AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
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385 research outputs found
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Smart Tourism Experience on Perception of Historical Value at Vredeburg Fort
Full text linkThis study aims to examine the influence of Smart Tourism experience on the perception of historical value of visitors at the Vredeburg Fort Museum in Yogyakarta. The digital transformation in this museum is realized through the application of interactive technology such as smart tables, digital comics, magic walls, and other audio and visual media. The study uses a quantitative approach with a survey method on tourists who have interacted directly with the technology. The results of the study show that the application of Smart Tourism can improve visitor experience, increase understanding of history, and foster appreciation of cultural values. These findings emphasize the importance of technology integration in the management of historical tourism destinations, especially to reach the younger generation who are more familiar with the digital world. This study also provides recommendations for museum managers to continue to develop educational and interesting interactive media to increase the attractiveness of museums as modern tourist destination
Designing Service Standardization For Small Accommodation Businesses In Greater Bandung As An Effort To Enhance Service Quality
Full text linkThe majority of small accommodation businesses in Indonesia are small-scale operations that lack standardized service guidelines, in contrast to hotels which are regulated by government-issued standards and supported by international frameworks. This condition leads to inconsistent service quality and unclear service delivery procedures. This study aims to design a service standard framework for small accommodation businesses, particularly in Greater Bandung. A qualitative descriptive approach was used, involving field observations and structured interviews with five small accommodation businesses. The design process was guided by the SERVQUAL framework (tangibles, reliability, responsiveness, assurance, empathy) and adapted from existing regulatory and international standards, including the Indonesian Ministry of Tourism Regulation No. 4 of 2021, ISO 22483:2020, and Scotland’s small serviced accommodation quality assurance’s minimum requirement. The findings reveal that service delivery practices among small accommodation businesses are highly inconsistent and depend heavily on individual owner’s background and management style. Based on these findings, a practical and context-adjusted service standard and its implementation strategies were proposed to serve as a reference for improving service quality in small accommodation businesses. The resulting design aims to enhance operational consistency, support service credibility, and align service delivery with guest expectations, contributing to a better overall guest experience
Potential for Homestay Development in Genggelang Tourism Village, North Lombok Regency
Full text linkThe development of tourist villages is one of the strategies to improve the economy of rural communities. Genggelang Tourism Village in North Lombok Regency has great potential in the tourism sector, with main attractions such as Senara Chocolate Village, Kerta Gangga Waterfall, and local culture that is still preserved. However, the limited number of homestays is an obstacle in utilizing the existing tourism potential. This study aims to identify the causes of the lack of homestay development and explore the potential for its development. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and literature studies. The results of the study indicate that the main obstacles in the development of homestays are minimal community involvement, limited capital, and lack of use of marketing technology. On the other hand, the opportunity for homestay development is quite large with the increase in tourist visits to the Gili Trawangan area, which can make Genggelang Village a buffer area. With synergy between the government, the community, and the use of information technology, the development of homestays in Genggelang Tourism Village has the potential to improve the local economy and strengthen the village's tourism appeal
Enhancing Destination Image: Content Development for the Information Center at Elephant Learning Center, Way Kambas National Park
Full text linkThe Elephant Learning Center (ELC) at Way Kambas National Park (WKNP) serves as a vital attraction, offering visitors a unique opportunity to interact with Sumatran elephants while promoting Indonesia’s biodiversity conservation. Transitioning from entertainment-based tourism to a conservation-focused, educational tourism model, WKNP aims to enhance its image as a sustainable ecotourism destination. This study employs a descriptive qualitative approach, gathering data through interviews, focus group discussions, and direct observations to evaluate the development of content for the information center. Findings indicate that strengthening educational content, such as infographics, photos and interactive exhibits, effectively raises visitor awareness of elephant conservation and biodiversity. Additionally, the involvement of buffer village communities in tourism activities generates economic benefits and helps preserve local cultural heritage. Therefore, the EEC Information Center plays a strategic role in supporting WKNP's transformation into an educational, conservation-based tourism destination aligned with sustainability principles
Feasibility Study of Ecotourism Development in Kali Talang, Mount Merapi National Park, Klaten, Central Java
Full text linkThis study, titled “Feasibility Study of Ecotourism Development in Kalitalang, Mount Merapi National Park, Klaten, Central Java,” evaluates the potential and feasibility of developing ecotourism in the Kalitalang area. Known for its biodiversity, diverse flora and fauna, and scenic landscapes with clear views of Mount Merapi, Kalitalang offers strong ecotourism appeal. The research was conducted in July twenty twenty-five in Sambangrejo, Balerante, Kemalang, Klaten, Central Java, employing a quantitative approach with data collected through observations, interviews, and questionnaires involving visitors and managers. Findings reveal that Kalitalang Ecotourism is highly feasible for development, supported by its natural beauty, panoramic views, and adventure-based experiences. These attractions particularly resonate with younger visitors, who form a significant portion of the tourist demographic. Despite these strengths, challenges remain in the provision of adequate accommodation and basic infrastructure, including restrooms, waste management, and directional signage. The study emphasises the need for integrated waste management initiatives and educational programs on recycling. In conclusion, Kalitalang holds substantial potential for ecotourism aligned with principles of sustainability and conservation. Enhancing infrastructure and services is essential to ensure visitor satisfaction, long-term environmental preservation, and socio-economic benefits for the local community
Management Strategies for Homestays in Pancoh Tourism Village, Turi, Sleman
No full textThis article aims to understand the strategies in homestay management, the challenges faced, and the solutions implemented by the managers in the homestay management in Pancoh tourist village. The method used in this research is a descriptive qualitative method by conducting observations, documentation, and interviews with the Chairman of Pokdarwis, the manager of the tourist village, and the homestay manager in the Pancoh ecotourism village. The results of this research are strategies for managing homestays by managing physical and environmental aspects, human resource and institutional aspects, and promotional aspects. The challenge faced in managing the Homestay is the large amount of waste that appears when tourists live in. The solution implemented by the manager is the application of a one-stop management system
Multi-Group Moderating Effects of Gender and Business Age on Knowledge, Religiosity, and Innovation in Tourism MSMEs
Full text linkThis research investigates the effects of knowledge management, religiosity, and innovation on tourism MSME performance in Solo Raya, with a focus on the moderating influences of gender and business age. The study uses a quantitative methodology, collecting data from 93 MSMEs through a survey and analyzing it using Partial Least Square-based Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA). The results show that knowledge management and religiosity have a positive and significant effect on performance, while innovation does not have a direct impact. Gender moderates the relationship between innovation and performance, with a stronger impact on male-owned businesses. Business age moderates the relationship between religiosity and innovation with performance, where both variables are more critical for start-up businesses (≤ 5 years). These findings highlight the importance of a differentiated approach in supporting MSME policies based on specific business characteristics
Paket Wisata Budaya di Keraton Ngayogyakarta Hadiningrat melalui Pertunjukan Wayang Wong Gagrak Yogyakarta
Full text linkYogyakarta Style Wayang Wong is a traditional performance art that blends dance, music, and theater into a cohesive artistic experience. Nowadays, these performances are held at the Srimanganti Hall in the Yogyakarta Palace as part of a tourist attraction. The inclusion of Wayang Wong in tourism is thought to have altered its original purpose and function, highlighting the need to understand how dance artists perceive and engage with this change. This study aims to explore the perspectives and roles of dance artists regarding Wayang Wong as a cultural tourism draw. The research employs a descriptive qualitative method with a phenomenological approach, which seeks to uncover the meanings of experiences shared by individuals. In this context, dance artists involved in Wayang Wong are facing various adaptations. They are aware of the implications of these changes, particularly the commercialization of Wayang Wong as a tourist attraction, leading to distinct viewpoints and roles among the artists. The findings indicate that (1) the transformation of the performance has resulted in changes to its value and function due to its focus on tourism; and (2) dance artists serve both as conservers and commercial proponents of Wayang Wong as a cultural tourism experience
Problematics of Labor Absorption of Hospitality Student Training Graduates Teluk Bintuni District in The Job Market
Full text linkThe Teluk Bintuni Regency Government is committed and serious in its efforts to deal with female workers who have not yet found work by carrying out Hospitality training activities, to get workers who are trained and educated and have a good attitude. In this writing, the method used is descriptive qualitative, where the author was involved in the training process, interviewing female students and business actors to get a direct picture of the obstacles faced so far. The absorption of trained workers is very important because it can be used as an indicator of the success of the training results so far. The success of labour absorption is influenced by factors such as the individual himself, the environment, family, culture, job opportunities, positive values of the company, and the government as a policy maker, especially in providing job opportunities and protection for native workers. Synergy cooperation between training institutions that produce skilled workers, individuals who have good Attitude, Skills and knowledge will be beneficial if the roles of individuals, families, culture, Companies and the government run well and are mutually beneficial
Optimalisasi Peran Front Desk Agent dalam Strategi Upselling Produk Food and Beverage di Silkroad Dinner Buffet Hotel Ciputra Jakarta
Full text linkThe hotel industry continues to grow rapidly in line with the increasing needs of tourists for accommodation and services, including the rising demand for food & beverage products. Therefore, the role of the front desk agent as an information centre, explaining hotel products through the practice of upselling, is essential. This title was chosen because of the importance of the front desk agent’s role in implementing upselling strategies for food & beverage products. This study aims to explore and analyse the strategic role of the Front Desk Agent in optimising upselling strategies for food & beverage products, particularly in the promotion of the Silk Road Dinner Buffet at Hotel Ciputra Jakarta. The research method used is qualitative, through in-depth interviews, participatory observation, and internal hotel documentation. The results of this study demonstrate the front desk agent's role as an effective communicator (information provider), a builder of guest relationships (customer engagement), and a strategic actor in upselling the Silk Road Dinner Buffet. Thus, this research contributes to the contextual development of the front desk agent’s role in upselling food and beverage products amidst the growth of the hotel industry