Portal Jurnal (Institut Pesantren KH Abdul Chalim Mojokerto)
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The Influence of Social Media Marketing, Price Perception, and Product Quality on Purchasing Decisions for Citra Body Scrub Product in Surabaya
Full text linkThe Indonesian cosmetic industry has begun to develop from year to year. However, the development of the cosmetic industry in Indonesia is also followed by internal and external challenges. The existence of competition with foreign markets, especially China, has made the cosmetic industry in Indonesia begin to be affected. If it is not immediately addressed, the Indonesian cosmetic industry can be defeated by the foreign cosmetic industry. This study aims to determine and analyze the influence of social media marketing variables, price perception, and product quality on purchasing decisions for Citra body scrub products in the city of Surabaya. Samples were taken using purposive sampling technique with a total of 112 respondents. Data collection was carried out by distributing questionnaires. The scale used in the questionnaire is a Likert scale of 1-5. The results of the questionnaire answers were analyzed using SmartPLS software. This study tests the hypothesis using the Structural Equation Model (SEM) technique with the Partial Least Square (PLS) analysis method. The results of this study indicate that social media marketing has a positive and significant effect on purchasing decisions. Price perception has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions
The Influence of Product Quality, Brand Image, and Content Marketing on Consumer Satisfaction (Study on Roti Mox in Surabaya)
Full text linkThis study aims to determine the significant effect of Product Quality, Brand Image, and Content Marketing both simultaneously and partially on Consumer Satisfaction on Roti Mox products in Surabaya. This type of research is associative research with a quantitative approach. Variable measurement uses a Likert scale with criteria ranging from strongly disagree to strongly agree. This sampling technique uses a non-probability sampling method by applying a purposive sampling approach. The population used in this study were active followers of Instagram @rotimox in Surabaya City with a sample size of 100 respondents. The data collection method used a questionnaire distributed to respondents who met the criteria. The data analysis technique used the SPSS version 30 program. This study states that the variables Product Quality, Brand Image, and Content Marketing simultaneously have a significant effect on Consumer Satisfaction of Roti Mox products in Surabaya. The results of the study also showed that there was a positive and significant effect of Product Quality, Brand Image, and Content Marketing partially on Consumer Satisfaction of Roti Mox products in Surabaya
Business Performance of Snack Food MSMEs Based On Entrepreneurial Orientation, Motivation and Organisational Commitment in East Bogor Sub-district
Full text linkThe aim of it is to analyse the impact of entrepreneurial orientation and motivation on business performance through organisational commitment in snack food MSMEs in East Bogor Sub-district, which has implications for improving business performance. The method used in this research is quantitative. The total sample in this study was 100 respondents using nonprobability sampling techniques and purposive sampling methods. The research data collected from the results of filling out the questionnaire and was analysed with path analysis techniques and the Sobel test. The research results show that: (1) entrepreneurial orientation and motivation have a direct and positive influence on organisational commitment and business performance; (2) organisational commitment has a direct and positive impact on business performance; (3) entrepreneurial orientation and motivation have an indirect and positive impact on business performance through organisational commitment
THE EFFECT OF INTRINSIC MOTIVATION AND SELF-EFFICACY ON THE NORMATIVE COMMITMENT OF CIVIL SERVANTS IN THE DEPARTMENT OF COOPERATIVES, MICRO ENTERPRISES AND TRADE IN PONTIANAK CITY
No full textHuman resources are a vital element in carrying out organizational functions, including in government environments. This research is motivated by fluctuations in discipline and performance of Civil Servants (PNS) at the Office of Cooperatives, Micro Enterprises, and Trade of Pontianak City, which indicates the need to strengthen intrinsic motivation and self-efficacy as internal factors that play a role in employee normative commitment. The main problem in this study is whether there is an influence of intrinsic motivation and self-efficacy on the normative commitment of Civil Servants in the agency. The purpose of this study is to determine the effect of two independent variables, namely intrinsic motivation and self-efficacy, on the dependent variable, namely normative commitment. This study uses an associative quantitative method with a survey approach by distributing questionnaires to 55 Civil Servants as respondents. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results of the study indicate that intrinsic motivation and self-efficacy have a positive and significant effect on normative commitment. Partially, intrinsic motivation has a significant effect with a coefficient of 0.365, while self-efficacy has a greater effect with a coefficient of 0.875. The coefficient of determination (R²) of 0.502 indicates that the two independent variables contribute 50.2% to the normative commitment variable. Thus, increasing employee motivation and self-confidence can strengthen their normative commitment in carrying out organizational duties and responsibilities
From Reach to Active Consumers: Effective Social Media Marketing Strategies at Popsio.id
Full text linkThis study explores the effectiveness of social media strategies, specifically TikTok Live Shopping, in converting reach into active and loyal consumers at Popsio.id, a local fashion brand from Bali specializing in women's bags. The research employs a qualitative case study approach, combining in-depth interviews with brand owners, social media managers, TikTok observers, and consumers, as well as observation and documentation of Popsio.id's digital activities. The study highlights how Popsio.id leverages Instagram as a visual catalog, Shopee as a primary marketplace, and TikTok for interactive engagement and real-time sales. The findings reveal that consistent and entertaining content, particularly during TikTok live sessions, significantly influences consumer engagement and purchasing decisions. Furthermore, soft-selling techniques and trend-sensitive content contribute to avoiding consumer resistance and increasing brand visibility. Despite successfully expanding its reach, Popsio.id still faces challenges in building long-term customer loyalty and ensuring product expectations align with online content. This research contributes to digital marketing theory by applying the hierarchy of effects model and suggesting practical strategies for local brands seeking to increase customer conversion through interactive social platforms. These insights can serve as a reference for other MSMEs aiming to optimize social media as a sales and branding channel
Promoting Devotion to One's Work: The Servant Leader's Importance, What Motivates Workers, and Professional Ethics
Full text linkThis research aims to determine the influence of servant leaders, work motivation, and work ethic on employee work commitment at PT. Famous Shoes Factory. This research approach is quantitative, using primary data obtained from 385 respondents. The analysis method uses multiple linear regression. The findings show that servant leaders have a significant positive effect on employee work commitment. However, the results are different in terms of work motivation and work ethic, which are unable to influence employee work commitment. However, if these three factors a role simultaneously, they can have a significant positive influence on the development of employee work commitment. This study provides new knowledge about the importance of serving leaders in leading companies. This research can rule out the role of work motivation and work ethic in creating work commitment. The implications of these research findings are significant for company leaders and academics for further research in building employee work commitment in a firm
Analisis Efektivitas Pelaksanaan Tugas dan Fungsi Aparatur Desa
Full text linkEfektivitas pelaksanaan tugas pokok dan fungsi (tupoksi) aparatur desa merupakan unsur penting dalam mendukung terciptanya tata kelola pemerintahan desa yang baik serta pelayanan publik yang optimal. Penelitian ini menjadi penting karena ditemukan berbagai permasalahan di Desa Bigo, seperti lambatnya pelayanan administrasi, kurangnya tanggung jawab, serta rendahnya inisiatif dalam menjalankan tugas. Tujuan penelitian ini adalah untuk menganalisis efektivitas pelaksanaan tupoksi aparatur desa dengan fokus pada tiga indikator, yaitu kuantitas kinerja, tanggung jawab, dan inisiatif kerja. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Teknik analisis data mengacu pada model Miles dan Huberman yang mencakup tahap reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa pelaksanaan tupoksi aparatur desa belum berjalan secara optimal. Kuantitas kinerja masih rendah, tanggung jawab belum konsisten, dan inisiatif kerja aparatur tergolong minim. Rekomendasi dari penelitian ini mencakup perlunya peningkatan kompetensi aparatur desa melalui pelatihan, pembenahan sistem kerja secara digital, serta penguatan kedisiplinan dan etos kerja agar pelayanan publik di Desa Bigo dapat berjalan lebih efektif dan efisien
Implementasi Moderasi Beragama pada Pendidikan Tinggi Keagamaan Islam di Kediri
Full text linkThe program to strengthen religious moderation is a strategic step taken by the government to foster moderate religious understanding in society, thereby fostering a harmonious, tolerant, and peaceful religious life. This program is a shared responsibility of all parties, including Religious Higher Education Institutions (PTKI), which, as a leading sector, plays a crucial role in fostering moderate insights among students. This study, using a qualitative approach and the Miles and Huberman data analysis model, aims to map the extent of the policy and implementation of strengthening religious moderation at Islamic Religious Higher Education Institutions (PTKIS) in Kediri. This aims to determine the role of Islamic Higher Education in strengthening religious moderation. The results indicate that: 1) PTKIS does not yet have a House of Religious Moderation established as an institution. However, there is an Aswaja Center institution that functions to strengthen moderate Islam. Mainstreaming religious moderation is implemented in the Tri Dharma of Higher Education, including in education through inclusion in courses, appearing in the Moderate Islamic Studies (SIM) course; in research through religious research focused on religious moderation; and in community service through collaborative Community Service Programs (KKN) on religious moderation.Program penguatan Moderasi beragama merupakan salah satu langkah strategis yang dambil oleh pemerintah dalamupaya menyemai paham moderat dalam beragama bagi Masyarakat sehingga terbangun kehidupan beragama yang harmonis, toleran, rukun dan damai. Program ini selanjutnya menjadi tanggungjawab bersama seluruh pihak, termasuk diantaranya adalah Pendidikan Tinggi Keagamaan, sebagai salah satu leading sector PTKI memiliki peran penting dalam menyemai wawasan moderat pada mahasiswa. Penelitian dengan menggunakan pendekatan kualitatif dan Teknik analisa data model Miles dan Huberman ini berusaha untuk memetakan sejauh mana kebijakan dan implementasi penguatan moderasi beragama di Perguruan Tinggi Keagamaan Islam di Kediri, hal ini bertujuan untuk mengetahui sejauh mana peran Pendidikan Tinggi Islam dalam upaya penguatan moderasi beragama. Hasil penelitian menunjukkan bahwa 1). Ditemukan fakta bahwa PTKIS belum memiliki Rumah Moderasi Beragama yang berdiri sebagai sebuah Lembaga, namun demikian terdapat Lembaga Aswaja Center yang memiliki fungsi penguatan Islam Moderat, 2). Pengarusutamaan moderasi beragama terimplementasikan dalam tri dharma perguruan tinggi, diantaranya pada bidang pendidikanmelalui insersi pada mata kuliah, muncul dalam mata kuliah Studi Islam Moderat (SIM), bidang penelitian melalui riset keagamaan yang bermuatan tema moderasi beragama, sedangkan dalam bidang pengabdian Masyarakat dilakukan melalui KKN kolaboratif moderasi beragama
Applied Behavior Analysis (ABA) dan Regulasi Emosi Anak Autis: Optimalisasi Peran Ibu dalam Pendidikan Islam Anak Berkebutuhan Khusus
Full text linkThis study discusses the urgency of the mother’s role in implementing the Applied Behavior Analysis (ABA) method to advance emotional intelligence of children with autism at home. Mothers are the primary figures in nurturing children with autism spectrum disorder (ASD). A mother’s sense of gratitude influences how she understands, responds to, and accompanies her child on a daily basis. Support from the mother plays a pivotal role for success of the child’s therapy, as she creates a safe and loving environment. Active and consistent involvement of the mother can also make interventions more effective. This study employs a literature review (library research) method by analyzing range of written references, including books, journals, and research papers, and articles. This method was selected to obtain a comprehensive understanding of the mother’s role in implementing ABA at home. The results show that mothers act as coordinators, implementers, and primary companions in ABA. They manage therapy schedules, apply ABA strategies in daily activities, and provide emotional support. Consistency in applying ABA is believed to increase the effectiveness of therapy. Some ABA techniques that can be applied at home include positive reinforcement, the use of visual aids, social stories, role-playing, and creating a supportive environment. Positive reinforcement can involve praise or small rewards when the child demonstrates the intended behavior. In conclusion, the mother’s role in applying ABA at home significantly affects the growth of emotional intelligence in children with autism. Consistent and appropriate maternal involvement helps the child understand, manage, and express emotions better. Active participation of the mother becomes the key to the effectiveness of therapy while simultaneously establishing a solid basis for enhancing children’s emotional and social skills with autism.Penelitian ini membahas urgensi peran ibu dalam menerapkan metode Applied Behavior Analysis (ABA) untuk meningkatkan kecerdasan emosional anak autis di rumah. Ibu menjadi faktor utama dalam pengasuhan anak dengan gangguan spektrum autis (GSA). Dukungan dari ibu sangat penting agar terapi anak berjalan sukses, karena ibu harus bisa membuat lingkungan terasa aman dan penuh kasih. Keterlibatan aktif dan konsisten ibu juga dapat membuat intervensi menjadi lebih efektif. Riset ini menggunakan studi kepustakaan (library research) dengan menelaah berbagai referensi tertulis, termasuk buku, jurnal, laporan penelitian, dan artikel. Metode ini dipilih untuk memahami secara mendalam peran ibu dalam menerapkan ABA di rumah. Hasil penelitian menunjukkan bahwa ibu berperan sebagai koordinator, pelaksana, dan pendamping utama dalam ABA. Ibu mengatur jadwal terapi, menerapkan strategi ABA dalam kegiatan sehari-hari, dan memberikan dukungan emosional. Konsistensi penerapan ABA diyakini meningkatkan keberhasilan terapi. Beberapa teknik ABA yang dapat diterapkan di rumah antara lain penguatan positif, penggunaan alat bantu visual, cerita sosial, permainan peran, dan penciptaan lingkungan yang mendukung. Penguatan positif dapat berupa pujian atau hadiah kecil ketika anak menunjukkan perilaku yang diinginkan. Kesimpulannya, peran ibu dalam menerapkan ABA di rumah sangat mempengaruhi pertumbuhan kecerdasan emosional anak autis. Keterlibatan ibu dengan konsisten dan tepat akan menuntun anak untuk memahami, mengelola, dan mengekspresikan rasa dengan lebih sempurna. Partisipasi aktif ibu menjadi kunci efektivitas terapi sekaligus membangun fondasi kuat bagi perkembangan emosional dan sosial anak autis
Optimizing the Goods Distribution Process with a Lean Distribution Approach CV Anugerah Hasil Abadi
Full text linkIn the distribution industry, operational efficiency is essential to improve competitiveness and customer satisfaction. This study aims to optimize the distribution process of goods at CV Anugerah Hasil Abadi by implementing the Lean Distribution approach. The Value Stream Mapping (VSM) method is used to identify major waste in the distribution process, while the 5 Whys method is used to find the causes. The results of the study showed five activities with the highest time waste, namely storing goods in the warehouse (1440 minutes), loading goods into trucks (180 minutes), the process of unloading goods from trucks (180 minutes), checking goods according to sales orders (34 minutes), and the manager's signature process (30 minutes). The implementation of improvement solutions, such as the use of a warehouse management system (WMS), investment in loading and unloading equipment, and process digitalization, succeeded in reducing distribution time by 720 minutes, from 4260 minutes to 3540 minutes. In addition, the Process Cycle Efficiency (PCE) increased from 49.91% to 60.06%. These results prove that the implementation of Lean Distribution can improve operational efficiency and reduce waste in the distribution process