E-QIEN - Jurnal Ekonomi dan Bisnis
Not a member yet
1164 research outputs found
Sort by
STRATEGI PEMASARAN USAHA BAKPIA UNTUK MENDUKUNG KEMANDIRIAN PESANTREN (STUDI KASUS : UNIT USAHA BAKPIA PONDOK PESANTREN AL MUMTAZ)
Get PDFAl Mumtaz Integrated Islamic Boarding School is one of the islamic boarding schools that has a pattern of thinking about economic-community science through the pesantren independence program. This is evidenced by the development of independence and business development, one of which is the Bakpia Al Mumtaz business. The purpose of this study is to provide a proposal for the right marketing strategy in the Bakpia business unit of Pondok Pesantren Al Mumtaz. The method used in this study is a qualitative approach that contains a method to collect data in written form from people and observed groups aimed at making a descriptive or systematic picture of the observed object. The analysis used is SWOT Analysis. The use of SWOT analysis is carried out to find out the internal factors of the al Mumtaz islamic boarding school business unit in developing its business, so that it can be known what are the factors of strengths and weaknesses. As for external factors to find out the opportunities and threats faced by the bakpia business of the Al Mumtaz Islamic boarding school. The results of the research analysis obtained an IFE matrix value of 3.7 and an EFE matrix value of 3.75, this shows that Bakpia Al Mumtaz\u27s efforts are in the position of quadrant 1, which means supporting aggressive strategies. This requires Bakpia Al Mumtaz\u27s efforts to create alternative strategies that can be used to use internal forces in seizing opportunities that exist outside of Bakpia Al Mumtaz\u27s business.Pondok Pesantren Terpadu Al Mumtaz merupakan salah satu pondok pesantren yang memiliki pola pemikiran tentang ilmu ekonomi-kemasyarakatan melalui program kemandirian pesantren. Hal tersebut dibuktikan dengan adanya pembinaan kemandirian dan pengembangan usaha, salah satunya adalah usaha bakpia Al Mumtaz. Tujuan penelitian ini adalah untuk memberikan usulan strategi pemasaran yang tepat pada unit usaha Bakpia Pondok Pesantren Al Mumtaz. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif yang berisi metode untuk mengumpulkan data dalam bentuk tertulis dari orang perorang maupun kelompok yang diamati yang bertujuan untuk membuat deskriptif atau gambaran secara sistematis dari objek yang diamati. Analisis yang digunakan adalah Analisis SWOT. Penggunaan Analisis SWOT dilakukan untuk mengetahui faktor internal pihak unit bisnis pondok pesantren Al Mumtaz dalam mengembangkan usahanya, sehingga dapat d iketahui apa saja faktor kekuatan dan kelemahan. Sedangkan untuk factor eksternal untuk mengetahui peluang dan ancaman yang dihadapi usaha bakpia pondok pesantren Al Mumtaz. Hasil analisis penelitian diperoleh nilai matriks IFE 3,7 dan nilai matriks EFE 3,75 hal ini menunjukkan bahwa usaha Bakpia Al Mumtaz berada pada posisi kuadran 1 yaitu berarti mendukung strategi agresif. Hal ini mengharuskan usaha Bakpia Al Mumtaz membuat alternatif strategi yang dapat digunakan untuk menggunakan kekuatan internal dalam meraih peluang-peluang yang ada di luar usaha Bakpia Al Mumtaz
PENINGKATAN PENDAPATAN PEREMPUAN MELALUI PENGEMBANGAN USAHA EKONOMI KREATIF KERAJINAN BORDIR ACEH (Kajian Di Kecamatan Montasik, Kabupaten Aceh Besar)
Get PDFThe purpose of this study was to see how the development of Aceh\u27s embroidery creative economy in increasing the income of women who are members of several groups of Acehnese embroidery craftsmen in Dayah Daboh village and Weu Krueng village, Montasik district, Aceh Besar district. The research was conducted using a qualitative descriptive method. Data collection techniques are observation, interviews and documentation. Based on the results of the analysis, it is known that the development and sustainability of the creative economy of the embroidery industry in the two villages has looked good and can increase the income of women craftsmen. Of the 150 women who are members of several artisan groups as informants, it was found that 100% of them stated that their income had increased rapidly from year to year. In addition, the income from the production of the embroidery industry of these craftsmen can meet their daily needs. With the development of the embroidery craft as one of the creative economic efforts, it can increase the income of women craftsmen so that they can help their family life and can help family income in addition to the income earned by their husbands
THE EFFECT OF ORGANIZATIONAL COMPETENCE, MOTIVATION, AND COMMITMENT ON JOB SATISFACTION AND PERFORMANCE OF MEMBERS OF REGENCY/CITY DPRD IN SOUTH SULAWESI PROVINCE
No full textThis study aims to 1) To analyze the direct influence of competence, motivation and organizational commitment on satisfaction and performance. 2) To analyze the indirect effect of competence, motivation and organizational commitment on performance through job satisfaction. This study uses a quantitative approach by using primary data through a questionnaire of as many as 268 respondents with a population of 815. The study was conducted from July to September 2022. The data were analyzed using the Structural Equating Modeling program SPSS V. 25 and Amos v 25. The results of this study indicate that: (1) competence has a positive and significant effect on job satisfaction. (2) motivation has a positive and not significant effect on job satisfaction. (3) organizational commitment has a positive and significant effect on job satisfaction (4) job satisfaction has a positive and significant effect on performance (5) competence has a positive and insignificant effect on performance (6) motivation positive and significant effect on performance. (7) organizational commitment has a positive and insignificant effect on performance
ANALISIS KARAKTERISTIK PERUSAHAAN TERHADAP CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PERUSAHAAN DALAM SEKTOR TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2017-2019
Get PDFSocial responsibility is included in the fields of economics, law, ethics that must be fulfilled in order to fulfill the expectations of stakeholders. Disclosure of social responsibility is done so that the company achieves the desired profit in order to improve the environmental economy. In order to provide feedback to the environment, companies are required to implement CSR. This includes companies in the telecommunications sector that are required by the government to implement CSR. This is regulated in Law number 4 of 2009 article 108 paragraph (1). This study uses a deductive-quantitative approach. The TLKM company as a registered telecommunications company has complied with Law Number 40 of 2007 concerning Limited Liability Companies article 74 which requires companies engaged in natural resources to carry out social responsibility. However, the disclosures made by most of the listed telecommunication companies are still minimal. In fact, the graphics are still unstable. However, related to corporate social responsibility carried out by TLKM, it is quite large with an average of more than 400 billion. In addition, TLKM also saves water and energy use in the productivity of its company.Social responsibility is included in the fields of economics, law, ethics that must be fulfilled in order to fulfill the expectations of stakeholders. Disclosure of social responsibility is done so that the company achieves the desired profit in order to improve the environmental economy. In order to provide feedback to the environment, companies are required to implement CSR. This includes companies in the telecommunications sector that are required by the government to implement CSR. This is regulated in Law number 4 of 2009 article 108 paragraph (1). This study uses a deductive-quantitative approach. The TLKM company as a registered telecommunications company has complied with Law Number 40 of 2007 concerning Limited Liability Companies article 74 which requires companies engaged in natural resources to carry out social responsibility. However, the disclosures made by most of the listed telecommunication companies are still minimal. In fact, the graphics are still unstable. However, related to corporate social responsibility carried out by TLKM, it is quite large with an average of more than 400 billion. In addition, TLKM also saves water and energy use in the productivity of its company
PENGARUH BUDAYA ORGANISASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI PADA KANTOR PELAYANAN PAJAK PRATAMA SURABAYA WONOCOLO.
Get PDFIn an organization or company, Human Resource Management (HRM) is one element that has a strategic function that supports the success of an organization or company to achieve its goals. The influence of organizational culture and career development in its function, namely managing human resources and providing facilities to these employees in a company will affect employee work behavior which in turn will affect the overall performance of a company. The purpose of this study is to determine the effect of organizational culture on employee performance and the influence of career development on employee performance at the Surabaya Wonocolo Tax Service Office. The instrument of this research used a questionnaire. Samples were taken as many as 50 respondents, employees of the Surabaya Wonocolo Tax Service Office. Analysis and data processing using SPSS. The results of this study indicate that organizational culture has no effect on employee performance, while career development has an effect on employee performance.In an organization or company, Human Resource Management (HRM) is one element that has a strategic function that supports the success of an organization or company to achieve its goals. The influence of organizational culture and career development in its function, namely managing human resources and providing facilities to these employees in a company will affect employee work behavior which in turn will affect the overall performance of a company. The purpose of this study is to determine the effect of organizational culture on employee performance and the influence of career development on employee performance at the Surabaya Wonocolo Tax Service Office. The instrument of this research used a questionnaire. Samples were taken as many as 50 respondents, employees of the Surabaya Wonocolo Tax Service Office. Analysis and data processing using SPSS. The results of this study indicate that organizational culture has no effect on employee performance, while career development has an effect on employee performance
ANALISIS PENGARUH PENGHASILAN PEMBUDIDAYA RUMPUT LAUT (E. COTTONI) DI DESA TANAMANANG KECAMATAN PAHUNGAN LODU KABUPATEN SUMBA TIMUR
Get PDFSeaweed is one of the potential fishery commodities to be cultivated. Seaweed has multiple functions in various industries such as food, beauty, pharmaceutical, textile and agriculture industries. This study aims to analyze the effect of income for Sakol (E. cottoni) Seaweed Cultivators in Plantang Village, Pahungan Lodu District, East Sumba Regency. The type of research conducted in this research is an analytical survey with a cross sectional study design. The research location is in Plantang Village, Pahunga Lodu District, East Sumba Regency. The population in this study were 145 seaweed farmers. The sample in this study was 102 seaweed cultivators. The results of the univariate analysis showed that the income of seaweed cultivators according to household needs was 41 (40.20%) cultivators and the income of seaweed cultivators who were not suitable was 61 (59.80%) cultivators. The results of the bivariate analysis showed that there was a very significant effect between the number of hours worked (p = 0.038) and the capital of the farmer (p = 0.041) and the income of the seaweed farmers, while the results showed that there was no effect between the level of education of the farmers (p = 0.107). with seaweed farming income. The conclusion of this study is that there is a very significant effect between the number of hours worked and the capital of the farmer and the income of seaweed cultivation.Seaweed is one of the potential fishery commodities to be cultivated. Seaweed has multiple functions in various industries such as food, beauty, pharmaceutical, textile and agriculture industries. This study aims to analyze the effect of income for Sakol (E. cottoni) Seaweed Cultivators in Plantang Village, Pahungan Lodu District, East Sumba Regency. The type of research conducted in this research is an analytical survey with a cross sectional study design. The research location is in Plantang Village, Pahunga Lodu District, East Sumba Regency. The population in this study were 145 seaweed farmers. The sample in this study was 102 seaweed cultivators. The results of the univariate analysis showed that the income of seaweed cultivators according to household needs was 41 (40.20%) cultivators and the income of seaweed cultivators who were not suitable was 61 (59.80%) cultivators. The results of the bivariate analysis showed that there was a very significant effect between the number of hours worked (p = 0.038) and the capital of the farmer (p = 0.041) and the income of the seaweed farmers, while the results showed that there was no effect between the level of education of the farmers (p = 0.107). with seaweed farming income. The conclusion of this study is that there is a very significant effect between the number of hours worked and the capital of the farmer and the income of seaweed cultivation
PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. XAVIER MARKS PREMIER MALANG
Get PDFThis study aims to determine the effect of organizational culture and work discipline on employee productivity at PT Xavier Marks Premier Malang. This type of research is quantitative with a descriptive approach. The sample used was 57 respondents from a population of 195 people using the Slovin formula. The method used for sampling in this study is non-probability sampling using convenience sampling technique. Data collection technique is to use a questionnaire distributed to the research object. Data analysis technique using smartPLS application. The results showed that the organizational culture variable did not have a significant effect on work productivity with a p-value of 0.102 which is greater than 0.05, while the work discipline variable had a significant positive effect on the work productivity of PT. Xavier Marks Premier Malang employees with a p-value of 0.023 which is smaller than 0.05. So it can be concluded that both have different effects based on the results of the p value of each variable.This study aims to determine the effect of organizational culture and work discipline on employee productivity at PT Xavier Marks Premier Malang. This type of research is quantitative with a descriptive approach. The sample used was 57 respondents from a population of 195 people using the Slovin formula. The method used for sampling in this study is non-probability sampling using convenience sampling technique. Data collection technique is to use a questionnaire distributed to the research object. Data analysis technique using smartPLS application. The results showed that the organizational culture variable did not have a significant effect on work productivity with a p-value of 0.102 which is greater than 0.05, while the work discipline variable had a significant positive effect on the work productivity of PT. Xavier Marks Premier Malang employees with a p-value of 0.023 which is smaller than 0.05. So it can be concluded that both have different effects based on the results of the p value of each variable
PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN
Get PDFThis study aims to determine and examine the effect of Customer Relationship Marketing and Service Quality on Customer Satisfaction. Samples were taken as many as 100 respondents using purposive sampling technique. The research data analysis method uses multiple linear regression analysis with the help of SPSS software applications. The results showed that the variables of Customer Relationship Marketing and Service Quality had a significant effect on customer satisfactionThis study aims to determine and examine the effect of Customer Relationship Marketing and Service Quality on Customer Satisfaction. Samples were taken as many as 100 respondents using purposive sampling technique. The research data analysis method uses multiple linear regression analysis with the help of SPSS software applications. The results showed that the variables of Customer Relationship Marketing and Service Quality had a significant effect on customer satisfactio
ANALISIS PANGSA PASAR PRODUSEN TELEPON SELULER: : “APLIKASI MATRIKS MARKOV” (STUDI KASUS MAHASISWA IAIN PALOPO)
Get PDFCell phones are one of the most important communication tools in the current era of globalization. The rapid development of information and communication technology (ICT) is marked by the emergence of various brands of cellular phones that are produced in line with the high demand for cellular phones. This condition creates competition among cellular phone manufacturers to attract consumers and to maintain market share of their products. This study aims to analyze the current market share of smartphone manufacturers and predict smartphone brands in the future among IAIN Palopo students. This type of research is descriptive quantitative. Primary data was obtained from distributing questionnaires to 240 students from the 2017-2020 class. Data analysis using Markov chain method. The results of this study indicate: 1). The current market share of IAIN Palopo Student Smartphone brands are: Oppo 37.5%, Vivo 29.2%, Samsung 14.2%, Xiaomi 10%, Iphone 2.5%, and other brands 6.7%. 2). Predictions of the smartphone brand market share for IAIN Palopo students in the future (equilibrium conditions) are: Oppo 38.7%, Vivo 30.6%, Samsung 12.3%, Xiaomi 7.2%, Iphone 3.7%, and other brands 7.4%.Cell phones are one of the most important communication tools in the current era of globalization. The rapid development of information and communication technology (ICT) is marked by the emergence of various brands of cellular phones that are produced in line with the high demand for cellular phones. This condition creates competition among cellular phone manufacturers to attract consumers and to maintain market share of their products. This study aims to analyze the current market share of smartphone manufacturers and predict smartphone brands in the future among IAIN Palopo students. This type of research is descriptive quantitative. Primary data was obtained from distributing questionnaires to 240 students from the 2017-2020 class. Data analysis using Markov chain method. The results of this study indicate: 1). The current market share of IAIN Palopo Student Smartphone brands are: Oppo 37.5%, Vivo 29.2%, Samsung 14.2%, Xiaomi 10%, Iphone 2.5%, and other brands 6.7%. 2). Predictions of the smartphone brand market share for IAIN Palopo students in the future (equilibrium conditions) are: Oppo 38.7%, Vivo 30.6%, Samsung 12.3%, Xiaomi 7.2%, Iphone 3.7%, and other brands 7.4%
PENGARUH SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER, BRAND IMAGE, ELECTRONIC WORD OF MOUTH, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH
Get PDFAs the time goes by, the need for cosmetics are increasing. In their efforts to increase the purchase by the community, attention should be given to social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations that Wardah did. The purpose of this research is to figure out how social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations influence the purchase decision partially and simultaneously. The data used in this research was the primary data obtained from respondents were distributed online through google form. Samples were taken using non- probabilty sampling technique as many as 100 respondents. This research was conducted validity test, reliability test, classical assumption test, multiple linear regression analysis, partial t test, simultaneous F test, and analysis of the coefficient of determination (R2 ) using SPSS version 22 as a data processor. Based on the results of this research, it shows that partially celebrity endorser, brand image, and electronic word of mouth affect Wardah’s purchase decision, but social media marketing and product innovations don’t affect Wardah’s purchase decision. Meanwhile, social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations simultaneously affects Wardah’s purchase decision.