Ejournal Universitas Indo Global Mandiri (UIGM)
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Strategy Formulation for Market Development of the Ready-Mix Industry in Ibu Kota Negara
Full text linkObjective: This research aims to establish market development strategies for the ready-mix industry in IKN.
Design/Methods/Approach: This research employs methods including literature review, data collection, and data analysis. The collected data, both primary and secondary, are processed by analyzing competitive factors in the IKN East Kalimantan area (CP Matrix), as well as internal factors (IFE Matrix) and external factors (EFE Matrix). These factors are then formulated to determine strategies using SWOT analysis, SPACE analysis, and GS Matrix. The results are further refined through the QSP Matrix to identify the strategic options to be implemented.
Findings: The strategy resulting from the formulation in this research is an aggressive alternative strategy focused on market penetration, aggressive promotion, strengthening sales capabilities, and product development. This approach aims to expand the market in the IKN region, increase revenue, and achieve the company's vision.
Originality/Value: No prior research has been conducted to establish market development strategies for the ready-mix industry in IKN.
Practical/Policy implication: Providing strategic guidance for ready-mix industry companies to take advantage of market opportunities in the IKN region. Increasing the company's competitiveness through the implementation of aggressive strategies such as market penetration, intensive promotion, and product diversification. Supporting the achievement of the company's vision by increasing market share and revenue in developing regions.
Keywords: Marketing Strategy, SWOT Matrix, SPACE Matrix, Quantitative Strategic Planning Matri
ANALISIS SENTIMEN PENGGUNA MEDIA SOSIAL X TERHADAP MERDEKA BELAJAR KAMPUS MERDEKA MENGGUNAKAN METODE SUPPORT VECTOR MACHINE(SVM)
Full text linkTo prepare students to face social, cultural changes, the world of work and rapid technological advances, student competencies must be prepared to be more in line with the needs of the times. The Merdeka Belajar Kampus Merdeka policy is expected to be the answer to these demands. Since it was first launched in 2020, this curriculum has been implemented with several challenges such as four-year education planning, converting online course grades, converting internship credits, building partnerships, and rebuilding academic and administrative systems. The challenges experienced during the implementation of the MBKM program were almost entirely related to administration or paperwork and a few technical obstacles in the process. To find out the level of satisfaction of the public with government policy, sentiment analysis is needed on user opinions regarding the implementation of the program. This sentiment analysis can group the polarity of the text in a sentence or document to find out whether the opinion in the sentence or document is positive or negative. The method used is Support Vector Machine (SVM). Acquisition of comments from X platform produces 500 comments which are then divided into 400 training data and 100 test data. The weighting method used is tf-idf and testing is carried out using SVM with linear kernel and rbf. From the test results, it was obtained that SVM with a linear kernel with a cost parameter (c) of 1 produced the highest accuracy, namely 84%. It is hoped that this research can be used as material for consideration to improve the implementation process of independent campus learning programs
Sistem Informasi Kepegawai Pada Puskesmas Semendawai Barat Menggunakan Metode Agile
Full text linkEmployee information systems are an essential element in supporting efficient and structured administrative and employee data management processes. This study aims to design and develop a web-based personnel information system at Semendawai Barat Public Health Center using the Agile method. The system is developed to facilitate the management of employee data, user data, position or division data, daily attendance, leave requests, and employee activity reports. Problems commonly encountered in manual systems, such as data loss, delayed information access, and recording errors, form the basis for the need to develop an integrated digital system. The Agile method was chosen because it allows for an iterative and flexible development process that involves users at every stage, enabling the system to be tailored directly to user needs. This study includes system requirements analysis, interface design, implementation of core features, and system testing by users. The results of this research indicate that the developed system runs well, is user-friendly, and helps accelerate the personnel administration process. It also minimizes recording errors and reduces the risk of data loss. Therefore, this web-based personnel information system is expected to improve the performance and work efficiency of the staff at Semendawai Barat Public Health Center in managing personnel data comprehensively
Sistem Informasi Pelayanan Masyarakat (Sipemas) Di Kantor Lurah Pipa Reja Palembang
Full text linkEfficient and transparent public services are an essential need for communities in today's digital era. This study aims to design and develop a Public Service Information System (SIPeMas) at the Pipa Reja Palembang Village Office to overcome service problems that are still carried out traditionally. The main challenges faced include slow service processes, lack of clarity in procedures, difficulty integrating data, and low levels of public satisfaction. The research method used is a system development approach with the agile method, which includes steps for data collection, needs analysis, system design, implementation, and testing. The system developed includes online service registration, data integration between types of services, information on procedures and requirements, notification of application status, and monitoring and evaluation of service performance. The types of services integrated into the system include making marriage introduction letters, certificates of poverty, certificates of not having a house, death certificates, domicile certificates, and certificates of not being married. This research focuses on the Pipa Reja Palembang Village area as a case study. Additionally, this system provides ongoing assistance to the village in monitoring and evaluating service performance. It is expected that SIPeMas can be an example of a service information system for other government agencies, as well as encourage the improvement of the quality of public services through the use of information technology
RANCANG BANGUN ARSITEKTUR ENTERPRISE MENGGUNAKAN TOGAF PADA SISTEM ADMINISTRASI SURAT MENYURAT DI POLDA XYZ
Full text linkIn today's era, advancements in information technology (IT) are driving digital transformation across various sectors, including government institutions such as Polda Xyz. A key element of this transformation is the administrative correspondence system, which must be managed efficiently, structurally, and securely. This study aims to design an enterprise architecture that serves as the foundation for the comprehensive and integrated development of information systems, using the TOGAF (The Open Group Architecture Framework) methodology. This approach addresses challenges such as process inefficiencies, lack of integration between work units, and weak information security. By applying TOGAF through the Architecture Development Method (ADM), the proposed architecture encompasses four core domains: Business Architecture, Application Architecture, Data Architecture, and Technology Architecture. This research adopts a qualitative approach through literature studies, observations, interviews, and data analysis. The results produce an enterprise architecture blueprint and an implementation roadmap for the E-Office system, which are expected to enhance operational efficiency, communication effectiveness, and data security within Polda Xyz
The Role of Control Environment in Strengthening Internal Control and Preventing Fraud
Full text linkFinancial information is very important for companies because it can be used for decision making and to attract investors. However, pressure to achieve financial targets, opportunities and rationalization from individuals often encourage individuals in companies to manipulate financial reports. The success of an internal control system in an organization is greatly influenced by the quality of a solid control environment, which does not only depend on the implementation of formal policies and procedures, but is also influenced by individual aspects and values upheld in the organization. This study aims to explore the effectiveness of the internal control environment in detecting and preventing fraud in companies. This study is expected to provide significant contributions to the development of more effective internal control policies that can be widely implemented, as well as provide practical guidance for companies in building an environment that prevents fraud and strengthens corporate governance. This study uses a qualitative approach with data collection techniques through observation, documentation and interviews. The data analysis method used in this study is thematic analysis, which involves the stages of data reduction, data presentation, and drawing conclusions. The findings of this study illustrate that the effectiveness of internal control depends on a strong control environment, supported by policies, individual factors, and organizational values. The integration of spiritual values strengthens integrity, transparency, and compliance. The integration of spiritual values into the control environment contributes significantly to the effectiveness of an organization's internal control system.
Keywords: control environment, internal control, frau
Meningkatkan Inklusivitas Seni: Dampak Kecerdasan Buatan (AI) dalam Karya Seni
Full text linkThere is growing public concern that using Artificial Intelligence (AI) may threaten human aesthetic values and creative expression, potentially undermining the preservation of local cultural heritage. However, some argue that AI integration in the arts could enhance artistic inclusivity by expanding accessibility and fostering more interactive and engaging artistic experiences. Thus, it is crucial to explore AI's application in art with a nuanced understanding and a balanced approach to safeguard the essence of inclusivity. This study examines the impact of AI integration in artistic works, particularly its implications for artistic inclusivity. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with five art professionals recruited via snowball sampling. Thematic analysis was conducted using artistic inclusivity as the primary interpretive lens. The findings reveal a consensus among participants that AI's presence in art is inevitable. However, they contend that AI will not fundamentally alter the nature of art or replace human creativity. Instead, AI is perceived as a potential tool to strengthen inclusivity, particularly by enhancing accessibility. This study contributes valuable insights into AI's impact on artistic inclusivity and offers guidance for artists to leverage technology responsibly, creating inclusive, sustainable, and culturally rich artworks. The findings also prompt further discussion on the ethics of AI in art and the need to balance technological innovation with the preservation of cultural identity
Destination Brand Awareness, Association, and Image in Building Agrotourism Destination Brand Equity
Full text linkAbstract
Objective: Destination brand equity is a collection of assets and liabilities of a brand that add or subtract value from a product or service to a company or its customers. Destination brand equity plays a significant role in the characteristics and segmentation of tourist destinations and in increasing tourist loyalty and revenues derived from the destination. Three variables can influence destination brand equity: destination brand awareness, association, and image. This study aims to determine destination brand equity, namely, destination brand awareness, destination brand association, destination brand image, and destination brand equity.
Design/Methods/Approach: This study uses a library research method with three main stages: 1) Planning a literature review by determining the research topic through journal searches and academic discussions. 2) Conducting a literature review by collecting and analyzing literature sources related to coffee farmers' income, welfare levels, and food security. 3) Reporting a literature review, namely compiling the results of literature findings systematically based on themes and patterns found in the literature.
Findings: This study emphasizes the importance of destination brand awareness, association, and image in building destination brand equity.
Originality/Value: This study offers a new perspective on understanding destination brand equity by comprehensively highlighting the role of destination brand awareness, destination brand association, and destination brand image. With a systematic literature study approach, this study contributes to developing a conceptual framework that can be used for further research and provides insight for practitioners in tourism destination management strategies.
Practical/Policy implications: Company management recommendations should focus on destination brand awareness, destination brand association, and destination brand image in building the company's destination brand equity. The limitations of this study lie in the limited scope of variables, so further research is needed to obtain other variables with in-depth discussions.
Keywords:Brand; Awareness; Association; Image; Equit
The Influence of the Implementation of Business Ethics on the Sustainability of Candikuning Traditional Market Traders
Full text linkObjective: Business ethics play an essential role in forming patterns and transaction systems of a business, which ultimately determines the fate of a business run by a person. This study aims to identify the characteristics of traders, identify the description of the application of Islamic business ethics of traders, and see and analyze the effect of the application of Islamic business ethics on the success of Candikuning traditional market traders.
Design/Methods/Approach: The research sample was taken from as many as 71 respondents using a random sampling technique selected using the Slovin formula with a 5% error balance. The data analysis method uses qualitative descriptive analysis, class interval analysis, and multiple linear regression analysis with software tools, namely SmartPLS 4.0.
Findings: The results of the study show that management ethics, marketing ethics, business environmental ethics, and sustainable environmental ethics have a significant effect on business blessings, which in turn have a positive impact on financial growth, customer growth, and growth and learning. Business actors must develop and implement business ethics and focus on maintaining business blessings by prioritizing sustainability in various aspects of the business to create a strong foundation for growth and customer loyalty, build a positive image, and improve business performance.
Originality/Value: The novelty of the research is to see how much influence the application of management ethics, marketing ethics, business environmental ethics, and sustainable environmental ethics affects the blessing of the business, which will then affect financial growth, customer growth, growth and learning of traditional market traders in Candikuning.
Practical/Policy implication: The findings of this study have significant implications for the practice of business ethics by following Islamic law which will affect the success of the business. These implications highlight the relevance of research in the real world
First breeding record of Javan Plover Anarhynchus javanicus (Charadriiformes: Charadriidae) in Flores, East Nusa Tenggara, Indonesia
Full text linkThe Javan Plover Anarhynchus javanicus is a range-restricted shorebird endemic to the Indonesian archipelago. While long considered resident in Java and nearby islands, its status on the island of Flores has remained poorly understood, with no previously documented breeding records. In March and April 2025, we conducted targeted field surveys in the Labuan Bajo region of western Flores to search for potential breeding activity. Two active nests were located with a minimum population of five territorial pairs at Sawah Kaca Mese, 6 km south of Labuan Bajo. This constitutes the first confirmed evidence of breeding by A. javanicus on Flores. These observations underscore the need for further surveys across Flores to reassess the species’ distribution, population size and breeding status.
Keywords: Anarhynchus javanicus, breeding, Javan Plover, Labuan Bajo, Lesser Sunda Islands