Portal Jurnal (Institut Pesantren KH Abdul Chalim Mojokerto)
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The Theory of Planned Behavior Approach to Enhancing Purchase Intention of Environmentally Friendly Electronic Products Amid the Electronic Waste Crisis
Get PDFGreen marketing is a strategic approach that emphasizes the importance of sustainability and environmental awareness in marketing activities. One of the pressing issues driving the urgency of this approach is the increasing amount of electronic waste, which is projected to exceed 12,000 tons per day in Indonesia by 2030. Although public awareness of environmental issues is rising, purchasing behavior toward eco-friendly products remains low, indicating a gap between attitude and action. This study employs the Theory of Planned Behavior (TPB) framework, modified by the addition of the Ethical Obligation variable, to analyze Purchase Intention toward environmentally friendly electronic products. The model includes five main variables: Subjective Norms, Perceived Behavioral Control, Environmental Concern, Attitude, and Ethical Obligation. The results show that Purchase Intention is influenced by Perceived Behavioral Control and Ethical Obligation, while Subjective Norms and Attitude do not have a positive effect on Purchase Intention. Environmental Concern influences Attitude, but not Purchase Intention directly. This research contributes to strengthening green marketing strategies and promoting sustainable consumer behavior. Recommendations include testing other green products and adding external variables such as price, product availability, and media influence as factors that may enhance the understanding of consumer Purchase Intention
Textual Analysis of Annual Reports and Company Performance in a Market Perspective
Get PDFThis research looks at the connection between a company's financial success and the tone it uses in its annual reports, specifically how an optimistic tone in the MD&A affects the market reaction. Included in the sample are 25 non-financial firms that were listed on IDX30 between 2020-2024. Natural Language Processing (NLP) text mining methods and panel data regression with an event study methodology were used to perform the investigation. The findings provide credence to signalling theory and market efficiency by demonstrating that an optimistic tone significantly impacts Cumulative Abnormal Return (CAR). Companies that have done well financially (high ROE) also have a tendency to sound more hopeful, which is consistent with agency theory. These results prove that annual report narratives are more than just filler; they are powerful instruments of strategic communication that shape how the market perceives a company. Credible and informative narrative disclosures are needed in financial reports, according to this research, which adds to the literature on developing markets
The Influence of Internal and External Factors on Stock Returns in the Transportation Sub-Sector Listed on the Indonesia Stock Exchange in 2021–2023
Get PDFThe objective of this study is to examine the impact of internal and external factors on stock returns of companies in the transportation, logistics, and delivery sectors listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. This research employs a quantitative methodology, and the data were analyzed using SPSS version 27. The findings from the simultaneous regression analysis indicate that four independent variables, Return on Assets (ROA), Debt to Equity Ratio (DER), Return on Equity (ROE), and inflation, jointly have a statistically significant effect on stock returns (Sig. = 0.044 < 0.05). However, the results of the partial (individual) test reveal that only the inflation variable has a statistically significant influence, and the relationship is negative. This suggests that an increase in inflation tends to reduce stock returns
Analysis of the Determining Factors Influencing Accounting Students’ Interest in Pursuing Careers in Islamic Financial Institutions
Get PDFThis study aims to analyze the influence of religiosity, personality, knowledge of Islamic accounting, and job market considerations on accounting students’ interest in pursuing careers in Islamic financial institutions. The research adopts the Theory of Planned Behavior, which is an extension of the Theory of Reasoned Action. The study population comprises undergraduate accounting students from universities in Indonesia who have taken Islamic accounting courses. This research employs a quantitative approach. The data used are primary data collected through an online questionnaire survey. The sampling technique used is convenience sampling, which involves selecting samples based on ease of access or respondent availability. Variable measurement is carried out through statements presented to students using a Likert scale ranging from 1 to 5. The sample size was determined using the Lemeshow formula, and this study obtained 155 respondents from several universities in Indonesia, including Universitas Islam Indonesia, Universitas Muhammadiyah Yogyakarta, Universitas Islam Negeri Sunan Kalijaga, Universitas Islam Negeri Walisongo, Universitas Islam Sultan Agung, and Universitas Muhammadiyah Semarang. The analysis tool used was IBM SPSS version 26 software. Data analysis was conducted using multiple linear regression. The results showed that personality and knowledge of Islamic accounting have a positive influence on accounting students' interest in pursuing careers in Islamic financial institutions. Conversely, religiosity and job market considerations do not have a positive effect on accounting students’ career interest in Islamic financial institutions
The Influence of Ownership Structure and Liquidity on Dividend Policy in ASEAN Banking
Get PDFThis research seeks to explore and critically assess the influence of ownership structure and liquidity on banking dividend policies in Indonesia, Malaysia, and Thailand. The sample consists of 25 banking companies total of 100 data points were gathered through a purposive sampling approach. The research utilizes secondary data, specifically banking annual reports from the 2020–2023 period, sourced from the Indonesia Stock Exchange, Malaysia Stock Exchange, and Thailand Stock Exchange. The analytical framework applied is multiple linear regression. The findings reveal that foreign ownership, bank performance, and leverage exert a negative influence on dividend policy, whereas institutional ownership, liquidity, and bank age do not demonstrate a statistically significant impact on dividend policy, as reflected in dividend yield and dividend payout ratio . The findings also indicate that institutional ownership negatively affects dividend policy when measured by dividend yield. This research is expected to benefit financial managers and investors in decision-making. For financial managers, insights into the influence of ownership structure on dividend policy can assist in designing financial strategies, managing liquidity, and determining dividend distribution. Meanwhile, for investors, this information serves as a basis for making more informed investment decisions
The Influence of Digital Marketing and Product Quality on Rocket Chicken Consumer Satisfaction Cirebon City
Get PDFPurpose of this study is to investigate how customer satisfaction at Rocket Chicken in Cirebon City is impacted by digital marketing and product quality. A quantitative research approach was employed, with data collected through an online questionnaire (Google Form) distributed to 349 respondents who had purchased Rocket Chicken products at least twice within the past three months. SPSS 25 software was used to help analyze data using multiple linear regression. Results reveal that: (1) Digital marketing has a significant impact on consumer satisfaction (β = 0.37; p < 0.05), especially through advertising on social media and website optimization, although the inaccuracy of promo information needs to be fixed; (2) Product quality has a more dominant influence (β = 0.59; p <0.05) with the main indicators of freshness, presentation, and consistency of taste; (3) Simultaneously, both variables explain 78% of the variation in consumer satisfaction (R² = 0.78). The practical implications of this study emphasize the need for Rocket Chicken to improve the consistency of product quality through strict operational standards, improve digital information management, and optimize interactions on digital platforms. These findings form the basis of a business strategy to increase consumer loyalty and competitiveness in the culinary industry in Cirebon City
The Influence of Profitability, Liquidity, Interest Rates, and Inflation on Bond Ratings Listed on the Indonesia Stock Exchange
Get PDFThis study aims to analyze the influence of profitability, liquidity, interest rates, and inflation on bond ratings of industrial sector companies listed on the Indonesia Stock Exchange for the 2021–2023 period. The method used is a quantitative approach with logistic regression analysis, where the data were obtained through documentation of financial reports and bond rating data from the official websites of the IDX and PEFINDO. The test results show that simultaneously, the independent variables have a significant effect on bond ratings. Partially, the variables of interest rates and inflation are proven to have a significant effect on bond ratings, while profitability and liquidity do not have a significant effect on bond ratings. These findings confirm that macroeconomic conditions such as interest rates and inflation play a more dominant role in influencing bond ratings compared to the internal performance of companies. This research is expected to serve as a reference for investors and companies in making investment decisions in the bond market
The Effect of Opinion Shopping, Company Size, and Financial Performance on Going Concern Audit Opinion in Banking Companies Listed on the Indonesia Stock Exchange (Empirical Study on Banking Companies Listed on the IDX Period 2021-2023)
Get PDFThis research investigates the impact of opinion shopping, firm size, and financial performance on the issuance of going concern audit opinions. A quantitative method is employed, utilizing secondary data derived from annual financial reports published on the official website of the Indonesia Stock Exchange. The study population comprises all banking institutions listed on the Indonesia Stock Exchange between 2021 and 2023, totaling 45 companies. The sample was selected using a purposive sampling technique, resulting in 99 company observations included in the analysis. The data were analyzed using logistic regression, with statistical processing conducted through SPSS (Statistical Product and Service Solutions) version 22. The findings indicate that opinion shopping, firm size, and financial performance have a negative effect on the likelihood of receiving a going concern audit opinion
The Influence of Halal Labeling and Product Quality on Purchasing Decisions at Otaku Coffee (Study: Customers at Otaku Coffee in Brass District)
Get PDFThe global halal economy sector is experiencing rapid growth with market capitalization reaching US$2.4 trillion by 2022, with 60% of halal product purchases made by non-Muslim consumers who consider halal certification as an indicator of superior quality. In Indonesia, the transformation of Muslim consumer behavior shows that the halal label is no longer the sole factor in purchasing decisions, but rather combined with product quality considerations, especially in the more selective millennial and Z generations. This study aims to analyze the influence of halal labeling and product quality on purchasing decisions at Otaku Coffee, a Japanese popular culture-themed cafe business that has never been studied before in the context of a combination of religious identity and foreign pop culture preferences. The benefits of this research are to provide a new understanding of consumer behavior in the international culture-themed food and beverage industry and to fill the void in the literature regarding the unique dynamics between halal and quality aspects in a Japanese cultural cafe business setting. The research method uses a quantitative approach with an analytical descriptive design through multiple regression analysis techniques. The research population is all consumers who buy food and beverage products at Otaku Coffee Kuningan Regency, with purposive sampling technique and a sample size of 100 respondents determined using the Lameshow formula with a confidence level of 95% and a margin of error of 10%. The results showed that the halal label (X1) and product quality (X2) partially and simultaneously had a significant positive effect on purchasing decisions (Y) with a calculated F value of 187.024 and a significance of 0.000 <0.05, and a coefficient of determination (Adjusted R Square of 0.794 or 79.4%, confirming that the two independent variables were able to explain the variation in purchasing decisions very well
Analysis of Internal Resources as a Determinant of Supply Chain Performance in Coffee Shops in DKI Jakarta
Get PDFThis study aims to analyze the influence of various factors on supply chain performance in coffee shops located in Jakarta. Based on primary data collected from 281 respondents and hypothesis testing results, it was found that E-Procurement, Information Sharing, Stakeholder Collaboration Fluency, Innovation, and E-Payment have a significant effect on supply chain performance. On the other hand, Managerial Competence, Information Quality, Trust, and Organizational Culture showed no significant effect. These findings offer strategic insights for coffee shop businesses to enhance their supply chain efficiency and effectiveness through better use of technology and improved collaboration