E-QIEN - Jurnal Ekonomi dan Bisnis
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STRATEGI BISNIS ONLINE SALAD BUAH DL DI MAJENE MELALUI VALUE CO-CREATION PADA MASA PANDEMI COVID-19: Indonesia
Get PDFRegulations set by the government due to the transmission of Covid-19 have a major impact on entrepreneurial activities, especially for small business actors. Innovation and creativity in product marketing to create shared value with consumers is a solution in adaptation during the Covid-19 pandemic and as a strategy to stabilize the economy. The purpose of this study was to describe the condition of the food business during the pandemic in Majene City, to describe the problems experienced by the DL Fruit Salad food business, especially during the covid-19 pandemic, to describe the value co-creation that emerged in the DL Fruit Salad food business and to create a model. problem solving against obstacles from the DL Fruit Salad food business. This research method uses a qualitative approach with purposive sampling in sample selection.
Keywords: Strategy,Business,Online, Value Co CreationAbstrak
Regulasi yang ditetapkan oleh pemerintah akibat penularan Covid-19 berdampak besar pada kegiatan kewirausahaan, khususnya bagi para pelaku usaha kecil. Inovasi dan kreativitas dalam pemasaran produk untuk menciptakan nilai bersama konsumen adalah suatu solusi dalam adaptasi di masa pandemi Covid-19 dan sebagai strategi untuk menstabilkan perekonomian. Tujuan penelitian ini untuk mendeskripsikan kondisi bisnis usaha makanan dimasa pandemi di Kota Majene, memaparkan problem apa saja yang dialami oleh usaha makanan Salad Buah DL khusunya dimasa pandemi covid-19, mendeskripsikan value co-creation yang dimunculkan dalam bisnis makanan Salad Buah DL dan membuat model problem solving terhadap hambatan dari bisnis makanan Salad Buah DL. Metode penelitian ini menggunakan pendekatan kualitatif dengan purposive sampling dalam pemilihan sampel, dan melalui observasi, wawancara, serta studi literatur dalam menggali data.Hasil penelitian dalam jawaban bahwa stratgei bisnis online melalui value co-creation efektif untuk diterapkan dalam manajemen pemasaran Salad Buah DL untuk menciptakan inovasi dan kreativitas dalam pemasaran pordak dan menjalin hubungan baik dengan konsumen untuk membangun nilai bersama dan loyalitas terhadap produk.
Kata Kunci : Strategi, Bisnis, Online, Value Co Creatio
KINERJA USAHA MIKRO KECIL DAN MENENGAH DI KOTA AMBON BERDASARKAN LITERASI KEUANGAN
Get PDFThis study aimed to empirically test and directly analyze how financial literacy affects the performance of MSMEs in Ambon City. This is verificative research, namely, testing the hypothesis through a quantitative approach. The unit of analysis used was all MSMEs in Ambon City. The purposive sampling technique was used to determine the number of samples, which obtained a sample of 96 MSMEs. The respondents of this study were the managers of MSMEs. This study used primary and secondary data, then processed using Partial Least Square (PLS).
The results verificatively indicated that financial literacy, which consists of basic knowledge of financial management, savings and loans, insurance, and investment, partially affected the financial performance of MSMEs in Ambon City, positively and significantly. The results also indicated that the better the skills and knowledge of financial management, the better the performance improvement of MSMEs in Ambon City. The value of the coefficient of determination (R-Square) was obtained based on the test results, that is, 62.7% of MSME performance could be explained by financial literacy
Pengaruh Potongan Harga dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan E-Wallet Shopee Pay
No full textAt this time technology is developing rapidly, this also triggers changes in human lifestyles as consumers. One of them is a cashless payment technique using an electronic wallet (e-wallet). The research entitled "The Influence of Discounts and Ease of Use on Decisions to Use E-Wallet Shopee Pay" aims to determine the effect of variables X1 and X2 on Y. By using a quantitative approach and multiple regression analysis techniques, the results show that the T test has a positive and partially significant effect. of the discount variable (X1) on the decision to use e-wallet shopee pay (Y) because T count > T table (4.640 > 1.984) with a significance value (0.000 < 0.05) then there is a positive and partially significant effect. between the ease of use variable (X2) on the decision to use e-wallet shopee pay (Y) because T count > T table (5,190 > 1,984) with a significance value (0.000 < 0.05). Furthermore, from the ANOVA test or F test, the results of F count > F table (54.386 > 3.09) with a significance level (0.000 < 0.05) can be concluded that X1 and X2 simultaneously affect Y.Pada saat ini teknologi berkembang pesat, hal ini juga memicu perubahan gaya hidup manusia sebagai konsumen. Salah satunya adalah teknik pembayaran cashless dengan menggunakan dompet elektronik (e-wallet). Penelitian yang berjudul “Pengaruh Potongan Harga dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan E-Wallet Shopee Pay” ini bertujuan untuk mengetahui pengaruh variabel X1 dan X2 terhadap Y. Dengan menggunakan pendekatan kuantitatif dan teknik analisis regresi berganda, diperoleh hasil bahwa uji T berpengaruh positif dan signifikan secara parsial. dari variabel diskon (X1) terhadap keputusan penggunaan e-wallet shopee pay (Y) karena T hitung > T tabel (4,640 > 1,984) dengan nilai signifikansi (0,000 < 0,05) maka terdapat pengaruh positif dan signifikan secara parsial. antara variabel kemudahan penggunaan (X2) terhadap keputusan penggunaan e-wallet shopee pay (Y) karena T hitung > T tabel (5,190 > 1,984) dengan nilai signifikansi (0,000 < 0,05). Selanjutnya dari uji ANOVA atau uji F diperoleh hasil F hitung > F tabel (54.386 > 3.09) dengan taraf signifikansi (0,000 < 0,05) dapat disimpulkan bahwa X1 dan X2 secara simultan berpengaruh terhadap Y
PENGARUH SIZE, PROFITABILITY, LEVERAGE, CAPITAL INTENSITY DAN KOMISARIS INDEPENDEN TERHADAP EFFECTIVE TAX RATE PADA PERUSAHAAN MANUFAKTUR DI INDONESIA TAHUN 2016-2019: Studi Empiris Pada Perusahaan Pertambangan,Utility,Transportasi dan Infrastruktur yang terdaftar di Bursa Efek Indonesia Tahun 2016 – 2019
No full textThis study to analyze the effect of size, profitability, leverage, capital intensity and independent commissioners on the effective tax rate of manufacturing companies in Indonesia (empirical studies on mining, utility, transportation and infrastructure companies listed on the Indonesia Stock Exchange 2016-2019). The population in this study were 128 mining, utility, transportation and infrastructure companies listed on the Indonesia Stock Exchange for the 2016-2019 period. The sampling method uses a purposive sample based on certain criteria. The results of this study indicate that the size of the company has a significant effect on the effective tax rate. Meanwhile, leverage, profitability, capital intensity ratio and independent commissioners have no significant effect on the effective tax rate. Adjusted R Square shows a value of 0,109. This means that 10,90% of the change in the effective tax rate is caused by existing variables. The small coefficient of determination in this study is caused by the independent variable being tested that has little relationship with the dependent variable.Penelitian ini bertujuan untuk menganalisa pengaruh size, profitability, leverage, capital intensity dan komisaris independen terhadap effective tax rate pada perusahaan manufaktur di Indonesia (studi empiris pada perusahaan pertambangan, utility, transportasi dan infrastruktur yang terdaftar di Bursa Efek Indonesia Tahun 2016-2019). Populasi dalam penelitian ini sebanyak 128 perusahaan pertambangan,utility,transportasi dan infrastruktur yang terdaftar di Bursa Efek Indonesia periode 2016-2019. Metode pengambilan sempel menggunakan purposive sample berdasarkan kriteria tertentu. Hasil dari penelitian ini menunjukkan bahwa ukuran perusahaan berpengaruh signifikan terhadap effective tax rate. Sementara leverage, profitability, capital intensity ratio dan komisaris independen tidak berpengaruh signifikan terhadap effective tax rate. Adjusted R Square menunjukkan nilai 0,109. Ini berarti bahwa 10,90% perubahan effective tax rate disebabkan oleh variabel-variabel yang ada. Koefisien determinasi yang kecil dalam penelitian ini disebabkan oleh variabel independen yang diuji memiliki sedikit hubungan dengan variabel dependen
ANALISIS EPIC MODEL TERHADAP EFEKTIVITAS IKLAN ONLINE SEBAGAI MEDIA PROMOSI DI YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN POCARI SWEAT
Get PDFThis study aims to determine the Effect of Online Advertising Effectiveness as a Promotional Media for Pocari Sweat on YouTube on Purchase Decisions. The research method used is quantitative with an associative approach. Sampling was done through purposive sampling technique by distributing questionnaires to 97 respondents who are YouTube users in the Purwakarta Regency area. The data analysis method used is validity test, reliability test, classical assumption test, multiple linear regression test, and hypothesis testing. The data was processed with the help of the IBM SPSS version 25 program. This study used the EPIC Model as a method of calculating the effectiveness and Multiple Linear Regression as a method to determine the effect of the EPIC dimension on purchasing decisions. The results of this study prove that Pocari Sweat advertising is considered effective with a value of 4.12, and also the EPIC dimension influences purchasing decisions either partially or simultaneously. The dimension of EPIC affects purchasing decisions by 40.8%, while the remaining 59.2% is influenced by variables outside the research variables.This study aims to determine the Effect of Online Advertising Effectiveness as a Promotional Media for Pocari Sweat on YouTube on Purchase Decisions. The research method used is quantitative with an associative approach. Sampling was done through purposive sampling technique by distributing questionnaires to 97 respondents who are YouTube users in the Purwakarta Regency area. The data analysis method used is validity test, reliability test, classical assumption test, multiple linear regression test, and hypothesis testing. The data was processed with the help of the IBM SPSS version 25 program. This study used the EPIC Model as a method of calculating the effectiveness and Multiple Linear Regression as a method to determine the effect of the EPIC dimension on purchasing decisions. The results of this study prove that Pocari Sweat advertising is considered effective with a value of 4.12, and also the EPIC dimension influences purchasing decisions either partially or simultaneously. The dimension of EPIC affects purchasing decisions by 40.8%, while the remaining 59.2% is influenced by variables outside the research variables
PENGARUH FINANCIAL LITERACY KONTRIBUSI PEMERINTAH SERTA FINANCIAL RESOURCES TERHADAP KEBERLANGSUNGAN USAHA PADA UMKM DI PASAR SENEN PURWAKARTA
Get PDFThis study aims to determine the effect of Financial Literacy, Government Contribution and Financial Resources on Business Sustainability The sampling technique used is saturated sampling, there are 23 MSME Suppliers in Pasar Senen, Household Industry sub-sector to be sampled. This research is a quantitative study using Multiple Linear Regression to test the hypothesis using SPSS 22. The results of this study indicate that partially there is a positive and significant effect of financial literacy on the business continuity of MSMEs, there is a positive and significant influence of the Government\u27s Contribution to the Business Sustainability of MSMEs. and there is a positive and significant influence of Financial Resources on the Sustainability of MSMEs. And simultaneously Financial Literacy, Government Contribution and Financial Resources have a significant positive effect on the Business Continuity of MSMEs (which are suppliers) in the Purwakarta Senen MarketThis study aims to determine the effect of Financial Literacy, Government Contribution and Financial Resources on Business Sustainability The sampling technique used is saturated sampling, there are 23 MSME Suppliers in Pasar Senen, Household Industry sub-sector to be sampled. This research is a quantitative study using Multiple Linear Regression to test the hypothesis using SPSS 22. The results of this study indicate that partially there is a positive and significant effect of financial literacy on the business continuity of MSMEs, there is a positive and significant influence of the Government\u27s Contribution to the Business Sustainability of MSMEs. and there is a positive and significant influence of Financial Resources on the Sustainability of MSMEs. And simultaneously Financial Literacy, Government Contribution and Financial Resources have a significant positive effect on the Business Continuity of MSMEs (which are suppliers) in the Purwakarta Senen Marke
PENGARUH VOLUME PERDAGANGAN SAHAM, DIVIDEND YIELD, EARNING VOLATILITY, FIRM SIZE, DAN NILAI TUKAR TERHADAP VOLATILITAS HARGA SAHAM (Studi Empiris Prusahaan yang Terdaftar Indeks LQ45 Periode 2016-2020)
Get PDFThe purpose of this study was to examine the effect of stock trading volume, dividend yield, earning volatility, firm size, and exchange rate on stock price volatility. The sample data used in the study amounted to 114 of 23 companies indexed by LQ45 in the 2016-2020 research period. Analysis of the data used in this study is multiple linear regression analysis. Based on the research, it can be concluded that stock trading volume has a positive and significant effect on stock price volatility, firm size has a significant negative effect on stock price volatility, while other variables have no effect on stock price volatility. The purpose of this study was to examine the effect of stock trading volume, dividend yield, earning volatility, firm size, and exchange rate on stock price volatility. The sample data used in the study amounted to 114 of 23 companies indexed by LQ45 in the 2016-2020 research period. Analysis of the data used in this study is multiple linear regression analysis. Based on the research, it can be concluded that stock trading volume has a positive and significant effect on stock price volatility, firm size has a significant negative effect on stock price volatility, while other variables have no effect on stock price volatility. 
PENGARUH FINANCIAL LITERACY TERHADAP KEPUTUSAN INVESTASI GENERASI MILENIAL DI KOTA PONTIANAK: Financial Literacy; Investment; Millennials
No full textThe purpose of this study was to determine the effect of literacy on investment decisions in the millennial generation in Pontianak City. Based on the results of the study indicate that the value of the regression equationis Y = 2.210 + 0.521X. The value of the simple correlation coefficient (r) is 0.633 which means the relationship/correlation between financial literacy on decisions Pontianak\u27s millennial generation investment is strong. The value of the coefficient of determination (R2) obtained is equal to 0.400, meaning the influence of financial literacy on variations in the ups and downs of millennial generation investment decisions in the City Pontianak is 40.00%, and the remaining 60.00% is influenced by other variables outside of this study. The results of the Simultaneous Test (Test F) show the value of 65.383 (F count) > 3.94 (F table) with a significance value of F which is 0.000 which value is less than 0.05. This means that a simple regression model can used to predict the investment decisions of the City\u27s millennial generation Pontianak which is influenced by financial literacy. Partial Test Results (t Test) shows the value of t count > table (8.086 > 1.98), so Ho is rejected and Ha accepted which means that there is a positive and partially significant effect
between financial literacy variables on millennial generation investment decisions Pontianak City.
Keywords: Financial Literacy, Investment, MillennialsTujuan dalam penelitian ini adalah untuk mengetahui pengaruh literasi keuangan terhadap keputusan investasi pada generasi milenial di Kota Pontianak. Berdasarkan hasil penelitian menunjukkan bahwa nilai persamaan regresinya adalah Y = 2,210 + 0,521X. Nilai Koefisien Korelasi sederhana (r) sebesar 0,633 yang berarti hubungan/korelasi antara literasi keuangan terhadap keputusan investasi generasi millenial Kota Pontianak adalah kuat. Nilai koefisien determinasi (R2 ) yang diperoleh adalah sebesar 0,400, artinya pengaruh literasi keuanganterhadap variasi naik turunnya keputusan investasi generasi millenial di Kota Pontianak adalah sebesar 40,00%, dan sisanya sebesar 60,00% dipengaruhi oleh variabel lain di luar penelitian ini. Hasil Uji Simultan (Uji F) menunjukkan nilai 65,383 (F hitung) > 3,94 (F tabel) dengan nilai signifikansi F yakni 0,000 yang nilainya lebih kecil dari 0,05. Hal ini berarti bahwa model regresi sederhana dapat digunakan untuk memprediksi keputusan investasi generasi millenial Kota Pontianak yang dipengaruhi oleh literasi keuangan. Hasil Uji Parsial (Uji t)men unjukkan nilai t hitung > tabel (8,086 >1,98), sehingga Ho ditolak dan H1 diterima yang berarti bahwa ada pengaruh yang positif dan signifikan secara parsial antara variabel literasi keuangan terhadap keputusan investasi generasi millenial Kota Pontianak
PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT SURYA MADISTRINDO TBK KARAWANG
Get PDFThis study aims to determine, analyze and explain whether compensation and job satisfaction have a partial or simultaneous effect on employee performance at PT Surya Madistrindo TBK Karawang. This study uses quantitative methods of descriptive analysis and verification, namely collecting, presenting, analyzing, testing hypotheses, providing conclusions and suggestions. The sample in this study used a non-probability sampling technique with an incidental sample method of 107 people using a Likert scale technique and path analysis. The results showed that compensation and job satisfaction on employee performance obtained an average of 391.1, 388.0 and 384.8, meaning that all of these variables were considered good. The correlation coefficient between Compensation and Job Satisfaction obtained a value of 0.995, which means that the correlation is strong, positive and significant. The partial effect of compensation on employee performance gets a value of 42.0% while job satisfaction on employee performance has a greater value of 56.4%. The simultaneous effect of Compensation and Job Satisfaction on Employee Performance obtained a value of 98.3%, the remaining 17% was influenced by other variables that were not studied
ANALISIS EFEKTIVITAS & EFISIENSI PENERIMAAN PAJAK BUMI DAN BANGUNAN SEBAGAI POTENSI PENDAPATAN ASLI DAERAH KABUPATEN NGAWI TAHUN 2018-2020
Get PDFOne of Indonesia\u27s state revenues that is currently being intensively promoted is taxes. Indonesia makes tax as one of the largest sources of income, one of which is local taxes using secondary and premier data. The object of this research is the Ngawi Regency Finance Agency. Meanwhile, the research subjects were employees of the Ngawi Regency Finance Agency who were taken using a sampling technique. The results in this study are the level of effectiveness of Ngawi Regency\u27s PBB revenue for the 2018-2020 period is classified as effective. This is indicated by the percentage of effectiveness with an average of 98.23%, the efficiency level of Tax revenue in Ngawi Regency for the period 2018 to 2020 is classified as efficient, which is indicated by an average efficiency of 5.53%, and Land and Building Taxes are one of the mainstay items of income. region because PBB contributes the largest PAD in the tax sector. This means that the level of efficiency and effectiveness of Land and Building Tax receipts as reviewed in the previous chapter has a positive effect on the potential for Regional Original Income in Ngawi Regency.Salah satu penerimaan negara Indonesia yang saat ini sedang gencar dipromosikan adalah pajak. Indonesia menjadikan pajak sebagai salah satu sumber pendapatan terbesar salah satunya pajak daerah dengan menggunakan data sekunder dan primer. Objek penelitian ini adalah Badan Keuangan Kabupaten Ngawi. Sedangkan subjek penelitian adalah pegawai Dinas Keuangan Kabupaten Ngawi yang diambil dengan menggunakan teknik sampling. Hasil dalam penelitian ini adalah tingkat efektivitas penerimaan PBB Kabupaten Ngawi periode 2018-2020 tergolong efektif. Hal ini ditunjukkan dengan persentase efektivitas dengan rata-rata 98,23%, tingkat efisiensi penerimaan Pajak di Kabupaten Ngawi periode 2018 sampai 2020 tergolong efisien yang ditunjukkan dengan efisiensi rata-rata 5,53%, dan Bumi dan Bangunan Pajak merupakan salah satu sumber pendapatan utama. daerah karena PBB menyumbang PAD terbesar di sektor pajak. Artinya tingkat efisiensi dan efektivitas penerimaan Pajak Bumi dan Bangunan sebagaimana telah diulas pada bab sebelumnya berpengaruh positif terhadap potensi Pendapatan Asli Daerah di Kabupaten Ngawi