Ejournal Universitas Indo Global Mandiri (UIGM)
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The PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN): PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN)
No full textThis study aims to determine and analyze the effect of electronic word of mouth and price perceptions on purchasing decisions through brand image (Study on OPPO smartphone users at HKBP University Nommensen Medan). This research approach method uses quantitative methods with a sampling technique that is purposive sampling, with a sample of 100 respondents. To analyze the results of this study using path analysis (path analysis). The research results show 1). Electronic word of mouth has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 2). Price perception has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 3). Electronic word of mouth has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan. 4). Price perception has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP Nommensen University Medan. 5). Electronic word of mouth and price perceptions together have a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan
APPLICATION OF SOFTWARE SIMULATION FOR LIGHTING ANALYSIS IN THE LAB. OF HOTEL OPERATIONS DEPARTMENT UMN
Get PDFIn this study, an analysis of lighting in campus buildings was conducted, specifically for the in the Laboratory of Hotel Operations Department Universitas Multimedia Nusantara (UMN). The main issue identified is visual comfort for occupants in a room, which must comply with the Indonesian National Standard (SNI) 6197-2020. Ensuring proper lighting is crucial for both functionality and occupant comfort, particularly in educational settings where tasks require adequate illumination. The lighting analysis was performed through simulation using Dialux and SketchUp software. The process involved designing a detailed building model based on the room layout, including all relevant architectural and interior features. Once the model was completed, the lighting simulation was executed using Dialux. This simulation entailed determining the optimal position of furniture within the room, selecting appropriate types of luminaires, and strategically placing these luminaires to achieve the desired lighting levels. The results of the simulation indicated that the current lighting levels in the laboratory were below the standards set by the SNI. Specifically, the minimum illumination level required by SNI 6197-2020 for a room functioning as a restaurant kitchen, which is analogous to the that Laboratory, is an average of at least 250 lux. The findings highlight the need for redesigning the lighting system in the laboratory to meet the prescribed standards and ensure adequate visual comfort and functionality for its users
Pengaruh Current Ratio (CR) dan Return On Equity (ROE) Terhadap Devident Payout Ratio (DPR) Pada Perusahaan Perkebunan Yang Terdaftar Di Bursa Efek Indonesia (BEI) Sebelum dan Sesudah Pandemi Periode 2018 -2022
Get PDFThis research aims to investigate the influence of Current Ratio (CR) and Return On Equity (ROE) on Dividend Payout Ratio (DPR) both simultaneously and partially. The study was conducted on Plantation Companies listed on the Indonesia Stock Exchange (IDX). The data used in this study is quantitative, sourced from secondary data obtained from www.idx.co.id. The population determined by the author for this study is plantation companies listed on the Indonesia Stock Exchange Before and After the Pandemic period from 2018 to 2022. Sampling was done using purposive sampling, resulting in 6 companies selected as research samples, thus totaling 30 observations from 6 companies x 5 years observation period. Data analysis in this study was conducted using Eviews 12 software program. The research results indicate that there is a simultaneous influence of Current Ratio (CR) and Return On Equity (ROE) on Dividend Payout Ratio (DPR) with a Prob (F-statistic) value of 0.001553, which is smaller than 0.05. Partially, there is an influence of Current Ratio (CR) on Dividend Payout Ratio (DPR) with a probability value of 0.0093, which is smaller than 0.05, and there is an influence of Return On Equity (ROE) on Dividend Payout Ratio (DPR) with a probability value of 0.0077, which is smaller than 0.05. The coefficient of determination test (R2 test) reveals an R-squared value of 0.814048 or 81.40%, while the remaining 18.9% is explained or described by other variables not included in this study
Keywords: Current Ratio (CR), Return On Equity (ROE), Devident Payout Ratio (DPR
Pengaruh Kecanggihan Teknologi Informasi Dan Kemampuan Teknik Personal Terhadap Efektivitas Penggunaan Sistem Informasi Akuntansi Pada PT Bank Rakyat Indonesia
Get PDFAt this time, information technology is experiencing quite rapid development. Apart from developments in the types of technological equipment and supporting application software, this development is also based on the increasingly equitable use of technological information. In the current era of globalization, competition between companies is increasingly fierce, which encourages every company to implement information systems that can support the company's operational capabilities effectively, efficiently and under control so as to create a competitive advantage. Computerized user systems in processing company data are a manifestation of the rapid development of technology and information. This is used to support operational activities in order to produce appropriate and beneficial decisions for the company. This research aims to analyze the influence of information sophistication on the effectiveness of using the accounting information system at PT Bank Rakyat Indonesia. A sample is a part of the population taken based on certain calculations, to be used as material that will be researched optimally. The samples taken are based on the underlying theory because this sample represents the research object from the existing population. This research uses a quantitative descriptive approach with a method using purposive sampling techniques, with 45 respondents indicating that the sophistication of information technology and personal technical abilities have a significant positive effect on the effectiveness of using accounting information systems. The results of data analysis and classical assumption tests confirmed statistical suitability. The implication is that the influence of sophisticated information technology and personal technical abilities can jointly increase the effectiveness of accounting information systems.
Keywords: sophistication of information technology, personal technical abilities, effectivenes
Karya Lukis Evelyna Dianita Dalam Kajian Sosiologi Historis
Get PDFModern Indonesian painting developed in several big cities such as Yogyakarta, Bandung, Bali and also spread to other areas such as Bukittinggi and Padang. The art of painting in West Sumatra was pioneered by two great figures in the art of painting, namely Wakidi and M. Syafei. From the role of Wakidi and M. Syafei, several artists were born who are active at both regional and national levels, such as Ipe Makruf, Usman Efendi, Arby Samah, Afianto Arifin, Kamal Guci and others. Since then, young artists, both male and female, have emerged. One of the female painters from West Sumatra who is productive in painting is Evelyna Dianita, who is the daughter of the painter Afianto Arifin. Evelyna Dianita is a female painter born in Bukittinggi on 13 July 1966. In her artistic journey, Evelyna Dianita has participated in many well-known exhibition events, both solo and group. Most of his works are inspired by the works of his father "Afianto Arifin" with a naturalist painting style, only he emphasizes female figures more. The method used is the historical research method, which is a problem solving procedure using legacy data, both to understand events or conditions that occurred in the past, regardless of the current situation in relation to past events or conditions.
Keywords : Evelyna Dianita, Painting, female painting artis
Analisis Unsur Desain Dan Teknik Pembuatan Gitar Potimarende Sipaholon
Get PDFThis study explores the design elements and crafting techniques of Potimarende Sipaholon guitars. Originating from the rich cultural heritage of Sipoholon village, these guitars bear unique characteristics in both design and sound, attracting attention from local and international music enthusiasts. Through qualitative research methods, including interviews and observations, insights into the intricate processes of guitar crafting were obtained. The study delves into the detailed stages of guitar production, from the selection and preparation of raw materials to the finishing touches. Techniques such as wood processing, body construction, and finishing are meticulously executed to ensure the quality and aesthetic appeal of the final product. By understanding and documenting these practices, the research aims to contribute to the preservation of local craftsmanship while inspiring the development of high-quality, culturally relevant guitar products. This endeavor not only strengthens cultural heritage but also stimulates economic growth in the local community
Motion Graphic Sebagai Media Promosi SMK Telkom 1 Medan Sumatera Utara
Get PDFThe development of information and communication technology (ICT) has brought significant changes in various aspects of life, including in the world of education. Telkom 1 Medan Vocational School, as one of the leading vocational schools in the city of Medan, needs to formulate appropriate promotional strategies to attract the interest of prospective students in the digital era. This research aims to identify appropriate social media content visualizations to attract prospective students at Telkom 1 Medan Vocational School, especially in the city of Medan. This research uses qualitative research methods with a descriptive approach. Data was collected through observation of Telkom Medan Vocational School's social media, in-depth interviews with prospective students, visual analysis of social media content at other vocational schools, and focus group discussions with social media and education experts. The data analysis techniques used are content analysis and thematic analysis. The research results show that the right visualization of social media content to attract prospective Telkom Medan Vocational School students in the city of Medan must have several characteristics, namely Informative, Interesting, Interactive, Relevant and Building a positive image. Visualization of social media content made capable effective promotional strategy to attract prospective students at SMK Telkom 1 Medan in the digital era
Social Emotional Learning in ELT: Opportunities and Challenges
Get PDFSocial Emotional Learning (SEL) plays a crucial role in developing students' emotional intelligence, social skills, and overall well-being. SEL focuses on five core competencies: self-awareness, self-management, social awareness, relationship skills, and responsible decision-making. Integrating SEL into English Language Teaching (ELT) aligns these competencies with language learning objectives, fostering improved communication skills and holistic student development. Research indicates that SEL enhances emotional and academic outcomes, increasing student motivation, self-confidence, and peer relationships. In ELT settings, SEL supports a positive learning environment by addressing students' emotional needs, which boosts engagement and reduces anxiety. Despite its benefits, SEL integration faces challenges such as curriculum constraints, limited time and resources, and varying levels of teacher preparedness. Effective integration requires balancing SEL with language goals, providing adequate professional development for teachers, and addressing diverse student needs. While integrating SEL into ELT poses challenges, it promotes resilience, a growth mindset, and better communication skills, contributing to overall student success. To fully capitalize on SEL, educators need ongoing training, and policymakers should support SEL within educational standards. Collaborative efforts among educators, researchers, and policymakers are essential to develop and sustain effective SEL practices, creating a more engaging and supportive learning environment for students. This paper focuses on the opportunities and challenges of the integration of SEL in ELT.
Keywords: Social Emotional Learning, ELT Classroom, Opportunities, Challenge
English Idiomatic Expressions in EFL Classroom through Movies: Challenges and Opportunities
Get PDFThis paper investigates the use of movies in teaching idiomatic expressions within English Language Teaching (ELT), focusing on both challenges and opportunities. Using a library-based research methodology, the study synthesizes findings from existing literature to address key questions about the primary challenges, benefits, and best practices associated with this teaching approach. The analysis identifies cultural barriers, contextual complexity, and student engagement as significant challenges. Conversely, movies enhance comprehension and retention, provide cultural enrichment, improve listening and speaking skills, and encourage autonomous learning. The findings suggest that movies, when carefully selected and appropriately used, can be a powerful tool in ELT, offering a dynamic and effective method for teaching idiomatic expressions. This study provides practical recommendations for educators on integrating movies into their teaching strategies to maximize educational outcomes.
Keywords: English idiomatic expressions, ELT classrooms, challenges and opportunities, movies in educatio
Pelatihan Pengembangan Produk UMKM di Kecamatan Sako Palembang
Get PDFSebagian besar masyarakat memanfaatkan waktu luangnya untuk berinvenstasi dalam industri makanan. Namun, hanya sebagian kecil orang yang tahu cara meningkatkan nilai ekonomi produk dan membuatnya berkualitas tinggi dan sesuai standar. Untuk mendapatkan legalitas hukum untuk jenis usahanya, masyarakat yang akan memulai bisnis harus mempertimbangkan perizinan usaha. Selain itu, desain produk, kemasan, standar, dan strategi pemasaran yang efektif. Kemasan makanan yang baik meningkatkan kualitas dan estetika makanan. Seperti yang diketahui, bisnis saat ini lebih suka menggunakan pemasaran online daripada toko fisik. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan edukasi, sosialisasi dan pelatihan kepada masyarakat di Kecamatan Sako tentang cara mengembangkan UMKM dengan lebih baik dan berbasis teknologi pemasaran digital. Kegiatan pengabdian masyarakat ini direncanakan selama kurang lebih 6 bulan. Untuk mengatasi masalah tersebut diatas, pemerintah Kecamatan Sako dan masyarakat menggunakan pendekatan untuk mensinergikan aktivitas dalam program pemerintah daerah. Masyarakat dapat menggunakan teknologi dengan benar, dan solusi dapat ditemukan dengan mudah. Pengetahuan masyarakat bertambah dengan pelaksanaan program ini. Dari desain logo yang sebelumnya sederhana, namun dapat diperbaharui dengan lebih menarik dengan gambar dan tulisan yang sangat informatif. Menggabungkan kegiatan pengabdian kepada masyarakat ini dengan mata kuliah Kuliah Kerja Nyata (KKN) yang ditempuh pada semester 7 Program Studi Teknik Industri, kegiatan ini merekognisi satuan kredit mahasiswa.Banyak masyarakat yang memanfaatkan waktu luangnya untuk memulai peluang usaha di bidang industri makanan. Namun hanya sebagian masyarakat yang memahami cara untuk meningkatkan nilai ekonomi produk tersebut dan membuat produk tersebut memiliki kualitas yang baik dan sesuai standar. Salah satu cara masyarakat yang akan memulai usaha harus mempertimbangkan tentang perizinan usaha agar mendapatkan legalitas hukum untuk jenis usahanya. Selanjutnya desain produk, kemasan produk, standar produk serta cara pemasaran produk yang efektif. Seperti diketahui bahwa saat ini, pemasaran online yang paling banyak diminati oleh pelaku usaha dibandingkan dengan toko fisik. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan edukasi, sosialisasi dan pelatihan kepada masyarakat di Kecamatan Sako tentang cara mengembangkan UMKM dengan lebih baik dan berbasis teknologi pemasaran digital. Kegiatan pengabdian masyarakat ini direncanakan selama kurang lebih 6 bulan. Pendekatan yang dilakukan terhadap permasalahan tersebut di atas, diantaranya adalah melalui pendekatan pemerintah Kecamatan Sako dan masyarakat untuk mensinergikan kegiatan-kegiatan dalam program pemerintah daerah. Solusi diarahkan melalui penggunaan teknologi yang benar-benar dapat dilakukan oleh masyarakat dengan potensi yang tersedia dan mudah dilaksanakan. Pengetahuan masyarakat bertambah dengan pelaksanaan program ini. Dari desain logo yang sebelumnya sederhana, namun dapat diperbaharui dengan lebih menarik dengan gambar dan tulisan yang sangat informatif