E-QIEN - Jurnal Ekonomi dan Bisnis
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PENGARUH HARGA DAN PROMOSI TERHADAP PERILAKU KONSUMEN PRODUK SARI ROTI PADA MINIMARKET INDOMARET CABANG BOGOR 2
Get PDFThe phenomenon that is used as the object of research is Price and Promotion of Consumer Behavior. This study aims to determine how much influence price and promotion have on consumer behavior. Data was collected using the Questionnaire and Literature Study technique. The research method used is the method of quantitative analysis. The population in this study are consumers who make purchases of Sari Roti products at the Indomaret Minimarket Bogor Branch 2, with a research sample of 155 respondents. The results of the study found: a) Price (X1) has a significant influence on consumer behavior of 0.434. This means that there is a relationship between the X1 variable that will affect the Y variable, which is 43.4%; b) Promotion (X2) has a significant influence on consumer behavior of 0.679. This means that the X2 variable will affect the Y variable in the amount of 69.7%; and c) Price (X1) and Promotion (X2) have a significant effect simultaneously on the Consumer Behavior of Sari Roti Products at Indomaret Bogor Branch 2 of 0.705. This means that the variable Price (X1) and Promotion (X2) together with Consumer Behavior (Y) is 0.705. This value reflects that the relationship between Price (X1) and Promotion (X2) together with Consumer Behavior (Y) qualitatively has a very strong and positive relationship of 70.5%.The phenomenon that is used as the object of research is Price and Promotion of Consumer Behavior. This study aims to determine how much influence price and promotion have on consumer behavior. Data was collected using the Questionnaire and Literature Study technique. The research method used is the method of quantitative analysis. The population in this study are consumers who make purchases of Sari Roti products at the Indomaret Minimarket Bogor Branch 2, with a research sample of 155 respondents. The results of the study found: a) Price (X1) has a significant influence on consumer behavior of 0.434. This means that there is a relationship between the X1 variable that will affect the Y variable, which is 43.4%; b) Promotion (X2) has a significant influence on consumer behavior of 0.679. This means that the X2 variable will affect the Y variable in the amount of 69.7%; and c) Price (X1) and Promotion (X2) have a significant effect simultaneously on the Consumer Behavior of Sari Roti Products at Indomaret Bogor Branch 2 of 0.705. This means that the variable Price (X1) and Promotion (X2) together with Consumer Behavior (Y) is 0.705. This value reflects that the relationship between Price (X1) and Promotion (X2) together with Consumer Behavior (Y) qualitatively has a very strong and positive relationship of 70.5%
PENGARUH CITRA MEREK DAN KEMASAN RAMAH LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN STARBUCKS DI SURAKARTA)
Get PDFThis study aims to determine the effect of brand image and green packaging on consumer purchasing decisions. The population in this study is Starbucks consumers in Surakarta. The research method used in this research is quantitative. The sampling technique used was non-probability sampling, namely random sampling, with a total sample of 115 respondents. The data were analyzed using the SPSS 23 program. The dependent variable of this study was purchasing decisions. The independent variables were brand image and green packaging. The results showed that: (1) brand image had a significant effect on purchasing decisions, and (2) green packaging had no significant effect on purchasing decisions.This study aims to determine the effect of brand image and green packaging on consumer purchasing decisions. The population in this study is Starbucks consumers in Surakarta. The research method used in this research is quantitative. The sampling technique used was non-probability sampling, namely random sampling, with a total sample of 115 respondents. The data were analyzed using the SPSS 23 program. The dependent variable of this study was purchasing decisions. The independent variables were brand image and green packaging. The results showed that: (1) brand image had a significant effect on purchasing decisions, and (2) green packaging had no significant effect on purchasing decisions
Pengaruh PENGARUH CITRA DAN REPUTASI INSTITUSI TERHADAP PERSEPSI SISWA SLTA UNTUK KULIAH DI ISI PADANGPANJANG: -
No full textABSTRACT
This research aims to test the effect of brand image and campus reputation to the perception of senior high school students’ to study at Institut Seni Indonesia Padang Panjang by surveying samples of 487 of twelfth class students of senior high school, senior vocational school and religious or aliyah school in 15 school institutions that located in 6 regencies/cities of West Sumatera Province. Result from coefficient regression (t test) showed that independent variable of brand image was positively significant take effect to the perception of senior high school level students’ to study at Institut Seni Indonesia Padang Panjang then, the independent variable of reputation was positively significant take effect to the dependent variable of perception. Moreover, when it tested by coefficient determination that tested all the independent variables to the dependent variable it showed that there were R-Square value with 0,546 which meant that there were 54,6 % proportion of effect of all independent variables to the dependent variable.
Keywords: effect, brand image, reputation, perception, study at ISI Padangpanjang
ABSTRAK
Penelitian ini dilakukan untuk menguji pengaruh citra merek dan reputasi institusi terhadap persepsi siswa sekolah lanjutan tingkat atas sederajat untuk kuliah di Institut Seni Indonesia Padang Panjang yakni dengan melakukan survey pada 487 responden yang merupakan siswa kelas XII sekolah menengah atas, siswa sekolah menengah kejuruan dan siswa sekolah madrasah aliyah di 15 sekolah yang tersebar di 6 kabupaten/kotamadya di wilayah propinsi Sumatera Barat. Hasil uji koefisien regresi (uji t) menunjukkan bahwa terdapat pengaruh yang signifikan antara variabel bebas citra merek terhadap variabel terikat persepsi untuk kuliah di ISI Padang Panjang. Begitu juga dengan variabel bebas reputasi menunjukkan terdapat pengaruh yang signifikan terhadap variabel terikat persepsi untuk kuliah di ISI Padang Panjang. Kemudian hasil uji koefisien determinasi yang menguji seluruh variabel bebas terhadap variabel terikat menunjukkan bahwa terdapat nilai R-Square yang besarnya 0,546 yang berarti terdapat proporsi pengaruh variabel bebas citra merek dan reputasi terhadap variabel terikat persepsi untuk kuliah di ISI Padang Panjang sebesar 54,6%.
Kata Kunci: pengaruh, citra merek, reputasi, persepsi, kuliah di Institut Seni Indonesia Padang Panjan
UPAYA KEPOLISIAN DALAM PENCEGAHAN COVID-19 DI LUBUKLINGGAU (STUDI PERANAN BHABINKAMTIBMAS KELURAHAN TABA LESTARI)
Get PDFThe purpose of this study was to determine the role of Bhabinkamtibmas in Taba Lestari Village in preventing Covid-19. Limitation of the problem in research on Police efforts in preventing Covid-19 in Lubuklinggau (Study on the Role of Bhabinkamtibmas, Taba Lestari Village). This research uses descriptive qualitative research method. The data source related to this problem is the Police Efforts in preventing Covid-19 in Lubuklinggau (Study on the Role of Bhabinkamtibmas, Taba Lestari Village). Data collection methods in this study were observation, interviews and documentation. The aspects of this research are protection, protection and service to the community. Based on research from the aspect of protection, protection and service to the community, monitoring and evaluation as well as socialization and participation in the prevention and control of Covid-19. The role played by Bhabinkamtibmas has been well realized in Taba Lestari VillageTujuan penelitian ini yaitu untuk mengetahui Peranan Bhabinkamtibmas Kelurahan Taba Lestari dalam pencegahan Covid-19. Batasan masalah dalam penelitian mengenai yaitu Upaya Kepolisian dalam pencegahan Covid-19 di Lubuklinggau (Studi Peranan Bhabinkamtibmas Kelurahan Taba Lestari). Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Sumber data yang terkait dengan membatasi masalah ini yaitu Upaya Kepolisian dalam pencegahan Covid-19 di Lubuklinggau (Studi Peranan Bhabinkamtibmas Kelurahan Taba Lestari). Metode pengumpulan data dalam penelitian ini adalah observasi, wawancara dan dokumentasi. Aspek penelitian ini yaitu perlindungan, pengayoman dan pelayanan kepada masyarakat. Berdasarkan hasil penelitian dari aspek perlindungan, pengayoman dan pelayanan kepada masyarakat, pemantauan dan evaluasi serta sosialisasi dan partisipasi dalam pencegahan dan pengendalian Covid-19. Peranan yang dilakukan oleh Bhabinkamtibmas telah terwujud dengan baik di KelurahanTaba Lestari
ANTESEDEN NIAT PEMBELIAN PADA PRODUK PREMIUM PERHIASAN MUTIARA BERBASIS ONLINE STORE
Get PDFThis study examines customer value perception models including product quality, service quality, innovation, price and store image. How to understand the relationship between antecedents purchase intention online store by testing the relationship using PLS SEM. This study design collects 207 respondents which can be used through on linesurvey. Partial least squares structural equation modeling method (PLS-SEM) was carried out to validate the proposed hypothesis. The results showed that the perceived values inonline store dangenerally each motivates purchase intention. Furthermore, the findings of this study provide several important theoretical and practical implications for based marketing strategies online store.This study examines customer value perception models including product quality, service quality, innovation, price and store image. How to understand the relationship between antecedents purchase intention online store by testing the relationship using PLS SEM. This study design collects 207 respondents which can be used through on linesurvey. Partial least squares structural equation modeling method (PLS-SEM) was carried out to validate the proposed hypothesis. The results showed that the perceived values inonline store dangenerally each motivates purchase intention. Furthermore, the findings of this study provide several important theoretical and practical implications for based marketing strategies online store
KINERJA PEGAWAI BERDASARKAN PENDELEGASIAN WEWENANG DAN KOMUNIKASI SERTA PERAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI
Get PDFThis study aims to determine employee performance based on the delegation of authority and communication as well as the role of job satisfaction as a mediating variable at the Regional Development Bank (BPD) Bali State branch. The sample used in this study were 71 employees. The data used are primary data obtained from questionnaires. The data analysis method uses the Sobel test to analyze the hypothesis with the classical assumption test previously carried out, the results of the study state that partially Delegation of authority has a positive and significant effect on satisfaction, Communication has a positive and significant effect on satisfaction, Satisfaction has a positive and significant effect on performance, Delegation authority has a positive and significant effect on performance through satisfaction, and communication has an effect on performance through satisfaction. Thus, job satisfaction research is able to become a mediating variable.This study aims to determine employee performance based on the delegation of authority and communication as well as the role of job satisfaction as a mediating variable at the Regional Development Bank (BPD) Bali State branch. The sample used in this study were 71 employees. The data used are primary data obtained from questionnaires. The data analysis method uses the Sobel test to analyze the hypothesis with the classical assumption test previously carried out, the results of the study state that partially Delegation of authority has a positive and significant effect on satisfaction, Communication has a positive and significant effect on satisfaction, Satisfaction has a positive and significant effect on performance, Delegation authority has a positive and significant effect on performance through satisfaction, and communication has an effect on performance through satisfaction. Thus, job satisfaction research is able to become a mediating variable
PENGARUH PENGAWASAN PIMPINAN DAN KEBIJAKAN WORK FROM HOME TERHADAP KINERJA PEGAWAI PADA MASA PANDEMI COVID-19 DI BALAI PENGEMBANGAN KOMPETENSI PUPR WILAYAH V YOGYAKARTA: PENGARUH PENGAWASAN PIMPINAN DAN KEBIJAKAN WORK FROM HOME TERHADAP KINERJA PEGAWAI PADA MASA PANDEMI COVID-19 DI BALAI PENGEMBANGAN KOMPETENSI PUPR WILAYAH V YOGYAKARTA
No full textThe purpose of this paper is to determine the effects of supervisory leadership and work from home policies on employee performance during the COVID-19 pandemic at the Regional V Public Works and Housing Competency Development Center Yogyakarta. This writing uses quantitative method. The population used is the staff of the Regional Public Works and Housing Competency Development Center V Yogyakarta. The sampling technique used is Non Probability Sampling. The number of samples is 32. Based on the results of the discussion, it is found that the T observed for leadership supervision is 2.546 > T table 2.048 and the work from home policy of T observed is 3.347 > T table 2.048. This has a partial effect on employee performance. The variable of leadership supervision and work from home policy have a simultaneous effect on employee performance based on the amount of F Test 16,852 > F table 3,33. The contribution of R2 has a strong relationship between leadership supervision and work from home policies in influencing employee performance, which is 0.538 or 53.8%.
 
PENGARUH ULASAN PELANGGAN ONLINE DAN SELEBRITI ENDORSEMENT TERHADAP NIAT MEMBELI (Studi tentang Scarlett Whitening dengan Kepercayaan sebagai Moderasi)
No full textThe purpose of this study was to determine the effect of Online Customer Reviews and Celebrity Endorsements on Purchase Intention of local Indonesian skin care (Scarlett Whitening) moderated by Trust. This study uses a quantitative approach. The sample in this study were people aged 15-50 years who knew and understood about Scarlett Whitening skincare. The data collection used in this study uses Structural Equation Modelling (SEM) with the help of SmartPLS software version 3.2.0. The results in this study indicate that Online Customer Reviews has a positive and significant effect on Purchase Intentions and Celebrity Endorsements have a positive and significant effect on Purchase Intentions. But Trust does not moderate the effect of Online Customer Review on Purchase Intention and Trust does not moderate the effect of Celebrity Endorsement on Purchase Intention.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Online Customer Review dan Celebrity Endorsements terhadap Purchase Intention produk perawatan kulit lokal Indonesia (Scarlett Whitening) yang dimoderatori oleh Trust. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah orang-orang berusia 15-50 tahun yang mengetahui dan memahami tentang perawatan kulit Scarlett Whitening. Pengumpulan data yang digunakan dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS versi 3.2.0. Hasil dalam penelitian ini menunjukkan bahwa Online Customer Review berpengaruh positif dan signifikan terhadap Purchase Intentions dan Celebrity Endorsement berpengaruh positif dan signifikan terhadap Purchase Intentions. Tetapi Kepercayaan tidak memoderasi pengaruh Online Customer Review terhadap Niat Beli dan Kepercayaan tidak memoderasi pengaruh Celebrity Endorsement terhadap Niat Membeli
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. SINARMAS MULTIFINANCE CABANG SORONG
Get PDFThis research aims to determine the quality of service to customer satisfaction of PT.Sinarmas Multifinance which can be measured by :1. Tangibles , 2. Reliability, 3.Responsiveness 4.Asurance, 5.Emphaty. This research uses a quantitative research approach with an observation approach and the distribution of questionnaires ,with a sampel of 50 customers of PT.Sinarmas Multifinance Sorong City barnch. Using data analysis techniques : 1.simple linear regression analysis, 2. T test, 3.test the coefficient of determination (R2). The result of linear regression analysisi obtained the aquation Y = 5.675 + 0.695 X. where a =5.675 is a constant value,assuming that if the service increases by 1,there is an increase in customer satisfaction value of 0.695. The results of the analysis r^2 = 0.506 or 50.6%, which means that customer satisfaction is 50.6% influenced by the quality of service to customer of PT.Sinarmas Multifinance Sorong City branch ,while the remaining 49.4% is determinend by other variables not examinend in this study.This research aims to determine the quality of service to customer satisfaction of PT.Sinarmas Multifinance which can be measured by :1. Tangibles , 2. Reliability, 3.Responsiveness 4.Asurance, 5.Emphaty. This research uses a quantitative research approach with an observation approach and the distribution of questionnaires ,with a sampel of 50 customers of PT.Sinarmas Multifinance Sorong City barnch. Using data analysis techniques : 1.simple linear regression analysis, 2. T test, 3.test the coefficient of determination (R2). The result of linear regression analysisi obtained the aquation Y = 5.675 + 0.695 X. where a =5.675 is a constant value,assuming that if the service increases by 1,there is an increase in customer satisfaction value of 0.695. The results of the analysis r^2 = 0.506 or 50.6%, which means that customer satisfaction is 50.6% influenced by the quality of service to customer of PT.Sinarmas Multifinance Sorong City branch ,while the remaining 49.4% is determinend by other variables not examinend in this study
ANALISIS DAMPAK KERJASAMA INDONESIA CHILE CEPA TERHADAP NERACA PERDAGANGAN
Get PDFFree trade is a way to increase trade. Indonesia has 15 free trade agreements. Indonesia Chile Comprehensive Economic Partnership Agreement (IC CEPA) is Indonesia\u27s first free trade agreement with Latin American countries. The research question is whether there are differences in the value of imports, exports, and Indonesia\u27s trade balance before and after the enactment of the IC CEPA. This study aims to describe the impact of IC CEPA on trade between the two countries. The data used in this research is quantitative. The type of data is time series data in the form of monthly data from August 2016 to July 2022. The statistical analysis method used in this study is a comparative test. This test compares data before and after the implementation of IC CEPA. Based on the Wilcoxon test, there is a different value of exports and imports before and after IC CEPA entry into force. There is no difference in the trade balance before and after the enactment of the IC CEPA. The impact of IC CEPA has succeeded in increasing the level of trade between Indonesia and Chile. The government should further optimize the market using FTAs by increasing the value of export