ICCD (E-Journal - International Conference on Community Development)
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EMPOWERING COMMUNITY-BASED MSMEs THROUGH INCLUSIVE CONTENT CREATION AND DIGITAL MARKETING TRAINING
No full textThis paper presents the community service program to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in the community through inclusive content development and digital marketing training. The program was implemented in South Tangerang and involved the vocational students with local MSMEs using a low barrier to access tools like Canva and WhatsApp to develop their digital skill heightening the actual technology potential of MSMEs. In the baseline reading, the MSME representatives expressed limited competencies in terms of digital marketing competencies and knowledge of inclusive communication. Participants engaged in participatory action research (PAR) for five subsequent workshops and a mentoring scheme to improve their skills and understandings of branding, visual storytelling, and the concepts of inclusive design. Based on various formative evaluations to capture audience feedback, a pre-post training evaluation demonstrated an increase of 72% on digital content-related skills, and 100% of participants incorporated inclusive elements, such as a variety of visual/image representation and captions that were accessible in their final projects. This initiative also supports the achievement of SDG 4, 8 and 9 by promoting quality education and lifelong learning with respect to economic empowerment for MSME enterprises, and innovation. Logistical barriers to digital content and sustained engagement continued to exist, but these findings can be leveraged to establish a viable, scalable model for digital transformation among grassroots entrepreneurs
APPLICATION OF APPROPRIATE TECHNOLOGY TO OVERCOME ORGANIC AND INORGANIC WASTE TO SUPPORT A GREEN ECONOMY IN THE ASOKA PKK IN TANGERANG CITY
No full textPKK Asoka, located at Jalan Karyawan 3, RT 002, RW 09, Karang Tengah District, Cileduk Tangerang, complained that in their environment there was a lot of organic waste from cooking leftovers in the form of vegetables and fruit peels, as well as plastic waste that piled up, so that the environment became dirty and smelled bad which could cause many diseases. The problem was they did not have knowledge of organic and non-organic waste management and did not have the facilities for its management. The PKM UBL Team conducted observations and planning to provide character building for the PKK Asoka team in the application of appropriate technology, to overcome waste, so that they could support the Green Economy in the environment. The result of this PKM activity was, the community learned about the importance of managing waste, through technological processing, using a composter tool, where this organic waste is processed by fermentation to produce liquid fertilizer. Inorganic waste can be recycled into valuable and useful items such as wallets, trash cans that can be sold, so that the income of the PKK Asoka Management increased. They were able to record waste processing results, for sales and purchase processes, and understand how to prepare financial reports. They received training on recording financial transactions and sales techniques, using smart financial application software provided by the Budi Luhur University Student Creativity Program (PKM) team. The output of this PKM program was publications at international seminars and intellectual property rights (IPR)
ENHANCING DIGITAL PROMOTION SKILLS FOR HOME-BASED ENTREPRENEURS THROUGH CANVA AND INSTAGRAM TRAINING: A COMMUNITY SERVICE PROGRAM IN PARUNG PANJANG
No full textThis community service program was conducted to enhance the digital marketing skills of home-based entrepreneurs in The River Housing Complex, Parung Panjang. The program was attended by 25 participants and implemented through short lectures, demonstrations, hands-on practice, and discussions. Evaluation was carried out using a five-point Likert scale questionnaire with seven statements related to participant satisfaction. The results showed that the majority of participants agreed or strongly agreed with almost all aspects of the training, particularly regarding the relevance of the material (84%), the trainers’ mastery of the content (90%), and the usefulness of the hands-on practice (85%). However, the adequacy of training time received relatively lower ratings, with around 15% of respondents expressing partial disagreement. Overall, the average score indicating a high level of satisfaction. In addition, participants were able to produce Canva-based promotional materials and publish them through Instagram, demonstrating practical improvements in their digital promotion skills. These findings suggest that the training was effective in enhancing both the motivation and the capability of participants to utilize digital design and social media as tools for promoting their micro-enterprises
SUSTAINABLE ENERGY-EFFICIENT GREEN OPEN SPACE DESIGN IN WINONG PERMAI RESIDENTIAL COMPLEX, SUDIMARA TIMUR SUBDISTRICT, CILEDUG DISTRICT, TANGERANG CITY, BANTEN PROVINCE
No full textWinong Permai is a residential complex located in Sudimara Timur Subdistrict, Ciledug District, Tangerang City. The complex has a single green open space. Currently, the green open space is in an unmaintained condition. In fact, such a space is highly important as it serves public needs by functioning as a refreshing area within the neighborhood. The availability of green open space is a mandatory requirement for housing developers in accordance with government regulations. Moreover, the demand for electricity supply in this green open space has become an urgent necessity that must be addressed immediately
FORMULATION AND PRODUCTION STAGES OF ECO-ENZYME-BASED ENVIRONMENTALLY FRIENDLY LIQUID DETERGENT
No full textThis community service program was implemented in Kampung Pemulung, South Tangerang, with a focus on improving the skills of residents through training in making environmentally friendly liquid detergent based on eco-enzymes. Eco-enzymes are the result of the fermentation of organic household waste, such as vegetable and fruit scraps, which have the ability to act as natural cleaners and are safe for the environment. The activity began with counselling on the negative impacts of using chemical detergents on aquatic ecosystems, then continued with technical training covering formulation, mixing ingredients, simple quality testing, and the product packaging process. Intensive mentoring was provided so that participants thoroughly understood the production stages and could repeat them independently. The results of the activity showed an increase in the understanding and skills of residents in processing organic waste into useful products, as well as growing motivation to develop small businesses based on environmentally friendly products. Thus, this activity not only provides solutions to environmental problems but also supports the economic empowerment of the Kampung Pemulung community through sustainable product innovation
DESIGN OF THE EDUCATIONAL GAME "SINYAL SERU" LEARNING SIGN LANGUAGE WITH THE MDA FRAMEWORK APPROACH
No full textThe lack of understanding of sign language among teenagers often creates communication barriers and social isolation for people with hearing impairments. The design of this work aims to design an educational game as an alternative media for learning Indonesian Sign Language (BISINDO) that is interactive and interesting for the general public (non-disabled) to be able to understand and communicate with people with hearing impairments. The design method used is the MDA Framework from Leblanc, which focuses on mechanics, dynamics, and aesthetics to create an interactive experience. The result of this design is a prototype of a 2D mobile game entitled "Sinyal Seru" which combines the platformer genre with a mini-game of guessing words in sign language. This game is expected to be an innovative solution to bridge the communication gap, increase social interaction, and foster empathy between non-disabled teenagers and the deaf community through a game medium that is relevant to the younger generation
ECO-FRIENDLY LIVING: PROMOTING SUSTAINABLE CONSUMPTION AND WASTE MANAGEMENT AMONG MSMES IN MALAYSIA
No full textMicro, Small and Medium Enterprises (MSMEs) in Malaysia play an important role in the economy, but often face challenges in implementing environmentally friendly practices. MSMEs are not yet fully aware of the importance of environmentally friendly living practices and sustainable consumption. The aim of this Community Service activity is to increase public awareness about the importance of environmentally friendly living, sustainable consumption and effective waste management, encourage MSMEs and the community to develop local innovations that support environmentally friendly practices, increase community involvement in environmental conservation efforts and improve the economic welfare of MSMEs through the development of environmentally friendly products and sustainable consumption practices that can increase operational efficiency and competitiveness
SMART LEADERSHIP FOR SMALL BUSINESSES: ETHICS-DRIVEN GROWTH IN HUMAN RESOURCES, MARKETING, AND FINANCE
No full textLeadership with integrity is a key factor in effective human resource management, especially in the micro, small, and medium enterprise (MSME) sector. Leadership based on ethical values can create a positive work environment, promote accountability, and improve sustainable performance. However, many MSME entrepreneurs still face challenges in implementing ethical leadership, particularly in fostering transparency, honesty, and fairness not only in managing employees but also in financial practices and marketing strategies. This community service activity aims to enhance MSME entrepreneurs’ understanding of the importance of ethical leadership and analyze its impact on business performance from a multidisciplinary perspective—human resources, accounting, and marketing. The activity was attended by 32 MSME entrepreneurs, primarily from the food and beverage sector in Kelurahan Meruya Selatan. The method employed included counselling, hands-on training, observation, and in-depth interviews. Evaluation results showed that participants improved their understanding and application of ethical leadership principles in HR management, financial transparency, and customer engagement. The adoption of integrity-based practices—such as transparent bookkeeping, fair pricing, and honest marketing communication—contributed to increased employee loyalty, better financial control, and greater trust from customers. Thus, raising awareness and providing training on integrity-driven leadership across managerial domains is essential to support the sustainability and competitiveness of MSMEs. Entrepreneurs are expected to integrate ethical leadership into their daily business practices to achieve more resilient and responsible growth
SALIVARY PH MODULATION WITH BETEL LEAF MOUTHWASH IN SMOKING-RELATED PERIODONTITIS
No full textBackground: Saliva is one of the determinants of oral conditions and is easily available as a method of diagnosing and controlling periodontal disease. Smoking is also one of the causes of periodontitis. Periodontitis is a multifactorial chronic inflammatory disease associated with the accumulation of dental plaque (biofilm), and is characterized by progressive damage to the tissues supporting the teeth, including the periodontal ligament and alveolar bone. Periodontitis can be minimized by using betel leaf (Piper betle L.) herbal mouthwash, which has been proven to have many properties with minimal side effects. Objective: This study aims to determine whether there are differences in salivary pH before and after gargling with betel leaf mouthwash (Piper betle L.) in periodontitis patients with smoking habits. Methods: The study used an experimental design with a pretest-posttest control group design. The sampling technique used was purposive sampling. Results: The results showed that the average salivary pH of respondents increased from 5.8 before gargling with betel leaf mouthwash to 7.1 after gargling. Conclusion: Gargling using betel leaf mouthwash (Piper betle L.) can increase salivary pH and is effective in stabilizing salivary pH for periodontitis patients with smoking habits
HUMAN RESOURCE DEVELOPMENT IN FAMILY ENVIRONMENT IN WASTE MANAGEMENT: NEW COMPETITIVE BUSINESS DIRECTION IN NORTH MERUYA, WEST JAKARTA
No full textOne of them is Presidential Regulation Number 97 of 2017 which targets 100% waste management by 2025 with details of 30% waste reduction and 70% waste handling. In addition, Government Regulation Number 81 of 2012 regulates the 3R principle (Reduce, Reuse, Recycle), while Government Regulation Number 27 of 2020 focuses on specific waste management, including hazardous waste and waste from disasters. Waste management financing is also supported through the APBN and APBD, as well as providing incentives for affected communities. This community service report aims to help utilize "used goods" in increasing the competitiveness of management-based businesses for beginners and gain benefits from their existence in the online environment. The context of this service involves all functionaries of the North Meruya, West Jakarta. People around the world are busy with online shopping activities, many markets have recorded sales that are many times greater. In practice, every item sent in the form of a package will be wrapped in plastic or cardboard. According to a report from Greennpeace (a global environmental organization and non-governmental organization), the packaging materials produced around 9.4 million tons of packaging waste. The waste problem in Indonesia is no longer a foreign thing. Lately, the waste problem which is increasing day by day has become a topic of conversation that attracts the attention of every group. The waste problem has become a daily problem for the Indonesian people. Various types of waste have colored every corner of our view. Waste is a serious problem that must be handled immediately. However, waste still piles up and causes inconvenience to the surrounding community. Therefore, as an alternative way, I tried to utilize unused beverage packaging cardboard into a unique wall decoration with high selling value. Carrying out community service activities regarding used waste is a challenge for our implementing team. The activities we carry out are Human Resource Development in Family Environment in Waste Management: New Competitive Business Direction in North Meruya, West Jakarta, West Jakarta and socialize the utilization of household waste by making crafts from used goods. Later, residents, especially Karang Taruna can start making creative items from used goods, the activity will last a full day on February 17, 2025