ICCD (E-Journal - International Conference on Community Development)
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IMPLEMENTATION OF RELIGIOUS TOLERANCE IN CAMPUS ENVIRONMENT: A COMMUNITY SERVICE STUDY IN THE CONTEXT OF HIGHER EDUCATION
Get PDFThis study discusses the initiatives of Prof. Dr. Moestopo University (Religious) in fostering harmony and tolerance in the campus environment through community service activities conducted by faculty members and administrators. This paper documents concrete efforts to build multicultural awareness and interfaith harmony on campus. The approach taken integrates tolerance values into the curriculum, facilitates interfaith dialogues that provide a platform for exchanging ideas and experiences, constructs places of worship for various religions, strengthening the symbol of diversity, and establishes a safe space for open discussions about religious differences. The results demonstrate an enhanced understanding of different religions, fostering mutual respect, and cultivating inclusive attitudes and empathy. By embracing religious diversity, Prof. Dr. Moestopo University (Religious) becomes a social laboratory supporting peace and harmony in the broader community. This paper presents a model that can be adopted by other higher education institutions to develop an inclusive and supportive atmosphere in embracing religious diversity
INCREASING HUMAN CAPACITY IN OPTIMIZING THE MARKETING OF TOURISM PRODUCTS IN THE EDELWEISS FARMERS GROUP, WONOKITRI VILLAGE, PASURUAN
Get PDFTourism is an important aspect as part of the government's main focus. Based on the situation analysis, Pasuruan Regency has the Bromo Tengger Semeru National Park Area (TNBTS) which is the top seven national tourist destinations. Wonokitri Village, Tosari District, Pasuruan Regency is part of the TNBTS Area which is a potential agricultural and plantation area. Apart from offering natural beauty and economic potential in the form of horticultural products from potatoes, cabbage, carrots and onions, Wonokitri Village is also very rich in traditional culture. Wonokitri Village is the only village that has not been touched by foreign investors. However, unfortunately this area has not been developed optimally by the Village Government, including human resource management, finance, tourism product diversification and marketing. So, the main issues raised in this community service activity are related to aspects of production management and business management. Community service with the Binus Bangun Desa scheme aims to increase HR capacity in Destination Management and Optimizing Digital-based Marketing of Tourism Products in the Taman Edelweiss Farmer Group, Wonokitri Village, Tosari District, Pasuruan Regency. The activities that will be carried out in this community service program will apply digital branding including websites and social media content as an effort to digitize and optimize the Edelweiss Park tourist area. This service activity is based on the research of the proposing team lecturers in the previous period. In this community service activity, the service team provides counseling and assistance to partners to be able to implement applications/websites and publications via social media content. This community service is very important to help tourism industry in marketing and distributing services through social media channels. It is hoped that carrying out these community service activities can help tourism be relatively productive
THE DYNAMICS OF THE STATUS OF BOROBUDUR TEMPLE AND THE POTENTIAL FOR DEVELOPING COMMUNITY-BASED RELIGIOUS TOURISM
Get PDFThis study investigates the complex interplay of factors influencing the status of the Borobudur Temple, a significant cultural heritage site in Indonesia. It examines its potential for fostering community-based religious tourism. Through an interdisciplinary lens, the study explores the historical, socio-cultural, and religious dimensions shaping the temple's significance and its evolving status within the contemporary context. It analyses the intricate relationship between the preservation of the temple's religious and historical value and the development of sustainable community-based tourism initiatives. Through literature reviews, this paper highlights the challenges and opportunities associated with balancing preservation efforts and promoting tourism activities that benefit local communities. Additionally, it underscores the importance of engaging various stakeholders, including local communities, religious authorities, government agencies, and tourism organizations, in fostering a collaborative approach to sustainable tourism development. Within the socio-religious approach, the framework emphasizes the need for a comprehensive strategy that respects the religious sanctity of the site, promotes cultural heritage preservation, and ensures the equitable distribution of economic benefits to the surrounding communities. The findings aim to contribute to formulating effective policies and strategies that promote the sustainable development of community-based religious tourism while safeguarding the cultural and religious significance of the Borobudur Temple
MARKETING PUBLIC RELATIONS AS A STRATEGY FOR RAY WHITE PROPERTY AGENT KEBAYORAN BARITO
Get PDFThe condition of the property market has begun to return to the positive direction which is also experienced by Ray White Kebayoran Barito as one of the property agents in Indonesia. But whether Ray White Kebayoran Barito has been able to reach the target customer target amid the many competitors that began to appear. Plus the market conditions that have now changed and varied into growth for the property world in the face of stagnation or decline. This study also examined the strategy pull and push Ray White Kebayoran Barito in getting customers. This study used a qualitative approach, and the type of descriptive research. The researcher involved 4 informants. Data collection through interviews. Data were analyzed qualitatively using a filling system. Triangulation used source triangulation and theory triangulation. The results of the study used the concept of seven's Cs which includes credibility, context, content, clarity, channel, continuity and consistency, capacity of the audience. The study also examined the strategy pull, push, and pass Ray White Kebayoran Barito for getting customers. Credible communicators who deliver communication messages clearly and continuously to the target. Communication messages delivered using simple, clear, and easy to understand language so as to achieve the target to get customers
IMPLEMENTATION OF E-GOVERNANCE TOWARDS VILLAGE DIGITALIZATION MOVEMENT IN WANAGIRI VILLAGE, SAKETI, PANDEGLANG
Get PDFDesa Wanagiri is located in the Saketi Subdistrict, Pandeglang Regency. This village is situated 3 km from the subdistrict's capital, Saketi, 23 km from the regency's capital, and 43 km from the provincial capital of Banten. The geographical condition of Wanagiri village provides it with potential worth exploring further. At the forefront of public services at the lowest level of government, good public service is crucial for the success of economic development. However, several issues need to be addressed, such as the need for more skills among village officials, poor office administration management, and insufficient information about the village.
Additionally, public services must keep up with the advancement of information and communication technology and the spirit of the bureaucratic reform agenda. A solution to these problems is proposed: creating a village application and website, accompanied by relevant training. The methods used in this service activity are tailored to the existing issues. The objectives of implementing this program include organized management of digital-based village administration, establishing an informative village website, promoting village potential, and enhancing the abilities and skills of village officials. The expected outcomes of this program are improving service quality to the community, scientific publications, and transferring knowledge and technology to village officials. It is hoped that village officials will become proficient in providing services to the community with the support of information technology, resulting in efficient service for the community
THE ROLE OF DIGITAL FINANCIAL LITERACY ON FIRM PERFORMANCE IN MICRO INDUSTRY
Get PDFMost of businesses in the contemporary era have been touched by technology with all the conveniences it offers. The average growing business has understood digitalization in managing their business, especially digitalization in terms of finance and payments. However, digitalization in business needs to be balanced with good financial literacy so that the firm performance of a company can be measured clearly. The purpose of this study was to find out how the role of digital financial literacy on the firm performance of SMEs in East Java. This research is quantitative research with an explanatory approach. The population used in this study is MSME actors who apply digitalization to their businesses in East Java. The sampling technique used in this research is purposive sampling. Referring to the specified sample criteria, the research sample used in this study was 100 research respondents. The data collection method used in this study is a questionnaire with a Likert scale of 1 (strongly disagree) to 5 (strongly agree) via a google form. The data analysis used in this research is SEM-PLS assisted by SmartPLS software. The results of the study explain that digital financial literacy has a significant effect on firm performance. The level of digital financial literacy allows business actors to understand digital financial products. Not only that, with a good level of digital financial literacy, business actors are also more aware of the risks and threats that arise with access to digital finance
STRENGTHENING INSTITUTIONAL CAPACITY OF KELURAHAN FOLLOWING THE IMPLEMENTATION OF LAW NO. 23 / 2014 ABOUT LOCAL GOVERNMENT
Get PDFAfter the enactment of Law Number 23 of 2014 concerning Regional Government, the authority of the Kelurahan institution experienced a shift in the authority of tasks and functions, namely that the status of the kelurahan was no longer a regional apparatus but became part of the Subdistrict government. Consequently, the activities carried out by the Kelurahan are determined by the policies decided by the sub-district government. This condition affects performance and one of them causes the government at the Kelurahan level to become rigid and tend to be less dynamic. Even though this case has actually developed for quite a long time, it is still relevant to be addressed within the framework of empowerment towards a rising Indonesia, especially after the COVID-19 pandemic. This community service activity aims to strengthen the institutional capacity of the kelurahan apparatus so as to improve their performance (performance). This activity uses the following methods: lectures, questions and answers, and group discussion forums (FGD). The results of the activity in particular have led to several goals, including: in the cognitive aspect, there has been an increase in the understanding of the participants regarding the operational steps for strengthening the institutional capacity of the Kelurahan, such as: understanding correctly (not based on assumptions) regarding authority, main tasks and functions according to the will of Law Number 23 of 2014, and the balance of financial resources, human resources and facility resources. From the practical aspect, it appears that there is a strong desire and awareness from the kelurahan apparatus to increase institutional capacity through various steps taken as stated in the FGD
EXCEL APPLICATION TRAINING TO IMPROVE MSME FINANCIAL GOVERNANCE IN BANDUNG DISTRICT
Get PDFIn the current digital era, where in industry 4.0, information and communication technology has provided various tools to help business actors build their business governance more efficiently and effectively. One of them is by using the Exel application, formulas that have minimal errors in calculations are provided and in one format that can be used forever. Of course this will help business actors to save time for bookkeeping and eliminate errors in calculating business financial records. One of the characteristics of small industries is that there are still many obstacles that they face, both from information technology and business management. In the information technology aspect, the main challenge that hinders business actors is the limited ability to use information technology and computers, including the use of bookkeeping applications, digital marketing applications, e-commerce applications, and other platforms such as Point of Sale (POS). the management of its business is that there has not been much support for promotion, marketing development strategies, and limited distribution and bookkeeping of the results of its business. The same is true for MOLOS FASHION SMEs in Katapang District, Gandasari Village, Warunglobak. Where the MOLOS FASHION business is still a small-scale industry that also has problems in terms of management, especially in terms of recording the results of its business. To overcome one of these problems, Community Service activities were carried out which provided counseling about the importance of bookkeeping and training on making excel bookkeeping in a simple way using the Cash Book for all SME operational activities and evaluating the calculation of the cost of production. The output that can be realized from this Community Service activity is that SME actors are able to carry out bookkeeping for their business on a regular basis by using the Cash Book and calculating the cost of production correctly and online publication of the implementation of the service
EMPOWERMENT OF SMALL TRADERS IN SUPPORTING THE DEVELOPMENT OF SETU BABAKAN BETAWI CULTURAL VILLAGE TOURISM DESTINATIONS
Get PDFThe Betawi Cultural Village tourism area is a mix of cultural, nature, and agro-tourism areas. Betawi Cultural Village has a tourism carrying capacity in the form of unique tourist attractions, tourist access, and good tourist facilities. Tourism business actors and the community play an important role in maintaining the sustainability of a cultural tourism destination. Betawi Cultural Village is the last stronghold in the preservation of Betawi culture. All Betawi culture in the form of art, tradition, architecture, spatial planning, plants, fruit, and food can be found at Betawi Cultural Village. One of the tourist destinations at Betawi Cultural Village is the Betawi cuisine. Based on observations, research and discussions focused on Betawi culinary traders, they have not paid attention to marketing communication strategies. Food traders have not done marketing communication well. Culinary products do not have standards in processing, taste, presentation, and packaging. Pricing has not taken into account the production costs and the desired profit. Places to sell food are bad, in wagon carts without water facilities, adequate washing and trash cans, less comfortable, and less clean. Empowerment needs to be done to food traders in the Betawi Cultural Village because traders play an important role in supporting the development and sustainability of tourism. Empowerment is done by providing training and counseling about strategies in marketing communications. Covers how to make and develop a product, determine the selling price, arrange a good place to sell, and promotions. This training will increase their income, and tourist visits, which means they support the development of the Betawi Cultural Village
IMPLEMENTING STRATEGIC SUSTAINABILITY BUSINESS ON THE MICRO, SMALL AND MEDIUM ENTERPRISES
Get PDFSustainability business strategy is the integration of economic, environmental and social aims into a firm’s goals, activities and planning, with the aim of creating long-term value for the firm, its stakeholders and the wider community society. This means that the strategy is being formulated and implemented so that the needs of the firm and its stakeholders are met today, while protecting, sustaining and enhancing the natural resources that will be needed in the future. The creation of a sustainable, just and equitable economy will require the fundamental shifts in the way of businesses operation. Businesses, in particular, will bear the same responsibility for many of the social and environmental problems which is currently afflicting the society, such as exploitative working conditions, or the destruction of habitats. The core aim of conventional business strategy is the production of economic value generally profits for the short to medium term. These strategies aim to create value for a narrow set of stakeholders primarily, owners and shareholders. Indonesia as one of the developing countries which is still implementing the protection for the micro, small and medium industrial. Micro, Small and Medium Enterprise (MSME) become the backbone of the economy. Government has tried hard to improve and maintain the MSME as the local industrial. The local government has categories MSMEs into some sector such as home industry, trade, agriculture, food, fishing, handicraft. The objective of this community services to bring to the understand of the Palm Oil Mill Effluents (POME) which may disturb the area of the mill location and turn the POME into green resources