ICCD (E-Journal - International Conference on Community Development)
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APPLICATION OF PACKAGING AND LABEL FOR MEMBERS OF PKK BUSINESS GROUP, COGREK VILLAGE, PARUNG DISTRICT
Full text linkScience and Technology for the Community is carried out for business groups belonging to the PKK of Cogrek Village, Parung District. The group produces processed food with catfish raw material. After 1 (one) year of trying, it still has not experienced significant development. The main cause is a limited market, packaging and also labeling of catfish processed products that are less attractive. In order to increase market attractiveness, packaging and labels will be made for the group and marketing consultations. At present there is an increase in packaging aesthetic quality and label
TRAINING OF E-COMMERCE IMPLEMENTATION AS ONLINE MEDIA SELLING TO GROUP OF BATIK “ARIMBI” CRAFTSMAN AT KEDUNGKAMAL VILLAGE, GRABAG, PURWOREJO
Full text linkKedungKamal Village at GrabagPurworejo become one of reliable object to create ecotourism for local government. Local government of Purworejo develop location for Batik crafts based on local sources. One of the obstacle had been experienced business is not familiar. The community development as an e-commerce training as media of marketing online is expected able to win the business and sale product. As a whole become a local potency has owned opportunity to elevate the welfare especially local people. The activity of training as a online marketing media is expected giving effect to buy and sale of efficient marketing by using e-commerce will show the ease on transaction, reduce cost and accelerate transaction process. This activity is expected to increase the respectfulness of batik craft activity by local people particularly as one of the icon in Purworejo
ACCESSIBILITY DEVELOPMENT: A GUIDE TO SUSTAIN MODERN MARKET FOR URBAN SHOPPER’S DIVERSITY
Full text linkModern market has been defined as the needs of urban shoppers in providing the grocery shopping and fulfilling the shopping demands. In addition, changes in the diverse shoppers, lead to diverse market desire to acquire more convenient place to shop. Therefore, accessibility should be a key issue to this consideration that eventually will be able to enhance the shopper experience. This study aims to identify the accessibility implementation in term of common requirements of Jakarta’s modern market based on World Tourism Organization Accessible Tourism concept. This research used qualitative method with explorative approach. Research object was chosen based on modern market data listed in Jakarta Culture and Tourism Board official website retrieved on January 10th, 2018. Primary data were collected through interview and direct filed observation on eight modern markets in Jakarta. The finding elaborates accessibility implementation in terms of common requirements based on seven criteria; parking area, communication, signage, horizontal movement, vertical movement, public hygiene and prices. The results show communications criteria are less implemented and signage criteria are implemented the most by majority modern market. This study implication will be beneficial in providing recommendation for modern market to be able to sustain the business through maximizing the common requirements of accessibility to meet the needs of diverse urban shopper