E-QIEN - Jurnal Ekonomi dan Bisnis
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PENGARUH KARAKTERISTIK PENGGUNA MEDIA SOSIAL, E-WOM, KEPERCAYAAN DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA KERETA API PADA MASA PANDEMIK COVID-19
Get PDFIn the era of the industrial revolution 4.0, technological developments are growing rapidly, including in this country of Indonesia. Today, there are many technological sophistications that support the dissemination of information. The development of this technology is marked by the internet. One of the information dissemination tools that use technological sophistication is sosial media. e-WOM has an impact on a brand so that people have awareness of the brand. Therefore, e-WOM is one of the important things in consumer purchasing decisions in this digital era which will continue to develop along with technological developments. The purpose of this study was to explore the relationship between personality characteristics, sosial media characteristics and information characteristics on e-WOM, examine the effect of e-WOM on trust, brand awareness and brand image, and determine the effect of trust on brand awareness and brand image. The sample determination technique uses the purposive sampling method, the researcher uses a sample of Jabodetabek residents between the ages of 17 years - 55 years who use trains during the COVID-19 pandemic totaling 250 respondents. Data analysis was carried out by researchers using the Structural Equation Model (SEM). To validate the measurement model, the researcher used confirmatory factor analysis and to identify the characteristics of the sample using frequency analysis. Based on the results of testing the data in this study, it can be concluded that the characteristics of sosial media users consisting of personal characteristics and sosial media characteristics do not have a positive effect on e-WOM, but information characteristics have a positive effect on e-WOM. Then e-WOM has a positive effect on brand trust and awareness, but not on brand image. Furthermore, brand awareness does not have a positive effect on purchasing decisions, however, brand image has a positive influence on purchasing decisions.In the era of the industrial revolution 4.0, technological developments are growing rapidly, including in this country of Indonesia. Today, there are many technological sophistications that support the dissemination of information. The development of this technology is marked by the internet. One of the information dissemination tools that use technological sophistication is sosial media. e-WOM has an impact on a brand so that people have awareness of the brand. Therefore, e-WOM is one of the important things in consumer purchasing decisions in this digital era which will continue to develop along with technological developments. The purpose of this study was to explore the relationship between personality characteristics, sosial media characteristics and information characteristics on e-WOM, examine the effect of e-WOM on trust, brand awareness and brand image, and determine the effect of trust on brand awareness and brand image. The sample determination technique uses the purposive sampling method, the researcher uses a sample of Jabodetabek residents between the ages of 17 years - 55 years who use trains during the COVID-19 pandemic totaling 250 respondents. Data analysis was carried out by researchers using the Structural Equation Model (SEM). To validate the measurement model, the researcher used confirmatory factor analysis and to identify the characteristics of the sample using frequency analysis. Based on the results of testing the data in this study, it can be concluded that the characteristics of sosial media users consisting of personal characteristics and sosial media characteristics do not have a positive effect on e-WOM, but information characteristics have a positive effect on e-WOM. Then e-WOM has a positive effect on brand trust and awareness, but not on brand image. Furthermore, brand awareness does not have a positive effect on purchasing decisions, however, brand image has a positive influence on purchasing decisions
CONVERGENCE ANALYSIS AND SPATIAL RELATIONSHIP OF ECONOMIC GROWTH BETWEEN DISTRICT/CITY IN SOUTH SULAWESI PROVINCE
Get PDFDecrease in the gap (convergence) of economic growth between regencies/cities in the province of South Sulawesi; (2) identify the spatial relationship of economic growth between regencies/cities in South Sulawesi Province. This study uses secondary data sourced from the Central Statistics Agency of South Sulawesi Province. The research subjects were 24 consisting of 21 regencies and 3 municipalities with a time span of 2011-2021. Convergence was analyzed using the Eviews 11 program, while the spatial linkage was analyzed using the Geoda program. The results showed that: (1) there was a divergence of economic growth based on the analysis of sigma convergence and beta convergence, as well as the addition of control variables in the form of HDI and PMTB in the conditional beta convergence test which also failed to show a decrease in income dispersion between districts/cities in South Sulawesi Province; (2) there is a significant spatial relationship between economic growth in Maros Regency, Takalar Regency, Pinrang Regency, and Luwu Regency based on testing using LISA Cluster Map and Moran\u27s I Scatterplot
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, KOMPETENSI TERHADAP KINERJA PEGAWAI DINSOS KABUPATEN MAJALENGKA
Get PDFThe Influence Of Organizational Culture Of Leadership Style And Competence On Employees Performance (A Study at Social Service of Majalengka Regency). The purpose of this study is to determine the influence of organizational culture of leadership style and competence on the performance of Social Service employees of Majalengka Regency. The method used in this research is a survey, data collection using a questionnaire then analyzed using regression analysis. The results showed that: (1) the organizational culture partially has a positive and significant influence on the performance of Service employees (sig = 0,000); (2) the leadership style partially has a negative influence and has no significant influence on the performance of Service employees (sig = 0.246); (3) competency partially has a positive and significant influence on the performance of Service employees (sig = 0,000); (4) simultaneously the organizational culture and competence have a positive and significant influence on employees performance. As for the leadership style variables has negative simultaneous and has no significant influence on the performance of Service employees. Organizational culture, leadership style and competence give an influence of 64.2% on the performance of Social Service employees (R2 = 0.642), the remaining 35.8% was influenced from other variables.The Influence Of Organizational Culture Of Leadership Style And Competence On Employees Performance (A Study at Social Service of Majalengka Regency). The purpose of this study is to determine the influence of organizational culture of leadership style and competence on the performance of Social Service employees of Majalengka Regency. The method used in this research is a survey, data collection using a questionnaire then analyzed using regression analysis. The results showed that: (1) the organizational culture partially has a positive and significant influence on the performance of Service employees (sig = 0,000); (2) the leadership style partially has a negative influence and has no significant influence on the performance of Service employees (sig = 0.246); (3) competency partially has a positive and significant influence on the performance of Service employees (sig = 0,000); (4) simultaneously the organizational culture and competence have a positive and significant influence on employees performance. As for the leadership style variables has negative simultaneous and has no significant influence on the performance of Service employees. Organizational culture, leadership style and competence give an influence of 64.2% on the performance of Social Service employees (R2 = 0.642), the remaining 35.8% was influenced from other variables
MENINGKATKAN PENJUALAN DENGAN CUSTOMER ACQUISITION COST
Get PDFThe company\u27s operational conditions in Indonesia are still not optimal, so as a result they have not been able to increase their sales every period. This ex post facto study aims to examine the effect of customer acquisition cost on increasing sales in the cosmetics and household sub-sector industrial companies on the Indonesia Stock Exchange for the 2016-2021 period. This study involved 10 companies and as many as 5 companies were selected as research samples. Thus, obtained 30 observational data based on purposive sampling technique. Secondary data in the form of company financial statements were collected through the www.idx.co.id page using documentation techniques. The data that has been collected is then analyzed using simple linear regression and processed using the SPSS 23 program. The results show that customer acquisition costs have a positive and insignificant effect on increasing sales. Following up on these findings, the initial assessment of customer acquisition costs by companies on the Indonesia Stock Exchange needs to be carried out more optimally so that it can encourage an increase in company salesThe company\u27s operational conditions in Indonesia are still not optimal, so as a result they have not been able to increase their sales every period. This ex post facto study aims to examine the effect of customer acquisition cost on increasing sales in the cosmetics and household sub-sector industrial companies on the Indonesia Stock Exchange for the 2016-2021 period. This study involved 10 companies and as many as 5 companies were selected as research samples. Thus, obtained 30 observational data based on purposive sampling technique. Secondary data in the form of company financial statements were collected through the www.idx.co.id page using documentation techniques. The data that has been collected is then analyzed using simple linear regression and processed using the SPSS 23 program. The results show that customer acquisition costs have a positive and insignificant effect on increasing sales. Following up on these findings, the initial assessment of customer acquisition costs by companies on the Indonesia Stock Exchange needs to be carried out more optimally so that it can encourage an increase in company sale
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DIMASA PANDEMI COVID-19 PADA BENGKEL HONDA NSS AHASS 1838 KARAWANG
Get PDFThis study aims to determine the effect of price and quality of service on customer satisfaction at the Honda NSS Ahass 1838 workshop Karawang. The research method used is descriptive verification with a quantitative approach. The research sample is 100 consumers, using incidental sampling. The analysis used is path analysis and hypothesis testing using t test and F test. The results of this study indicate that there is a correlation between price and service quality of 0.258, which means there is a weak relationship. The results of the partial hypothesis test that price has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction. The results of the hypothesis that simultaneously price and service quality have a significant effect on customer satisfaction. The R2 test of price and service quality on consumer satisfaction obtained R Square of 0.779, meaning that 77.9% of consumer satisfaction was influenced by these two variables, while 22.1% of consumer satisfaction was influenced by other variables not examined in this study.
This study aims to determine the effect of price and quality of service on customer satisfaction at the Honda NSS Ahass 1838 workshop Karawang. The research method used is descriptive verification with a quantitative approach. The research sample is 100 consumers, using incidental sampling. The analysis used is path analysis and hypothesis testing using t test and F test. The results of this study indicate that there is a correlation between price and service quality of 0.258, which means there is a weak relationship. The results of the partial hypothesis test that price has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction. The results of the hypothesis that simultaneously price and service quality have a significant effect on customer satisfaction. The R2 test of price and service quality on consumer satisfaction obtained R Square of 0.779, meaning that 77.9% of consumer satisfaction was influenced by these two variables, while 22.1% of consumer satisfaction was influenced by other variables not examined in this study
Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Agen Jne Purnawarman)
Get PDFThe purpose of this study was to establish the effect of the quality service on customer satisfaction (study case at JNE Purnawarman) and it applied descriptive methods by the quantitative approach. The method required nonprobability with incidental sampling. From the results of the method using the Solvin formula, the number of samples was 98 respondents. Based on the results of this study, the quality service variable has a simultaneous effect on the customer satisfaction variable (Y) with a significant f 0.000 < 0.05. The quality of service affects customer satisfaction by 58.6% while the remaining 42.4% from other factors.The purpose of this study was to establish the effect of the quality service on customer satisfaction (study case at JNE Purnawarman) and it applied descriptive methods by the quantitative approach. The method required nonprobability with incidental sampling. From the results of the method using the Solvin formula, the number of samples was 98 respondents. Based on the results of this study, the quality service variable has a simultaneous effect on the customer satisfaction variable (Y) with a significant f 0.000 < 0.05. The quality of service affects customer satisfaction by 58.6% while the remaining 42.4% from other factors
ANALISIS PENGARUH MEKANISME GOOD CORPORATE GOVERNANCE DAN VARIABEL KEUANGAN TERHADAP NILAI PERUSAHAAN
Get PDFThe purpose of this study was to determine and test whether the mechanism of good corporate governance (board of commissioners, independent commissioners, institutional ownership, managerial ownership and audit committee) and financial variables were measured by financial ratios such as liquidity, leverage, profitability and activity. have an influence on firm value. In property and real estate sub-sector companies listed on the Indonesia Stock Exchange. This study uses 135 property and real estate sub-sector companies listed on the Indonesia Stock Exchange which were selected using the purposive sampling method in the period 2018 to 2020. The data in this study were analyzed using the multiple linear regression analysis method. The results of this study indicate that the board of commissioners, institutional ownership, and activities have an effect on firm value. Meanwhile, independent commissioners, managerial ownership, audit committee, liquidity, leverage, and profitability have no effect on firm value.The purpose of this study was to determine and test whether the mechanism of good corporate governance (board of commissioners, independent commissioners, institutional ownership, managerial ownership and audit committee) and financial variables were measured by financial ratios such as liquidity, leverage, profitability and activity. have an influence on firm value. In property and real estate sub-sector companies listed on the Indonesia Stock Exchange. This study uses 135 property and real estate sub-sector companies listed on the Indonesia Stock Exchange which were selected using the purposive sampling method in the period 2018 to 2020. The data in this study were analyzed using the multiple linear regression analysis method. The results of this study indicate that the board of commissioners, institutional ownership, and activities have an effect on firm value. Meanwhile, independent commissioners, managerial ownership, audit committee, liquidity, leverage, and profitability have no effect on firm value
PENGARUH MOTIVASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT. MONOKEM SURYA
Get PDFThis research was conducted at PT. Monokem Surya, located in the district. Rengasdengklok Kab. Karawang. Where the researcher wants to know whether there is an influence between reward on employee performance, the influence of motivation on employee performance and the effect of training on employee performance. The dependent variable is employee performance and the independent variables are reward, motivation and training. This research method uses quantitative methods, the data used are premier and secondary data. Primary data obtained by the questionnaire method (questionnaire). The population in this study were employees of PT. Monokem Surya as many as 70 people. The sampling technique used in this research is the total sample is saturated. The data analysis technique used in this research is validity test, reliability test, classical assumption test, normality test, multicollinearity test, heteroscedasticity test, t test, determination test using spss software. The results showed that all independent variables had a significant effect on the performance of the employees of PT. Monokem SuryaThis research was conducted at PT. Monokem Surya, located in the district. Rengasdengklok Kab. Karawang. Where the researcher wants to know whether there is an influence between reward on employee performance, the influence of motivation on employee performance and the effect of training on employee performance. The dependent variable is employee performance and the independent variables are reward, motivation and training. This research method uses quantitative methods, the data used are premier and secondary data. Primary data obtained by the questionnaire method (questionnaire). The population in this study were employees of PT. Monokem Surya as many as 70 people. The sampling technique used in this research is the total sample is saturated. The data analysis technique used in this research is validity test, reliability test, classical assumption test, normality test, multicollinearity test, heteroscedasticity test, t test, determination test using spss software. The results showed that all independent variables had a significant effect on the performance of the employees of PT. Monokem Sury
PENGARUH FINANCIAL LITERACY DAN PENDAPATAN TERHADAP SAVING BEHAVIOR ORANG TUA MAHASISWA
Get PDFSaving is an activity to keep a portion of income which is not planned to be spent. Saving activity relates to saving behavior. Saving behavior is a decision making activity regarding routine activity to save some part of income for a purpose in the future. This study aims to determine the effect of financial literacy and income on the saving behavior of parents of students related to education plans. The population were parents of students of several private universities in Surabaya. These private universities consist of Petra Christian University, Ciputra University, and Surabaya University. The research sample is 100 respondents. Data were collected by distributing questionnaires on google forms and distributed through social media such as Instagram, LINE, and Whatsapp. This research uses Partial Least Square (PLS) data analysis method. The research results show that Financial Literacy and Income have a significant effect on Saving Behavior.Saving merupakan kegiatan menyisihkan sebagian dari pendapatan yang tidak untuk dibelanjakan saat ini. Berkaitan dengan saving tentunya tidak lepas dari kebiasaan menabung atau saving behavior. Saving behavior merupakan kegiatan yang dilakukan atas pengambilan keputusan mengenai tindakan rutin untuk menyimpan atau menyisihkan penghasilan demi sebuah tujuan. Penelitian ini bertujuan untuk mengetahui pengaruh financial literacy dan pendapatan terhadap saving behavior dari orang tua mahasiswa terkait dana pendidikan anak. Populasi dalam penelitian ini merupakan orang tua mahasiswa dari beberapa kampus swasta di Surabaya. Kampus swasta ini antara lain Universitas Kristen Petra, Universitas Ciputra, Universitas Surabaya. Penelitian ini menggunakan sampel dengan jumlah 100 responden. Data dikumpulkan dengan melakukan penyebaran kuesioner yang dibuat dengan google form dan disebarkan melalui media sosial seperti Instagram, LINE, dan Whatsapp. Penelitian ini menggunakan metode analisis data Partial Least Square (PLS). Hasil dari penelitian ini menunjukkan bahwa Financial Literacy dan Pendapatan memiliki pengaruh signifikan terhadap Saving Behavio
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMILIHAN JASA PENGIRIMAN BARANG: (STUDI KASUS PADA DPL TRANSLOGISTICS)
Get PDFFreight forwarding services have become one of the most shining businesses amid a pandemic that has hit the world. The habits of face-to-face consumer and producer transactions are forced to change drastically into online transactions to maintain public health and make social restrictions a success. Another impact of this booming business is the competition that all business delivery services must face. This study aims to determine and analyze the service factors that influence consumer decisions in choosing goods delivery services. Further, from the solutions to the problems that have occurred so far, it is hoped that research can be taken. The research method uses descriptive research with a qualitative approach in the case study design. The results of this study indicate that the factors that influence consumers in choosing delivery services at DPL Translogistics are 1) on-time delivery, 2) security of delivery of goods, 3) image/brand, 4) ease of access to location, 5) service price, 6) area/destination of delivery, 7) monitoring of delivery of goods, 8) insurance, 9) speed of service, 10) response to consumer complaints, 11) various services, 12) various packing and re-packing services, 13) employee empathy, 14 ) employee competence, 15) employee professionalism, 16) office facilities, 17) easy access to contact persons, 18) employee appearance, and 19) fleet variation. To be able to maintain market share and maintain service excellence and customer satisfaction, DPL must always understand the changing needs of customers, especially in terms of competitive prices/shipping rates and better service quality. DPL must also follow developments in the digital world by improving website connections and adding digitalized services.Jasa pengiriman barang menjadi salah satu bisnis yang paling bersinar ditengah pandemi yang melanda dunia. Kebiasaan transaksi konsumen dan produsen secara face to face dipaksa berubah drastis menjadi transaksi online demi menjaga kesehatan masyarakat dan mensukseskan pembatasan sosial. Dampak lain dari bisnis yang sedang booming ini adalah adanya persaingan yang harus dihadapi seluruh pebisnis jasa pengiriman barang. Penelitian ini bertujuan untuk mengetahui dan menganalisis faktor-faktor layanan apa sajakah yang mempengaruhi keputusan konsumen dalam memilih jasa pengiriman barang. Lebih lanjut dari solusi-solusi atas permasalahan yang selama ini terjadi diharapkan dapat diambil penelitian. Metode penelitian dengan menggunakan penelitian deskriptif pendekatan kualitatif dalam rancangan studi kasus. Hasil penelitian ini menujukkan bahwa faktor-faktor yang mempengaruhi konsumen dalam memilih jasa pengiriman pada DPL Translogistics adalah 1) ketepatan waktu pengiriman, 2) keamanan pengiriman barang, 3) citra/ merek, 4) kemudahan akses lokasi, 5) harga layanan, 6) area/ tujuan pengiriman, 7) monitoring pengiriman barang, 8) asuransi, 9) kecepatan pelayanan, 10) respon terhadap keluhan konsumen, 11) layanan yang beragam, 12) jasa packing dan re-packing awarkan beragam, 13) empati karyawan, 14) kompetensi karyawan, 15) profesionalisme karyawan, 16) fasilitas kantor, 17) kemudahan akses contact person, 18) penampilan karyawan, dan 19) variasi armada. Untuk dapat mempertahankan marketshare dan menjaga keunggulan layanan serta kepuasan konsumen DPL harus selalu memahami kebutuhan pelanggan yang terus berubah terutama dalam hal harga/tarif pengiriman yang kompetitif dan kualitas layanan yang lebih baik. DPL juga harus mengikuti perkembangan dunia digital dengan cara memperbaiki koneksi website dan menambah layanan digitalized