ICCD (E-Journal - International Conference on Community Development)
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FRAUD PREVENTION STRATEGY FROM THE PERSPECTIVE OF SECOND GENERATION CPTED TO OPTIMIZE POLRI PRESISI IN PANDEGLANG POLICE RESORT
No full textThis study investigates strategies for preventing fraud and embezzlement as a foundation for rebuilding community trust in the framework of Polri Presisi. Using a mixed-methods design, the research combines Environmental Scanning, Organizational Health Audit, and SWOT analysis to evaluate the internal–external position of the Pandeglang Police Resort. Statistical trends show rising cases of fraud and embezzlement between 2021 and 2023, with resolution rates remaining low. IFAS and EFAS results place the organization in Cell 5A (Growth), indicating a need for optimization through horizontal integration. The Strategic Factor Analysis Summary highlights short-term priorities such as public awareness campaigns, medium term goals of strengthening the Criminal Investigation Unit and Criminal Justice System coordination, and long-term strategies emphasizing pre-emptive and preventive empowerment through technology. Interpreted through Community Policing (Gill et al., 2014; Pino, 2001) and second-generation CPTED frameworks (Saville & Cleveland, 2008; Cozens & Love, 2015), the findings underscore that sustainable crime prevention requires combining professional enforcement with community culture, social cohesion, and transparency to strengthen legitimacy and public confidence
STRATEGIES FOR ADDRESSING THE CHALLENGES, REGULATIONS, AND LEGAL ASPECTS OF MSMES IN SOUTH KEMANGAN SUBDISTRICT, WEST JAKARTA (COMMUNITY SERVICE BY UNIVERSITAS MERCU BUANA JAKARTA)
No full textThis community service (PkM) activity aims to increase the understanding of the community and micro, small, and medium-sized enterprises (MSMEs) in South Kembangan Subdistrict regarding the issuance of several new regulations, business legality, and the registration of MSME permits, both through direct registration with government agencies and via the Online Single Submission (OSS) website. The activity also seeks to strengthen sustainable business strategies through good governance, with the hope that MSMEs will be able to face various challenges and support the government's Asta Cita program. Based on the situational analysis, it was found that the number of registered MSMEs in South Kembangan is still small, with industrial sector activities remaining limited, and various challenges are faced, such as limited understanding of legal aspects, new regulations, management and marketing strategies, and proper financial reporting systems. The PkM activity was conducted through socialization, training, and group discussions with a collaborative approach between lecturers, students, and the community, especially MSME entrepreneurs, on February 26, 2025. The event was attended by at least 35 participants, including subdistrict staff and students from Universitas Mercu Buana. Evaluation results indicated an improvement in participants' understanding, with an average score increase from 3.229 to 3.571 on a scale of 4. This activity supports the achievement of Key Performance Indicators (IKU) and the Merdeka Belajar Kampus Merdeka (MBKM) program. It is expected that the sustainability of the program, through periodic mentoring, will strengthen the competitiveness of MSMEs in the South Kembangan area, which has now become the heart of trade in West Jakarta
ENHANCING THE RESILIENCE OF NON-FORMAL EDUCATION STUDENTS AT SEKOLAH JANJI BAIK THROUGH A PSYCHOEDUCATIONAL TRAINING
No full textDropping out of school is not a choice anyone wants, and taking advantage of the opportunity to resume interrupted education is not easy, it requires strength and resilience to go through it. This community service aims to strengthen psychological resilience among Paket C students at Sekolah Janji Baik, a non-formal education institution serving youth from lower socioeconomic backgrounds. The program addresses the need for adaptive coping in the face of life challenges, particularly among marginalized learners. The intervention was conducted through a psychoeducational training consisting of motivational narratives, identification of resilience factors (I am, I have, I can), and reflective discussions. The participants (n = 18) completed the intervention and pre- and post-tests using a resilience scale. Data were analyzed using paired sample t-tests and correlation analysis. Results indicated a statistically significant increase in mean resilience scores (t = -2.439, p = 0.026), with 61.1% of students showing individual score improvement. The program proved effective in enhancing resilience, confirming the relevance of psychoeducational strategies in empowering at-risk youth in non-formal education settings
CAPACITY BUILDING OF RPTRA PERSONNEL THROUGH VISUAL COMMUNICATION DESIGN TRAINING FOR SOCIAL MEDIA
No full textThe advancement of social media demands that public organizations, including Ruang Publik Terpadu Ramah Anak (RPTRA), produce content that is not only informative but also visually engaging. However, limited graphic design skills among personnel often restrict the optimal use of social media as a medium for public communication. This study seeks to strengthen the capacity of RPTRA personnel in managing digital content through visual communication design training using the Canva application. A descriptive qualitative method was employed, with data collected through observation, in-depth interviews, and documentation during the training, and analyzed thematically within the framework of visual communication theory. The findings demonstrate that the training enhanced personnel capacity in five aspects: design aesthetics, clarity of visual messages, consistency of organizational identity, creative participation in content production, and effective use of social media for public communication. These outcomes indicate that Canva-based training contributes not only to technical design skills but also to the broader strategic communication capacity of the institution. Overall, this community service activity significantly improved the ability of RPTRA personnel to support professional image, organizational credibility, and the sustainable use of social media as a friendly, creative, and inclusive space for public communication
THE ROLE OF THE FAMILY IN CREATING A SAFE SPACE FOR US AND OUR CHILDREN IN CYBERWORLD
No full textTechnological developments have indirectly changed the fabric of society, especially related to communication. Sukaresmi Village, Sukamakmur District, Bogor Regency, is one of the villages that previously experienced difficult internet access, now has easier internet access. Therefore, it is important to involve families in monitoring family members in cyberspace. The aim of this activity is to provide education to women as part of the family in accompanying children during the growth and development process. The activity method is through lectures, discussion, practical exercises and study digital literacy. The activity's outcome is that the role of families in creating a safe space for us and our children in cyberspace is very important, especially considering the increasingly broad and complex digital world today. In today's digital era, the internet has become an inseparable part of everyday life. Children and adolescents grow up in a highly connected environment online, from learning, playing, to socializing. This condition demands an active role for families as the front line in guiding and protecting children from the dangers of the digital world. Families are not only responsible for supervising, but also creating a safe, open and supportive environment for children to be wise in using technology
DENTAL AND ORAL HEALTH COUNSELING AT THE KEMAH BETH SHALOM NURSING HOME
No full textThe elderly population in Indonesia continues to grow significantly, accompanied by an increasing prevalence of dental and oral health problems such as tooth loss, periodontal disease, xerostomia, and oral hygiene difficulties. This community service activity was carried out at the Kemah Beth Shalom Nursing Home, Serpong, South Tangerang, to provide counseling and education on the importance of maintaining oral health in the elderly. The method involved promotive activities through presentations using PowerPoint and posters, followed by interactive discussions. A total of 21 elderly participants and 5 caregivers attended the program. The results indicated that the majority of participants had limited knowledge and awareness regarding dental and oral health care, reflecting findings from national health surveys. The counseling successfully increased participants’ understanding of proper oral hygiene practices, the importance of regular dental check-ups, and preventive measures against common oral diseases. This activity highlighted the need for continuous oral health promotion among the elderly to improve their quality of life, self-confidence, and nutritional well-being
THE ROLE OF SOCIAL MEDIA MANAGEMENT IN THE DEVELOPMENT OF BANANA CHIPS MSME "CAU GELIS": A CASE STUDY BASED ON CONTENT CREATOR PERSPECTIVE IN KEMBANGAN
No full textThis project aims to analyze the implementation of social media management on the development of the Micro, Small, and Medium Enterprise (MSME) Kripik Pisang Cau Gelis located in Kembangan, Jakarta. In response to the technological evolution and digital transformation, the project focuses on Instagram and TikTok as primary platforms for brand development and digital promotion. The project includes strategy formulation, content planning and creation, engagement efforts, influencer collaboration, and advertising integration. The results show significant improvements in brand awareness, customer engagement, and business profits. Structured digital media implementation also contributed to the efficiency of financial recording, marketing reach, and overall operations
REDUCING THE NEGATIVE IMPACT ON PUBLIC HEALTH DUE TO DIGITAL LIFESTYLES IN THE INFORMATION ERA FOR THE INDONESIAN MIGRANT COMMUNITY IN PENANG MALAYSIA
No full textWe initiate a community service engagement to mitigate the negative impact on public health resulting from digital lifestyles in the information era for the Indonesian migrant community in Penang, Malaysia. The primary goal is to establish sustainable behaviours and to encourage community involvement, especially among Indonesian migrants abroad. Through the use of a participatory strategy, the involvement included sharing sessions and awareness campaigns. This needed to be done in order to make the community responsible for their action and aim for a better life. The results showed that the Indonesian Migrant Community in Penang, Malaysia awareness had significantly increased awareness, which had resulted in the adoption of healthy lifestyle behaviour
TRAINING ON THE USE OF ARTIFICIAL INTELLIGENCE FOR MSMES: ENHANCING FINANCIAL EFFICIENCY IN THE DIGITAL ERA IN NORTH KEMBANGAN VILLAGE
No full textIn the digital era, Artificial Intelligence (AI) offers significant potential to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), particularly in financial management and marketing strategies. However, AI adoption among MSMEs remains low, especially at the local level. In North Kembangan Village, West Jakarta, most MSMEs still rely on traditional promotional and inventory methods, limiting business growth and efficiency. To address this gap, a Data Science Training program was implemented to improve MSMEs’ digital capabilities. The training focused on basic data literacy, customer data processing, sales trend analysis, and the use of tools such as Excel, Google Sheets, Google Trends, and Meta Ads. Participants also learned how to apply simple dashboards and A/B testing to evaluate marketing effectiveness. The program successfully enhanced participants’ understanding of data-driven strategies and encouraged the shift toward digital transformation. It also fostered a supportive ecosystem through mentoring and peer collaboration, aiming for long-term sustainability in digital adoption among local MSMEs
SUSTAINABLE RURAL INFRASTRUCTURE DEVELOPMENT: SOLAR STREET LIGHTING, CLEAN WATER PIPING, AND ASSET MAINTENANCE TRAINING
No full textDrawati Village, located in West Bandung Regency, possesses abundant natural springs yet faces persistent challenges in providing equitable access to clean water and adequate public street lighting. This community service program, implemented by the Civil Engineering Study Program of Universitas Mercu Buana, aimed to address these issues through a participatory engineering design approach. The program involved the construction of a spring-fed piping system with an integrated filtration unit for 15 previously underserved households, and the installation of five solar-powered public streetlights at strategic locations. Complementary capacity-building activities included training on basic electricity, community-based asset management, and the use of digital tools such as Google Forms and Google Drive for infrastructure monitoring. A volunteer maintenance team and a local business unit specializing in solar streetlight services were also established to ensure sustainability. Program effectiveness was evaluated through partner satisfaction surveys, technical performance testing, and qualitative interviews, yielding a Partner Satisfaction Index score of 88.29 (“Very Good”). The results demonstrate that integrating infrastructure provision with community empowerment, digital literacy, and institutional support can enhance both the functional reliability and the long-term sustainability of rural service systems