Jurnal Ilmiah Universitas Batanghari Jambi (JIUBJ)
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Analisis Bibliometrik: Artificial Intelligence dan Otak dalam Neuropsikologi
Full text linkThis research aims to visualize research trends regarding the relationship between Artificial Intelligence (AI) and the human brain through bibliometric analysis. Data was obtained from the Scopus database of 1424 documents from 1983-2024. The results of this research found that artificial intelligence and the brain have developed increasingly rapidly in recent years along with technological developments. A better understanding of the distribution and trends of this research will hopefully reveal key concepts that support the development of AI and its impact on the human brain
Pengaruh Senam Hatha Yoga terhadap Tekanan Darah pada Pasien Hipertensi di Wilayah Kerja Puskesmas Putri Ayu Kota Jambi Provinsi Jambi
Full text linkThe aim of this study was to determine the effect of hatha yoga exercise on changes in blood pressure in hypertensive patients. This research is a quantitative research with pre-experimental research, using a one group pretest-posttest design with hatha yoga exercise intervention. A sample of 21 respondents used a purposive sampling technique on hypertensive patients at the Putri Ayu Community Health Center, Jambi City. Analysis of the relationship between variables uses the Wilcoxon test. The research results showed that there was a significant influence between changes in blood pressure in hypertensive patients before and after being given hatha yoga exercises in the working area of the Putri Ayu Health Center, Jambi City
Sistem Budaya dalam Prosesi Pernikahan Adat Bima di Kecematan Donggo Kabupaten Bima (Kajian Antropolinguistik)
Full text linkThe purpose of this study was to describe the form of lingual units in the traditional wedding procession of Bima Kecematan Donggo Bima Regency, as well as to describe the cultural views of the people in the traditional wedding procession of Bima in Kecematan Donggo Bima Regency. Penelitin is a descriptive language research. The results showed that the form of lingual units in the traditional Bima wedding procession in Donggo District, Bima Regency, includes various words and phrases that are used specifically to mark each stage of the procession. Each of these lingual units has a deep meaning that corresponds to a cultural and symbolic value in each stage of the procession, from the beginning to the post-wedding. The people of Donggo Sub-District, Kabupaten Bima, still view traditional wedding processions as an important part of their cultural identity. This tradition is preserved for generations with the support of traditional leaders, youth, and humanists, who play an active role in maintaining and continuing this wedding custom as a form of togetherness and respect for ancestors
Gambaran Perkembangan Sosioemosional pada Remaja Perempuan Penyintas Kekerasan Emosional di Panti Asuhan “X” di Ambarawa
Full text linkThis study aims to be able to know and provide an empirical picture related to the description of socioemotional development in adolescent girls who are survivors of emotional violence at Orphanage "X", namely prosocial behavior and empathy development shown by children. This research uses a qualitative approach with a case study research design. In general, the focus of research in qualitative research is holistic (comprehensive, so it cannot be separated), therefore this type of research is determined based on the overall social situation under study. The data sources in this study consist of two sources, namely primary data and secondary data. This research uses triangulation techniques as a data collection technique. In this study, researchers want to analyze the description of socioemotional development, especially prosocial behavior in adolescent girls who are survivors of emotional violence at the "x" orphanage. The conclusion of this study is that it can be seen that the emotional violence experienced by ML and SR has an influence on the socioemotional development of ML and SR. In this case, SR experienced a more severe type of emotional violence than ML
Pengaruh Gaya Hidup, Media Sosial, Literasi Keuangan dan e-Money terhadap Perilaku Konsumtif (Studi Kasus Pada Generasi Z di Kota Jambi)
Full text linkThis study aims to examine the influence of lifestyle, social media, financial literacy, and e-money usage on consumptive behavior. The research adopts a quantitative approach with a probability sampling technique, specifically simple random sampling. A total of 100 respondents participated, with data collected through a digital questionnaire using Google Forms and a 4-point Likert scale. Data analysis was conducted using the Partial Least Square (PLS) method with the aid of Smart PLS 4 software. The findings reveal that lifestyle, social media, and e-money have a positive and significant impact on consumptive behavior, while financial literacy has a significant negative effect.
Strategi Pemasaran STP (Segmenting, Targeting, and Positioning) Sepeda Motor Yamaha NMAX di Indonesia
Full text linkThis study aims to analyze the Segmenting, Targeting, and Positioning (STP) Marketing Strategy of the Nmax Automatic Motorcycle produced by Yamaha. To study the Segmenting, Targeting, and Positioning of the Yamaha Nmax Automatic Motorcycle, a descriptive approach is used that describes the implementation of the STP. The types of data used include primary and secondary data. The data that has been collected is then analyzed using a qualitative approach, which involves comparison with relevant theories. The results of the study obtained show that the Yamaha Nmax Automatic Motorcycle divides the market based on demographic and psychographic variables; uses a "Full Market Coverage" targeting strategy, where many products serve many segments; and positions itself as a premium "big" automatic scooter type motorcycle in its class, which is in line with the meaning of the name, spirit, tagline echoed by the manufacturer to the minds of Indonesian consumers. The Nmax manufacturer must continue to be able to be consistent and agile in innovating, in terms of marketing strategy and the company's overall business strategy, which will optimally support and create competitive advantages in order to continue to compete and exist. The researcher only limited the research to the analysis of STP Marketing Strategy, so that more complex research involving marketing strategy and comprehensive marketing program, as well as comprehensive company strategy analysis, can be conducted to obtain more relevant and superior results
Pengaruh Tingkat Kematangan dan Lama Penyimpanan Terhadap Karakteristik Mutu Fisik Buah Lemon Lokal (Citrus X Limon) pada Kondisi Penyimpanan Ruang
Full text linkThis study aims to study the effect of the level of ripeness of local lemons (Citrus x limon) and storage time on the physical quality characteristics of local lemons under room storage conditions. Room storage conditions are intended to simulate the storage conditions of local lemons in local farmers and traditional markets in Medan City. Where farmers and traders store local lemons in baskets stored at room temperature, without using a refrigerator. This study was conducted experimentally using a completely randomized factorial design. The first factor is the level of ripeness: green (H), green-yellow (HK) and yellow (K). The second factor is the storage time (days): 0, 2, 4, 6, 8, 10 and 12 days. The parameters analyzed consisted of: weight loss, size loss and hardness. The results showed that the level of ripeness of local lemons (Citrus x limon) had a significantly different effect on weight loss ranging from 8.9388% - 10.6499%, fruit size loss (longitudinal) 3.16 mm - 4.94 mm and hardness 4.65 - 5.53 kg / cm2. The storage period of local lemons (Citrus x limon) had a significantly different effect on weight loss ranging from 0.0000% - 17.0168%; fruit size loss (longitudinal) 0.00 mm -7.19 mm; fruit size loss (transverse) 0.00 mm - 4.08 mm. The interaction between the level of ripeness and storage period of local lemons (Citrus x limon) had a significantly different effect on fruit hardness.
Strategi Pengembangan Usaha Menggunakan Metode Quantitative Strategic Planning Matrix Pada UMKM Mokey
Full text linkThe purpose of this study is to identify the analysis of the internal and external conditions of Mokey MSMEs and to design the best alternative strategy proposals to increase sales and maintain the business being run using the SWOT matrix (Strength, Weakness, Threat, Opportunity) and the QSPM method (Quantitative Strategic Planning Matrix). The results of the study showed that there are 7 (seven) strategies that Mokey MSMEs can use to increase sales and maintain the business
Toleransi dan Kearifan Lokal Suku Bugis di Perantauan: Studi Kasus di Kabupaten Malaka, Nusa Tenggara Timur
Full text linkThis research aims to understand the role of local wisdom and religious moderation in creating social harmony among the Bugis community who live in Malaka Regency, East Nusa Tenggara. This research uses a qualitative approach, because it is in accordance with the research objectives which are to explore and understand the experiences and perspectives of research subjects in the context of social and cultural life. Research data collection was carried out through interviews and direct observation in the field. The results of this research found that: (1) the local wisdom of the Bugis tribe, especially the concept of siri' na pacce, is the main basis for maintaining self-respect and social solidarity; (2) the Bugis community in Malacca Regency shows a strong attitude of religious moderation, where they are able to carry out religious teachings while still respecting and appreciating the differences in religious beliefs around them; and (3) the Bugis community plays an active role in creating and maintaining social harmony in Malacca Regency through involvement in social, economic and religious activities
Implementasi Model Pembelajaran Kooperatif Tipe Two Stay Two Stray untuk Meningkatkan Kemampuan Berkomunikasi Siswa Mata Pelajaran Pendidikan Pancasila Kelas IV di SD Negeri 121/I Muara Singoan
Full text linkThis study aims to improve students' communication skills by using the Two Stay Two Stray cooperative learning model in grade IV of SD Negeri 121/I Muara Singoan. The research data was obtained by conducting classroom action research (CAR) consisting of two cycles, where the data taken were in the form of research data through observation, interviews and documentation. The data in this study were analyzed quantitatively and qualitatively. The results of this study prove that the use of the Two Stay Two Stray cooperative learning model can improve students' communication skills in grade IV of SD Negeri 121/I Muara Singoan