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Multi Metode Dan Multi Perspektif Konstruk Budaya Kesenangan (Indulgence) Terhadap Pembelian Impulsive Online Dengan Machine Learning
Full text linkThis study discusses impulse buying behavior among university students in Indonesia, with a particular focus on the influence of online shopping platforms. There is an increasing trend of online shopping and its significant impact on consumer behavior, especially among young adults. This research utilizes a mixed methods approach, combining secondary data and qualitative interviews to collect comprehensive and detailed data. The results show that emotional triggers, such as stress and excitement, as well as social influences, including peer pressure and social media, play an important role in driving impulse buying. Furthermore, it is found that promotional offers, free shipping, and attractive discounts are the main factors that contribute to this behavio
PENGARUH LATIHAN PUSH-UP TERHADAP KECEPATAN PUKULAN GYAKU-TSUKI CABANG OLAHRAGA KARATE PADA EKSTRAKURIKULER KARATE DI SMA KEBANGSAAN LAMPUNG SELATAN
Full text linkThe method used was quantitative based on experiments. The instrument used was a stopwatch. The resultsof this study showed that (1) There was a significant effect of the push-up training treatment group on the speed of Gyaku-tsuki strikes in karate extracurricular students at SMA Kebangsaan Kabupaten Lampung Selatan. With a t-test result of 5% significance (0.05), the calculated t-value was 10.555 > the table t-value = 2.145. (2) There is a significant effect of the control group or no treatment on the Gyaku-tsuki punch speed of karate extracurricular students at SMA Kebangsaan Kabupaten Lampung Selatan. With a t-test at the 5% significance level (0.05), the calculated t-value is 3.643 > the table t-value = 2.145. (3) There is a significant difference between the treatment group and the control group in terms of the speed of the Gyaku-tsuki punch among karate extracurricular students at SMA Kebangsaan Kabupaten Lampung Selatan. With a two-tailed test (significance level = 0.025), the calculated t-value is 2.101 > t-table = 2.048
THE SEA AS A REPRESENTATION OF THE DIVINE SPIRIT IN THE EYES OF THE AMARYLLIS BY NATALIE BABBITT
No full textThis article explores how the sea is represented as a manifestation of the divine spirit in Natalie Babbitt’s novel The Eyes of the Amaryllis. The sea, as both a setting and symbolic entity, reflects spiritual, ecological, and emotional dimensions throughout the narrative. Given the increasing urgency of environmental issues, particularly climate change and ecological alienation, this study emphasizes the importance of integrating eco-spiritual insights into literary analysis, especially in children’s literature, which shapes early ethical perspectives. Although prior studies have addressed ecocriticism in children\u27s fiction, few have examined how natural elements like the sea are portrayed as spiritual agents. This research aims to analyze the sea’s divine attributes such as compassion, wrath, and transcendence as presented through the experiences of three generations of characters in the novel. Using a qualitative literary analysis method, the study conducts close readings of narrative passages, character development, and symbolic imagery, applying ecocriticism and spiritual ecology as theoretical frameworks. Findings reveal that Babbitt positions the sea as an active force that challenges anthropocentric views, calls for ecological humility, and invites spiritual reflection. The novel ultimately promotes a reimagined relationship between humans and nature that is rooted in empathy, reverence, and ecological awareness
Pelatihan Teknik Dasar Sepak Sila Pada Atlet Sepak Takraw SMANOR Tadulako
Full text linkPelatihan Teknik Sepak Sila Pada Atlet Sepak Takraw SMANOR Tadulako Palu. Masalah dengan pengabdian ini adalah bahwa atlet sepak takraw masih kurang memahami teknik sepak sila dan pelatih masih memiliki peran yang kurang dalam memberikan metode latihan sepak sila. Tujuan dari pengabdian ini adalah untuk (1) meningkatkan pemahaman atlet sepak takraw tentang teknik sepak sila dan (2) meningkatkan peran pelatih dalam mengembangkan metode latihan sepak sila. Salah satu hasil yang dicapai adalah peningkatan penerapan teknologi di masyarakat (Mekanisasi, IT, dan Manajemen) dan peningkatan tata nilai masyarakat (Sosial, Keamanan, Ketentraman, dan Pendidikan). Metode yang digunakan untuk mendukung pencapaian solusi dan tujuan yang diinginkan adalah (1) Sosialisasi, yang bertujuan untuk mengumpulkan data dan informasi tentang kegiatan pengabdian, 2. Tujuan pendampingan mitra pengabdian adalah untuk membantu atlet dan pelatih sepak takraw SMANOR Tadulako Palu menerapkan ide-ide yang telah diberikan
REPRESENTATION OR MISREPRESENTATION OF AUTISTIC AGENCY? MULTIMODAL LITERACY ANALYSIS OF MAKAYLA’S VOICE
Full text linkWhile media portrayals of autism have been widely studied, limited research has examined how the agency of non-speaking autistic individuals is constructed through multimodal storytelling and mediated communication. This study examines how nonverbal autistic agency is portrayed in the Netflix documentary "Makayla’s Voice: A Letter to the World." Grounded in multimodal literacy theory, the study employs qualitative methods and thematic analysis to examine how the film frames Makayla’s communication and self-representation across text, audio, and visual modes. The analysis also draws on agency theory to examine how autistic agency is represented, and it applies the social model of disability to explore how the film challenges or reinforces societal discriminatory attitudes toward autism. Findings reveal a complex portrayal: the film affirms Makayla’s agency through poetic narration, metaphor, and visual imagery, yet simultaneously mediates her voice through facilitator involvement and selective editing. These strategies contribute to a process of narrative idealization, in which a story is smoothed over to enhance a character’s positive qualities. The study contributes to critical literacy by demonstrating how media can both empower and constrain the voices of non-speaking autistic individuals. It also calls for more nuanced and ethically grounded representations that recognize diverse communicative practices and multimodal literacies
Pendampingan Pencatatan Laporan Keuangan menggunakan Aplikasi Accurate Online pada UMKM Martabak 3G Palembang
Full text linkPencatatan laporan keuangan merupakan hal yang penting bagi pelaku usaha untuk mengetahui perkembangan usaha dan tata kelola keuangan sebagai kunci keberhasilan usaha termasuk UMKM. Namun, pencatatan laporan keuangan sering kali dianggap tidak terlalu penting oleh kebanyakan pelaku usaha UMKM. Oleh karena itu, diadakanlah kegiatan pengabdian berupa pendampingan pencatatan laporan keuangan pada UMKM berbasis aplikasi, yang dilatarbelakangi oleh keterbatasan pengetahuan, keterampilan, dan sumber daya yang dimiliki oleh pelaku usaha UMKM terkait pencatatan laporan keuangan. Metode yang digunakan dalam pengabdian ini yaitu metode Participatory Action Research (PAR) dimana pengabdi melakukan beberapa tahapan yaitu observasi atau mengamati langsung proses bisnis UMKM Martabak 3G, wawancara dengan pemilik UMKM untuk mengetahui proses pencatatan laporan keuangan, Pelatihan penggunaan aplikasi dan penjelasan rinci mengenai aplikasi, terakhir pendampingan untuk memantau kemajuan pemilik UMKM dalam penggunaan aplikasi dan pencatatan laporan keuangan. Hasil dari kegiatan ini yaitu mitra UMKM memiliki tata kelola keuangan lebih baik dengan adanya laporan keuangan terstruktur menggunakan aplikasi, transparansi keuangan yang meningkat, dan pengambilan keputusan yang lebih akurat
Implementasi algoritma backtracking untuk menentukan success rate pada proses usabillity testing prototipe produk digital
Full text linkThis research seeks to assess the effectiveness of backtracking algorithms in ensuring success rates during usability testing of digital product prototypes. The UX/UI review process must produce fast and objective results with minimal resources in a digital era that requires high speed and accuracy. This research implements a heat map tracking method with several valid variables, namely font size, button size and location, and navigation flow, which are then analyzed using a backtracking algorithm to assess design performance based on the user\u27s level of success in completing the task. The research results show that the backtracking algorithm is able to speed up evaluation time by up to 45% and reduce dependence on manual observation, without reducing the accuracy of the results. Designs with a success rate above 80% are categorized as good, while designs below 60% are considered to need improvement. This method is not only time and resource efficient but can also be used in Agile-based iterative digital design processes. The study suggests combining these strategies with additional techniques, including eye tracking or machine learning, to improve progress
Profile and The Awareness and Ease of Use towards Adoption Motivation of Cryptocurrency Ownership in Indonesia
Full text linkCryptocurrency is a digital asset accessible to the public and utilized for legal and illegal activities. While it serves as a medium of exchange and is recognized as a legal payment method in some countries, it has yet to attain such status in Indonesia. Nevertheless, by mid-2021, the number of Cryptocurrency investors in Indonesia had reached 6.5 million, with transaction values totaling 370.4 trillion rupiahs—surpassing the 5.37 million capital market investors recorded simultaneously. This study explores the profiles of Cryptocurrency investors. It also uses purposive sampling and multiple regression analysis to examine how awareness and perceived ease of use influence their motivation to adopt cryptocurrency. The findings reveal that awareness and ease of use significantly affect adoption motivation. These insights contribute to a better understanding of consumer behavior in the context of Cryptocurrency adoption.
Keywords: Crypto Currency, Profile, Awareness, Ownership Motivations
Abstrak
Cryptocurrency adalah aset digital yang dapat diakses oleh publik dan digunakan untuk kegiatan baik secara legal dan ilegal. Meskipun berfungsi sebagai alat tukar dan diakui sebagai metode pembayaran legal di beberapa negara, masih banyak negara yang belum mengadopsi Cryptocurrency sebagai metode pembayaran ilegal salah satunya adalah Indonesia. Meski demikian, pada pertengahan 2021, jumlah investor mata uang kripto di Indonesia telah mencapai 6,5 juta, dengan nilai transaksi sebesar 370,4 triliun rupiah melampaui 5,37 juta investor pasar modal yang tercatat secara serentak. Studi ini dilakukan untuk mengeksplorasi profil investor cryptocurrency. Ini juga menggunakan purposive sampling dan analisis regresi berganda untuk memeriksa bagaimana kesadaran dan kemudahan penggunaan yang dirasakan memengaruhi motivasi mereka untuk mengadopsi cryptocurrency. Temuan ini mengungkapkan bahwa kesadaran dan kemudahan penggunaan secara signifikan mempengaruhi motivasi adopsi. Wawasan ini berkontribusi pada pemahaman yang lebih baik tentang perilaku konsumen dalam konteks adopsi mata uang kripto.Kata kunci: Cryptocurrency, Profil, Kesadaran, Motivasi Kepemilika
Modeling Financial Behavior of E-Wallet Users in Palembang: Exploring Financial Literacy and Lifestyle Factors
Full text linkThe rapid growth of digital financial ecosystems has transformed financial management, primarily through the adoption of e-wallets. This study examines the impact of Financial Literacy and Lifestyle on Financial Behavior among 95 e-wallet users in Palembang City, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Findings reveal that Financial Literacy has a statistically significant but weak effect on Financial Behavior, explaining 28% of its variance. These findings suggest s that cognitive financial skills, while crucial, have limited influence in this context. Conversely, lifestyle has a substantial impact, accounting for 51.9% of the variance in financial behavior, emphasizing the critical role of behavioral and environmental factors in shaping decision-making. Theoretically, this study validates the importance of integrating cognitive (Financial Literacy) and behavioral (Lifestyle) dimensions in understanding financial behavior in digital payment systems. Policymakers are urged to enhance financial literacy programs and strengthen consumer protection, while e-wallet providers should prioritize security, transparency, and user-focused features. Future research should incorporate additional variables to offer a more comprehensive understanding of financial behavior in digital ecosystems.
Keywords: Financial Literacy, Lifestyle, Financial Behavior, E-Wallet.
Abstrak
Pertumbuhan pesat ekosistem keuangan digital telah mentransformasi pengelolaan keuangan, terutama melalui adopsi dompet digital (e-wallet). Penelitian ini mengkaji dampak Literasi Keuangan dan Gaya Hidup terhadap Perilaku Keuangan di antara 95 pengguna e-wallet di Kota Palembang dengan menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Literasi Keuangan memiliki pengaruh yang signifikan secara statistik tetapi lemah terhadap Perilaku Keuangan, menjelaskan 28% dari variansnya. Hal ini menunjukkan bahwa keterampilan keuangan kognitif, meskipun penting, memiliki pengaruh terbatas dalam konteks ini. Sebaliknya, Gaya Hidup menunjukkan dampak yang kuat dan signifikan, menjelaskan 51,9% dari variansi Perilaku Keuangan, yang menekankan peran penting faktor perilaku dan lingkungan dalam membentuk pengambilan keputusan. Secara teoretis, penelitian ini memvalidasi pentingnya mengintegrasikan dimensi kognitif (Literasi Keuangan) dan perilaku (Gaya Hidup) dalam memahami perilaku keuangan dalam sistem pembayaran digital. Pembuat kebijakan didorong untuk meningkatkan program literasi keuangan dan memperkuat perlindungan konsumen, sementara penyedia e-wallet perlu memprioritaskan keamanan, transparansi, dan fitur yang berfokus pada pengguna. Penelitian selanjutnya perlu mengintegrasikan variabel tambahan untuk memberikan pemahaman yang lebih komprehensif tentang perilaku keuangan dalam ekosistem digital.
Kata kunci: Literasi Keuangan, Gaya Hidup, Perilaku Keuangan, Dompet Digital
Pengaruh Ukuran Perusahaan dan Likuiditas Terhadap Profitabilitas Perusahaan Subsektor Produk Rumah Tangga Tidak Tahan Lama
Full text linkThis study aims to analyze the effect of firm size and liquidity on profitability in companies within the non-durable household products sub-sector. An associative quantitative approach is employed, using secondary data from financial statements published on the Indonesia Stock Exchange for 2019–2023. The sample was selected using a purposive sampling technique, resulting in five companies that met the research criteria. Data analysis was conducted using Eviews 12, beginning with the Chow and Hausman tests to determine the most appropriate panel regression model. The tests indicated that the fixed effect model was suitable. Further analysis included classical assumption tests, regression estimation, and hypothesis testing. Multiple linear regression analysis was used for hypothesis testing, which included the t-test, F-test, and coefficient of determination (R²). The results reveal that firm size positively and significantly affects profitability, suggesting that larger firms tend to be more profitable. In contrast, liquidity has a negative but statistically insignificant effect, indicating that higher liquidity does not necessarily lead to increased profitability.
Keywords: Firm Size, Liquidity, Profitability
Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh ukuran perusahaan dan likuiditas terhadap profitabilitas pada perusahaan subsektor produk rumah tangga yang tidak tahan lama. Pendekatan yang digunakan adalah kuantitatif asosiatif dengan data sekunder dari laporan keuangan yang dipublikasikan di Bursa Efek Indonesia periode 2019–2023. Sampel ditentukan melalui teknik purposive sampling dan diperoleh 5 perusahaan yang memenuhi kriteria. Penelitian ini memanfaatkan perangkat lunak statistik Eviews 12 untuk menganalisis data dimulai dengan Uji Chow dan Uji Hausman untuk memilih model regresi panel yang sesuai, dan hasilnya menunjukkan penggunaan metode fixed effect model. Pengujian dilanjutkan dengan uji asumsi klasik, estimasi regresi, dan uji hipotesis. Pengujian hipotesis dalam penelitian ini dilakukan menggunakan analisis regresi linier berganda yang mencakup uji t, uji F, dan uji koefisien determinasi (R²). Hasil menunjukkan bahwa ukuran perusahaan berpengaruh positif dan signifikan terhadap profitabilitas. Hal ini menujukkan perusahaan yang lebih besar cenderung memiliki profitabilitas lebih tinggi. Sebaliknya, likuiditas berpengaruh negatif namun tidak signifikan. Sehingga mengindikasikan bahwa tingginya likuiditas tidak selalu meningkatkan profitabilitas.
Kata kunci: Likuiditas, Profitabilitas, Ukuran Perusahaa