AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
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385 research outputs found
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Mapping the Potential of Marine Tourism and the Hospitality Sector in Southern East Lombok
Full text linkThis research aims to identify the potential of marine tourism from the hospitality sector in the southern East Lombok region and design its development strategy in a sustainable manner. The research method used is an exploratory qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. The data analysis technique used is a thematic analysis methodology. The results of the study show that this area has great potential in marine tourism, culture, and ecotourism, with several leading destinations such as Ekas Bay, Pink Beach, and Ekas Bay Mangrove Forest. However, various challenges must be overcome, such as a lack of supporting infrastructure, limited human resources and marketing that is not optimal. The recommendations of this study include increasing human resource capacity, strengthening digital-based marketing strategies and sustainability-based tourism management
Young Generation's Understanding of Sustainable Tourism and Its Impact on Travel Behavior
Full text linkThis research explores the understanding of young people regarding sustainable tourism and its impact on their travel behavior. Young people have great potential to promote sustainable tourism practices due to their high environmental awareness and access to information through the internet and social media. The research method used is descriptive quantitative, with questionnaires distributed to young people aged 18-35 in Indonesia. Data analysis measures their understanding of sustainable tourism and its impact on travel behavior, such as choosing environmentally friendly destinations and participating in responsible tourism activities. The results show that 76.90% of respondents agree that young people play an important role in promoting sustainable tourism, but only 68.80% indicate that this understanding directly influences their travel behavior. About 66.00% of respondents choose destinations that support sustainability, while 77.00% agree that understanding the impact of tourism influences their choices. Furthermore, 77.30% participate in responsible tourism activities. The research concludes that young people have a high awareness of sustainable tourism practices, but there is a need for increased education and access to information to strengthen the impact of their understanding on travel behavior. These results provide insights for stakeholders to design effective strategies for promoting sustainable tourism among young people
Mapping the Competency Levels of Human Resources at Hotel Grand Tamaro Parapat
Full text linkThis study aims to map the competency levels of human resources (HR) at Hotel Grand Tamaro Parapat, focusing on three key dimensions: knowledge, skills, and attitude. The research is motivated by the critical importance of service quality in the hospitality industry, which relies heavily on the capability of its human resources. A qualitative approach was employed, utilizing data collection techniques such as observation, in-depth interviews, and documentation. Data were analyzed using a quadrant-based framework to categorize employees into four groups according to the combination of their knowledge, skills, and attitude. The findings reveal a significant competency gap across several departments, particularly in the dimensions of attitude and skills. The study recommends the implementation of regular training programs, professional certification schemes, and the cultivation of a supportive work culture as strategic efforts to sustainably enhance HR competencies
Interest in West Java Mosque Tourist Visits: Study 3A and the Role of E-WOM Moderation
Full text linkThis study aims to analyze the influence of attractions, amenities, and accessibility on tourists' interest in visiting mosque tourist destinations in the West Java region, as well as testing the role of electronic word of mouth (E-WOM) moderation in this relationship. This study uses a quantitative approach with a survey method. The object of the research is focused on mosques in the West Java region that have the potential for religious tourism. Data was collected through questionnaires distributed to people who had visited the mosques. The data analysis techniques used were multiple linear regression and moderation regression. The results showed that the attraction variable had a positive and significant effect on the interest in visiting (p = 0.021), while the amenities (p = 0.602) and accessibility (p = 0.142) variables did not show a significant effect directly. However, E-WOM was shown to be able to moderate the effect of accessibility on visitor interest significantly (p = 0.014), while E-WOM's interaction with attractions and amenities was not significant. Simultaneously, attractions, accessibility, and amenities had a significant effect on tourist interest (p < 0.001) with a determination coefficient value (R²) of 0.623. These findings indicate that although not all variables have an individual effect, the combination of all three simultaneously plays an important role in shaping tourist visitor interest. The role of digital reviews (E-WOM) is only effective as a moderation variable for factors that can be explained informatively. On the other hand, the influence of E-WOM is not significant in moderating the relationship between attractions, amenities, and interest in visiting, because both factors are more subjective and can only be optimally assessed through tourists' direct experiences at the destination
Identification and Development of Tourism Potential to Increasing the Number of Visitors in Kampoeng Batik Laweyan Surakarta
Full text linkKampoeng Batik Laweyan is a tourist destination that began to develop again in 2004. The condition of an area is determined as a tourist destination that must have 4A components (attractions, accessibility, amenities, and ancillary). Kampoeng Batik Laweyan already has 4A components, but there are still shortcomings and problems. The purpose of this study was (1) to find out what tourism products (4A) contained in Kampoeng Batik Laweyan, (2) to determine the effect of the development of these tourism products on increasing the mber of visitors in Kampoeng Batik Laweyan. This study uses the method of observation, interviews, questionnaires, and documentation. The research findings show that there is a development of tourist attractions including, man made resources such as educational tourism, puppet show, and pantomime. Accessibility to Kampoeng Batik Laweyan are good, the road conditions are good, and there are sign directions. Kampoeng Batik Laweyan also has amenities consisting of accommodation (hotel, homestay, restaurant), and other facilities such as prayer rooms, shelters, signposts, and trash bins. The Ancillary or Kampoeng Batik Laweyan institution is managed openly and democratically by Development Forum of Kampoeg Batik Laweyan/FPKBL . An increase in the number of visits and in educational tourism over the past 3 years, both domestic and foreign tourists. Based on the results of the questionnaire, 90% of visitors want to come back to Kampoeng Batik Laweyan (repeater), 100% of visitors will spread information about Kampoeng Batik Laweyan to friends, relatives, family, and others. With the development carried out by the manager, the number of visitors is increasing
Pengembangan Media Interpretasi Non Personal sebagai Upaya Mendukung Wisata Edukasi di Obyek Wisata Taman Balekambang Kota Surakarta
Full text linkNon-personal interpretation is the delivery of information that uses audio, audio-visual, multimedia, painting, panels and displays, sculptures so that visitors can understand directly. Balekambang Park tourism object is located in the city of Surakarta. From year to year the number of tourist arrivals to the Balekambang Park has increased, but there are still some visitors who still do not care about the environment and messages delivered through the facility in the form of non- personal interpretation media at Balekambang Park, so there are many violations and visitors do not know important information that should be able to provide education. Balekambang Park has a variety of non-personal interpretation media in the form of maps of the area, information boards, direction boards and rules and prohibitions boards that can provide new experiences and information and educate visitors to maintain the preservation of tourism objects along with the attractions and facilities in them. The results of the data from the identification of non-personal interpretation media that already exist in Balekambang Park and the distribution of questionnaires are used as a reference to make the development of non-personal interpretation media interesting and can educate visitors. The development is in the form of developing forms, designs, messages, as well as placement and additions to existing and existing interpretation media. Interpretation media developed into educational facilities include regional maps, historical information boards, regulatory and ban boards, directions boards and the addition of labels for flora and fauna as attractions in Balekambang Park
Reassessing Hotel Service Quality Attributes using IPA Method: Niagara Parapat Hotel
Full text linkThis study aims to evaluate the service quality of Hotel Niagara Parapat and formulate improvement strategies based on customer perceptions and satisfaction. Service quality plays a crucial role in shaping customer satisfaction and loyalty in the increasingly competitive hospitality industry, particularly in national priority destinations such as Lake Toba. The study employs a quantitative survey approach by distributing questionnaires to 98 respondents who were hotel guests. Data were analyzed using the Importance–Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. The results show that the CSI value reached 77.76%, indicating that customers are generally satisfied; however, there remain gaps between expectations and service performance in the dimensions of responsiveness and empathy. Key attributes requiring attention include staff speed and accuracy in handling complaints, service professionalism, room amenity completeness, and menu variety. Conversely, the tangibles and assurance attributes demonstrate strong performance and should be maintained. This study highlights the importance of improving staff competence in responsive and empathetic service, maintaining consistent amenity management, and optimizing digital-based service evaluation systems to enhance customer satisfaction and strengthen the hotel's competitiveness in the Lake Toba area
Strategi Marketing Mix untuk Meningkatkan Kunjungan Wisatawan ke Desa Wisata Nongkosawit Semarang
Full text linkEven though the tourism sector in Indonesia has shown rapid development, competition between tourist destinations is increasing. Tourist villages in big cities must be able to compete with other popular tourist destinations better known to tourists, both domestic and foreign. An effective marketing strategy is needed to increase the number of tourists visiting Nongkosawit Tourism Village. Nongkosawit Tourism Village, located in Semarang City, has extraordinary natural and cultural tourism potential. This research uses a descriptive qualitative approach, which aims to analyze marketing strategies to increase tourist visits to the Nongkosawit Tourism Village, Semarang. The data collection technique used was interviews and data collection from the Mountain Cage tourism awareness group by asking for information and data regarding the Nongkosawit tourist village. Meanwhile, the data analysis technique used is based on Miles and Hubberman's theory, namely data reduction, data presentation and conclusion
Research Development on Educational Tourism in Achieving Sustainable Development Goals (SDGs) in Indonesia: Bibliometric Analysis 2011-2025
Full text linkThis study explores the development of research on educational tourism as a strategic effort to support the Sustainable Development Goals (SDGs) in Indonesia. Through a bibliometric analysis using data sourced from the Dimensions database, the study reveals a notable growth in the number of publications from 2017 to 2023. The dominant research themes are closely aligned with SDG 4 (Quality Education) and SDG 11 (Sustainable Cities and Communities), indicating a growing academic interest in integrating tourism with educational and sustainable development agendas. Furthermore, the study highlights strong patterns of collaboration among researchers, suggesting the presence of an active and interconnected scholarly community. These findings underline the potential of educational tourism as both an academic field and a practical approach to support sustainable development. The study offers recommendations for educators and policymakers to design learning programs that can be embedded into school curricula, thereby strengthening educational tourism initiatives that align with national and global sustainability goals
The Influence of Competence and Work Discipline on The Performance of Sari Ater Hot Spring Resort Subang Employees: English
Full text linkSari Ater Hot Spring Resort is one of the popular tourist destinations in Indonesia. It is known for its natural hot springs and is located in the Subang region of West Java. These hot springs are formed from volcanic activity in the area. The mineral-rich hot water is believed to have various health benefits, making it an attraction for people seeking relaxation, relief from muscle pain, or simply a place to unwind. This study aims to determine the influence of competence and work discipline on employee performance at Sari Ater Hot Spring Resort Subang, both partially and simultaneously. The method used in this research is a quantitative method with a descriptive and verification approach. Data was collected by distributing questionnaires to 250 respondents, using validity tests, reliability tests, SEM AMOS, and hypothesis testing. This study's results indicate no significant influence between competence and employee performance at Sari Ater Hot Spring Resort. However, there is a significant influence between work discipline and employee performance at Sari Ater Hot Spring Resort. Furthermore, the simultaneous statistical test results show that competence and work discipline together impact employee performance at Sari Ater Hot Spring Resor