Portal Jurnal (Institut Pesantren KH Abdul Chalim Mojokerto)
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THE INFLUENCE OF NET PROFIT MARGIN, RETURN ON ASSETS, AND RETURN ON EQUITY ON THE SHARE PRICE OF LQ45 COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE FOR THE PERIOD 2020-2023.
Get PDFThis study analyzes the effect of Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE) on the stock prices of companies listed in LQ45 on the Indonesia Stock Exchange during the period 2020-2023. The main objective of this study is to determine the extent to which these three financial ratios affect stock prices. The method used is multiple regression analysis with secondary data collected from the company's annual report and the official website of the Indonesia Stock Exchange. The results show that NPM has a significant influence on stock prices, while ROA and ROE do not show a meaningful influence. This finding emphasizes the importance of NPM as an indicator of company performance that can attract investors. The conclusion of this study is that companies need to focus on increasing NPM to increase the value of their shares. Future research is recommended to explore other variables that affect stock prices and conduct longitudinal analysis
The Influence of Students' Purchase Intention on Modern Retail Products: The Role of Brand Image, Product Variety, and Lifestyle in the Campus Environment
Get PDFThis study aims to analyze the influence of brand image, product variety, and lifestyle on students' purchase intention toward modern retail products, with a focus on Alfamidi outlets in the vicinity of Muhammadiyah University of Surakarta (UMS). A quantitative approach was employed using an explanatory survey method. The research population was considered unlimited, and the sampling technique used was purposive sampling, resulting in 130 active student respondents. The instrument used was a closed-ended questionnaire, and the data were analyzed using multiple linear regression. The analysis results indicate that brand image (α1 = 0.200; p = 0.018), product variety (α2 = 0.297; p = 0.001), and lifestyle (α3 = 0.302; p = 0.000) each have a significant partial effect on purchase intention. Simultaneously, the three variables have a significant influence on purchase intention, with a coefficient of determination (R2) of 0.657 and a model significance value (Prob. F) of 0.000 (< α 0.01). These findings suggest that students' perceptions of brand, product diversity, and lifestyle play an important role in influencing purchasing decisions in modern retail. The practical implications of this study provide a strategic foundation for retail businesses in designing more adaptive marketing approaches tailored to the characteristics of young consumers in a university setting
The Effect of the Riize Brand Ambassador and Brand Image on Purchase Decision of Richeese Nabati Products on Gen Z in Surabaya
Get PDFThis study aims to assess the effect of the RIIZE brand ambassador and brand image on the purchase decision of Richeese Nabati products among Gen Z in Surabaya City. The employed research methodology is quantitative. The sample method utilized was non-probability sampling with purposive sampling. The population in this research is consumers of Richeese Nabati products who are included in the Gen Z category in Surabaya City and with a sample of 108 respondents. Data gathering methods encompass basic data obtained through surveys on a Likert scale, as well as secondary data through literature studies from relevant sources. The data analysis method uses the SmartPLS application with the PLS based SEM method. The results showed that the RIIZE brand ambassador and brand image had a positive and significant effect on the purchase decision of Richeese Nabati products on Gen Z in Surabaya City
Determinant Analysis of the Manufacturing Industry Sector’s on Labor Absorption in Sidoarjo and Pasuruan Districts
Get PDFThe phenomenon of suboptimal labor absorption in Sidoarjo and Pasuruan districts as the industrial base areas of East Java Province has led to an increase in unemployment problems in both districts. To maximize the potential of existing industries to absorb more labor, it is necessary to analyze the influence of industrial sector factors on the absorption of industrial sector labor in Sidoarjo and Pasuruan districts. This research method uses a quantitative descriptive approach. The type of data used is time series data from 2010-2023. The data analysis technique used is multiple linear regression model analysis using classical assumption test. The results of data analysis found that Industrial GRDP and HDI have a positive and significant effect on employment in Sidoarjo and Pasuruan districts. Meanwhile, the number of industries and industrial investment have no significant and positive effect on employment in Sidoarjo and Pasuruan districts. Furthermore, the minimum wage has a significant and negative effect on employment in Sidoarjo and Pasuruan districts
Strategies to Improve Employee Performance at PT. XYZ
Get PDFThis study aims to analyze strategies for improving employee performance at PT. XYZ by examining various influencing factors, including organizational culture, work environment, and work motivation. The findings indicate that organizational culture does not have a significant impact on employee performance, either directly or through the work environment as an intervening variable. In contrast, the work environment has a significant positive effect on both work motivation and employee performance. Additionally, work motivation significantly influences performance, both directly and through the work environment. Based on these results, the main recommended strategy is to enhance the company's ability to manage internal and external issues by actively involving both employees and leadership. These findings are expected to serve as a reference for policy-making and more effective human resource development at PT. XYZ
The Influence of Celebrity Endorser 'Tasya Farasya' and Big Five Personality on Impulsive Buying in Surabaya (Case Study of Consumers of Somethinc Skincare Products)
Get PDFThe increasing use of celebrity endorsers and personalized marketing in the beauty industry has influenced consumer buying behavior, particularly impulsive buying. This study aims to examine the effect of Celebrity Endorser and Big Five Personality on Impulsive Buying among Somethinc skincare consumers in Surabaya. The research addresses whether these variables influence impulsive buying both simultaneously and partially. A quantitative method with an associative approach was applied. Data were collected through questionnaires distributed to 100 respondents using purposive sampling. The analysis involved validity, reliability, classical assumption tests, multiple linear regression, hypothesis testing (t-test and F-test), and the coefficient of determination (R²). The results show that Celebrity Endorser and Big Five Personality simultaneously have a significant effect on impulsive buying. Partially, Celebrity Endorser and Big Five Personality both have significant effects. These findings highlight the importance of combining external marketing stimuli and internal personality traits in influencing impulsive buying behavior
Analysis of the Influence of Product Design and Perceived Quality on Customer Loyalty Among Hybrid Car Users: The Mediating Role of Customer Satisfaction and Moderating Role of Perceived Value
Get PDFThe rise of global decarbonization has significantly transformed the automotive industry, with increasing demand for environmentally friendly vehicles. This study aims to analyze the influence of product design and perceived quality on customer loyalty among hybrid car users in DKI Jakarta, with customer satisfaction as a mediating variable and perceived value as a moderating variable. Integrating Expectancy-Value Theory as its theoretical foundation, this study employs a quantitative approach through an explanatory research design. Data were collected from 200 hybrid car users in DKI Jakarta and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that product design and perceived quality positively influence customer loyalty both directly and indirectly through customer satisfaction. Furthermore, perceived value strengthens the relationship between product design, perceived quality, customer satisfaction, and customer loyalty. This research provides theoretical and practical insights for automotive manufacturers to develop effective differentiation and customer retention strategies in an increasingly competitive market by emphasizing attractive product design, high-quality perceptions, and value propositions that enhance customer satisfaction and loyalty
Trust and Satisfaction: The Hidden Drivers of QRIS Adoption and Long-Term Use Among Generation X in Indonesia
Get PDFThis study aims to examine the key factors influencing the continuance use intention of QR code-based payment systems (QRIS) among Generation X consumers in Indonesia, addressing the need for sustainable digital payment adoption. By extending the Technology Acceptance Model (TAM) and the Expectation-Confirmation Theory (ECT), the research explores how perceived ease of use, perceived usefulness, trust, and satisfaction affect continued engagement with QRIS. A quantitative approach was employed, with data collected from 217 respondents who have used QRIS within the past three months. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the relationships among the constructs, utilizing bootstrapping to determine the significance of the path coefficients. The analysis revealed that perceived ease of use significantly influences both perceived usefulness and user satisfaction, which in turn positively impacts trust. Interestingly, while trust was a significant predictor of continuance intention, satisfaction and perceived usefulness did not directly lead to continued usage, challenging traditional assumptions in the literature. This highlights the complex interplay of factors that drive continued engagement with QRIS. This research contributes to the digital payment literature by integrating perceived ease of use, perceived usefulness, trust, and satisfaction into a comprehensive model of continuance intention. It offers both theoretical insights and practical guidance for stakeholders in the rapidly evolving digital payment industry, particularly within the context of QRIS adoption, especially among Generation X in Indonesia
Consumer’s Perception of Organic Vegetables Traceability in Jabodetabek
Get PDFOrganic vegetables are one of the choices in ensuring safe and quality food that is beneficial for health. However, efforts to ensure organic vegetables that are free from pesticides or other chemicals must still be made as an effort to improve the quality of life. The purpose of this study was to determine customer perceptions of food traceability information on organic vegetables. The method used by the researcher was a quantitative method with descriptive statistical and perceptual analysis. Data were obtained by distributing questionnaires via Google Form. The technique used in selecting respondents was convenience sampling. Perceptions of food traceability information were assessed through five variables, namely informativeness, trustworthiness, food safety, reliability, product diagnosticity. Food traceability information on organic vegetables was rated very high on the five attributes of traceability information, namely informativeness, trustworthiness, food safety, reliability and product diagnosticity. The results showed that there was a significant difference between men and women in assessing the five attributes. Female respondents tended to rate the five attributes of traceability information on organic vegetables lower than male respondents. Suggestions for further research are that the objects used can be replaced with other food products or other research areas
The Influence of Madrasah Quality and Brand Image Through Electronic Word of Mouth (E-WoM) on the Decision to Enroll at MI PKP DKI Jakarta
Get PDFThis study aims to analyze the influence of Electronic Word of Mouth (E-WoM), school quality, and citra merek (brand image) on parents' decisions to enroll their children at MI PKP. The research uses a quantitative approach with a sample of 443 respondents, analyzed using SmartPLS software. The results indicate a significant relationship between the variables E-WoM, school quality, and citra merek (brand image) on parents’ decision-making in selecting MI PKP as an educational institution for their children. E-WOM influences parents’ perceptions of the school’s reputation and quality through online reviews and recommendations. School quality, including aspects such as facilities, curriculum, and teacher competency, plays an essential role in influencing this decision. Citra merek (brand image) also contributes to parents' confidence in the education quality at MI PKP. These findings highlight the importance of strategies to improve service quality and manage the school's image to attract prospective students