AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
Not a member yet
385 research outputs found
Sort by
Analysis of Tourism Organization and Institution Responses to The Covid 19 Pandemic: Case Study in The Special Region of Yogyakarta
Full text linkThe Covid-19 pandemic has had an extraordinary impact on the tourism sector. This paper examines tourism organizations and institutions in responding by studying data and actions that have been taken in the DIY area during the face of the Covid-19 pandemic. What tourism organizations and institutions have done in DIY can later be learned and can be adopted and applied in various regions in Indonesia. The research location focuses on the Special Region of Yogyakarta as one of the main tourism destinations in Indonesia. This study uses data collection methods in the form of primary data from field observations and interviews conducted directly by the authors, as well as using various secondary data from reports in local media in the DIY area. The author uses a qualitative descriptive data analysis method and content analysis (content analysis) on mass media coverage regarding organizational policies and tourism institutions in DIY. The results of the study show that tourism is one of the sectors that was greatly affected during the Covid-19 virus pandemic. Tourism organizations and institutions in DIY have prepared various programs so that tourism in this area can recover soon as before
Strategi Bauran Pemasaran 7P Menggunakan Pendekatan Analisis SWOT dalam Upaya Meningkatkan Daya Saing Mangata Coffee & Eatery
Full text linkThis research was conducted on Mangata Coffee & Eatery, a culinary business. This study aims to determine and analyze the application of the 7P marketing mix strategy based on a SWOT analysis of Mangata Coffee &; eatery. The results of the SWOT analysis method are used as guidelines to determine alternative strategies for the 7P marketing mix that can be used by Mangata Coffee & Eatery. The research method uses a type of qualitative research with descriptive analysis that refers to the 7P marketing mix, namely Product, Price, Promotion, Place, Process, people, and Physical Evidence. Data collection techniques are carried out by means of interviews, observation, and documentation. The analysis method used is the SWOT analysis method with stages of identifying the 7P marketing mix, then compiling the IFAS and EFAS matrices, determining nine-cell diagrams, and creating alternative strategies from the SWOT matrix. The study results concluded that Mangata Coffee & Eatery was in the V-cell diagram position, resulting in two strategies: maintaining the market and improving products
The Role of Tourist Satisfaction in The Relationship of Destination Image to The Loyalty of Tourists Visiting Coban Rondo Waterfall Tour
Full text linkThis study discusses destination image consisting of cognitive destination image (X1), unique destination image (X2) and affective destination image (X3) which are associated with visitor/tourist satisfaction (Y1) and loyalty (Y2). The type of research is explanatory research, while this research focuses on Coban Rondo tourist attractions in Malang Regency. The population of this research is all tourists/visitors at Coban Rondo tourist attractions, Malang Regency. the sample criteria used in this study were respondents at least 1 (once) time visiting CobanRondo Waterfall with a sample size of 300 respondents. Questionnaires are distributed by visiting tourist destinations by providing a questionnaire link to visitors/tourists who are visiting CobanRondo. The collected questionnaires were then tabulated and analyzed using SPSS to determine the direct effect (multiple regression test of 2 models) and to determine the indirect effect by multiplying the direct effect of the path traversed. Results From the results of the analysis with the SPSS program and the previous discussion, it was found that the cognitive, unique and effective destination image variables directly affect tourist satisfaction and when viewed from a direct influence on loyalty also have an influence. Including the satisfaction-to-loyalty pathway also has an influential outcome. There is one path in this research that does not have an indirect effect, namely the influence between cognitive destination image and loyalty through satisfaction, which results in no indirect effect but directly this variable has an influence. While the unique and affective images directly or indirectly have influential results
The Application of Room Attendant Empathy in Service at Aston Batam Hotel & Residence
Full text linkThis study aims to explore the application of room attendant empathy in services at Aston Batam Hotel & Residence. Empathy plays a crucial role in the hospitality industry, as it may enhance guest satisfaction and loyalty. However, limited research has been conducted on the specific application of empathy by room attendants in hotel settings. The study will employ a descriptive qualitative research design, utilizing in-depth interviews and observations to gather data. The informants used to select a diverse group of housekeeping departments from Aston Batam Hotel & Residence. The participants will be chosen based on their experience, tenure, and willingness to participate in the study. The data collected will be analyzed, allowing for the identification of recurring patterns and themes related to the application of empathy by room attendants. The analysis will focus on understanding the application of empathy, the ways employed by room attendants to demonstrate empathy, and the impact of empathy on guest satisfaction. The research results show that the application of room attendant empathy in service at Aston Batam Hotel & Residences has a positive impact on guests. In-depth understanding of room attendants in practicing and applying empathy in providing services, more sensitive to guest needs and room attendants trying to fulfill them as best as possible.
Keywords: Empathy; Service; Room Attendant; Hote
Vulnerability Assesment of Tourism Village Communities in The Special Region of Yogyakarta during The Covid-19 Pandemic
Full text linkThis study aims to identify the vulnerabilities faced by tourist villages, especially the advanced tourist villages, during the Covid-19 pandemic. The research was conducted in five advanced tourist villages in different districts/municipalities in DIY. Basically, this study is a quantitative research. Data was collected through a questionnaire survey process among the village residents. The analysis technique used is descriptive statistics. The results of the study show that there are still several factors that remain vulnerable for the tourist villages' communities in DIY when facing Covid-19. These factors include financial conditions, the sustainability of tourism activities, the sustainability of social interactions, and the level of community adaptation. One way to reduce these vulnerabilities is through innovation. However, the vulnerabilities caused by Covid-19 are still greater compared to the efforts made by some other tourist villages. There are still several challenges faced by tourist villages for recovery, such as the lack of visitor enthusiasm, lack of innovation and attractiveness, lack of budget, and decreased visitor trust. In this regard, the preparedness and capacity of tourist village communities in facing disasters still need to be improved. Thus, efforts are still needed to prepare communities for possible future detrimental events and to enhance their capacity and resilience for recovery
Customer Value and Its Influence on the Success of Hotel Marketing Strategies in Jember
Full text linkThis research will discuss the influence of customer value as a success factor in hotel marketing strategies in Jember. So that through this research can contribute thoughts to the Jember hotel and restaurant union association and more specifically to hotel service business actors as a reference in taking policies in developing marketing strategies with value. The purpose of this study is to analyze the influence of customer value in the success of hotel marketing strategies in Jember. The data were analyzed by multiple linear regression by partial and simultaneous tests. The results of this study show that partially physical value variables, emotional value variables, intellectual value variables have an influence but are not significant on the success of marketing strategies, while spiritual value variables have a significant influence on the success of marketing strategies, simultaneously or together the variables of physical value, emotional value, intellectual value, spiritual value have a significant influence on the variable success of the hotel marketing strategy in Jember
Tourist Behavior is Changing as a Result of The Mini Vlog Trend
Full text linkSocial media platforms like Tiktok and Instagram have been shown to affect how contemporary tourists act. Since the mini vlog trend began, creating tiny vlogs has spread to the world of tourism, particularly in tourist destinations, for their personal needs and employment. It has become a must for those who experience the slight vlog trend. This study aims to analyse the pattern of changes in tourist behaviour in tourist hotspots brought on by the micro vlog trend. This paper employs a phenomenological approach and a qualitative research methodology. The main focus of the study is the experience of research participants who have accounts and actively use the social media platforms Tiktok and Instagram during the two stages, namely before and after the mini vlog craze. The mini-vlog trend in tourist places impacts each subject's psychological dynamics and behavioural patterns in two different phases, namely the phase before and after the mini-vlog trend, according to the research findings on four subjects presented in this article. Changes can be seen in travel locations, prepared travel gear, and activities when visiting tourist destinations. This article aims to enlighten readers about mini-vlog trends that influence tourist behaviour and how mini-vlog trends might enhance the tourism industry by serving as a promotional tool for tourist locations
The Existence of Mekarbuana Tourism through The Development of Tourism Products in Increasing Visitors or Tourists: Case Study on Mekarbuana Tourism, Karawang
Full text linkThe existence of tourism is a supporter of the economy of a region. Tourism in the village of Mekarbuana is expected to encourage the socio-economic community. The method used in this research was descriptive qualitative, using observation, interviews, and documentation studies and analyzed using three triangulation techniques: method triangulation, data source triangulation and theory triangulation. The research results are the development of tourism products, as well as tourism-supporting products that are conceptualized on the 5A tourism principle. The story of tourism products creates a coffee village. Development of tourism-supporting products in the form of amenity items or souvenirs, namely coffee pudding and coffee cakes
The Effect of Tourism Products and Facilities on The Revisit of Tourist Intention to Curug Cimahi
Full text linkThis study aims to analyze the effect of tourism products and facilities on the revisit intention of tourists to Curug Cimahi. This research uses a descriptive verification method. The sample of this research is one hundred respondents who have visited Curug Cimahi at least once between 2019 and 2022. Primary data were obtained through interviews, observations, and questionnaires, while secondary data sources were obtained through a literature review. The results show that partially tourism products and facilities affect the revisit intention of tourists to Curug Cimahi, while simultaneously, tourism products and facilities affect the revisit intention of tourists to Curug Cimahi. This can be an input for managers of Curug Cimahi tourist destinations to develop tourism objects in the future
Potential of TPS 3R as Part of The Development of Taro Tourist Village, Tegallalang District, Gianyar District
Full text linkThe shift in the tourism industry from mass tourism to alternative tourism has led to various interesting developments. One of these developments is related to the existence of tourist villages as a form of alternative tourism. Tourist trends have also changed with their interest in the existence of local communities in presenting their various original attractions. Local communities offer a variety of new experiences in a tourist village to tourists with various purposes. One of the villages that offers local community involvement is Taro Village, Tegallalang Subdistrict, Gianyar Regency with TPS (Temporary Disposal Site) 3R (Reduce-Reuse-Recycle) which is one of the components of tourism village development. This research uses descriptive qualitative methods. In-depth interviews were conducted with the managers of Bumdes and TPS 3R, the local community which is adjacent to the TPS residents during the researcher's observation. The results of this study indicate that in destination development, the availability of packages (Available Package) is one component that still needs to be developed in both tourist villages. TPS 3R has involved the Community as an important part of the development of taro tourism village. The role of the Bumdes unit is an integrated and important part of the basic requirements for the development of tourism. The impact that arises because of the TPS 3R can be seen in the socio-economic side that mobilizes both directly and indirectly the unit and the community around the TPS. Socio-cultural and environmental impacts that arise such as the transfer of experience to visitors in educating waste sorting to the importance of caring for the environment with the existence of TPS 3R