AMPTA Open Journal Systems (Sekolah Tinggi Pariwisata AMPTA Yogyakarta)
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The Role of Youth in the Development of Belanting River Tubing Tourism in Ulu Ogan District
Full text linkThis study aims to describe the role of youth in the development of Belanting River Tubing tourism in Ulu Ogan District, Ogan Komering Ulu Regency. This tourism is a form of nature-based adventure tourism that has great potential in supporting local economic growth and environmental conservation. This study employs a descriptive qualitative approach, utilising data collection techniques that include interviews, observations, and documentation. The main focus of the study is the involvement of youth in the management and development of tourism based on four elements: 4A: Attraction, Amenities, Accessibility, and Ancillary (institutions). The results of the study show that youth play a strategic role in the management and development of tourism, both as tour guides, social media promotion managers, environmental activity implementers, and local economic actors. The role of youth is divided into three categories, namely active, participatory, and passive roles. Although challenges such as environmental pollution, limited infrastructure, and lack of community participation are still obstacles, the role of youth has proven to be able to bridge tourism development and community empowerment. In conclusion, youth involvement is a key element in the sustainability and improvement of the quality of Belanting River Tubing tourism
Manggrove Tourism Infrastructure and Recreation Facilities Development Planning
No full textThe objectives of this thesis include: Identifying the application of the 6A concept (Attraction, amenities, accessibility, Available Package, Ancillary Service) and planning the development of infrastructure and recreation facilities for the mangrove tourism area in Tanjung Rejo village, Deli Serdang Regency, as well as formulating a design concept for the development of infrastructure and recreation facilities tourism in the mangrove area in Tanjung Rejo village, Deli Serdang Regency. To answer the first and second objectives, use Swot analysis using the 6A concept approach. The potential that Tanjung Rejo Village currently has includes: having a mangrove forest area which has become an icon of the village so that it is categorized as a pioneering ecotourism village, having natural resources which include flora and fauna which are used as a source of village income through innovative works using materials. nature as a dye for batik cloth and making some of the plants there into processed snacks that are suitable for sale, there is government support, organizations, namely forest farmer groups and tourism awareness groups which are collaborations between the village government and the community. There are three aspects of the benefits that Tanjung Rejo Village Mangrove Ecotourism has, namely social, economic and agribusiness aspects. as well as identifying the application of the 6A concept, a concept for planning the development of the Mangrove ecotourism area in Tanjung Rejo village was formulated, where this concept is one of the strengths for obtaining opportunities
Analisis Faktor Sosial Ekonomi yang mendorong praktik Sex Tourism di Kawasan Mangga Besar
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The phenomenon of sex tourism is one of the most controversial forms of tourism, yet it continues to develop in various countries, including Indonesia. The Mangga Besar area in West Jakarta is known as one of the centres of nightlife activities, often associated with the existence of covert prostitution practices. Economic factors are the main driving force behind the practice of sex work in Mangga Besar, as individuals seek income to support themselves and sustain their livelihoods in Jakarta. In addition, social factors such as limited education restrict sex workers from participating in the formal sector, while the surrounding environment tacitly supports such sexual practices. Therefore, it is unsurprising that the Mangga Besar area is characterised by a highly permissive social environment. This study aims to examine the dynamics of sex tourism in the Mangga Besar area, the socio-economic factors driving its rapid growth, and its impacts on society, as well as the local government’s inadequate and weak policy responses. The research method used is descriptive qualitative with a field study approach, employing participatory observation and in-depth interviews with visitors and commercial sex workers. The results indicate that sex tourism practices have developed due to a combination of economic factors such as poverty and unemployment, along with social factors including weak social control, a consumptive lifestyle, and the normalisation of sexual culture in urban environments. Although this phenomenon contributes to the informal economy in the area, it also generates negative impacts such as social issues, value conflicts, and public health risks. This study recommends a more comprehensive and humanistic policy approach, including public education, stronger regulation, and protection for vulnerable groups
The Relationship Between Knowledge, Awareness of Consequences, and Tourist Attitudes Toward Plastic Waste Disposal Behaviours at Natural Tourist Destinations
Full text linkCurrently, tourism activities in Indonesia are increasingly being directed towards sustainable tourism. Many programs have been designed by the government and destination owners to support this initiative, such as movements to reduce plastic waste at destinations or events. However, these programs have not been well supported by tourists. Findings from the field and previous research show that many tourists still dispose of their plastic waste carelessly. The aim of this study is to identify the level of knowledge, the response to the consequences of plastic waste disposal, attitudes, and behaviour’s of tourists regarding plastic waste disposal. Additionally, this research is expected to contribute recommendations to the government and other stakeholders to create programs that prevent tourists from disposing of or generating plastic waste in order to achieve the SDGs 2030 goal of "Sustainable Tourism." The method used is quantitative with descriptive and verificative analysis. The findings of this study reveal a gap between attitudes and behaviour's regarding plastic waste disposal at natural tourist destinations. Visitors in this study, who are predominantly young, have good knowledge, awareness, and attitudes toward the behaviour of disposing of plastic waste at natural tourist destinations, but they do not practice these behaviours’. This study suggests that in order to create more significant change, a comprehensive education strategy is necessary, such as outreach, informational campaigns, and participation in environmental cleanliness activities. The use of digital technology, such as mobile apps, can also strengthen awareness and motivate more responsible behaviour. Furthermore, strengthening social norms through community campaigns and cross-sector collaboration between the government, tourism managers, and local communities is key to creating an environment that supports sustainability
Big Data-based Sentiment Analysis on TripAdvisor Reviews Using Naïve Bayes Classification: A Case Study on Luxury Resort in Bali
Full text linkThis research aims to analyze the sentiment of tourist reviews on the TripAdvisor platform towards a luxury resort in Bali by utilizing the Naïve Bayes classification method. The review data is analyzed to identify positive, negative, and neutral sentiments. Three variants of Naïve Bayes algorithm (GaussianNB, MultinomialNB, and BernoulliNB) were implemented and evaluated for performance. The results showed that the GaussianNB model provided the highest classification accuracy of 0.89. Further analysis revealed that the model effectively identified positive sentiments, but had challenges in classifying negative and neutral sentiments. Word cloud visualization confirmed the focus of positive reviews on aspects of accommodation, service and facilities, which can serve as a reference for the hospitality industry. This study concludes that big data-based sentiment analysis is an important tool for understanding customer perceptions, noting the need for further model development to improve the identification of minority sentiments
Motivation-Based Segmentation of Theme Park Visitors
Full text linkTheme parks serve as significant tourism attractions that necessitate strategic reorientation, given the evolving expectations and experiences of tourists. The diverse motivation segments of theme park visitors indicate varying incentives, which impact their decisions and actions while at the theme park. This study aims to segment theme park visitors based on their visitation motivations, utilizing four primary variables: Challenge, Curiosity and need for different, Escape and relaxation, and Socializing with family and friends. A quantitative method was employed, collecting data through structured questionnaires from 450 respondents who had visited a theme park. Data were reduced using Principal Component Analysis (PCA) and K-Means to form clusters. The research findings indicate several motivations influencing theme park visitation, namely: Experiential Enjoyment Seekers, Escape and Fun-Oriented Visitors and Relationship-Driven Companions. This study contributes to expanding the existing literature on visitor motivations and offers managerial implications for theme park managers to adjust their marketing strategies according to these clusters, thereby enhancing visitor satisfaction and loyalty towards the theme park
Pengembangan Video Profil Terminal Wisata Grafika Cikole Lembang
Full text linkThe purpose of this research is to develop a video profile of the Terminal Wisata Grafika Cikole as an information and promotional medium in the city of Bandung. Terminal Wisata Grafika Cikole is a popular tourist destination in the region of Cikole, but it lacks an effective promotional medium. Therefore, this research attempts to fill that gap by creating an informative and appealing video profile. The method used in this research is qualitative descriptive research with a case study approach. Data were collected through observations, interviews, and the analysis of documents related to Terminal Wisata Grafika Cikole. The research findings indicate that the developed video profile depicts the beauty and products available at the terminal, as well as informs visitors about the activities and services they can enjoy. This video profile is expected to be an effective tool in promoting the Terminal Wisata Grafika Cikole, attracting potential tourists, and providing the necessary information to the audience. Furthermore, it can also be used by relevant parties in their efforts to promote tourism in the city of Bandung as a whole. Therefore, this research has a positive impact on the development of the tourism industry in Bandung
Building Marketing Expansion of Mekarbuana Tourism Products Through a Push and Pull Strategy
Full text linkThis research aims to determine Mekarbuana's tourism marketing strategy by using a push-and-pull strategy to build its marketing expansion. The results of this research show that there is an increase in the market obtained by Mekarbuana tourism when implementing the push and pull strategy, but it is not too big, this is because the implementation has only been running for two months during its implementation period. The research was conducted using a qualitative single case study method: collecting, presenting, analyzing, triangulating and testing validity and making conclusions and suggestions. The push and pull strategy can be applied in marketing Mekarbuana tourism products and can expand its marketing if Mekarbuana tourism can consistently implement this strategy
Memayu Hayuning Bawana: Integrating Javanese Philosophical Wisdom into Sustainable Cultural Tourism in Yogyakarta
Full text linkThis study explores Memayu Hayuning Bawana, a traditional Javanese philosophy that emphasizes harmony, sustainability, and ethical responsibility, as a guiding framework for cultural-based tourism development in the Special Region of Yogyakarta (DIY), Indonesia. In the face of increasing globalization and cultural commodification, this research investigates how local philosophical wisdom can serve as an alternative paradigm to mainstream tourism strategies that often neglect cultural authenticity and ecological integrity.nUsing a qualitative, descriptive-analytical approach, data were collected through literature reviews and in-depth interviews with key stakeholders, including tourism village managers, cultural practitioners, and policy authorities in Yogyakarta. Thematic analysis was employed to interpret the integration of Memayu Hayuning Bawana within three dimensions: cultural preservation, environmental sustainability, and community empowerment.nFindings indicate that applying this philosophy helps revitalize traditional practices such as batik-making and gamelan performances, supports ecotourism initiatives based on ecological balance, and fosters inclusive tourism models through community-based enterprises. However, challenges such as the commodification of culture, unequal benefit distribution, and superficial environmental efforts highlight the need for balanced and inclusive governance
Analysis of Tourist Perceptions on Service Quality and Language Proficiency at La Brisa Bali
Full text linkTourism is a strategic sector that significantly contributes to Indonesia’s economy, especially in Bali as an international destination. Service quality and staff language proficiency are important factors in shaping a satisfying tourist experience. This study aims to analyze tourists’ perceptions of service quality and staff language proficiency at La Brisa Bali, a popular beach club in Canggu, Bali. A quantitative approach with a descriptive-verificative method and purposive sampling technique was used to collect data from 80 tourist respondents. Service quality measurement refers to the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, empathy), while language proficiency was assessed based on fluency, clarity of communication, and the use of foreign languages, particularly English. The results show that tourists rate La Brisa Bali’s service quality as good to very good, with an average score of 4.25. The reliability dimension received the highest score, indicating consistent and dependable service that satisfies visitors. Staff language proficiency also received a good rating (average 4.10), supporting effective interaction with international tourists. However, there remains room for improvement in staff responsiveness, empathy, and communication skills. These findings provide a strategic basis for La Brisa’s management to enhance service quality and staff language proficiency, aiming to strengthen tourist loyalty and maintain its reputation as a premium tourism destination in Bali