E-Journal STIE AAS Surakarta (Sekolah Tinggi Ilmu Ekonomi)
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PENINGKATAN KAPASITAS USAHA MELALUI MEDIA PEMASARAN PADA UMKM TASO LIYA
Full text linkKegiatan Kuliah Kerja Usaha (KKU) oleh mahasiswa Universitas YPPI Rembang yang dilakukan sebagai bentuk pengabdian kepada masyarakat, khususnya dalam membantu pengembangan pemasaran UMKM. Berdasarkan tahapan yang telah dilakukan meliputi survei lokasi, wawancara, identifikasi masalah, implementasi solusi, serta evaluasi pada UMKM tahu bakso milik bapak Sholikin di desa Leteh Kecamatan Rembang , Kabupaten Rembang ini menghadapi kendala dalam strategi pemasarannya. Solusi yang diberikan antara lain pembuatan nama usaha “taso liya”, stiker produk, pembuatan banner, dan pendaftaran lokasi usaha di Google Map
Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Industri Rumah Tangga Tahu di Mojogedang Kab. Karanganyar: Tantangan dan Peluang
Full text linkThis community service activity focuses on developing tofu Micro, Small and Medium Enterprises (MSMEs) in Mojogedang District. MSMEs know that this region has great potential to support the local economy, but faces various challenges such as limited production technology, less than optimal marketing and ineffective business management. This activity aims to increase the capacity and competitiveness of tofu MSMEs through training, technical assistance and development of marketing networks. The methods used in this activity include training on efficient and environmentally friendly tofu production technology, assistance in implementing product innovation and business management, as well as developing effective marketing strategies. The results of this activity show an increase in the knowledge and skills of MSME actors in the production and management of tofu businesses, as well as an increase in their access to more efficient production technology. Apart from that, this activity also succeeded in expanding the marketing network for tofu products from Mojogedang, thereby increasing the income and economic welfare of the local community. Thus, this activity provides significant benefits for tofu MSMEs, the community and other related parties, as well as supporting sustainable local economic improvement programs.
Keywords: MSMEs, Production Technology, Marketing, Product Innovatio
EDUKASI PENCEGAHAN DAN PENANGANAN HIPERTENSI PADA MASYARAKAT DI DUKUH MOJO
Full text linkHipertensi merupakan salah satu penyakit tidak menular yang menjadi masalah kesehatan masyarakat. Menurut Riset Kesehatan Dasar (Riskesdas) 2018, prevalensi hipertensi pada penduduk usia dewasa di Indonesia mencapai angka 34,1%, meningkat dari tahun sebelumnya. Kurangnya pengetahuan masyarakat tentang faktor risiko, gejala, serta pencegahan hipertensi berkontribusi terhadap tingginya angka kasus. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan kesadaran masyarakat melalui edukasi kesehatan secara langsung. Peserta pengambidan masyarakat merupakan warga .Metode yang digunakan adalah penyuluhan, diskusi interaktif, dan pemeriksaan tekanan darah secara berkala. Hasil kegiatan menunjukkan peningkatan pengetahuan masyarakat mengenai hipertensi dan meningkatnya kesadaran untuk menerapkan gaya hidup sehat. Kegiatan ini diharapkan mampu menurunkan risiko kejadian hipertensi secara berkelanjutan di masyarakat
KAJIAN SOSIOLOGIS TERHADAP LEGAL REASONING PEMBERLAKUAN NORMA KESOPANAN TERHADAP PELAKU TINDAK PIDANA DALAM PUTUSAN HAKIM DI INDONESIA
Full text linkLegal reasoning is basically an activity to look for the legal basis contained in a legal event, whether it is a legal act (agreement, trade transaction, etc.) or a case of legal violation (criminal, civil, or administrative) and include it in in existing legal regulations. In this case, legal reasoning in the application of politeness norms is one of the basic considerations of a judge in an effort to provide relief from criminal sanctions against the defendant. The research method used in this research is a normative method. The normative research method is a research method that focuses on library data. This type of research is a type of qualitative research with descriptive analysis. Juridically, politeness norms have been regulated in the provisions of Article 8 Paragraph (2) in Law Number 48 of 2009 concerning Judicial Power. Sociologically, legal reasoning in a judge's decision relating to norms of politeness can be manifested in the form of polite behavior by the defendant during the trial process.
Keywords; Legal Reasoning, Criminal act, Judge's Decision.Legal reasoning is basically an activity to look for the legal basis contained in a legal event, whether it is a legal act (agreement, trade transaction, etc.) or a case of legal violation (criminal, civil, or administrative) and include it in in existing legal regulations. In this case, legal reasoning in the application of politeness norms is one of the basic considerations of a judge in an effort to provide relief from criminal sanctions against the defendant. The research method used in this research is a normative method. The normative research method is a research method that focuses on library data. This type of research is a type of qualitative research with descriptive analysis. Juridically, politeness norms have been regulated in the provisions of Article 8 Paragraph (2) in Law Number 48 of 2009 concerning Judicial Power. Sociologically, legal reasoning in a judge's decision relating to norms of politeness can be manifested in the form of polite behavior by the defendant during the trial process.
Keywords; Legal Reasoning, Criminal act, Judge's Decision
Reaksi Investor Sebelum dan Sesudah Pemilihan Presiden Republik Indonesia Tahun 2024 (Studi Kasus Perusahaan Sektor Pertambangan yang Tercatat di BEI)
No full textThe Presidential Election of the Republic of Indonesia is a significant political event that influences various aspects, including the economy. Political policies are one of the factors investors consider when making decisions. This study aims to examine investor reactions to the Presidential Election of the Republic of Indonesia. Investor reactions are measured using abnormal return and trading volume activity in mining sector companies listed on the Indonesia Stock Exchange (IDX), as well as the exchange rate of the rupiah. The sample was selected using purposive sampling, comprising a total of 59 companies. The study employs an event study method covering a 20-day period before and after the 2024 Presidential Election of the Republic of Indonesia, held on February 14, 2024, using the Wilcoxon signed rank test. The findings reveal significant differences in abnormal return, trading volume activity, and the rupiah exchange rate before and after the 2024 Presidential Election of the Republic of Indonesia
PENGARUH FINANCIAL TECHNOLOGY, FINANCIAL KNOWLEDGE DAN FINANCIAL ATTITUTE TERHADAP FINANCIAL MANAGEMENT BEHAVIOUR MAHASISWA
No full textThe development of financial technology can change the way people conduct financial transactions and quickly convert cash transactions to cashless. This research aims to determine the effect of financial technology, financial knowledge, and financial attitude on bachelor students' financial management behavior. The research methodology used is a quantitative approach, utilizing primary data obtained from 88 questionnaire answers. Data were analyzed using descriptive statistical analysis, instrument test, normality test, multiple regression analysis, and hypothesis testing. The test was assisted by SPSS 22 software. The results show that financial knowledge and financial attitude affect financial management behavior partially. Meanwhile, financial technology has no effect toward financial management behavior partially. Keywords: Financial Technology, Financial Knowledge, Financial Attitude, Financial Management Behaviou
Pengaruh Pembiayaan Syariah dan Indeks Pembangunan Manusia (IPM) Terhadap Tingkat Kemiskinan Di Provinsi Aceh: Analisis Data Panel
No full textPoverty is a significant problem faced by developing countries, including Indonesia. Islam teaches its people to fight poverty because poverty is closer to kufr. Aceh is famous for applying Islamic law, but Aceh is the poorest province on the island of Sumatra in 2020. Meanwhile, in terms of Sharia financing, Aceh Province ranks 4th, and the Human Development Index (IPM) ranks 11th highest nationally. This panel aims to determine the effect of Islamic financing and the Human Development Index (HDI) on poverty levels in Aceh Province. Data analysis was carried out using panel data regression by choosing the best regression model, namely the Fixed Effect Model, by combining cross-section data of 21 districts/cities in Aceh Province during the 2016-2020 period. The study results, both partially and simultaneously, Islamic financing and HDI have a negative and significant effect on the poverty level in Aceh Province
DETERMINASI FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN
No full textThis research aims to test and analyze the influence of capital structure, profitability, company size, dividend policy, company growth on company value. Some of the variables used in this research are capital structure, profitability, company size, dividend policy, company growth, and company value. The population in this study are manufacturing companies in basic and chemical industry sectors listed on the Indonesia Stock Exchange (BEI) for the 2020-2023 period. The sampling technique is through purposive sampling. The number of samples used was 24 companies and the amount used was 96 data. The analytical methods used in this research are descriptive analysis methods, inductive analysis, classical assumption test analysis, and the adjusted coefficient of determination R2. The research results show that capital structure, company size, dividend policy and company growth have no effect on the condition of company value in manufacturing companies in basic and chemical industry sectors listed on the Indonesia Stock Exchange (BEI) for the 2020-2023 period. Meanwhile, profitability influences the condition of company value, in manufacturing companies in basic and chemical industry sectors listed on the Indonesia Stock Exchange (BEI) for the 2020-2023 period.Keywords: capital structure, profitability, company size, dividend policy, company growt
Pengaruh Digitalisasi dan Penyederhanaan Proses Layanan Terhadap Loyalitas Pelanggan yang Dimediasi Oleh Kepuasan Pelanggan di PT. Indosat Ooredoo Hutchison
No full textTelecommunication companies are faced with a major challenge to improve the efficiency and effectiveness of their services. PT. Indosat Ooredoo Hutchison, as one of the major players in the Indonesian telecommunications industry, recognizes the importance of digitizing and simplifying service processes to meet increasingly high customer expectations. This study aims to analyse the effect of digitizing customer service and simplifying service processes on customer satisfaction and loyalty. The research method uses quantitative research. The results of the study indicate that the application of digital technology in customer service can increase satisfaction by improving quality, accelerating and providing more consistent service. Satisfaction obtained from a good service experience is the main factor that encourages customers to remain loyal and interact longer with the company. Simplifying the service process more efficiently increases customer satisfaction and, as a result, increases customer loyalty. The service process simplified through technology facilitates faster and more efficient interactions, which contributes to increased customer loyalty. The conclusions drawn from the above explanation are, (1) Digitalization of customer service has a positive effect on customer satisfaction; (2) Simplifying the service process has a positive effect on customer satisfaction; (3) Customer satisfaction has a positive effect on customer loyalty; (4) Digitalization of customer service has a positive effect on customer loyalty; (5) Customer satisfaction mediates the effect of customer service digitalization on customer loyalty; (6) Customer satisfaction mediates the effect of service process simplification on customer loyalty; (7) The use of technology to simplify the service process strengthens customer loyalty
PENGARUH TINGKAT SUKU BUNGA TERHADAP HARGA SAHAM BANK BCA DI BEI TAHUN 2023
No full textThis quantitative study examines the significant impact of macro-economic factors, specifically inflation, exchange rates, and interest rates, on banking stock prices listed on the Indonesia Stock Exchange (IDX) between 2022 and 2023. The research aimed to investigate the individual and combined effects of these macro-economic factors on banking stock prices, providing valuable insights for investors and stakeholders. The study employed linear regression analysis, sampling 31 banking companies from the 47 listed on the IDX. This systematic approach ensured a comprehensive understanding of the relationships between the variables. This study underscores the significance of macro-economic factors in shaping banking stock prices. Investors, policymakers, and stakeholders must consider these factors to optimize investment strategies and mitigate potential risks.Keywords : inflation, exchange rates, interest rates, bankin