AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
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The Role of Tourism Village in Strengthening Poterry SMEs in Kasongan Tourism Village, Bantul District, Yogyakarta
Full text linkThis research was conducted to examine the role of tourism villages in strengthening pottery SMEs in Kasongan Tourism Village. Pottery products are the superior product of this village tourist attraction. The existence of pottery products cannot be separated from the role of the tourist village as a bridge to attract tourists. Data collection methods used are observation, interviews and literature study. Interviews were conducted with 20 people that are Kasongan Tourism Village managers and SMEs actors. Determination of informants using the Non-Probability Sampling technique, namely Purposive Sampling. Methods of data analysis using qualitative data analysis method. The results of the study are the role of tourism villages in strengthening SMEs which consists of making tour packages, destination branding, and partnerships. There are two tour packages, namely seeing the process of making pottery and being directly involved in making pottery. The destination branding is Kasongan Tourism Village as a pottery educational tour. Partnerships are carried out, namely working with vendors and joining cooperatives
Identification of Forest Bathing (Shinrin-Yoku) Tourism Routes in The Tahura Bunder Area, Gunung Kidul, Special Region of Yogyakarta
No full textSome people are starting to complain about and experience physical and mental health issues as a result of living in cities and using electronic devices. Going back to nature is one way to lessen these issues. Forest bathing is one method of getting back to nature. Finding the forest bathing routes in Tahura Bunder, Yogyakarta, is the goal of this study. This study employed a qualitative method. In order to verify the data that had been gathered, additional measuring tools and literature reviews were used in addition to on-site research to conduct direct research. Tahura Bunder is a great place to take a forest bath, according to the study findings. Following that, three route models—the novice route, the intermediate route, and the expert route—were produced from the identification of routes on Tahura Bunder. The components that should be present in these three paths can be measured and observed to determine which ones they are. The study concludes that Tahura Bunder is a great place for forest bathing, offering three different routes for visitors to choose from as a potential health tourism activity
Application Of The Promotional Mix Strategy To Attract Travelers During The Covid-19 Pandemic
Full text linkLocated in the city of Yogyakarta, Muki Travel is a travel agency business that is growing. As it develops, Muki Travel offers tourism services like selling vacation packages and meeting lodging needs. Specifically, during the COVID-19 pandemic, Muki Travel must take new steps or use the most current strategies to draw tourists during the pandemic. This study aims to determine how the promotion mix is implemented. Both field research and library research are methods used to obtain data. According to a survey conducted at Muki Travel, which used five different techniques of the promotion mix strategy, two of them—advertising and sales promotion methods—are more prevalent than the other five
The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City
Full text linkCulinary is one of the mainstay entrepreneurial sectors in the city of Bandung. Among the various culinary businesses that exist, one type of culinary business that is experiencing rapid development is ramen. The purpose of this study was to analyze the variables of Store Atmosphere, Country of Origin, Lifestyle, and Repurchase Intention at a ramen shop in Bandung. In addition, this study also aims to determine how the influence of Store Atmosphere, Country of Origin, and Lifestyle on Repurchase Intention at Ramen shops in Bandung. This type of research is quantitative research. The population in this study are consumers who have purchased ramen in the city of Bandung. The number of samples in this study was 100, with data collection carried out through observation, questionnaires, and documentation studies. The results of this study indicate that partially Store atmosphere, Country of Origin, and Lifestyle variables have a significant effect on the Repurchase Intention variable. Meanwhile, the Store Atmosphere, Country of Origin, and Lifestyle variables simultaneously significantly affect the Repurchase Intention variable
The Implementation of Halal Tourism in Sharia Hotel Business
Full text linkHalal tourism is part of tourism aimed at Muslim families who adhere to or obey Islamic law. The purpose of the study was to find out halal tourism applied at Syariah Hotel Solo in Surakarta. Knowing the obstacles applied in halal tourism at Syariah Hotel Solo in Surakarta. The results of the study Implementation and Syariah Hotel Solo in Surakarta is a process of integrating Islamic values into all aspects of activities at the hotel. The value of Islamic law as one of the elements of faith and belief adhered to by Muslims becomes a basic reference in building hotel activities. The criteria that must be met by every Islamic hotel in the form of Absolute Criteria that apply to the Hilal-1 Syariah hotel business. The obstacles applied in halal tourism at Sharia Hotel Solo in Surakarta are the absence of clear religious laws against Islamic hotels, many consider conventional hotels and Islamic hotels to be the same, the lack of promotion carried out by Islamic hotels, there is no support from Islamic mass organizations (Ormas), the lack of facilities that can attract public attention, there is an assumption that Islamic hotels are only specifically for Islam, it takes a relatively large amount of money to make facilities in Islamic hotels, for example: separate swimming pools, separate fitness or gym centers, construction of prayer rooms / mosques. Licensing at the National Sharia Council-MUI is still convoluted, which must meet the hilal-1 and hilal-2 criteria, as many as 26 items that must be met. There is still a complicated bureaucracy in licensing halal certification. The lack of sharia hotel certification is inversely proportional to the growing trend of increasing halal tourism. There is no specific regional regulation governing the development and management of halal tourism and Islamic hotels in the Surakarta area
Arts Study and Model Eco-Village Silimalombu Samosir Island North Sumatra
Full text linkSilimalombu Village is one of the areas of Samosir Regency, a residential area with a shift and change of function from green land to construction land, such as new housing. Land that requires reforestation becomes difficult, which turns productive land into unproductive land. In addition, reducing green open space on land construction forces people to optimize their land for productive land. This research examines the eco-village model in the Silimalombu village area as an art management concept to support sustainable village development as one of the eco-village models in the green space village, using qualitative phenomenological research, interpreting objects, and interviews with tourists and residents. The understanding of land use planning is only understood as a horizontal diagram, and land that can be used for production must change the purpose of use and be able to interpret it. Green space is not only realized in the horizontal plane. Still, it can also be used as a vertical space with great flexibility as land that can be transformed into productive land with attractive art management. The art management model is one of several greening programs that can be developed to support environmental (ecological) sustainability and discipline in Silimalombu Village, Samosir Regenc
Job Stress of Tourism Industry Employees Due to Covid-19: A Systematic Literature Review
Full text linkThe tourism industry has been badly affected by the Covid 19 pandemic. The policy of limiting tourism travel activities has led to uncertainty in the tourism business. Besides, tourism industry workers are at high risk of contracting the Covid 19 virus because tourism services must be done directly with tourists. Many workers in the tourism industry experience work stress due to the Covid 19 pandemic. This systematic literature review study examines tourism worker stress due to the Covid 9 pandemic. The literature review method uses a cross-sectional search of health, tourism, and management articles. The search results were eight articles selected by Prisma Chart with defined inclusion and exclusion criteria. The results of a systematic literature review study revealed that the perceived threat of the Covid 19 virus causes fear and worry about being infected. Another factor that causes stress for tourism workers regarding job insecurity is perceived uncertain job continuity. Experienced work stress has an impact on decreasing job satisfaction and well-being, then can increase the turnover intention of workers from the company. Several strategies can be implemented to reduce work stress by providing self-protection tools, service rules, adjusting work assignments, and preparing transformational leadership to increase the company's resilience in facing various external conditions
Marketing Strategy Formulating Mekarbuana Village Tourism Kec. Tegalwaru Regency. Karawang
Full text linkMekarbuana Village, one of the villages in Karawang, has enormous tourism potential. This study aimed to determine and determine the tourism marketing strategy for Mekarbuana village. This study uses descriptive qualitative with SWOT analysis techniques through IFAS and EFAS analysis based on economic, socio-cultural, environmental and village government instruments. Data collection is based on literature study, observation and in-depth interviews with village tourism managers. Based on the results of marketing strategy research, potential development needs to be done. Possible development can be carried out through the potential possessed by the village, one of which is natural potential, making tour packages, using social media as a means of promotion, marketing facilities, improving tourism facilities, and involving the community in developing their MSMEs to encourage innovation through the use of additional tourism such as procurement of homestays, ecotourism-based coffee village tours
Theoretical Analysis of Ors Tools on Geographic Information Systems for Mapping Historical Tourism Area in The City of Banjarmasin
Full text linkThe research objectives include developing an isochrones computational model for historical site tourism in Banjarmasin City, analyzing isochrones computational modelling in mapping the fastest and shortest routes for historical site tourism in Banjarmasin City, and analyzing isochrones computational modelling to determine the distance-time matrix for historical site tourism in Banjarmasin City. Data analysis techniques to produce research objectives include analysis of historical sites in Banjarmasin City which is used to calculate the position of historical sites relative to other historical sites to analyze the best tourist routes for historical sites in Banjarmasin City. The research results confirm that the isochrones computing model can use a Geographic Information System (GIS) with QGIS and GraphHopper software for historical site tourism in Banjarmasin City
The Uniqueness of Kampung Naga as A Cultural Tourism Attraction in Kabupaten Tasikmalaya
Full text linkKampung Naga is a Traditional Village located in Tasikmalaya Regency, which still runs life guided by the legacy of its predecessors. Kampung Naga has its uniqueness. Unique here means having something distinctive. One of the uniqueness of Kampung Naga is in Norma, life habits, arts and religious rituals. This study aims to discover the unique form of Naga village and how this uniqueness can become a cultural tourism attraction. The research method used is a qualitative method with a descriptive study approach. The source of research data consists of Primary data obtained through Interviews and Observations, while secondary data can be through literature studies and; for the results of this study is the Uniqueness of Kampung Naga as a Cultural Tourism Attraction in Tasikmalaya Regency