategy using the Cochran test and marketing mix methods. Data were obtained from 100 respondents through a questionnaire. The results showed significant differences between the attributes tested, with a Q value > X² table in all tests. The main factors that shape the brand image include reputation, accreditation, teaching staff, quality of education, and student comfort
Efektivitas Promosi Kesehatan Menggunakan Audiovisual terhadap Pendidikan Seks Untuk Anak Prasekolah di TK Aisyiyah Kota Bukittinggi
Full text linkThe purpose of this study was to determine the effectiveness of health promotion using audiovisuals on sex education for preschool children at Aisyiyah Kindergarten in Bukittinggi City. This study used a quasi-experimental method with a pre-test and post-test design without a control group, and applied a simple random sampling technique. Respondents were 10 Aisyiyah Kindergarten students in Bukittinggi City. Research data analysis used the Wilcoxon test. The results of this study prove that there is an increase in understanding of sex education for preschool children at Aisyiyah Kindergarten in Bukittinggi City by using audiovisuals
Strategi Pembangunan Kampung Iklim Kelurahan Eka Jaya dan Kelurahan Tanjung Sari Kota Jambi dengan Analisis SWOT
Full text linkThis study aims to formulate a development strategy for the Climate Village of Eka Jaya Village and Tanjung Sari Village in Jambi City using SWOT analysis. The instrument used to compile the company's strategic elements is the SWOT matrix. This matrix effectively describes how external opportunities and threats faced by the company can be aligned with its strengths and limitations. This matrix can provide four sets of potential strategy possibilities. The research findings indicate that the development approach for the Climate Village in Eka Jaya Village and Tanjung Sari Village shows significant potential. The main strengths of Eka Jaya are community dedication, local government involvement, and collaboration with the commercial sector. The main constraints are financial constraints and regulatory restrictions. The main opportunities are external funding and environmental laws, while the main risks are environmental degradation and climate change. In Tanjung Sari, the main strengths are ongoing commitment and stakeholder collaboration, while the main problems are financial constraints and political fluctuations. The main opportunities are external funding and program credibility, while the main risks are environmental degradation and climate change. The strategy includes enhancing strengths and opportunities while addressing weaknesses and threats
Pengaruh Pendidikan dan Pelatihan Serta Kompensasi melalui Motivasi terhadap Kinerja ASN di Kantor Kementerian Agama Kabupaten Tanjung Jabung Barat
Full text linkThis study aims to analyze the influence of education, training, and compensation on the performance of State Civil Apparatus (CSA) with work motivation as an intervening variable at the Ministry of Religious Affairs Office, West Tanjung Jabung Regency. The research method used is a quantitative approach with path analysis. Data were collected through distributing questionnaires to 76 respondents who are active SCA in the Ministry of Religious Affairs Office, West Tanjung Jabung Regency. The results show that education, training, and compensation have a positive and significant effect on the motivation and performance of SCA at the Ministry of Religious Affairs Office, West Tanjung Jabung Regency. However, the motivation variable is unable to strengthen or weaken the influence of the education, training, and compensation variables on SCA performance at the Ministry of Religious Affairs Office, West Tanjung Jabung Regency
Analisis Dispersi Karbon Monoksida (CO) pada Udara Ambien di Simpang Tiga Pal Merah
Full text linkThis study aims to analyze CO concentration, CO concentration rate, and its distribution pattern in the Palmerah Three-Way Intersection area of Jambi City. The research method used is descriptive quantitative with measurements at three sampling points (Points I, II, and III) each 100 m from the Traffic Signal Device (APILL). The measurement results showed the highest CO concentration of 8,991 µg/Nm³ occurred at Point II on Tuesday Afternoon, Points II and III on Thursday Afternoon, and Points I and II on Saturday Afternoon. The lowest concentration was recorded at 2,247 µg/Nm³ at Point II on Tuesday Morning. These results indicate that traffic congestion contributes significantly to the increase in CO concentration in ambient air, so mitigation efforts such as traffic management and increasing green open spaces are needed to reduce the impact of air pollution in urban areas
Rancang Bangun Sistem Otomatis dan Monitoring Ruangan Dapur dari Kebakaran Berbasis Internet of Things
Full text linkOne of the fires that occurred in the kitchen was an LPG gas leak. To prevent fires from occurring, there was a need for a tool that could dispose of LPG gas leaks in the kitchen. From this problem, a system and tool was created using a Wemos D1 Mini microcontroller which was connected to the MQ-2, DHT 11, IR Flame and PIR sensors and the Blynk application for monitoring remotely with internet of things technology. For the MQ-2 sensor, when it detects gas above 200 ppm, an alarm will sound and activate 1 blower and will activate 2 blowers when it detects gas above 700 ppm. Apart from that, the tool made is also equipped with automatic fire extinguishing settings with an IR Flame sensor, temperature settings with a DHT 11 sensor and light settings with a PIR sensor. The systems and tools created have the benefit of preventing early fires in the kitchen
Efektifitas Pengembangan Digital Health Aplikasi SEHATI (Sehat untuk Buah Hati) terhadap Pengetahuan dan Motivasi Ibu Hamil dalam Melakukan Pemeriksaan Triple Eliminasi
Full text linkThe development of the digital health application SEHATI (Healthy for Children) aims to increase the knowledge and motivation of pregnant women in undergoing triple elimination examinations, namely HIV, syphilis and hepatitis B screening. This research uses a quasi-experiment method with a one-group pretest-posttest design . A total of 30 pregnant women who had not undergone triple elimination examination at the Rancaekek Community Health Center participated in this research. The intervention is provided through the Android-based SEHATI application which is designed to convey information related to triple elimination screening. The research results show the effectiveness of the SEHATI application in increasing knowledge and motivation of pregnant women regarding triple elimination examinations
Linguistic Landscape Mapping as Identity Representation in Higher Education Institution
Full text linkNot only functioning to demonstrate the importance of language use in public space, linguistic landscapes can also represent an institution’s identity. Taking an example of a higher education institution, linguistic landscapes can have the objective to establish the language regulation applied and also embody the identity or ideology of the higher education institution itself. This research is a continuation from the previous research which analyzes the bilingual linguistic landscapes found in vocational campus in Indonesia. However, the objective of this research is to explore more about the linguistic landscape mapping in a bigger context, which identifies the monolingual, bilingual, and multilingual types in one of vocational campus in Indonesia along with their information function. This research used a qualitative approach. The results show that only monolingual and bilingual types are found, but a multilingual linguistic landscape is not found. The monolingual linguistic landscapes are built using Indonesian language and English language. Furthermore, the bilingual linguistic landscapes are built using the combination of Indonesian, English, Arabic, and Chinese languages. The information functions of the linguistic landscapes found range from being the place or location marker until informing the institution’s slogan. In conclusion, the linguistic landscapes found in the campus area determine this institution’s identity which is aiming for an international acknowledgement while at the same time still prioritizing its nationalism value