AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
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The Role of Tourism Business Actors in The Mandalika Special Economic Zone in Supporting Sustainable Tourism through Digital Innovation and Hospitality Services
Full text linkThis study aims to evaluate the role of tourism businesses in the Mandalika Special Economic Zone (KEK) in supporting sustainable tourism through digital innovation and hospitality services. The background of this study is the challenge of the gap between sustainable policies and practices in the field, low local community involvement, and the socio-cultural and environmental risks of large-scale tourism development. The study used a qualitative descriptive approach using interviews, observation, and documentation techniques with tourism businesses, including hotels, travel agents, restaurants, and other related parties. The results show that digital innovations, such as operational digitisation, green tourism promotion, and strengthening local partnerships, have supported the efficiency and sustainability of the tourism sector. Meanwhile, sustainable hospitality services are reflected in environmental conservation practices, socio-economic community involvement, and tourist education. These findings confirm that businesses in the Mandalika SEZ are not only oriented towards economic profit but also play a role as agents of change towards inclusive, responsible, and sustainable tourism
A SWOT Analysis Approach in Tourism Management Strategies for Promoting Social and Cultural Sustainability
Full text linkThe study objective is to formulate tourism management strategies to support socio-cultural sustainability in Sade Village, Central Lombok, with a focus on balancing the preservation of traditional values and the utilization of tourism economic potential. Specifically, this study identifies internal and external factors that influence destination management through a SWOT analysis approach. The methodology used was exploratory-sequential mixed methods. The qualitative stage involved in-depth interviews with traditional leaders and participatory observation, while the quantitative stage collected data on the perceptions of 120 tourists through questionnaires. Data analysis was conducted in an integrated manner, where findings from both approaches were validated through triangulation and then synthesized in a SWOT matrix to formulate strategies. The research results reveal that the main strength of Sade Village lies in the preservation of authentic Sasak culture, including traditional architecture and ikat weaving crafts. However, the community's capacity in tourism management and digital marketing remains a significant weakness. Based on SWOT analysis, four core strategies were formulated: (1) Utilizing cultural strengths for digital promotion and halal tourism (SO); (2) Strengthening community control to mitigate cultural commercialization (ST); (3) Improving community capacity through training (WO); and (4) Developing participatory monitoring mechanisms to reduce economic inequality (WT). These strategies are designed to ensure that tourism contributes to economic prosperity without compromising socio-cultural sustainability
The Strategy of the Aceh Provincial Culture and Tourism Office in Utilizing Digital Platforms to Promote Religion Tourism
Full text linkThis research aims to analyse the strategy of the Aceh Provincial Department of Culture and Tourism in utilising digital platforms for promoting religious tourism. The background of the study is based on Aceh's religious tourism potential, such as the Great Baiturrahman Mosque and Islamic historical sites, which attract both domestic and international tourists. The development of digital technology has opened opportunities for promotion through social media, official websites, and online booking/travel applications, enabling information to be delivered quickly, widely, and interactively. The research method uses a qualitative descriptive approach with data collected through observation of official social media content (@disbudpar_aceh), browsing the acehtourism. travel website, document studies, and analysis of secondary data from official publications. Data analysis examines the types of platforms used, content quality and consistency, alignment with Sharia values, and the connection between digital strategies and trends in tourist visits. The results show that the consistent use of social media (Instagram, TikTok, YouTube, and Facebook) and the official website of Aceh Tourism. travel effectively increases awareness of Aceh's religious tourism, eases information access, and supports the growth of tourist visits. Collaboration with applications like Traveloka, Booking.com, and Google Maps further expands service convenience for tourists. Statistical data records an increase in tourist visits to Aceh from 6.9 million (2022) to 8.9 million (2023), with the Great Baiturrahman Mosque as the main destinatio
The Augmented Reality (AR) Based on Artificial Intellegence (AI) in Integrated Marketing Communication (IMC) in Tourism Villages
Full text linkThis study examines the implementation of Augmented Reality (AR) based on Artificial Intelligence (AI) in Integrated Marketing Communication (IMC) in tourism villages, driven by the need for advanced technology to sustain the attractiveness of tourist destinations. The main objectives are to explore the potential of AR and AI technologies in enhancing tourist experiences, identify best practices in IMC, and analyze economic and environmental impacts. A literature review approach was used to gather findings from recent studies, indicating that AR provides deeper and more informative interactive experiences, while AI enables personalized experiences tailored to individual tourist preferences. The research methodology involved critical analysis of relevant literature, including case studies from several tourism villages in Indonesia and abroad that have successfully implemented these technologies. The results indicate that the implementation of AR and AI can significantly enhance destination attractiveness, strengthen branding, and support sustainable tourism development through better environmental management and more active involvement of local communities. However, challenges such as implementation costs, data privacy, and technological dependency need to be considered. This research provides a foundation for developing effective integrated marketing strategies using AR and AI, meeting the needs of modern tourists who increasingly demand informative, interactive, and sustainable experiences
Identification of Tourism Village Communication Potential in The New Normal Era in Semarang Regency
No full textGenerating the potential of tourist villages during the pandemic is an alternative way of reviving post-covid-19. The potential of human resources and natural resources must be mapped and communicated.Semarang Regency has the potential of natural resource wealth.This study aims to determine the communication potential of tourist villages in Semarang Regency during the pandemic.Implementing local-based community empowerment in Semarang Regency. Qualitative descriptive research method with data collection through interviews.This study uses a SWOT analysis as a way to determine the potential of a tourist village.The results of the study indicate the background of increasing local-based potential empowerment in the implementation of tourism village management
Analisis Pengaruh Brand Image dan Brand Awareness terhadap Keputusan Mengadakan Kegiatan MICE di The Westin Resort Nusa Dua Bali
Full text linkThe Westin Resort Nusa Dua Bali is a convention hotel managed by Marriott International under the premium brand category, featuring the renowned Bali International Convention Center (BICC). This study investigates the influence of Brand Image and Brand Awareness variables on the Decision to Hold MICE Activities at The Westin Resort Nusa Dua Bali. The research employs a quantitative method, utilizing primary and secondary data sources, conducting validity tests, descriptive statistical mean tests, classic assumption tests, multiple linear regression analysis, hypothesis testing through T-tests, F-tests, and coefficient of determination tests processed using SPSS software. The sample consists of 77 respondents who have held MICE activities at The Westin Resort Nusa Dua Bali during the Q1-Q2 period of 2023. The results reveal that the overall mean value of variable X1 (Brand Image) is 4.43, variable X2 (Brand Awareness) is 4.48, and the overall mean value of variable Y (Decision to Hold MICE Activities) is 4.46. The Ttest and Ftest results show significance values <0.05, with Tvalue > Ttable and Fvalue > Ftable indicating that brand image and awareness variables have partial and simultaneous effects on the Decision to Hold MICE Activities. The Coefficient of Determination (R2) test yields an adjusted R2 value of 0.300, suggesting that 30% of the variability in variable Y can be explained by variables X1 and X2
Tourism Development Strategy in Girikarto Village, Gunungkidul, Yogyakarta
Full text linkThe development of tourism, especially on the coast of Gunungkidul, has a significant impact on various aspects of people's lives. This study aims to analyze the socio-economic impact of tourism development and analyze tourism development strategies in Girikarto Village. The research method is descriptive qualitative, mapping the development of tourism potential is based on a SWOT analysis (Strenghtening, Weakness, Opportunity and Threads). Data was collected through observation and in-depth interviews with business actors, pokdarwis, communities, local governments, and village officials. The results of the study show that tourism is able to absorb the workforce of the majority of the community, improve the community's economy, create business opportunities and also change the work pattern of people who previously worked outside the area to return to their home village. Tourism has implications for improving skills, education, and people's lifestyles. In addition to bringing positive impacts, some of the negative impacts of tourism are environmental degradation, reduced vegetation cover, changes in karst morphology, increased congestion, pollution and waste problems. The tourism development strategy can be carried out through optimizing community involvement in tourism (CBT/Community Based Tourism), increasing community capacity and optimizing the role of stakeholders to promote sustainable and equitable tourism for the community and the environment
Pengaruh Persepsi Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Jw Marriott Hotel Jakarta
Full text linkThe purpose of this research is to determine the influence of price perceptions, product quality and service quality of JW Marriott Hotel Jakarta on customer satisfaction, by applying quantitative methods and Accidental Sampling at JW Marriott Hotel Jakarta. The research results show a value of 0.874 with a significance of 0.384. With a significance of more than 0.05, HO is accepted, indicating that price perception has no partial effect on customer satisfaction at JW Marriott Hotel Jakarta. Product quality with a calculated t value of 3.108 and a significance of 0.002. This states that product quality also partially influences customer satisfaction at JW Marriott Hotel Jakarta. The t-count service quality results produce a value of 6.704 with a significance of 0.000. With a significance of less than 0.05, HO is rejected, which means that service quality has a partial effect on customer satisfaction
Community Participation in Heritage Preservation in the Kesawan Area of Medan
Full text linkThe utilization of heritage buildings in downtown Medan's Kesawan area has become a prime tourist attraction developed by the Medan City Government. Sustainable preservation of cultural heritage is crucial due to its significant benefits for the local community. Before the government's development, Kesawan appeared rundown with many abandoned, vandalized buildings and homeless people occupying them. Qualitative research gathered information through observation, literature study, and interviews with residents, government officials, heritage experts, and site managers. The study found that the Medan city government and related departments did not comprehensively supervise heritage preservation. The Irritation Index (Irridex) theory revealed that the community felt euphoria, showing they were pleased with tourists. Using SWOT and MOA analyses, Tosun's typology indicated that community participation was induced and passive, needing encouragement from the government, trusted representatives, and structured involvement
Planning for Publication Development on Room Sales in Sevenz Apartment
Full text linkThe apartment business presents a lucrative opportunity when employing effective marketing strategies, including social media publications which can enhance brand awareness and customer satisfaction. In Batam, an international industrial hub, the demand for accommodation is on the rise, and entrepreneurs such as the owners of Sevenz Apartments are capitalizing on this opportunity by developing daily and monthly rental businesses. However, there is a need for additional strategies to address the seasonal imbalance in occupancy rates. Therefore, the researcher developed publications for Sevenz Apartments. A descriptive design was employed in this study. Given the qualitative nature of the data, interviews were conducted to collect firsthand data from informants regarding publications in the marketing of Sevenz Apartments. Based on the interview results, a website was developed as the primary promotional platform providing comprehensive information about facilities, prices, and promotions. This website is expected to increase visibility and room sales by expanding the audience reach and utilizing social media and content marketing