E-QIEN - Jurnal Ekonomi dan Bisnis
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    INFLUENCE OF BRAND IMAGE AND THE QUALITY OF SERVICE TO THE DECISION TO STAY AT REDDORZ PONDOK LABU

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    This study was conducted on purpose to help examining and analyzing the Brand Image and Quality of Service affect the Decision to Stay at Reddorz Pondok Labu. To find out and analyze the quality of brand image and service like what is dominant to influence the decision to stay at Reddorz Pondok Labu. The study was conducted at Reddorz Pondok Labu. The results indicated that brand image and also service quality gives such a positive and also significant influence toward the decision to stay at Reddorz Pondok Labu. This means that the decision to stay is determined by the brand image and quality of service of a hotel or guesthouse that provides comfort to every consumer. Sampling technique used is purposive sampling techniques. The data were collected using the souce of primary data by givig set of questionnaires to 99 respondents. The analysis applied is testing techniques that exist in SPSS 23. The study results proved that the variables of Brand Image and Service Quality, together produce data that affect the Decision to Stay at Reddorz Pondok Labu.This study was conducted on purpose to help examining and analyzing the Brand Image and Quality of Service affect the Decision to Stay at Reddorz Pondok Labu. To find out and analyze the quality of brand image and service like what is dominant to influence the decision to stay at Reddorz Pondok Labu. The study was conducted at Reddorz Pondok Labu. The results indicated that brand image and also service quality gives such a positive and also significant influence toward the decision to stay at Reddorz Pondok Labu. This means that the decision to stay is determined by the brand image and quality of service of a hotel or guesthouse that provides comfort to every consumer. Sampling technique used is purposive sampling techniques. The data were collected using the souce of primary data by givig set of questionnaires to 99 respondents. The analysis applied is testing techniques that exist in SPSS 23. The study results proved that the variables of Brand Image and Service Quality, together produce data that affect the Decision to Stay at Reddorz Pondok Labu

    Pengaruh Personality, Motivasi Intrinsik Lingkungan Kerja Non Fisik Terhadap Organizational Citizenship Behavior Melalui Komitmen Organisasi Sebagai Variabel Mediasi (Studi Kasus di PT. Casuarina Harnessindo Pemalang)

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    Facing the current era of globalization, competition between industries is getting tougher, the industry is not only faced with domestic competition, but also abroad. Facing these situations and conditions, the industry needs to ensure its management plans and policies, especially in the field of human resources. Human resource control now represents a propriety and no longer represents an option if the industry wants to develop. This study aims to analyze the influence of Personality, Intrinsic Motivation and Non-Physical Work Environment on Organizational Citizenship Behavior with Organizational Commitment as an Mediation Variable at PT. Casuarina Harnessindo Pemalang. The results of this study indicate that Personality, Intrinsic Motivation and Non-Physical Work Environment on Organizational Citizenship Behavior. Furthermore, it is proven that organizational commitment can mediate the influence of Personality, Intrinsic Motivation and Non-Physical Work Environment on Organizational Citizenship Behavior.Menghadapi era globalisasi saat ini, persaingan antar industri semakin ketat, industri tidak hanya dihadapkan pada persaingan dalam negeri, tetapi juga luar negeri. Menghadapi situasi dan kondisi tersebut, industri perlu memastikan rencana dan kebijakan pengelolaannya, khususnya di bidang sumber daya manusia. Kontrol sumber daya manusia sekarang merupakan kepatutan dan tidak lagi merupakan pilihan jika industri ingin berkembang. Penelitian ini bertujuan untuk menganalisis pengaruh Personality, Intrinsic Motivation dan Non-Fisical Work Environment terhadap Organizational Citizenship Behavior dengan Organizational Commitment sebagai Variabel Mediasi di PT. Casuarina Harnessindo Pemalang. Hasil penelitian ini menunjukkan bahwa Kepribadian, Motivasi Intrinsik dan Lingkungan Kerja Non Fisik terhadap Organizational Citizenship Behavior. Selanjutnya dibuktikan bahwa komitmen organisasi dapat memediasi pengaruh Kepribadian, Motivasi Intrinsik dan Lingkungan Kerja Non Fisik terhadap Organizational Citizenship Behavior

    ANALISIS DAMPAK LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA SERTA IMPLIKASINYA PADA KINERJA GURU SD DI KECAMATAN BANDAR BARU KABUPATEN PIDIE JAYA

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    The study was conducted on a sample of 227 SD Negeri Bandar Baru Pidie Jaya teachers, with the aim of knowing; 1) the partial effect of work environment and organizational culture on teacher job satisfaction, 2) the effect of job satisfaction on teacher performance, and 3). The influence of the work environment and organizational culture through job satisfaction has implications for teacher performance. This research is in the form of a survey using quantitative descriptive methods and associative analysis between variables using a path analysis approach. The results of the study found that; a). There is a direct and indirect influence of work environment factors on teacher job satisfaction of 85.64%, while the influence of school organizational culture factors on teacher job satisfaction is 86.08%. b). there is an effect of job satisfaction on teacher performance, which is 15.76%. c). There are direct and indirect effects of the three factors (variables) studied on performance, namely the influence of the work environment by 28.13%, the influence of teacher job satisfaction factors by 15.76% and the influence of school organizational culture factors by 35.23% on the performance of elementary school teachers. in Bandar Baru District, Pidie Jaya Regency by 64.10%.The study was conducted on a sample of 227 SD Negeri Bandar Baru Pidie Jaya teachers, with the aim of knowing; 1) the partial effect of work environment and organizational culture on teacher job satisfaction, 2) the effect of job satisfaction on teacher performance, and 3). The influence of the work environment and organizational culture through job satisfaction has implications for teacher performance. This research is in the form of a survey using quantitative descriptive methods and associative analysis between variables using a path analysis approach. The results of the study found that; a). There is a direct and indirect influence of work environment factors on teacher job satisfaction of 85.64%, while the influence of school organizational culture factors on teacher job satisfaction is 86.08%. b). there is an effect of job satisfaction on teacher performance, which is 15.76%. c). There are direct and indirect effects of the three factors (variables) studied on performance, namely the influence of the work environment by 28.13%, the influence of teacher job satisfaction factors by 15.76% and the influence of school organizational culture factors by 35.23% on the performance of elementary school teachers. in Bandar Baru District, Pidie Jaya Regency by 64.10%

    EVALUASI PENERAPAN E-COMMERCE PADA PERUSAHAAN DISTRIBUTOR PT PANAHMAS DWITAMA DISTRINDO JEMBER

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    The digital era has caused people\u27s shopping patterns to change from offline to online. Many companies are competing to establish e-commerce to meet the ever-increasing online market. PT. Panahmas Dwitama Distrindo Jember is a manufacturing product distribution company PT Unilever Indonesia which dominates the market in Jember and its surroundings, and has also implemented an e-commerce called Panahmas Warung since 2020. This descriptive qualitative research method aims to evaluate how the application of e-commerce supports the success of Panahmas marketing in developing the market. As a result, Panahmas Warung was not managed seriously, so it ran static, and the application was discontinued in 2022. The reason for stopping the Panahmas Warung application was allegedly due to its inability to develop the company\u27s market or business. There are many causes for Panahmas Warung\u27s failure such as lack of human resources, lack of user interest, lack of promos, lack of collaboration and lack of social media utilization because the managing human resources are not adaptive to the latest technology. From the results of the research above, it can be concluded that as a consumer goods distributor company, PT Panahmas Dwitama Distrindo has quite a big opportunity in developing its business. This can be achieved if PT Panahmas Dwitama Distrindo utilizes online or e-commerce application channels in the form of a website or the company\u27s official social media accounts which are managed professionally and consistently.The digital era has caused people\u27s shopping patterns to change from offline to online. Many companies are competing to establish e-commerce to meet the ever-increasing online market. PT. Panahmas Dwitama Distrindo Jember is a manufacturing product distribution company PT Unilever Indonesia which dominates the market in Jember and its surroundings, and has also implemented an e-commerce called Panahmas Warung since 2020. This descriptive qualitative research method aims to evaluate how the application of e-commerce supports the success of Panahmas marketing in developing the market. As a result, Panahmas Warung was not managed seriously, so it ran static, and the application was discontinued in 2022. The reason for stopping the Panahmas Warung application was allegedly due to its inability to develop the company\u27s market or business. There are many causes for Panahmas Warung\u27s failure such as lack of human resources, lack of user interest, lack of promos, lack of collaboration and lack of social media utilization because the managing human resources are not adaptive to the latest technology. From the results of the research above, it can be concluded that as a consumer goods distributor company, PT Panahmas Dwitama Distrindo has quite a big opportunity in developing its business. This can be achieved if PT Panahmas Dwitama Distrindo utilizes online or e-commerce application channels in the form of a website or the company\u27s official social media accounts which are managed professionally and consistently

    ANALISIS KEBERHASILAN PROGRAM SIKOMANDAN DALAM UPAYA MENINGKATKAN PENDAPATAN PETERNAK SAPI PERAH DI KOTA BATU

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    It knows the success rate of Artificial Insemination (IB) for dairy cattle and of the SIKOMANDAN program on the income of dairy farmers based on birth date in Batu City and Knowing the factors that support the success of the SIKOMANDAN program in Batu City. The research was conducted using quantitative descriptive research and data collection was obtained through interviews with cowโ€™s breeders and supporting literature. Using descriptive analysis and mathematical calculations. The artificial isemination program (IB) and SIKOMANDAN in Batu City is considered quite successful and satisfying because the program runs according to the expectations of the cows breeders. The factors that support the program include the support of human resources, paramedics, satisfactory service and support from the government. The existence of the SIKOMANDAN program is not only based on dairy cowโ€™s, but also on other commodities such as beef cowโ€™s and other livestock.It knows the success rate of Artificial Insemination (IB) for dairy cattle and of the SIKOMANDAN program on the income of dairy farmers based on birth date in Batu City and Knowing the factors that support the success of the SIKOMANDAN program in Batu City. The research was conducted using quantitative descriptive research and data collection was obtained through interviews with cowโ€™s breeders and supporting literature. Using descriptive analysis and mathematical calculations. The artificial isemination program (IB) and SIKOMANDAN in Batu City is considered quite successful and satisfying because the program runs according to the expectations of the cows breeders. The factors that support the program include the support of human resources, paramedics, satisfactory service and support from the government. The existence of the SIKOMANDAN program is not only based on dairy cowโ€™s, but also on other commodities such as beef cowโ€™s and other livestock

    PENGARUH INFLASI, SUKU BUNGA DAN NILAI TUKAR TERHADAP HARGA SAHAM

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    This study aims to analyze the effect of inflation, interest rates and exchange rates on consumer goods company stock prices, either partially or simultaneously. This Researh using quantitative data and time series data obtained from financial statements PT. Siantar Top Tbk. The sampling technique used was purposive sampling taken during the period 2017-2020 Stock Prices, Inflation, Interest Rate and Exchange Rate. Analysis model used in this study was a multiple linear regression analysis. The results of this study indicate partial variable inflation rate has a significant negative correlation effect and variable interest rate has positively and significantly correlated to the price of company stock Siantar Top Tbk. Exchange Rates does not have a significant effect on stock price fluctuations Siantar Top. While the simultaneous or independent variable inflation rate, interest rate and exchange rate has a significant influence on company\u27s stock price Siantar Top. The coefficient of determination in this study was 71.29%, which indicates that the variation in inflation, Interest Rate, and Exchange Rate was able to explain the variation in stock price PT. Siantar Top Tbk. While the remaining 28.71% is explained variables other variablesThis study aims to analyze the effect of inflation, interest rates and exchange rates on consumer goods company stock prices, either partially or simultaneously. This Researh using quantitative data and time series data obtained from financial statements PT. Siantar Top Tbk. The sampling technique used was purposive sampling taken during the period 2017-2020 Stock Prices, Inflation, Interest Rate and Exchange Rate. Analysis model used in this study was a multiple linear regression analysis. The results of this study indicate partial variable inflation rate has a significant negative correlation effect and variable interest rate has positively and significantly correlated to the price of company stock Siantar Top Tbk. Exchange Rates does not have a significant effect on stock price fluctuations Siantar Top. While the simultaneous or independent variable inflation rate, interest rate and exchange rate has a significant influence on company\u27s stock price Siantar Top. The coefficient of determination in this study was 71.29%, which indicates that the variation in inflation, Interest Rate, and Exchange Rate was able to explain the variation in stock price PT. Siantar Top Tbk. While the remaining 28.71% is explained variables other variable

    STUDI KORELASIONAL ANTARA DISIPLIN KERJA TERHADAP TINGKAT KINERJA KARYAWAN (STUDI KASUS PESERTA MAGANG LPK MEI )

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    This research was conducted from August 2021 to December 2021. The research method used in this study is a descriptive and quantitative analysis method. The number of samples is 37 respondents of KAP MEI Apprentice employees. Data analysis was carried out using simple regression analysis and pearson correlation coefficient analysis. With a simple regression analysis the authors buy goods that can be used to predict the level of employee performance through work discipline variables in the research object. The regression obtained is the regression equation which can be used to predict the Y variable, namely the level of employee performance through the X variable, namely work discipline, Y = 15.251 + 0.379X. The a value is 15,251, meaning that if there is no work discipline variable (X), then the employee\u27s performance (Y) is already 15,251. Then the work discipline variable has a positive b that is equal to 0.379, meaning that the correlation of work discipline has a positive influence or is directly proportional to the performance of the LPK MEI apprentice employees. This implies that if work discipline increases by 0.379, employee performance will increase by 0.379 and vice versa. The second method is the correlation coefficient method which aims to determine the level of relationship between variable X and variable Y. In this study, a correlation of (r) = 0.599 was obtained. This shows that the correlation level of work discipline has a positive and moderate effect on employee performance. Meanwhile, from the calculation of the coefficient of determination (Kd) = 35.9%. This shows that work discipline contributes to employee performance by 35.9% and the remaining 64.1% is influenced by other factors. The results of the significance test (t test) obtained a value of 4.432 while the t table was 1.687. The result is tcount > ttable, thus H1 is accepted and H0 is rejected. So it can be concluded that there is an influence between work discipline on the performance of LPK MEI apprentices

    RASIO FREE FLOAT SAHAM ; SEBAGAI ANALISA TEKNIKAL DALAM PENGAMBILAN KEPUTUSAN BERINVESTASI STUDI KASUS PADA SAHAM LQ 45 PERIODE 2020-2022

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    Abstract Entering into stock investing activities is an exciting activity for investors in the hope of providing reserves in financial conditions that provide large nominal profits and instant timeframes. However, investors are required to dive deeper into knowledge both fundamentally and technically, regarding stock terms such as free float stocks, where free float shares will reflect the condition of the issuer who sells the shares. In this case using technical analysis to see the free float of stocks from LQ 45, reading history or portfolios of minority shares or remaining shares that can be sold to the regular market or for novice investors by analyzing the movement of stock trends from a stock report, can sort out free float efficient and inefficient stocks, so as to increase the accuracy of novice investors in making the right investment decisions. This type of research uses descriptive research and takes data on company shares listed on the LQ 45 index with 45 listed companies. The results showed that the free float performance of LQ 45 company stock was good based on stock returns and risk

    PENGARUH DANA PIHAK KETIGA, LDR, ROA, DAN ROE TERHADAP JUMLAH PENYALURAN KREDIT

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    This study aims to determine the effect of Third Party Funds, LDR, ROA, and ROE on the amount of lending in all commercial banks listed on the IDX for the period 2013-2018. The population in this study were all commercial banks listed on the IDX for the period 2013-2018. The data collection technique in this study used a documentation study. To analyze the research using the Multiple Linear Regression analysis method assisted by the SPSS 17 program. The results of the study prove that third party funds, LDR, ROA and ROE simultaneously affect the amount of credit disbursement. the results of the coefficient of determination test (R2) obtained a value of 69.9% of the independent variables affect the distribution of commercial bank loans and the remaining 30.1% is influenced by other variables not examined in this study.This study aims to determine the effect of Third Party Funds, LDR, ROA, and ROE on the amount of lending in all commercial banks listed on the IDX for the period 2013-2018. The population in this study were all commercial banks listed on the IDX for the period 2013-2018. The data collection technique in this study used a documentation study. To analyze the research using the Multiple Linear Regression analysis method assisted by the SPSS 17 program. The results of the study prove that third party funds, LDR, ROA and ROE simultaneously affect the amount of credit disbursement. the results of the coefficient of determination test (R2) obtained a value of 69.9% of the independent variables affect the distribution of commercial bank loans and the remaining 30.1% is influenced by other variables not examined in this study

    PENGARUH CITRA MEREK, HARGA DAN KUALITAS PEMBELIAN TERHADAP KEPUTUSAN PEMBELIAN

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    This study aims to determine the effect of brand image on purchasing decisions on consumers of MSME central Zabannia,  Effect of price on purchasing decisions on consumers of MSME central Zabannia, Effect of product quality on purchasing decisions on consumers of MSME central Zabannia. The research method used in this study is the quantitative method. While the approach used in this research is to use descriptive analysis using the results of questionnaire data that has been distributed to 93 respondents. The population used in this study were all users of MSME products from central Zabannia Pusat.Based on the results of the t test that has been carried out, it can be concluded that brand image has a significant and positive influence on purchasing decisions with a brand image significance value of 0,047 <0,05 and t value (2,015) > t table (1,98698), price has no effect significant and positive on purchasing decisions with a price significance value of 0,015 > 0,05 and a value of t count (2,471) < t table (1,98698), and product quality has a significant and positive influence on purchasing decisions with a significance value of product quality 0,000 < 0 ,05 and the value of t arithmetic (4,913) < t table (1,98698).This study aims to determine the effect of brand image on purchasing decisions on consumers of MSME central Zabannia,  Effect of price on purchasing decisions on consumers of MSME central Zabannia, Effect of product quality on purchasing decisions on consumers of MSME central Zabannia. The research method used in this study is the quantitative method. While the approach used in this research is to use descriptive analysis using the results of questionnaire data that has been distributed to 93 respondents. The population used in this study were all users of MSME products from central Zabannia Pusat.Based on the results of the t test that has been carried out, it can be concluded that brand image has a significant and positive influence on purchasing decisions with a brand image significance value of 0,047 <0,05 and t value (2,015) > t table (1,98698), price has no effect significant and positive on purchasing decisions with a price significance value of 0,015 > 0,05 and a value of t count (2,471) < t table (1,98698), and product quality has a significant and positive influence on purchasing decisions with a significance value of product quality 0,000 < 0 ,05 and the value of t arithmetic (4,913) < t table (1,98698)

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