AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
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Utilization of Social Media Instagram as The Formation of Brand Awareness on Cv. Sinaro
Full text linkThe use of Instagram social media as a promotional tool is no longer a strange thing for a company, especially for companies operating in the field of consulting services which aim to provide information related to the services offered so that they can increase brand recognition to customers. What you want to achieve is to find out the use of Instagram social media as a form of brand awareness on CVs. Sinaro. The methods used in this research are qualitative descriptive as well as interviews and observation which are used as techniques for collecting data. The research results show that the CV.Sinaro company has not utilized the use of Instagram social media to create brand awareness for the company. So researchers recommend to companies to create Instagram as an effort to form brand awareness for the CV.Sinaro company by paying attention to the 5 main components in maximizing the use of Instagram as a promotional media according to Politwika (2015), namely creating an Instagram profile, business logo, description on the profile, uploading photos/videos , and hashtags
Implementation of Technology and Housekeeping Innovations on Efficiency, Effectiveness and Employee Performance in The Galesong Tourist Area of Takalar Regency
Full text linkThis study analyses the impact of technology and innovation on operational performance in the housekeeping section of the tourist area in Takalar Regency. Data from employee interviews indicate that while technology adoption varies, advanced technology has increased efficiency, service quality, and customer satisfaction. Challenges include a lack of training and resistance to change. To overcome these, the study suggests investing in technology, employee training, and collaborating with technology providers. In conclusion, technology and innovation are crucial for enhancing productivity and customer satisfaction in the hospitality sector
The Implementation of Sharia Concepts in Surakarta Sharia Hotel to Products, Management and Services
Full text linkThe concept of sharia-based tourism is a concept that integrates sharia values into tourism activities by providing products, management and services that are in accordance with the provisions that apply in Islam (sharia). The research objective is how to apply the concept of sharia in the Surakarta Syariah Hotel. What are the obstacles in applying the sharia concept at the Surakarta Syariah Hotel. Based on the results of implementing the sharia concept in sharia hotels including products, management and services, they are still in the process of adjusting to the regulations that apply according to the provisions, basically these sharia-based hotels have a mechanism that refers to the Al-Quran and Hadith. This means that in offering its services, sharia hotels must prioritize halal both in the process and product results and implement sharia services. From several samples of sharia hotels in Surakarta, it turns out that there are still a number of hotels that do not have complete data, namely they do not yet have a halal certificate (in process) and have not fully implemented sharia kafah (fully). However, sharia-based hotels are a good start for development so that there is no sustainable disobedience in society. So that Muslim people who have a fairly good level of faith feel that the sharia hotel is in accordance with the provisions and concepts of sharia, because they can get a comfortable and blessed place to rest. The application of the sharia hotel concept in Surakarta that has been implemented is a process of integrating Islamic values into all aspects of activities and management in sharia hotels in Surakarta. The value of Islamic law as a belief and belief adhered to by Muslims is the basic reference in building hotel activities
Bottom-Up Touristification in Yogyakarta after Pandemic Covid-19
Full text linkThis research was conducted to identify the bottom-up touristification phenomenon that occurred in the city of Yogyakarta after the Covid-19 pandemic. This research is a qualitative research. Data was collected through a process of observation and secondary data survey. The analysis techniques used are spatial analysis and also qualitative descriptive. The results of this research show that the touristification phenomenon occurring in Yogyakarta can be identified through changes in function and environment both visually and non-visually as well as changes in mobility aspects. Changes in function and environment can be seen both visually from the development of spatial concentration and the spread of tourists, changing the function of the area into a tourist area, and also the increase in facilities for tourists. Changes in function and environment non-visually can be seen from the development and distribution of accommodation which increases community profits and encourages tourists to travel to places that were not originally tourist attractions. Changes in the mobility aspect can be seen from changes of roads function as part of attractions which can then encourage environmentally friendly habits in the community. In the end, this touristifcation phenomenon can indirectly help tourism activities to adapt after the Covid-19 pandemic. The government is expected to increase its support to ensure that this touristification phenomenon can run according to the carrying capacity and capacity of tourism in Yogyakarta city
Analysis of the Influence of Customer Relationship Management and Service Quality on Customer Loyalty at Avia Tour, Summarecon Mall Serpong
No full textTourism is an activity conducted by individuals or groups to enjoy destinations with cultural, unique, or historical attractions. This study examines the influence of Customer Relationship Management (CRM) and service quality on customer loyalty at Avia Tour. The research adopts a quantitative approach using descriptive methods, with Avia Tour customers as the research subjects. The results show that CRM and service quality significantly influence customer loyalty. Effective customer relationship management and high-quality service collectively contribute to increasing customer loyalty at Avia Tour. In conclusion, both variables positively and significantly impact customer loyalty
Assessing Tourist Loyalty: A Destination Analysis Approach For Beach Tourism In Batam City
Full text linkDestination loyalty at Batam City Beach is influenced by place attachment and familiarity. Respondents who feel attached to the place and have a high sense of familiarity with the destination tend to have higher loyalty to the destination. This means that place attachment and familiarity has a positive impact on satisfaction, which then affects the level of destination loyalty. The research utilizes a quantitative method, gathering data through questionnaires evaluated on a Likert scale. The data was analyzed using SPSS software, and the statistical results revealed a positive and significant relationship between place attachment, familiarity, satisfaction, and destination loyalty for Batam City Beach. This indicates that the higher level of place attachment and familiarity, the higher level of satisfaction and destination loyalty. Results indicate that variables such as place attachment and familiarity influence destination loyalty, with satisfaction acting as a mediator. This research can serve as a reference for developing marketing strategies and enhancing destination loyalty at Batam City Beach
Optimizing the Use of New Media in the Gen-Z Era to Strengthen Sustainable Tourism
Full text linkThis research aims to determine the optimization of the use of New Media in the Gen-Z era to strengthen sustainable tourism. This research method is a qualitative descriptive study. Researchers collected data through interviews and documentation. The results of this research show that Gen-Z spends around 2-3 hours per day watching and uploading videos on their various social media platforms. Through regular outreach, Gen-Z is active in spreading information and campaigns related to sustainable tourism. The content that Gen-Z likes is related to tourism and culture, short environmentally friendly videos, competitions and challenges, tourism content is quite popular with Gen-Z, this can be seen from the frequency of their use of social media. Creativity and innovation in presenting sustainable tourism content with fairly regular frequency using social media can optimize the strengthening of sustainable tourism
Phenomenological Study of Nginum Brem Reket Bontok: The Sasak Bayan Traditional Ritual in Bayan Beleq Village, North Lombok Regency, West Nusa Tenggara
Full text linkThis research explores the phenomenon of "Nginum Brem Reket Bontok" as part of the indigenous tradition of the Sasak Bayan community in Bayan Beleq Village, North Lombok Regency, West Nusa Tenggara. The approach utilized is qualitative methodology employing phenomenological principles, particularly Husserlian Phenomenology. This study aims to describe and deeply understand the life experiences of the Sasak Bayan community in consuming Brem, a traditional beverage imbued with strong symbolic and religious values within their culture. The research employed data collection techniques including observation, in-depth interviews, and data-based deduction. The analyzed data reveals that the tradition of "Nginum Brem" not only involves beverage consumption but also reflects the Sasak Bayan community's cultural richness, beliefs, and social practices. The findings of this study are expected to provide deeper insights into how this local tradition is integrated within social and religious contexts, as well as its implications for sustainable cultural tourism in West Nusa Tenggara. This research contributes significantly to developing knowledge regarding the interaction between local culture and religious practices within the broader context of cultural tourism in Indonesia, particularly in West Nusa Tenggara Province
Wisata Gastronomi Makanan Tradisional Yogyakarta melalui Storynomic
Full text linkA Storynomics Tourism is a new style in promoting tourism and the country's creative economy. Innovation with a storynomics tourism approach is expected to attract foreign tourists to Indonesia. The storynomics tourism approach will help build tourists' interpretation and imagination of a tourist attraction. Apart from legends or folklore, storynomics tourism can also start from historical stories. A place or traditional food with a big historical story has the potential to be developed using a storynomics tourism approach to attract tourists. The aim of this research is to find out the origins of Yogyakarta traditional food which can be used as a storynomic, and to find out the methods of processing Yogyakarta traditional food, in order to increase the number of tourist visits and to preserve Yogyakarta traditional food. This research method consists of in-depth interviews, observation, documentation and literature study. This research is a qualitative descriptive study. The population and sample in this study were ten main foods and snacks as well as five traditional drinks typical of Yogyakarta. Next, in-depth interview techniques were used to find out the origins of Yogyakarta traditional food as well as the use of ingredients and processing methods for this traditional food. Furthermore, the informants in this research were historians or gastronomists from the Center for the Conservation of Cultural Values in the city of Yogyakarta and traditional food producers in the city of Yogyakarta as additional informants. Then, the analysis technique in this research uses the research method developed by Milles and Hubberman (2006), which consists of data reduction, data presentation and drawing conclusions or verification. The results of the research show that traditional food in five sub-districts in Yogyakarta on average has a story behind its preparation, and traditional processing methods are still maintained to this day
The Influence of Internship on The Professionality of Students Departement of Room Division at Batam Tourism Polytechnic
Full text linkThis research aims to analyze the impact of internships on the professionalism of students majoring in the Rooms Division at the Batam Tourism Polytechnic. The research data consists of active students and alumni of the room division program at Batam Tourism Polytechnic university. This research uses a structured questionnaire (58 closed questions assessed using a 4-point Likert scale) which consists of 4 parts: Part I: Internship, Parts II, III and IV are assessments related to professional skills, namely part II: Attitude, part III Discipline and part VI: responsibility. This research uses descriptive statistical analysis. Next, scale measurement analysis is used to check the validity of the research data and the reliability of the questionnaire. Based on the test results using SPSS software, it can be stated that all statement items or questions given from all variables X, Y1, Y2 and Y3 are valid, because the calculated rvalue > rtable. Based on the results of the X and Y reliability tests above, it can be stated that all Cronbach's Alpha values for variables The results of the hypothesis test show that the alternative hypothesis for all variables is accepted. The formulation of the results of the multiple linear regression equation is Y1 = 12.307 + 0.295, Y2 = 7.790 + 0.538 X, and Y3 = 9.932 + 0.418. Internships have an influence of 21.1% in terms of responsibility. The research results illustrate the influence of internships on the professionalism of the rooms division in the hotel departmen