ICCD (E-Journal - International Conference on Community Development)
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EDUCATION OF MAKING ROTO SNACK AS A NUTRITIONAL AND DELICIOUS LOCAL FOOD SNACK FOR PREGNANT WOMEN
Stunting is a condition of growth disorders caused by lack of nutrition and health problems that occur in the long term. Stuting needs to be prevented early on because stunting can have a negative impact on children's growth and development which tends to be irreversible. Provision of nutritious, tasty, and affordable food is one of the efforts that can be done to prevent stunting during pregnancy. Based on this, we chose partners in Posyandu Melati IX, Bedahan Village, Sawangan District, Depok City which is also a location with a priority stunting prevalence. The activity was carried out at partner locations, namely PPosyandu Melati IX, Bedahan Village, Sawangan District, Depok City. The activity was carried out in June 2022. The targets of this community service activity are cadres and pregnant women in Posyandu Melati IX, Bedahan Village, Sawangan District, Depok City. This Community Development activity is carried out in several stages consisting of: 1) Identification of Partner Needs; 2) Review of materials according to the needs of Partners and Creation of Educational Materials, 3) Educational Activities and Practice Making Menus and Evaluation of a nutritious menu. Based on this activity, it can be concluded that nutrition education activities about making nutritious menus is one thing that can be done as an effort to prevent stunting. ROTO snack is an alternative snack menu that pregnant women can choose as a nutritious menu with eggs and other animal ingredients as the main ingredients, easy to make, delicious and affordable. Based on the preference test, it was found that the participants liked the ROTO snack in terms of texture, taste, portion size, cleanliness, and color
PUBLIC SERVICE DIGITALIZATION IN BOGOR CITY
Making Bogor City a smart city is one of the missions to be achieved by the Bogor City Government. In each regional organization, various programs are built to make Bogor City a smart city. This study wants to know the implementation of digitizing public services by the city government regarding its status as a smart city. The research method follows a qualitative approach to explore responses to digital technology and to assess the effectiveness of governance processes and governance frameworks in Bogor City in welcoming the fourth industrial revolution. The approach used in this study explores the perspectives of various stakeholders in Bogor City, which was conducted using a semi-structured interview technique. Data was collected by typing or writing down responses and most of the interviews were allowed to be audio-recorded. The responses were reviewed and coded according to the content analysis and the main themes identified for the articles were processed using the NVIVO software. The results show that the city government is not yet fully prepared or has adequate resources to take advantage of digitalization and the fourth industrial revolution. Therefore, a multi-governance approach in conjunction with a governance framework should be explored by city governments in the development of city governance strategies to address the implications of the fourth industrial revolution
SELF-DISCLOSURE USERS OF BUMBLE ONLINE DATING APP
The phenomenon of using online dating applications is well-known in today's society, especially among students. The online dating app that is currently used is Bumble dating apps. To exchange messages on the Bumble dating app, you must use a method of communication known as interpersonal communication or chatting activity. This comes in the form of CMC (Computer Mediated Communication). The researcher aims to find out how the self-disclosure of Bumble users utilizes the theory of self-disclosure in this study. The constructivism paradigm is used in conjunction with phenomenological research methods and descriptive qualitative methodologies in this study. The result of this research shows that the first information they share with their partner will vary according to the level of intimacy in the relationship. At first, they limit their self-disclosure to the extensive information about themselves. The size or amount of self-disclosure made by online dating program users will run or develop along with the magnitude or magnitude of the self-disclosure
EARTHQUAKE DISASTER MITIGATION THROUGH SOCIALIZATION AND TRAINING ON BUILDING STRUCTURE PLANNING FOR STUDENTS OF SMKN 4 TANGERANG
Building awareness of disaster preparedness by all components of society, including schools is very necessary considering the condition of Indonesia which is geographically located in an area with a high level of vulnerability to disasters. In relation to disaster management efforts in Indonesia, Vocational High Schools as part of the public sphere must have a real role in building community resilience through the disaster preparedness school program. The implementation of this community partnership program uses a Knowledge Transfer approach through socialization, mentoring and training activities, Technology Transfer (TT) through participatory mapping activities, and Diffusion of Science and Technology through the creation of an Early Warning System (EWS) and WebGIS based on digital applications that can assist partners in understanding disaster with the use of technology. The evaluation was carried out by conducting a social impact questionnaire, especially increasing the empowerment and knowledge of partners in knowing Jabodetabek areas/locations that have potential disaster hazards with the results of increasing partners' knowledge about disaster-prone locations, safe zones, gathering points, and evacuation routes by 80-90% as well as increasing the skills of the participants in the use of the EWS application
RAISING UNDERPRIVILEGED CHILDREN'S READING INTEREST BY PROVIDING A MINI LIBRARY 'POJOK PUSTAKA'
Indonesian people's interest in reading is still very low compared to other countries. UNESCO data states that Indonesia ranks second lowest in the world in terms of literacy. Of 61 countries, Indonesia ranks 60th in terms of reading interest. The public's lack of interest in reading should encourage the relevant parties to as soon as possible facilitate and analyze what is the cause of this. One solution to encourage interest in reading among the younger generation, especially children, is to provide library facilities for children. This community development program was carried out on September 18, 2022, to provide a mini library named 'Pojok Pustaka' for the children of the Hafidhin Royan Orphanage, South Jakarta City. The service activity has been successfully carried out by providing reading bookshelves that are placed in locations that are easily accessible to children. Observations made to the responses of the children living in the orphanage showed that they were very enthusiastic and happy to read various children's story books provided at Pojok Pustaka. In an effort to anticipate of boredom the collection of books in the Pojok Pustaka will continue to be added gradually so that children who come to read to Pojok Pustaka always find new things to read
IMPROVING THE SELLING POINTS OF UMKM PRODUCTS VIA CINEMATIC STORYTELLING
During the two years of the pandemic, it was estimated that 30 million MSME (Micro, Small, and Medium Enterprises) actors were out of business [1], but at the same time, the application for MSME or UMKM establishment permits through the Investment Coordinating Board (BKPM) also increased rapidly [2]. To support the sale of UMKM products, a video advertisement is needed that can be applied on social media or used as a display at the UMKM outlet. This form of community service is the empowerment of UMKM stakeholders who are generally underprivileged women from the middle to lower economic class and only have educational backgrounds only up to high school, especially in the Kunciran area, South Tangerang. Three basic theories from the film theory that are useful as the fundamental language of film and advertising propaganda which are derived from Montage Theory (Sergei Eisenstein), Realism (Andre Bazin), and Semiotic (Ferdinand de Saussure) were explained at the workshop. In addition, basic editing techniques were demonstrated with the free Davinci Resolve software and the operation of low-budget equipment such as smartphones and DSLR cameras. As a result, this workshop is a one-minute video advertisement produced by the participants for their own UMKM products
MARKETING STRATEGY FOR FASHION INDUSTRY VERSUS CIRCULAR ECONOMY
Fashion industry and the dynamics of modest wear becomes an opportunity that could be use by the entrepreneurs. It required a development of a strong brand image and consumer engagement and drive it to purchase decision. Social media marketing in instagram could be a friendly alternative for the company to deliver a set of messages to the customers, lead the customer to shape an image of the company and bond the mutual relationship to exchange value. Constant buying of fashion is a waste. Along with the waste of fashion consumers, practical shows that the fashion Waste Management process has not been carried out much and has not had a real breakthrough strategy to overcome it. Circular economy is the choice of recommended method to overcome it
INSIGHTS INTO UNDERSTANDING SUSTAINABLE MARKETING MANAGEMENT
One of the factors suspected to be the cause of the low income obtained by MSME entrepreneurs is that the marketing implemented by MSMEs has not been optimal. MSME entrepreneurs do not understand how to use the right marketing techniques and cannot yet manage their businesses. Especially during this COVID-19 pandemic, every MSME entrepreneur must change their marketing strategy to support business continuity. Running an MSME business requires extensive knowledge, tenacity, and the right marketing strategy. Because the main key to business success is the strength of marketing, ordinary products can sell well with good marketing, otherwise, quality products, if the marketing is bad the results will be negative. That is why every MSME entrepreneur needs to understand how to run a business with a sustainable marketing strategy (sustainability marketing) so that MSME entrepreneurs can not only access the market but can also continuously detect competition and dominate the market. One of the factors suspected to be the cause of the low income obtained by MSME entrepreneurs is that the marketing implemented by MSMEs has not been optimal. MSME entrepreneurs do not understand how to use the right marketing techniques and cannot yet manage their businesses. Especially during this COVID-19 pandemic, every MSME entrepreneur must change their marketing strategy to support business continuity. These situations and conditions encourage universities, especially Mercu Buana University to provide education and training related to Sustainability marketing strategy to increase the competitiveness of MSMEs
DIGITAL MARKETING TRAINING AND MENTORING TO IMPROVE MSMES PERFORMANCE IN JAKARTA
One of the impacts of the COVID-19 pandemic is a change in the social order. The change in social order has increased consumer demand for digital purchase transactions. However, this increase has not been matched by the fulfillment of demand by MSMEs. This is shown by the fact that MSMEs have not adopted digital marketing optimally, namely, the percentage of digital marketing adoption carried out by MSMEs is still low at around 13% of the total number of MSMEs, besides the level of readiness of MSMEs in Jakarta in adopting digital marketing is also still low. Based on this, this community service activity aims to provide training on the adoption of digital marketing and sales, as well as provide mentoring on the adoption of digital marketing and sales so that the performance of MSMEs increases, so that they are able to maintain their business viability. The training resource persons, apart from Lecturers from Mercu Buana University, are also Lecturers from the Mara Technology University, Cawangan Melaka Training. The results of the training provide additional knowledge about digital adoption in marketing, which MSME participants are ready to apply to improve performance. The results of the mentoring show the problems faced by one of the MSMEs, including the lack of quantitative and qualitative content. The advice given is to encourage MSMEs to make content on social media better and more often. After receiving training and mentoring, the mentored MSMEs are able to improve their social media content, including being able to create reels for inclusion on social media, so that the performance increases
SMART CITY IS SMART SOLUTION FOR CITY DEVELOPMENT IN GLOBAL ERA
The industrial revolution 4.0 brought many changes in society, especially in the implementation of Internet of Things (IoT) devices. The presence of IoT devices can improve the quality of human life, processes in business, and governance. This study aims to analyze the implementation of IoT in various types of market segments, ranging from the Business to Consumer (B2C), Business to Business (B2B), and Business to Government (B2G) markets. From the results of the study, it is known that the implementation of IoT has been widely applied and is able to provide various benefits, ranging from long-term efficiency, energy efficiency, improving the quality of activities at home, and various other benefits. There are many challenges in IoT implementation, ranging from large investment value, imperfect infrastructure, to risks related to data security and security devices. It also includes its role in building sustainable smart cities that are environmentally friendly as well as technological innovation and entrepreneurshi