Portal Jurnal (Institut Pesantren KH Abdul Chalim Mojokerto)
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The Effect of Price and Visual Design on Purchasing Decisions and Its Implications on Consumer Satisfaction of Virtual Items in the Online Game Mobile Legends: Bang Bang Among Gen Z in Pontianak City
Full text linkIn today's world, technology is rapidly advancing, especially among young people. Gaming has developed significantly in Indonesia, particularly in Mobile Legends. Therefore, this study was conducted to determine and analyze the influence of price and visual design on purchasing decisions virtual items. The implications of the Mobile Legends game on consumer satisfaction among Gen Z players of Mobile Legends in Pontianak City. The method used is quantitative, using Structural Equation Modeling (SEM) as a data analysis method, using the Smart-PLS 4 application. Data collection was carried out through distributing questionnaires on Google Form which were shared through closest friends, social media and mobile legends players who played in coffee shops, using a Likert scale, distributing a sample of 100 respondents. This study concluded that price had a significant effect on purchasing decisions with a significant value of 0.024 <0.05. Visual design had a significant effect on consumer satisfaction with a significant value of 0.032 <0.05. Purchasing decisions had a significant effect on consumer satisfaction with a significant value of 0.033 <0.05
The Effect of Price, Product Quality, Brand Awareness, and Brand Image on Purchase Decision and Repeat Purchase (A Case Study on Ultra Milk Packaged Liquid Milk Consumers in Surabaya)
No full textThis study aims to analyze the effect of price, product quality, brand awareness, and brand image on purchasing decisions and repurchases of Ultra Milk brand packaged liquid milk products in Surabaya city. The research background is based on a significant decline in Ultra Milk's market share from 2020 to 2024, which indicates a shift in consumer preferences. In the context of an increasingly competitive liquid milk market, understanding the factors that influence consumer behavior is crucial for companies to maintain customer loyalty and improve their marketing strategies. This study uses a quantitative method with a Structural Equation Modeling (SEM) approach to analyze the relationship between these variables. Data was collected through an online questionnaire distributed to consumers who have made more than one purchase. The results showed that all independent variables of price, product quality, brand awareness, and brand image have a significant influence on purchasing decisions, while purchasing decisions themselves have a direct impact on repurchase decisions
Analysis of the Implementation of Community Economic Empowerment Through the Concept of Religious Moderation
Full text linkThis article examines the implementation of community economic empowerment through the concept of religious moderation at State Islamic Higher Education Institutions (PTKIN), namely UIN Syarif Hidayatullah, UIN Sunan Gunung Djati, and UIN Raden Intan Lampung. Religious moderation at PTKIN is expected to serve as an instrument for strengthening community economics by integrating the values of tolerance, peace, and inclusivity into social and economic life. This study employs a qualitative method with a case study approach, involving lecturers, students, and surrounding communities as respondents. The findings reveal that the application of religious moderation at UIN Raden Intan Lampung contributes to strengthening social relations among communities, increasing community participation in sharia-based economic programs, and enhancing cooperation in socio-economic enterprises. Overall, religious moderation on campus has proven effective in promoting more inclusive and sustainable community economic development
The Effect of Non-Physical Work Environment and Organizational Commitment on Turnover Intention Among Employees of PT. X in Surabaya
Full text linkThe purpose of this study is to examine how the non-physical work environment and organizational commitment affect employee turnover at PT. X in Surabaya. In this study, a 1-5 Likert scale was used to measure the opinions, attitudes, and perceptions of individuals or groups regarding certain social phenomena. Responses to this scale could be positive or negative statements regarding an individual's attitude. The following study involved all 67 salesmen of PT. X in Surabaya. A saturated sample method was used to collect samples. SmartPLS 3 software was used to analyze the data after the questionnaire was distributed. The advantage of this software is that it requires a relatively small sample size compared to its competitors, and the bootstrapping method allows data to be distributed in a non-normal manner. The results of the study show that a good non-physical work environment and organizational commitment reduce employees' desire to leave PT. X in Surabaya. The following conclusion shows that a good non-physical work environment and high organizational commitment have a negative and significant effect on employees' desire to leave the company
Development of Retail Clothing Business Strategies in Traditional Markets of Cibinong in the Post-COVID-19 Era
Full text linkPasar Cibinong in Bogor Regency plays a crucial role in the local economy. However, traditional market traders, particularly clothing retailers, face significant challenges in the post-COVID-19 era, including reduced consumer purchasing power and increasing competition from e-commerce platforms. This study aims to (1) identify the condition of clothing retailers during and after the COVID-19 pandemic, (2) analyze internal and external factors influencing business development, (3) formulate strategies to enhance competitiveness, and (4) determine strategic priorities. A mixed-methods approach was employed, combining qualitative and quantitative data. Qualitative data were obtained through in-depth interviews with five respondents (three clothing retailers and two market managers) and direct observation. Quantitative data were collected via questionnaires distributed to 30 consumers. SWOT analysis was used to examine internal and external factors, while the Analytical Hierarchy Process (AHP) determined strategy priorities. Findings show that COVID-19 significantly reduced retailers' incomes. Although the number of traders increased post-pandemic, consumer purchasing power remains low. Retailers benefit from strengths such as strong social interaction and flexible pricing, but struggle with limited technological adoption. SWOT analysis revealed opportunities like Pasar Cibinong’s strategic location and consumer trust, and threats from online competition. Four main strategies were formulated: Horizontal Integration of Traders, Cibinong Go Digital, Cibinong Easy Pay, and Cibinong Comfortable Shopping. AHP results ranked Cibinong Go Digital as the top priority (weight: 0.49), emphasizing digital integration and training. The implementation of Cibinong Go Digital is expected to improve competitiveness, requiring comprehensive support from market authorities and local government, alongside community participation
The Influence of Financial Behavior, Income, and Risk on the Use of Shopee PayLater among the People of Singkawang City with Locus of Control as a Moderating Variable
Full text linkThis study aims to analyze the influence of financial behavior, income, and risk on the use of Shopee PayLater services in Singkawang City, with locus of control serving as a moderating variable. The research employs an associative quantitative approach. A total of 150 active Shopee PayLater users were selected as respondents using purposive sampling. The research instruments were tested for validity and reliability, followed by data analysis through multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that financial behavior and income have a significant positive effect on the use of Shopee PayLater, while risk does not show a significant influence. Locus of control is proven to moderate the relationship between financial behavior and income with the use of Shopee PayLater, but it does not moderate the relationship between risk and the use of the service. These findings suggest that individuals with a high level of self-control tend to use digital credit services more wisely. This study offers a meaningful contribution to understanding the psychological and financial factors that influence consumer behavior in using digital financial services in the era of financial technology
The Role of Profitability in the Influence of E-Commerce Implementation and Financial Accounting Standards on Enhancing the Competitiveness of Micro, Small, and Medium Enterprises (MSMEs)
Full text linkThis study aims to analyze the influence of e-commerce implementation and the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) on enhancing MSMEs’ competitiveness, with profitability as a moderating variable. In the face of the digital era and increasing market competition, MSMEs are required to adapt by utilizing information technology and improving financial governance. The research method used is quantitative, employing a survey approach involving a number of MSME actors. The results show that both e-commerce implementation and SAK EMKM have a positive and significant effect on improving MSME competitiveness. Furthermore, the profitability variable is proven to strengthen the relationship between e-commerce and competitiveness, but does not enhance the relationship between SAK EMKM and competitiveness. These findings align with Contingency Theory, which states that the effectiveness of a strategy depends on its alignment with an organization’s internal and situational conditions. In the context of MSMEs, the success of digital and accounting strategies is highly influenced by technological readiness, leadership quality, and the financial condition of the business. This study provides practical implications for MSME actors, the government, and other stakeholders in formulating business development strategies amidst digital economic transformation
The Influence of Compensation and Organizational Commitment on Employees' Turnover Intention at PT Ruang Raya Indonesia (Ruangguru) West Kalimantan Regional Office
Full text linkThis study examines the impact of Compensation and Organizational Commitment on employees' Turnover Intention at Ruangguru. The research utilizes a quantitative approach with 58 respondents from various departments within the organization. Data were analyzed using multiple linear regression, with normality, linearity, and multicollinearity tests conducted to ensure the validity of the results. The findings reveal that both Compensation and Organizational Commitment have a significant influence on Turnover Intention, with Compensation being the more dominant factor. Higher compensation increases the likelihood of employees considering leaving the organization if they feel inadequately compensated, while stronger Organizational Commitment reduces Turnover Intention. These results suggest that organizations should focus on offering competitive compensation and fostering a strong commitment to minimize turnover intentions and improve employee retention
The Influence of Corporate Governance, Financial Performance, and Financial Statement Quality on Company Value in the Manufacturing Sector in Indonesia (Empirical Study on Food and Beverage Companies Listed on the IDX for the Period 2022–2024)
Full text linkA study on the influence of corporate governance, financial performance, and the quality of financial statements on the value of the company. This research is included in the category of quantitative research. The population that is the object of the study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2022-2024 period. The sampling method used is purposive sampling, which is sampling with specific considerations. The variables studied include governance, financial performance, and quality of financial statements as variable X and company value as variable Y. The analysis tool used in this study is SPSS. The findings of this study show that corporate governance, financial performance, and the quality of financial statements have a partial and simultaneous positive and significant influence on the value of the company, in food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2022-2024 period
The Effect of Profitability and Solvency on Stock Prices (Study on Property and Real Estate Companies Listed on the Indonesia Stock Exchange in 2019-2023)
Full text linkStock price is a key indicator that reflects a company's performance and serves as an essential factor for investors in making investment decisions. This study aims to examine the partial and simultaneous influence of profitability ratios and solvency ratios on stock prices of property and real estate sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. Profitability ratio related to investment are measured using Return on Equity (ROE), while solvency ratio is measured using Debt to Equity Ratio (DER). The population in this study consists of all property and real estate sector companies listed on the IDX during the 2019-2023 period. The sample includes 31 companies over a five-year period, selected using the purposive sampling method. The analysis method applied is panel data regression. The results of this study are expected to provide valuable insights for investors, companies, and academics in understanding the factors affecting stock prices in the property and real estate sector