E-QIEN - Jurnal Ekonomi dan Bisnis
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Pengaruh Kepemimpin terhadap Kinerja Guru di Madrasah Tsanawiyah Sirojul Ulum, Sukabumi
Get PDFThis research aims to test the effect of leadership on teacher performance at Madrasah Tsanawiyah Sirojul Ulum, Sukabumi Regency. The research design used in this study is descriptive and associative methods. Descriptive method is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. While the associative method is research that aims to determine the influence or also the relationship between two or more variables. This associative method is used to determine the effect of the two variables. Unit analysis in this research is individual i.e. teacher in Madrasah Tsanawiyah Sirojul Ulum Sukabumi Regency, population and sample is all teacher in Madrasah Tsanawiyah Sirojul Ulum 30 teachers in total. The result indicated that leadership (X) ‘s influence on teacher performance (Y) is at 93% and the rest 7% is influenced by other variables that are not in this researchThis research aims to test the effect of leadership on teacher performance at Madrasah Tsanawiyah Sirojul Ulum, Sukabumi Regency. The research design used in this study is descriptive and associative methods. Descriptive method is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. While the associative method is research that aims to determine the influence or also the relationship between two or more variables. This associative method is used to determine the effect of the two variables. Unit analysis in this research is individual i.e. teacher in Madrasah Tsanawiyah Sirojul Ulum Sukabumi Regency, population and sample is all teacher in Madrasah Tsanawiyah Sirojul Ulum 30 teachers in total. The result indicated that leadership (X) ‘s influence on teacher performance (Y) is at 93% and the rest 7% is influenced by other variables that are not in this researc
ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK PERAWATAN DIRI (SKINCARE) LOKAL YANG MEMPENGARUHI CUSTOMER LOYALTY
Get PDFThis study discusses the relationship between consumer preferences for local skin care products that affect consumer loyalty. The purpose of this study was to analyze the effect of Customer Preference on Customer Loyalty mediated by Price, Promotion, and Percieved Quality on local skincare. This study used 208 respondents with questionnaires distributed online through social media platforms. The selected respondents are Millennials, and Gen z who have or are currently using local skincare who are domiciled in Greater Jakarta. This research uses descriptive-quantitative with the help of SPSS version 20 data application. The results achieved in this study are that there is a significant influence between Customer Preference on Customer Loyalty mediated by Price, Promotion, and Perceived Quality as intervening variables.This study discusses the relationship between consumer preferences for local skin care products that affect consumer loyalty. The purpose of this study was to analyze the effect of Customer Preference on Customer Loyalty mediated by Price, Promotion, and Percieved Quality on local skincare. This study used 208 respondents with questionnaires distributed online through social media platforms. The selected respondents are Millennials, and Gen z who have or are currently using local skincare who are domiciled in Greater Jakarta. This research uses descriptive-quantitative with the help of SPSS version 20 data application. The results achieved in this study are that there is a significant influence between Customer Preference on Customer Loyalty mediated by Price, Promotion, and Perceived Quality as intervening variables
PENGARUH STRES KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN
Get PDFPerformance is a real behavior that is displayed by everyone as work performance is produced by employees by following the work environment in the company. Employee performance is a very important thing in the company\u27s efforts to achieve goals. The purpose of this study was to determine the effect of work stress and workload on employee performance. This type of research is quantitative. This research design is included in causal associative research. The population in this study were all employees totaling 129 employees. The sampling method used in this research is purposive sampling. The sample in this study was 100 employees of the production department. The data collection technique used in this study was a questionnaire. The validity test will be carried out using the product moment correlation formula and the reliability test using the Cronbach alpha formula. To prove the research hypothesis, a statistical test is carried out in the form of multiple linear regression analysis. The data analysis technique used multiple linear regression analysis. The results showed that work stress and workload affected employee performance.Performance is a real behavior that is displayed by everyone as work performance is produced by employees by following the work environment in the company. Employee performance is a very important thing in the company\u27s efforts to achieve goals. The purpose of this study was to determine the effect of work stress and workload on employee performance. This type of research is quantitative. This research design is included in causal associative research. The population in this study were all employees totaling 129 employees. The sampling method used in this research is purposive sampling. The sample in this study was 100 employees of the production department. The data collection technique used in this study was a questionnaire. The validity test will be carried out using the product moment correlation formula and the reliability test using the Cronbach alpha formula. To prove the research hypothesis, a statistical test is carried out in the form of multiple linear regression analysis. The data analysis technique used multiple linear regression analysis. The results showed that work stress and workload affected employee performance
PENGARUH DESAIN PRODUK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA UD. SATRIA MUDA PRATAMA DI KOTA MAKASSAR
Get PDFThis study aims to determine how the influence of product design, product quality, and price on the purchase decision of Calligraphy products at UD. Satria Muda Pratama in Makassar City. UD. Satria Muda Pratama in marketing its products has made various efforts so that its products are in demand by the public. Calligraphy wall decoration product from UD. Satria Muda Pratama has various shapes, sizes, and verses taken from the Qur\u27an. The method that the researchers used in this study was quantitative, in collecting data here based on a questionnaire. The sample of this research is 83 respondents, analyzed using multiple linear regression. Based on the research results, customers of UD. Satria Muda Pratama in Makassar City who made the purchase, simultaneously the three independent variables had a significant effect on their decision to buy calligraphy products. The independent variable, namely the price variable, has a significant effect on the decision to purchase calligraphy products at UD. Satria Muda Pratama in Makassar City, but the product design and product quality variables have no effect and are partially significant on the purchasing decision of calligraphy products at UD. Satria Muda Pratama in Makassar City.Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh desain produk, kualitas produk, dan harga terhadap keputusan pembelian produk kaligrafi pada UD. Satria Muda Pratama di Kota Makassar. UD. Satria Muda Pratama dalam memasarkan produknya telah melakukan berbagai upaya agar produknya diminati oleh masyarakat. Produk hiasan dinding kaligrafi dari UD. Satria Muda Pratama memiliki berbagai bentuk, ukuran, dan ayat yang diambil dari Alquran. Metode yang peneliti gunakan dalam penelitian ini adalah kuantitatif, dalam pengumpulan data disini berdasarkan kuesioner. Sampel penelitian ini sebanyak 83 responden, dianalisis menggunakan regresi linier berganda. Berdasarkan hasil penelitian, pelanggan UD. Satria Muda Pratama di Kota Makassar yang melakukan pembelian, secara simultan ketiga variabel bebas berpengaruh signifikan terhadap keputusan pembelian produk kaligrafi. Variabel bebas yaitu variabel harga berpengaruh secara parsial dan signifikan terhadap keputusan pembelian produk kaligrafi pada UD. Satria Muda Pratama di Kota Makassar, namun variabel desain produk dan kualitas produk tidak berpengaruh secara parsial dan signifikan terhadap keputusan pembelian produk kaligrafi di UD. Satria Muda Pratama di Kota Makassar
Pengaruh Kepuasan Kerja dan Semangat Kerja terhadap Produktivitas Kerja Karyawan PT. Pos Indonesia (Persero) Baturaja
Get PDFThe effect of job satisfaction and morale on employee work productivity at PT. Pos Indonesia (Persia) Baturaja. The purpose of this study was to determine the effect of job satisfaction and morale on the work productivity of public transport employees. Pos Indonesia (Persia) Baturaja. The data analysis technique used is multiple linear regression. Based on the results of the sub-analysis of job satisfaction and morale affect the work productivity of PT. Pos Indonesia (Persero) Baturaja with t values of 3.652 and 2.896. Meanwhile, it was found that job satisfaction and morale had an impact on the work productivity of PT. Pos Indonesia (Persia) Baturaja. The limitations of this study are the number of respondents who are only 30 people, as well as the results of the information obtained from the questionnaire which sometimes shows different thoughts and understandings. This study aims to provide information about the effect of job satisfaction and morale on the work productivity of public transport employees. Pos Indonesia (Persia) Baturaj
KEPUTUSAN PEMBELIAN DI PENGARUHI OLEH PROMOSI PENJUALAN PADA KLINIK KECANTIKAN DI GARUT
Get PDFThe phenomenon of the emergence of skin beauty treatments in Garut is growing rapidly along with consumer awareness to take care of their skin. However, in the last 3 years there has been a decline in customers for beauty treatments. In this regard, a research was conducted at a beauty clinic in Garut with the title "Purchase Decisions Affected by Sales Promotion at Beauty Clinics in Garut". The research method used in this study is the causal method. The population in this study was 1,225 customers and the sample used was 92 people using simple random sampling technique. The data collection used is a questionnaire, the analytical technique used in this research is instrument test (validity test and reliability test), correlation coefficient test, coefficient of determination test and hypothesis testing. The results of data processing obtained using SPSS Version 26 software for windows, that the instrument used in this study was declared valid and reliable because it had a value greater than r table of 0.205. From the correlation coefficient test results obtained information that sales promotion has a very strong influence with a value of 0.959 with a coefficient of determination of 91.9%, and based on hypothesis testing there is a positive and significant effect with a significance value of 0.000 <0.005 while t count 31.918> t table 1.66.The phenomenon of the emergence of skin beauty treatments in Garut is growing rapidly along with consumer awareness to take care of their skin. However, in the last 3 years there has been a decline in customers for beauty treatments. In this regard, a research was conducted at a beauty clinic in Garut with the title "Purchase Decisions Affected by Sales Promotion at Beauty Clinics in Garut". The research method used in this study is the causal method. The population in this study was 1,225 customers and the sample used was 92 people using simple random sampling technique. The data collection used is a questionnaire, the analytical technique used in this research is instrument test (validity test and reliability test), correlation coefficient test, coefficient of determination test and hypothesis testing. The results of data processing obtained using SPSS Version 26 software for windows, that the instrument used in this study was declared valid and reliable because it had a value greater than r table of 0.205. From the correlation coefficient test results obtained information that sales promotion has a very strong influence with a value of 0.959 with a coefficient of determination of 91.9%, and based on hypothesis testing there is a positive and significant effect with a significance value of 0.000 <0.005 while t count 31.918> t table 1.66
ANALISIS PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PT SURGANYA MOTOR INDONESIA BANDUNG
Get PDFThe Effect of Promotion and Price on Consumer Purchase Decisions on motorcycle spare parts (two wheels). This study aims to assess how much influence promotion and price have on consumer purchasing decisions at PT Surganya Motor Indone;’l;[sia Bandung. The type of research used is quantitative explanatory research. The processed data is the result of distributing questionnaires to customers of PT Surganya Motor Indonesia Bandung. The data analysis technique used in this research is multiple linear regression. To explain the description of research related to the hypothesis by using the following analysis: Validity Test, Reliability Test, t Test (Partial). on Consumer Purchase Decisions.The Effect of Promotion and Price on Consumer Purchase Decisions on motorcycle spare parts (two wheels). This study aims to assess how much influence promotion and price have on consumer purchasing decisions at PT Surganya Motor Indone;’l;[sia Bandung. The type of research used is quantitative explanatory research. The processed data is the result of distributing questionnaires to customers of PT Surganya Motor Indonesia Bandung. The data analysis technique used in this research is multiple linear regression. To explain the description of research related to the hypothesis by using the following analysis: Validity Test, Reliability Test, t Test (Partial). on Consumer Purchase Decisions
IMPACT OF E-MARKETING IN SUPPORTING MSMES AFTER COVID-19 PANDEMIC
Get PDFCovid-19 Pandemic has create change in economic structure, causing lots of business to shut down during its time. Micro, small, and medium enterprises (MSMEs) are highly affected by the pandemic. Policy such as lockdown have prevent physical activity of trade. In order to survive in this condition many of SMEs owner have to generate innovation and creativity. One of the main key driver for surviving covid-19 pandemic are the use of E-Marketing strategy. In implementing EM ones have to understand the basic knowledge of technology and have the capability to learn new thing. The purpose of this paper is to understand E-Marketing, and how SMEs have adapt to it during the pandemic and how SMEs owner behavior after pandemic in term of continuing using EM. The result of this paper indicate the adaptability of SMEs owner to use EM during pandemic, EM also have contribute a lot to SMEs productivity during pandemic, lastly its stated that SMEs owner will continue to use EM to improve the development of their shop, store, or compan
PERANAN BRAND ANTHROPOMORPHISM DALAM MEMBENTUK KECINTAAN MEREK DAN LOYALITAS MEREK (STUDY PADA KONSUMEN MOBIL EROPA DI INDONESIA): (Study Pada Konsumen Mobil Eropa di Indonesia)
No full textThe aim of this study is to examine the influence of brand anthropomorphism on brand love and its impact on brand loyalty. The study used a quantitative approach with survey methods. The sample in this study amounted to 250 European car users spread across Jakarta, Yogyakarta, Central Java, East Java.The analysis Model in this study will be divided into 3 stages of analysis. The first stage of multiple regression analysis, the second stage of simple regression analysis. The third stage of the moderation test with hierarchical moderated regression Brand anthropomorphism has a positive effect on the formation of brand love. Brand love has a positive effect on brand engagement. For further research it is recommended to add subjective norm variables to this research model
KELUARGA PEMODERASI KETERAMPILAN DAN KEPERCAYAAN DIRI DALAM MENUMBUHKAN MINAT BERWIRAUSAHA ANGGOTA KARANG TARUNA DESA SIULAK KECIL KAB. KERINCI
Get PDFThis research is conducted to determine the moderating effect of family on the relationship between skill and self confidence on interest in entrepreneurship on youth organization members in Siulak Kecil, Kerinci Districts. The research of sample was all youth organization members in Siulak Kecil, Kerinci districts which accounted for 100 peoples from all populations 100 peoples with prabability 5% and using full sampling. Data was colected through questionnaire with likert’s scale which analysis using deskriptive qualitative and quantitative as test of validity and reliability, average score and TCR, classic assumption test, coefisien of determination, hypothesis testing performs moderated regression analysis (MRA) by processing the data using SPSS for windows. Based on the results of the study indicate that: skill has a positive and significant effect on interest in entrepreneurship 0,000 <0,05. Self Confidence has a positive and significant effect on interest in entrepreneurship 0.012> 0.05. The family has a positive and significant effect on interest in entrepreneurship 0.005 <0.05. The family as a moderating variable between skill on interest in entrepreneurship 0.022 <0.05. The Family as a moderating variable between Self Confidence on interest in entrepreneurship 0.010 <0.05This research is conducted to determine the moderating effect of family on the relationship between skill and self confidence on interest in entrepreneurship on youth organization members in Siulak Kecil, Kerinci Districts. The research of sample was all youth organization members in Siulak Kecil, Kerinci districts which accounted for 100 peoples from all populations 100 peoples with prabability 5% and using full sampling. Data was colected through questionnaire with likert’s scale which analysis using deskriptive qualitative and quantitative as test of validity and reliability, average score and TCR, classic assumption test, coefisien of determination, hypothesis testing performs moderated regression analysis (MRA) by processing the data using SPSS for windows. Based on the results of the study indicate that: skill has a positive and significant effect on interest in entrepreneurship 0,000 <0,05. Self Confidence has a positive and significant effect on interest in entrepreneurship 0.012> 0.05. The family has a positive and significant effect on interest in entrepreneurship 0.005 <0.05. The family as a moderating variable between skill on interest in entrepreneurship 0.022 <0.05. The Family as a moderating variable between Self Confidence on interest in entrepreneurship 0.010 <0.0