PODIUM Sport, Leisure and Tourism Review
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Editorial v. 7, n. 1
No full textNo ano de 2017, a PODIUM contou com quatro edições, sendo três tradicionais e um número especial. Foram publicados durante o ano 32 artigos. Ao longo de toda a trajetória da revista, esse foi o ano o qual tivemos mais artigos publicados. Contamos com três números tradicionais da revista e mais um número especial com os melhores artigos do SBS (Sport Business Symposium) 2017 que ocorreu em Tarragona, na Espanha. São iniciativas que não apenas trazem artigos de interesse para a revista, como também ampliam as potencialidades de internacionalização da PODIUM. Esses trabalhos foram oriundos de 10 diferentes Estados brasileiros (mais o Distrito Federal) e de oito países de fora do Brasil (Chile, Cuba, Equador, Espanha, Estônia, Inglaterra, Irã e Paquistão). A partir desses dados, destaco aqui as iniciativas da revista em buscar artigos que possam representar diversidade de regiões do Brasil e também a recepção de artigos em inglês e espanhol de diversas partes do mundo. Isso é resultado da busca por maio internacionalização da PODIUM. Acreditamos que ter diversidade de conhecimentos, além de diferentes pensamentos e escolas de pesquisa, é uma maneira de estimular o avanço da área de Turismo, Lazer e Gestão do Esporte..
Investigation of organizational pathology in the Ministry of Sports and Youth of the Islamic Republic of Iran
Get PDFSports organizations, which play an important role in the cultivation of national heroes, must adapt themselves much more quickly to the changes in the world's major sports organizations, because otherwise they will be back in the world of sports, and sports and youth departments in the provinces should embrace these changes. The purpose of this study was to investigate organizational pathology in the Ministry of Sports and Youth of the Islamic Republic of Iran. The methodology of this research is applied in terms of its descriptive nature and is a survey. The statistical population of the research includes all employees of the Ministry of Sport and Youth of the Islamic Republic of Iran in 2013, equal to 660 people, according to the information of the relevant ministry's staffing center was. The sample size was determined on the basis of the sample size of Krejci & Morgan sample of 244 people. The instrument for measuring the questionnaire was Salvitor (2005), which evaluated organizational pathology in eight dimensions (goals, structure, leadership, communication, rewards, useful mechanisms, attitudes toward change and family orientation). The reliability of the questionnaire was calculated by Cronbach's alpha coefficient (95%). The formal and content validity of the questionnaire was confirmed by sports management specialists. In order to analyze the inferential data obtained from the statistical measuring instrument, single variable t and simple variance analysis (alpha). The results showed that the average organizational damage in the objectives section was 3.74, in the structure of 3.71, in the leadership section 3.69, in the communications sector 3.52, in the bonus sector 3.05 and in the attitude towards change of 3.60 is significantly lower than the average level, indicating the damage in the abovementioned cases by the ministry from the employee's point of view, and only in the orientation direction towards the family3.83, which means the average At the middle level
De Torcedor a Investidor: Um Estudo dos Antecedentes para a Determinação de Tornar-se um Investidor Financeiro em Times de Futebol
Get PDFSports in Brazil and in the world are sources of employment and income. Despite being the most popular sport in the country and having several fans, football clubs do not participate in the Brazilian stock market. Observing this fact, the research identified the degree of probability of the team fan turning into an investor. Therefore, a quantitative research of the survey type, using the Likert scale, was carried out with 283 fans from several soccer teams in Brazil. Nonparametric statistics were used to analyze the data. The research hypothesized about the gender, age, income and fans of the largest Brazilian teams. The survey results indicate that respondents are in the "undecided / doubtful" category. Genders do not have different indexes, however, numerically women have more confidence in investing. Age and income, too, do not influence the likelihood of becoming an investor. Finally, even the teams with a large number of fans did not differ from the other teams in relation to the option to invest. The research aims to contribute to the analysis of the strategy of association between fans and investors with possible policies for the construction of investment environments in soccer clubs in Brazil.Os esportes no Brasil e no mundo são fontes de emprego e renda. Apesar de ser o esporte mais popular no país e possuir torcedores diversos, os clubes de futebol não participam no mercado de ações brasileiro. Observando este fato, a pesquisa identificou o grau de probabilidade do torcedor do time transformar-se em um investidor. Portanto, foi realizada pesquisa quantitativa do tipo survey, utilizando a escala de Likert, com 283 torcedores de diversos times de futebol no Brasil. Para a análise dos dados foi utilizada estatística não paramétrica. A pesquisa lançou hipóteses acerca do gênero, idade, renda e torcedores dos maiores times brasileiros. Os resultados da pesquisa indicam que os entrevistados se encontram na categoria dos “indecisos/duvidosos”. Os gêneros não possuem índices diferentes, porém, numericamente as mulheres possuem mais confiança no investimento. A idade e a renda, também, não demonstram influenciar na probabilidade de tornar-se investidor. Por fim, mesmo os times com grande número de torcedores, não se diferenciaram dos demais times em relação a opção de investir. A pesquisa visa contribuir para a análise da estratégia de associação entre torcedores a investidores e com possíveis políticas para construção de ambientes de investimentos em clubes de futebol no Brasil
Strategy on Club Sector: An Application of the Zaccarelli and Fischmann Model Application at a Sports and Entertainment Club in Minas Gerais
Get PDFFor organizations to remain competitive in the market, it is necessary to identify and adopt strategies appropriate to the operating environment. Minas Tênis Clube, the object of this study, adopted a series of strategies from 1980 to 2013 that were analyzed in the light of the work of Zaccarelli and Fischmann (1994). In order to reach this objective, a bibliographical research was carried out considering the main concepts related to the themes of strategy, client and market. Semi-structured interviews were conducted with 25 randomly chosen volunteers who had one or more of the following relationships with Minas Tênis Clube: partner or adviser, director, employee, representative of state or municipal public authority, partner company, supplier, athlete or former athlete. After saturation, these contents were submitted to content analysis according to Bardin. Generic Strategies (GS) can be adopted in a variety of ways and in various combinations, by all organizations, regardless of their size or the market in which they operate, expanding their operations or recovering lost customers or niches. This article aimed to identify and analyze the GS adopted in the management of the MTC in the last three decades, based on the model proposed by these authors. The results showed that the GS of Adaptation, Cooperation, Product-Market Differentiation and Opportunity were adopted in the management of this Club and were the most relevant in the period studied
Modeling Inter-Organizational Factors Affecting Adsorption Sponsors Athletics in North Khorasan Province
Get PDFThe purpose of this paper was modeling inter-organizational factors affecting adsorption sponsors athletics in North Khorasan province. The study population included of 150 persons. In order to collect information, a questionnaire survey was based on information obtained from the qualitative adjustment. Cronbach's alpha coefficient management variables (0.821), financial resources (0.814), human resources (0.814), marketing (0.815), information systems (0.817), production, effective operations (0.813), research and development (0.817) which was higher than 0.7 is indicative of internal consistency and reliability of the questionnaire items. To analyze the data, structural equation modeling was performed using LISREL software. Based on the results in a significant path coefficient for indoor and attract sponsors in the sport of champions North Khorasan number was 12.4. Since it is located outside of the range -1.96, +1.96 and it can be inferred that this is a meaningful way.
ERP Cloud: Características e Diferenciais na Gestão do Setor de Alimentos e Bebidas
Get PDFThe food and beverage industry is formed by companies that focus on the processing, treatment, preparation and packaging of beverages and food products. Enterprise Resource Planning (ERPs), are integrating and consolidating accounting and management information systems used on a large scale by organizations of various sizes and segments. Due to the operational characteristics of the food and beverage industry, the increasingly intensive use of information technology resources makes the adoption of ERPs based on cloud technology a potential competitive advantage in this industry segment. This study aims to present the main functional aspects that should be considered as differentials in the generation of value to the business when choosing and implementing a cloud ERP in the food and beverage sector. In order to comply with this objective, a documental analysis of 20 manufacturers of national and foreign ERP cloud solutions directed specifically to this sector was developed. It was observed that the manufacturers of these ERP solutions as service oriented systems offer to the market a homogeneous nucleus formed by 4 specific slopes related use of the cloud ERPs: manufacturing, finance, quality, stocks and logistics. It is concluded that companies in the food and beverage sector should identify functionalities and aspects that best fit the business processes of each company, since the offer of specific features to the sector is dynamic.A indústria de alimentos e bebidas é formada por empresas que tem foco na transformação, tratamento, preparação e embalagem de bebidas e produtos alimentícios. Devido às características operacionais do setor, o uso cada vez intensivo de recursos de tecnologia da informação evidencia-se como uma tendência, em particular pela adoção de ERPs baseados na tecnologia cloud. Este estudo tem por objetivo identificar quais são as funcionalidades dos aplicativos ERP cloud que apresentam uma maior aderência e um maior impacto à gestão de empresas que estão nesta vertical de negócio. Para cumprir com este objetivo foi desenvolvida uma análise documental acerca dos documentos emitidos por 20 fabricantes de soluções ERP cloud nacionais e estrangeiras direcionadas especificamente ao setor de alimentos e bebidas. Observou-se que os fabricantes destas soluções de gestão integrada de negócio oferecem ao mercado um núcleo não homogêneo formado por 14 funcionalidades específicas ao uso dos ERPs cloud (ofertadas por diferentes empresas fornecedoras de ERPs cloud) na indústria de alimentos e bebidas conjugadas a um segundo grupo de funcionalidades comuns às demais verticais de negócio no segmento de manufatura. Conclui-se que as empresas do setor de alimentos e bebidas devem realizar um estudo específico relacionado à identificação do(s) fabricante(s) que melhor atendem aos processos de negócio de cada empresa, já que a oferta de funcionalidades específicas ao setor é variável
Descrição de um Caso Envolvendo Marketing de Experiência Através de Patrocínio Esportivo no Segmento B2B
Get PDFThe objective of this paper is to describe the experiential marketing through sports sponsorship strategy used by a sporting goods trade company that act in a business-to-business relationship (B2B) context. This paper is based on authors who argue that in the relationships of the B2B segment, can be influenced by emotional attributes and the evidence that sports sponsorship is a way to communicate these attributes. From the Content Analysis of semistructured interviews, four categories were identified: 1) Organizational Culture of the Company; 2) Context and History of Sponsorship actions, 3) Sports Sponsorship; 4) Returns with Experiential Marketing, where the considerations point out that Experiential Marketing through a sport sponsorship in the B2B context must count on professionalism, consistency between the corporate culture and sponsored object, as well as establishing action plans so that the desired return is won.O objetivo deste trabalho é descrever a utilização da estratégia de marketing de experiência através de patrocínio esportivo de uma empresa de comercio de equipamentos esportivos que atua no contexto business-to-business (B2B) com seus clientes. O artigo atua tem como base teórica autores que defendem que no segmento B2B, as relações podem ser influenciadas por atributos emocionais e nas evidências de que o patrocínio esportivo é uma maneira de comunicar estes atributos. A partir de Análise de Conteúdo de entrevistas semiestruturadas realizadas, foram identificadas quatro categorias: 1) Cultura Organizacional da Empresa; 2) Contexto e Histórico sobre ações de Patrocínio, 3) Patrocínio Esportivo; 4) Retornos com Marketing de Experiência, onde as considerações remetem que o Marketing de Experiência através de um patrocínio esportivo no contexto B2B deve contar com profissionalismo, ter coerência entre a cultura da empresa e objeto patrocinado, além de se estabelecer planos de ações para que o retorno almejado seja conquistado.
Siga o Líder: A Influência de uma Liderança Carismática Religiosa no Crescimento Turístico da Cidade de Nova Trento em Santa Catarina
Get PDFWe investigate, through this work, how a religious leadership, considered as charismatic according to the leadership theory proposed by Max Weber, could influence the economic and tourist development of a region. To develop this analysis, we use the official data of the city of Nova Trento (SC). Our objective was to compare the development of this city before and after the canonization of Mother Pauline by Pope John Paul II. The data were analyzed qualitatively, through the bibliographic analysis of official documents, reports and scientific articles that approached this fact. As the main result of this analysis, we propose that someone who has the status of a charismatic religious leader may change the tourist and demographic reality of the region in which she acts.Nós procuramos, por meio desse trabalho, analisar como uma liderança religiosa, tida como carismática segundo a teoria de liderança proposta por Max Weber, poderia influenciar no desenvolvimento econômico e turístico de uma região. Para desenvolver essa análise usamos os dados oficiais da cidade catarinense de Nova Trento (SC). Nosso objetivo foi comparar o desenvolvimento dessa cidade antes e depois da canonização da Madre Paulina pelo Papa João Paulo II. Os dados foram analisados qualitativamente, por meio da análise bibliográfica de documentos oficiais, reportagens e artigos científicos que abordaram esse fato. Como resultado principal dessa análise propomos que, alguém que possua o status de um líder carismático religioso, pode alterar a realidade turística e demográfica da região em que atua.
Secondary Data in Research – Uses and Opportunities
Get PDFWhen we were invited to write this editorial – in both the Iberoamerican Journal of Strategic Management and Podium – we thought about future opportunities for research, especially in a topic that still has room for further development: the use of secondary data. Sports management research in Brazil, which is the key focus of Podium, has gained wide acceptance within the management research academia in Brazil. Along with this maturation process, this now reinforced area needs to step up its game (pun intended) in terms of methodological approaches. This means that both the qualitative and quantitative sides of the equation must now become more focused in improving results. In strategic management, on the other hand, the use of secondary data is now common and widespread, but not as much in Iberoamerican countries. In this editorial, we will focus more specifically on the use and opportunities in employing secondary data.When we were invited to write this editorial – in both the Iberoamerican Journal of Strategic Management and Podium – we thought about future opportunities for research, especially in a topic that still has room for further development: the use of secondary data. Sports management research in Brazil, which is the key focus of Podium, has gained wide acceptance within the management research academia in Brazil. Along with this maturation process, this now reinforced area needs to step up its game (pun intended) in terms of methodological approaches. This means that both the qualitative and quantitative sides of the equation must now become more focused in improving results. In strategic management, on the other hand, the use of secondary data is now common and widespread, but not as much in Iberoamerican countries. In this editorial, we will focus more specifically on the use and opportunities in employing secondary data
Um Estudo Comparado sobre a Sazonalidade em Academias de Ginástica de Florianópolis e Brusque
Get PDFThe impact of the phenomenon of seasonality in the profitability of fitness centres occupies a point that requires special attention on the part of the administrators of these establishments. The aim of this work is to compare the study presented by Cardenas, Amboni and Dias (2014) when analyzing seasonality impact in a fitness center in Florianopolis, Santa Catarina, with data collected in one fitness center in the city of Brusque, also located in Santa Catarina state. Using this approach is possible to compare the influence of the climatic, cultural and demographic differences of the two localities on the behavior of the clients in relation to seasonality. The study collected information about the number of students enrolled monthly in a medium-sized academy in the city of Brusque, between September 2008 and July 2016, and the data were compared with the behaviour observed in the base article, related to an organization located in Florianópolis. It was possible to observe that, in detriment of the different characteristics of the two localities, the client’s seasonality pattern was quite similar, emphasizing the understanding that year-end social activities, school and business recess, climatic factors and calendar exercise great influence on the behavior of the users, making possible the use of this data as a support tool for the managers of establishments in this segment.O impacto do fenômeno da sazonalidade impactando a lucratividade das academias de ginástica ocupa um ponto que requer atenção especial por parte dos administradores destes estabelecimentos. Esta pesquisa busca comparar o estudo realizado por Cárdenas, Amboni e Dias (Cárdenas, Amboni, & Dias, 2014) ao analisar a sazonalidade em uma academia de ginástica de Florianópolis, Santa Catarina, com informações referentes a uma academia de ginástica na cidade de Brusque, também de Santa Catarina. Pretende-se desta forma comparar a influência das diferenças climáticas, econômicas, culturais e demográficas das duas localidades no comportamento dos clientes no que diz respeito a sazonalidade. O estudo coletou informações referentes ao número de alunos matriculados mensalmente em uma academia de médio porte na cidade Brusque, num período entre setembro de 2008 e julho de 2016 e, em posse dos dados, foi realizada a comparação com o comportamento observado no artigo base, relacionado à organização localizada em Florianópolis. A análise realizada permitiu observar que, em detrimento das diferentes características das duas localidades, o padrão de sazonalidade dos clientes foi bastante similar, enfatizando o entendimento de que atividades sociais de fim de ano, recessos escolares e empresariais, fatores climáticos e calendário exerçam grande influência sobre o comportamento dos usuários, possibilitando a utilização destes dados como ferramenta de apoio para os gestores de estabelecimentos deste segmento.