ICCD (E-Journal - International Conference on Community Development)
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TRAINING ON THE USE OF INSTAGRAM AS A MARKETING COMMUNICATION TOOL FOR MSMES IN TEBET DISTRICT
No full textMicro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economies in Indonesia. However, many MSMEs still face significant challenges in utilizing digital platforms effectively, particularly Instagram, as a strategic marketing communication tool. This community service program was designed to enhance the digital marketing capacity of MSMEs in Tebet District through four structured stages: socialization, training, mentoring, and evaluation.The program began with socialization to identify participants’ needs, analyze their current practices, and establish a baseline of digital literacy. The training stage provided knowledge of digital marketing communication strategies, content planning, and the use of Instagram features such as Stories, Reels, and Insights. Mentoring and assistance offered continuous guidance and personalized feedback, enabling participants to apply new knowledge in practice. Finally, evaluation measured improvements in skills, confidence, and content engagement while gathering feedback for future development.Results showed that MSMEs demonstrated significant progress in creating structured content schedules, designing consumer-oriented messages, and managing two-way communication with their customers. Businesses also reported increased engagement, stronger customer interactions, and more effective use of limited resources. These outcomes highlight that Instagram, when strategically managed, can serve as an affordable yet powerful tool for enhancing brand visibility and customer loyalty.In conclusion, the program successfully achieved its objectives by equipping MSMEs with practical digital marketing competencies. The initiative emphasizes the importance of community-based interventions in fostering digital literacy, entrepreneuria
EMPOWERMENT PARADIGM SHIFT IN INDONESIA: FROM CHARITY TO SUSTAINABLE PARTICIPATION IN THE DIGITAL ERA
No full textEmpowerment has long been understood as a state-driven initiative where citizens receive aid from the government through social assistance or direct subsidies. However, the new administration in Indonesia introduces a paradigm shift—transforming from a charity-based approach to one centered on empowerment, participation, and collaboration. This paper explores this new empowerment paradigm, examines the socio-economic challenges Indonesia faces, and discusses the strategies implemented to promote inclusive and sustainable development in the digital age. The establishment of the Coordinating Ministry for Community Empowerment (Kemenko PM) symbolizes a structural and philosophical transformation, positioning the people as active agents of change rather than passive beneficiaries
DIGITAL-BASED COLLABORATIVE COMMUNICATION STRATEGY IN MANAGING STAKEHOLDERS AND RESOURCES: A CASE STUDY OF STUDENT EVENT
No full textThis study explores the dynamics of digital-based collaborative communication strategies in the context of student event management, taking the UMB Talks 2024 event at Universitas Mercu Buana as a focused case study. Adopting a descriptive qualitative approach, the research investigates how student-led committees organize internal structures, maintain stakeholder relations, and strategically utilize digital platforms to coordinate complex project-based activities. Data collection involved in-depth interviews, participatory observations, and comprehensive document analysis, engaging student leaders, faculty supervisors, and invited speakers as primary informants.
The findings reveal that digital tools such as WhatsApp and Google Drive significantly enhance the efficiency and responsiveness of communication within a non-permanent organizational setting. These platforms facilitate not only streamlined coordination and documentation but also support transparent decision-making processes and promote active participation from all committee members. Such communication practices reflect the core tenets of Jürgen Habermas’s theory of communicative action, characterized by mutual understanding, rational deliberation, and consensus-oriented interactions.
Moreover, the study formulates a conceptual model of digital collaborative communication, emphasizing structural flexibility, technological adaptability, and deliberative engagement. This model underscores the interplay between social structures and technological affordances, suggesting that effective communication in student-led projects is both a managerial and pedagogical act. The model advances theoretical insights into strategic communication in academic settings and offers practical implications for enhancing project-based learning, particularly in the realm of digital event management. Overall, the study contributes to the growing discourse on the role of communication strategy in empowering student agency, fostering organizational resilience, and reinforcing democratic values within higher education institutions
WEBSITE DESIGN FOR THE IMPLEMENTATION OF IOT TECHNOLOGY UTILIZING SOLAR PANELS FOR ILLUMINATING REGIONAL SIGNBOARDS IN MERUYA SELATAN
No full textThis research proposes and designs a regional signboard lighting system in Meruya Selatan that utilizes solar panels as the primary energy source and integrates Internet of Things (IoT) technology as an automatic control system, supported by a website platform for remote monitoring and management. The system is developed to support renewable energy initiatives and the advancement of smart urban infrastructure. Solar panels are employed to generate self-sustained and environmentally friendly electrical power, thereby reducing dependency on the national electricity grid (PLN). The IoT system is designed to monitor key parameters such as illumination levels, battery status, power consumption, and to detect system faults or failures in real-time through a microcontroller connected to various sensors. Complementing the hardware system, the website is developed using a modern framework that enables the visual representation of sensor data, including light intensity graphs, charging status, and historical energy usage. The website also offers manual control features such as lamp activation scheduling and automatic notifications to operators in case of anomalies. The user interface is designed with a focus on accessibility and responsiveness across multiple devices. Field testing conducted in the Meruya Selatan area demonstrates that the system operates in a stable, efficient, and weather-adaptive manner. By integrating renewable energy, IoT, and digital platforms, this system significantly contributes to energy efficiency, operational effectiveness, and maintenance cost reduction in the management of public lighting infrastructure
DIGITAL ADOPTION FOR MSME SUSTAINABILITY IN MERUYA SELATAN SUBDISTRICT
No full textMicro, Small, and Medium Enterprises (MSMEs) have shown resilience in times of crisis, yet many struggle to grow due to limited capacity to adopt digital technology. In South Meruya, MSME actors have not been able to fully utilize digital tools—particularly in marketing, payment systems, and waste management mainly due to a lack of knowledge and limited understanding of how to implement these technologies effectively. To address this issue, the Community Service (PkM) Team from Universitas Mercu Buana (UMB) conducted an activity aimed at increasing digital literacy and encouraging the adoption of digital technology to strengthen competitiveness and support business sustainability. Using the Participatory Action Research (PAR) method, the program included lectures on social media marketing, QRIS-based payments, and digital waste management; interactive discussions and Q&A sessions; and evaluations to measure impact. The activities were carried out in four stages: delivery of materials, Q&A, group discussions, and hands-on practice. As a result, participants showed increased understanding of digital marketing, payment systems, and waste management; actively engaged in discussions; and gave positive evaluations, with satisfaction scores exceeding 80%
SOCIAL VISUAL MEDIA CAMPAIGN FOR HEALTHY LIVING ENVIRONMENT FOR INDONESIAN MIGRANT IN PENANG
No full textThe living environment plays a crucial role in the health and well-being of Indonesian migrant workers (IMW) in Penang. The development of settlements based on the concept of healthy housing is expected to significantly improve their quality of life. Beyond physical and environmental improvements, behavioural factors also contribute to overall health outcomes. Healthy housing not only offers physical and psychological benefits but also fosters positive lifestyle changes. This community service initiative aims to promote awareness and provide education on healthy living environments for IMW in Penang, Malaysia. Through social campaigns and media visuals, the program seeks to enhance their understanding of healthy housing concepts while encouraging active participation in creating and maintaining such environments. Ultimately, this initiative aspires to improve the overall well-being of IMW by fostering sustainable healthy living behaviours. The results of the campaign design show that it gets positive results from the target audience, namely Indonesian migrant workers, by building relationships through the messages conveyed, taglines, colours, and visual elements used. The conclusion of this design is that the resulting design is able to attract the attention of the target audience and is consistent, and the success of a campaign must be supported by the use of the right and appropriate media
WARM & ASSERTIVE COMMUNICATION FOR COUPLE WELLBEING IN MARITAL RELATIONSHIP
No full textIn recent decades, the significance of healthy marital relationships has garnered increasing attention within the field of marital research. A multitude of studies has demonstrated that the quality of communication between partners is a crucial determinant of relationship satisfaction and overall well-being (Gottman, 1994; Carrère et al., 2000). Assertive communication, defined as the ability to express one's thoughts, `feelings, and needs openly and respectfully, plays a pivotal role in fostering emotional intimacy and resolving conflicts in marital relationships (Rosenberg, 2003). As a join collaboration with Permai Malaysia, we assumed that as migrant married couple have its own challenges such as different habits, cultures and ways of communicating.Differences in culture, habits and ways of communicating can be expected to have their own challenges in communication, especially husband-wife communication, especially if one of the couples is from a different country. This condition, of course, can affect the quality of life both as an individual, couple or family which can also affect the overall quality of life. Based on this situation, insights on how to communicate assertively yet warmly are needed so as to maintain marital quality and quality of life for as long as possible
EMPOWERING WOMEN WASTE BANK MANAGERS THROUGH WASTE UTILIZATION FOR HYDROPONIC SYSTEMS AT TERATAI WASTE BANK, RANGKAPAN JAYA BARU – DEPOK
No full textWaste management in urban areas is a strategic challenge requiring participatory and sustainable solutions. Teratai Waste Bank, established in 2014 with 100 active members, became the partner in this community service program aimed at strengthening the capacity of its managers through the utilization of organic and inorganic waste. Activities included training on the reuse of plastic bottles as hydroponic growing media, the introduction of vertical gardening, and the processing of organic waste into eco-enzyme liquid fertilizer. The method consisted of socialization, education on the 3R (reduce, reuse, recycle) concept, hands-on practice, and technical assistance in the application of waste-based hydroponics. Results indicated improvements in both knowledge and skills. Of the 10 respondents, 80% attended the training, 60% understood the 3R concept, and 70% agreed that waste-based hydroponics could serve as an economic opportunity. In addition, one hydroponic community group was successfully established, representing an initial step toward sustainability. Overall, this program contributed to enhancing environmental awareness, reducing plastic waste sent to landfills, and strengthening circular economy practices through women’s empowerment at the community level
PRODUCTION PRICE MAKING AN ENVIRONMENTALLY FRIENDLY HANDSOAP MADE FROM LIME AS A STEP IN PREPARING INDEPENDENT ENTREPRENEURS FOR STUDENTS OF SMAN 2 RANGKASBITUNG
No full textWe carried out this community service activity at SMAN 2 Rangkas Bitung in partnership with the Local Government of Lebak Banten with the theme ‘Production Price of Making Environmentally Friendly Handsoap Made from Lime as a Step in Preparing Independent Entrepreneurship for Students of SMAN 2 Rangkas Bitung’. The targets in this activity are teachers and students of SMAN 2 Rangkas Bitung, they are given knowledge, training, and direct practice in making handsoaps. The PkM team will also provide assistance until the product can actually be marketed. The initial target of the product will be used alone and sold in the school environment and then the next target will be sold to the community. The objectives to be achieved are to foster an entrepreneurial spirit, be able to calculate production costs for the products produced and contribute to marketing and selling the products produced. The results of these activities are in the form of increased knowledge and welfare for teachers and students obtained from product sales. Also for students after graduation, they can be entrepreneurs, both students who continue their studies and those who are not permanent can make these products
EDUCATION AND PRACTICE OF RECYCLE OF INORGANIC MATERIALS TO INCREASE THE USE VALUE OF WASTED PRODUCTS IN SRENGSENG, WEST JAKARTA
No full textSMK Bina Insan Mandiri Islamic School Curriculum Characteristics of a modern Islamic school and has been established for more than 30 years. This school provides knowledge and skills and fosters a strong foundation for the future of the new generation of Islam, with a correct understanding of religion, upheld spiritual values and noble morals that are the basis of each individual. This PkM activity aims to provide insight into waste management which is a big problem for all of us. The target of this activity is school students to provide education about the importance of awareness of waste management and provide creative ideas in managing inorganic waste into valuable products through the recycling process of inorganic waste. The output of this activity is publication in the Community Service Journal, HKI, mass media publications and LPPM UMB Youtube channel videos. Based on the evaluation through the questionnaire technique, expectations were obtained with a value of 4 And performance of 4.2, which means that the material presented has met expectations and the performance of the activity is also considered very good