ICCD (E-Journal - International Conference on Community Development)
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DEVELOPMENT OF A RUBBER STRAP CUTTING TOOL AS A SOLUTION TO ACCELERATE THE WORK OF FLIP-FLOP RUBBER STRAP CUTTERS IN KAMPUNG BELAKANG KAMAL RT. 009/RW. 03, KELURAHAN KAMAL, KALIDERES DISTRICT, WEST JAKARTA
One of the areas in Kampung Belakang Kamal has a livelihood as flip-flop rubber cutting workers, specifically the community in RT 009/RW 03. This area is inhabited by around 120 families (KK). Of these 120 families, approximately 50% earn their living as flip-flop rubber cutting workers. The problem that occurs is the lengthy cutting time since they use scissors. The leftover rubber that curves and sticks to the flip-flops must be cut carefully to ensure a neat result. In one day, flip-flop rubber cutting workers can only complete cutting one sack of flip-flops and are paid only Rp. 10,000. The solution that can be offered is to create a rubber cutting tool that can be used by flip-flop rubber cutting workers to save time in the rubber cutting process. In this way, it is hoped to increase the economic value of the flip-flop rubber cutting worker community. The method of community service implementation involves actions or required stages, namely: analyzing the community’s situation, identifying problems, setting goals, planning problem-solving strategies, social approaches, activity implementation, and evaluating activities and results. The flip- flop rubber cutting tool is expected to increase the economic value of the local communit
BUILDING A POSITIVE IMAGE: PERSONAL BRANDING TRAINING FOR SMA 7 BEKASI STUDENTS
Personal branding is an important concept that helps individuals build a unique identity that is recognized by others. With the increasing use of social media and digital technology, personal branding is becoming increasingly relevant, especially in the world of education. This training aims to improve the understanding and skills of grade 12 science students in building strong and authentic personal branding through the use of social media. The goal is to help students improve their skills and creativity, introduce their identity, and increase their confidence in public speaking. The training is conducted using interactive methods that include group discussions, simulations, and case studies to understand the concepts of personal branding, new media literacy, and digital media management. In addition, participants are given practical training to develop real skills such as creating a digital portfolio and writing effective personal branding content. Evaluation was conducted through a survey to measure participants' understanding and impressions after the training. The survey results showed that this training was very useful and had a positive impact on participants. Participants felt that this training improved their skills and creativity in personal branding and provided new knowledge that was relevant to today's digital era. Many participants emphasized the importance of personal branding to increase self-confidence and manage social media to build a positive image. They also admitted that this training helped them to know someone's personality through social media and provided insight into the use of technology such as AI in everyday life
FOSTERING ENVIRONMENTAL AND ECONOMIC RESILIENCE THROUGH CATFISH FLOSS PRODUCTION IN WEST JAKARTA
This community empowerment program seeks to stimulate economic growth in Meruya Selatan, West Jakarta, by promoting the production of catfish floss, a product that aligns with both environmental sustainability and market expansion goals. The initiative capitalizes on locally available catfish, promoting sustainable practices by minimizing waste and offering an alternative to conventional protein sources. The program is designed to train participants in key areas such as efficient production methods, preserving product quality, packaging, and marketing strategies, all aimed at making catfish floss a competitive product in both local and regional markets. The main objectives include boosting household income, increasing consumer awareness of fish-based products, and fostering the growth of local businesses through skill development. The project employed a comprehensive approach involving initial surveys, educational seminars, hands-on training, and ongoing monitoring to ensure the effectiveness of the training. As a result, participants have gained valuable food processing skills, contributing not only to their economic well-being but also to local food security and sustainable business practices. This initiative successfully demonstrates the potential for community-driven efforts to support both economic development and environmental stewardship
SELF CONFIDENCE FOR A BETTER FUTURE SELF-DEVELOPMENT: PERMAI COMMUNITY SERVICE, MALAYSIA
Changed from BNP2TKI to BP2MI. In 2017, Law Number 18 of 2017 was issued regarding the protection of Indonesian migrant workers. Subsequently, Presidential Regulation Number 90 of 2019 was issued regarding the Indonesian Migrant Worker Protection Agency, which authorized BNP2TKI to transition into the Indonesian Migrant Worker Protection Agency (BP2MI). An institution that is responsible for the integrated implementation of policies regarding the protection and service of Indonesian migrant workers. PMI protection is a significant theme in the new BP2MI era, as the policy orientation of BP2MI is focused on the eradication of non-procedural PMI distribution syndications. The government implemented a program to relocate Indonesian Migrant Workers (TKI) abroad in order to alleviate destitution. The government's involvement in this program is concentrated on the provision of training, protection, and a variety of conveniences to relevant parties, particularly TKI and Indonesian Migrant Worker Placement Services Companies (PJTKI).The objective of this community service is to promote the empowerment of informal workers and learning sector facilitators by enhancing the individual potential of the Indonesian Community Association (PERMAI) Pulai Pinang through a differentiated learning approach that prioritizes the informal sector workers themselves. Additionally, the adjustment process will be tailored to the existing work community. In Malaysia, adjustment encompasses the pursuit of interest, the development of one's potential, and the individual's preparedness to achieve increased productivity results. The solution is to enhance the skills of individuals and/or facilitators in differentiated learning by implementing a learning pattern approach that prioritizes productivity enhancements through a variety of methods. Stage 1: Map and capture data on the initial conditions of the partner; Stage 6: Follow-up on the program's implementation
ENHANCING DIGITAL LITERACY AMONG MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN JAGAKARSA SUB- DISTRICT, SOUTH JAKARTA
Indonesia's high number of SME industry players stems from its large productive-age population and limited job opportunities, pushing people to innovate and compete in the Micro, Small, and Medium Enterprises (MSME) sector. In recent years, rapid advances in telematics have significantly impacted organizational and social activities, emphasizing the need for capacity building through communication and information technology. Digital literacy plays a crucial role in improving MSME governance, enabling business actors to access, manage, integrate, analyze, and evaluate information, as well as communicate and create new knowledge. The application of digital technology in MSMEs can optimize organizational performance. This community service activity, conducted by Mercu Buana University, highlights the importance of digital tools and literacy for MSMEs in Jagakarsa Village, Bekasi Regency. The program educates MSME actors on leveraging digital media to enhance business sustainability. It equips them with skills to use computers for customer service, learn applications to improve product quality, and access strategic information for business development. The initiative helps them compete more effectively by improving service quality and identifying market competition
INTRODUCNG ANDROID-BASED DIGITAL MARKETING TO MICRO, SMALL AND MEDIUM ENTERPRISES, DESA BABATAN, KADU GEDE, KUNINGAN, JAWA BARAT
The purpose of the Android-based digital marketing introduction activity to MSMEs in Babakan Village, Kadu Gede, Kuningan, West Java is to help introduce Kuningan Village as a tourist village that has several business sectors with the support of surrounding MSMEs. The introduction method applied is face-to-face, and direct practice using each participant's cellphone. The results of the service are expected that all MSMEs in Babakan Village who take part in the training are able to continue updating the digital marketing system so that Babakan Village is famous for being an attractive tourist village to visit
UTILIZATION OF SOCIAL MEDIA AS A PROMOTIONAL AND INFORMATIONAL TOOL FOR ACTIVITIES IN WANAGIRI VILLAGE, PANDEGLANG
This initiative is designed to enhance the understanding and skills of Wanagiri village officials in effectively utilizing social media, particularly Instagram, as a strategic tool for promoting and disseminating information about local activities. The need for this program stems from the limited awareness and capability in leveraging social media platforms to highlight community events, local potential such as culinary tourism, and village-produced goods. By fostering technological literacy and communication proficiency among the village officials, the program aims to support sustainable development while encouraging greater community involvement. The training will adopt a comprehensive approach, combining theoretical sessions with hands-on practice, alongside evaluations through pre-tests and post-tests. Key areas of focus include the fundamental principles of Instagram account management, the creation of engaging content, effective audience interaction, and performance analytics. Upon completion, participants will apply their newly acquired skills by establishing and managing an official Instagram account for the village, aimed at enhancing their digital presence. The anticipated outcome is that Wanagiri village will be more adept at using Instagram to effectively promote village initiatives, highlight local events, products, and engage with the community. Onwards, will strengthen the village's outreach capabilities and contribute to the overall development and visibility of local resources
KNOWLEDGE AND ATTITUDE OF POSYANDU CADRES REGARDING THE USE OF TELEDENTISTRY (STUDY ON PISANGAN VILLAGE, EAST CIPUTAT)
Teledentistry is part of telemedicine, and it can effectively provide dental and oral services to the community, especially to underserved communities. Posyandu cadres can also use teledentistry. The knowledge and attitude of posyandu cadres is the basis that can encourage posyandu cadres to be able to carry out one of the roles of posyandu cadres as a long-arm health center to help provide access to dental and oral health services to the community by utilizing teledentistry. The purpose of this study is to explain the knowledge and attitude of posyandu cadres regarding the use of teledentistry in Pisangan Village, East Ciputat. The descriptive research method used a cross-sectional design with a total sample of 207 posyandu cadres using a purposive sampling technique. The questionnaire was a Google form containing an informed consent sheet, six knowledge questions and nine statements of attitude regarding teledentistry. The Univariate test showed that of the 207 posyandu cadres, the majority were in the age range of 46-55 years (48.3%) with a high school/equivalent education level (60.9%) who had a good level of knowledge (69.1%) and had a positive attitude (97.1%) towards teledentistry
BUILDING A HEALTHY AND SAFE SCHOOL WITH THE KKN PROGRAM IN GUNUNG PICUNG VILLAGE, PAMIJAHAN DISTRICT, BOGOR REGENCY
Gunung Picung village in Pamijahan faces challenges in maintaining a healthy and safe school environment. This proposal seeks to address these challenges by implementing three main initiatives: sanitation education, anti-bullying campaigns, and sexual harassment prevention programs. The hygiene education component will improve awareness through workshops on handwashing and tooth-brushing, enhancing overall school cleanliness. The anti-bullying program will involve all school members in workshops and discussions aimed at reducing incidents of bullying. Finally, the sexual harassment prevention program will educate students on their rights and provide mechanisms to report harassment safely. The program will be conducted in three phases: planning and socialization, implementation, and evaluation. This initiative aims to foster a positive learning environment, improve student well-being, and serve as a model for other rural schools. 
INCREASING GEN-Z TRUST IN MSME BRANDS THROUGH DIGITAL MARKETING: MEDIATING FACTORS OF INFORMATION QUALITY FROM EWOM ON CELEBRITY ENDORSEMENT AND SOCIAL MEDIA MARKETING TOWARD BRAND TRUST
Understanding the influence of information quality from eWOM in mediating the relationship between celebrity endorsement and social media marketing toward brand trust, especially from the perspective of gen-z, is crucial as it provides insights into how MSMEs digital strategies can effectively build trust among this key consumer group. This study examines the role of digital marketing in increasing trust in MSME brands from a gen-z perspective. This study was conducted using a quantitative approach, with data collected cross-sectionally from 221 participants, all of whom were students aged between 19-21 years and active social media users in Jakarta, Indonesia. Data were collected through a questionnaire using a 5-point Likert scale. This study underscores the critical role of credible celebrity endorsements and effective social media marketing strategies in enhancing brand trust through high-quality eWOM information, providing valuable insights for UMKM aiming to build trust and engage young, digital-savvy gen-z as consumers. The results show that MSMEs need to pay attention to the quality of information from eWOM, celebrity endorsements, and social media marketing which significantly affect brand trust, and the quality of information from eWOM serves as a mediating factor