ICCD (E-Journal - International Conference on Community Development)
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USING SOCIAL MEDIA TO IMPROVE EMOTIONAL WELLBEING THROUGH INTERPERSONAL COMMUNICATION FOR MIGRANTS WORKERS IN MALAYSIA
No full textThis community service program is titled "Using Social Media to Improve Emotional Wellbeing Through Interpersonal Communication for Migrant Workers in Malaysia". The main objective of this activity is to utilize social media as a tool to improve the emotional wellbeing of Indonesian migrant workers in Malaysia through improved interpersonal communication. Through training in the use of social media platforms, especially Telegram, participants are taught how to build and maintain strong social relationships, share experiences, and get emotional support virtually. This approach is expected to reduce social isolation, address stigma related to mental health, and strengthen inclusive communities among migrant workers. This program supports the achievement of Sustainable Development Goals (SDGs) 3, 10, and 17 by reducing the risk of mental disorders, reducing social inequality, and building strategic partnerships for the sustainability of the support platform. Indicators of success include active participation of at least 70% and an increase in emotional wellbeing as measured through surveys or interviews, such as increased life satisfaction and reduced feelings of loneliness. It is hoped that this activity can be an innovative model in utilizing social media to support interpersonal communication and mental wellbeing of migrant workers in Malaysia in a sustainable manner
GREEN SUPPLY CHAIN OPTIMIZATION FOR SME SUSTAINABILITY
No full textGreen Supply Chain (GSC) integrates environmental considerations into supply chain practices to achieve sustainable outcomes across environmental, social, and economic dimensions. SMEs in Indonesia and Malaysia face unique challenges in adopting GSC due to limited resources, fragmented supply chains, and varying levels of government support. GSC training is needed to enhance participants' knowledge and skills in optimizing green supply chains, which will ultimately enhance the sustainability of SMEs in Malaysia and Indonesia. The evaluation of the activity revealed that most participants were very satisfied with the activity and gained improved knowledge and skills in managing GSC. 
ENHANCING COMMUNITY-BASED SMES THROUGH DATA ANALYTICS: A CASE STUDY ON JAY SNACK PRODUCT INNOVATION
No full textSmall and Medium-sized Enterprises (SMEs) are crucial for fostering economic growth, generating employment, and promoting innovation, especially in economies that are developing. Nonetheless, numerous SMEs continue to depend on conventional methods that hinder their potential to innovate and maintain competitiveness. This study explores the influence of data analytics on enhancing product innovation for Jay Snack, a community-oriented SME in Tangerang Selatan, Indonesia. The research employs a qualitative and interactive approach, incorporating workshops, mentorship, and international collaboration between BINUS Online Learning and La Trobe Business School. The findings underscore how data-driven tactics empower SMEs to transcend intuition by utilizing sales records, customer feedback, and predictive technologies to enhance production, reduce waste, and forecast consumer trends. The study shows how accessible digital tools and artificial intelligence can enable small and micro businesses to enhance decision-making, discover new market opportunities, and promote sustainable growth. The Jay Snack instance highlights the pivotal function of higher education and applied research in preparing SMEs with the digital readiness and creative mindset necessary for accomplishment in constantly competitive industries
SOCIALIZATION OF HYDROPONIC VEGETABLE SALES INCREASE STRATEGY IN SOUTH MERUYA REGION
No full textThe need for vegetables in DKI Jakarta exceeds 1,500 tons, but the supply cannot be met internally. Vegetable supplies are supplied from various other regions, even from Lampung to Java. This will have an impact on the quality of vegetables that arrive in DKI Jakarta because they travel quite far with unpredictable weather. Therefore, several areas, especially South Meruya Village, have developed vegetable planting techniques using hydroponic media. However, the marketing is not that extensive because of their fear of the response to the selling price being more expensive than conventional vegetables. Therefore, this socialization provides SWOT analysis training to RPTRA managers and finds hydroponic business management strategies in order to develop appropriate market segments so that hydroponic vegetable sales increase and are sustainable. Based on the activities, it is known that the quality of hydroponic vegetables is still uneven in terms of size. This shows that it still takes time to improve the quality of vegetables in order to enter premium market segments such as supermarkets, restaurants, and hotels
DESIGN OF A MOBILE APPLICATION FOR CARBON EXPENDITURE RECORDING AND CARBON TAX ESTIMATION CALCULATION AS AN EFFORT TO SUPPORT CARBON EMISSION REDUCTION IN INDONESIA
No full textThis research aims to develop a mobile application prototype to help people record carbon activities, calculate estimation of annual carbon tax, and increase public awareness and participation in order to support the implementation of carbon tax in Indonesia. The method used for research is a mixed method, integrating literature study (qualitative) and questionnaire survey (quantitative). Development process utilized the Agile Scrum Software Development Life Cycle (SDLC) model. The results of the research are in the form of the KarbonKU application, complemented by evaluations from users that show satisfaction in the aspects of interface design and functionality. In conclusion, KarbonKU is effective in helping users record carbon activities, calculate carbon tax estimates, and increase public awareness and participation in reducing carbon emissions in Indonesia
USING GAMIFICATION AS A STRATEGY FOR THE DEVELOPMENT OF SME FLOWER VENDORS AT RAWA BELONG MARKET
No full textThe community service activity conducted discussed the use of gamification as an innovative strategy to support the development of small and medium enterprises (SMEs), particularly flower vendors at Rawa Belong Market. As a central flower trading hub in Jakarta, these vendors face challenges in adapting technology to enhance engagement with both existing and potential consumers. One technological concept that has yet to be adopted by the flower vendors is gamification, as they do not yet fully understand its concept and implementation. Therefore, this community service activity was carried out to assist flower vendors at Rawa Belong Market in explaining and implementing gamification through social media. The participants of the community service activity consisted of 26 individuals, including vendors and the leaders of flower vendor groups at Rawa Belong Market. The implementation method employed an institutional, participatory approach involving discussions and mentoring. The materials delivered covered the following topics: understanding the engagement challenge for SMEs, the attention crisis and why SMEs must compete differently, the psychology behind gamification, and practical gamification examples for SMEs. The results of the community service indicate that the flower vendors at Rawa Belong Market showed interest in using gamification to scale their businesses, and they gained a clear understanding of the concept and application of gamification through social media
STRENGTHENING THE CAPACITY OF MSMEs THROUGH PRODUCT PHOTOGRAPHY AND VISUAL CONTENT TRAINING AS A DIGITAL MARKETING STRATEGY
No full textThis community service activity aims to increase the capacity of MSMEs through training and workshops on product photography and visual content as a digital marketing strategy. The activity was held on August 6–7, 2025, in Menteng Dalam Village, involving 15 MSME actors, the majority of whom were members of the Family Welfare Movement (PKK) and engaged in the culinary business. The methods used included pre-tests and post-tests, training on basic product photography techniques and social media publication strategies, as well as a hands-on workshop on product photography using provided photo props. The results of the activity showed a significant increase in participant understanding, with an average pre-test score of 48.8 increasing to 87 in the post-test, representing a 38.2-point increase. Photos of participants' work were uploaded to the Padlet platform as a medium for sharing and appreciation, which also served as a means of documentation and reflection on learning. This activity demonstrated that improving visual skills can be an effective strategy in strengthening the competitiveness of MSMEs in the digital era. Recommendations from this activity are the need for ongoing mentoring, advanced training related to digital content editing, and collaboration with various parties to expand the marketing network for MSME products
FINANCIAL LITERACY EDUCATION FOR MSMES CULINARY BUSINESSES IN OVERCOMING CAPITAL
No full textMany MSMEs such as in Kalisari Village, Pasar Rebo District, East Jakarta face obstacles in accessing capital. These obstacles are often caused by a lack of knowledge in financial management, network limitations, and banking policies that are unfavourable for small businesses. This situation not only hinders the growth of MSMEs but also threatens the sustainability of the business in the long term. Therefore, the purpose of the Community Service activities carried out is to increase knowledge and understanding of the sources and requirements for obtaining capital loans, calculating interest rates so that partners who need capital loans can choose capital with low interest. The method carried out by means of counselling, training, and business assistance in increasing access to capital sources, activities were carried out in Kalisari Village, Pasar Rebo District, East Jakarta. The result after participating in the activity, namely the partner's knowledge and understanding of financial literacy related to capital increases, the partner can also calculate the amount of interest set by the capital lender so that the partner can choose the source of capital that is considered more profitable
EMPOWERING INDONESIAN MIGRANT AND LOCAL MSMEs IN PENANG THROUGH DIGITAL MARKETING AND SUSTAINABLE BUSINESS STRATEGIES
No full textIndonesian migrant–owned and local micro, small, and medium enterprises (MSMEs) in Penang face significant challenges in adapting to digital transformation and sustainable business practices. In response, Universitas Mercu Buana (Jakarta), in collaboration with Universiti Sains Malaysia and the NGO PERMAI, initiated a community engagement program to enhance MSME capabilities in digital marketing and sustainability. The program was delivered on 27 April 2025 through interactive workshops, discussions, and mentoring sessions. Topics covered included social media utilization, content development, SEO, e-commerce strategies, as well as eco-conscious branding and green business models. The approach emphasized peer learning and experience sharing among participants. The program received active engagement and positive feedback, with many MSME owners reporting increased awareness and readiness to implement digital tools and sustainable practices. This initiative provided foundational knowledge and practical insights, empowering participants to align their business strategies with global trends. To ensure long-term impact, follow-up support and digital resources are planned, encouraging continuous growth and transformation among MSMEs in Penang
APPLICATION OF A WEB-BASED FINANCIAL SYSTEM TO ENHANCE ACCOUNTABILITY AND FINANCIAL LITERACY AT SMK TRIGUNA 1956
No full textEffective, efficient, and transparent financial management constitutes a fundamental prerequisite for educational institutions in ensuring accountable governance and enhancing institutional quality. However, at SMK Triguna 1956, financial recording and reporting processes are still conducted manually, resulting in several challenges such as fragmented data, potential loss of information, delays in financial reporting, and limited accessibility for stakeholders. These issues significantly hinder accountability, effectiveness, and efficiency in the school’s financial governance. To address these challenges, this Community Service Program aims to develop a web-based financial management system that operates in real time, is fully integrated, and tailored to the school’s operational requirements. The system will be developed using PHP and MySQL technologies, featuring digital transaction recording, automated report generation, and user access control to strengthen data security. Furthermore, the program integrates a financial literacy component for teachers, administrative staff, and students through training sessions and workshops focusing on financial planning, budget management, and the application of basic accounting principles. The implications of this program extend beyond technical upgrades. It fostered a digital culture within the school, strengthened institutional accountability, and positioned SMK Triguna 1956 as a replicable model for other vocational schools. Limitations included infrastructure constraints and limited time for advanced training. Future community service efforts should adopt phased implementation models, integrate student-led digital ambassador roles, and promote inter-school collaboration to scale impact. This initiative underscores the importance of pairing digital innovation with human capacity-building to achieve sustainable transformation in educational governance