Portal Jurnal (Institut Pesantren KH Abdul Chalim Mojokerto)
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The Influence of Viral Marketing and Online Customer Reviews on Purchase Decisions
Get PDFThe development of digital technology has transformed consumer behavior in making purchasing decisions. Social media and e-commerce platforms have become the primary sources for obtaining product-related information, making viral marketing and online customer reviews crucial factors in the decision-making process. This study aims to analyze the influence of viral marketing and online customer reviews on consumer purchase decisions, both partially and simultaneously. A quantitative approach was employed using purposive sampling, with a total sample of 130 university students in Cirebon City who use the TikTok e-commerce platform. Data were collected through a Google Form questionnaire using a four-point Likert scale. Validity and reliability tests were conducted to ensure the accuracy of the research instruments, while data analysis involved normality tests, coefficient of determination, F-tests, and multiple linear regression analysis using SPSS. The findings indicate that viral marketing and online customer reviews significantly influence purchase decisions. Viral marketing enhances brand awareness and emotional appeal, whereas online customer reviews serve as a trustworthy source of information that strengthens consumer trust and purchase intention. These two factors complement each other in shaping consumer perceptions of a product or service
The Role of Professional Identity in Mediating the Influence of Teaching Enthusiasm on Teaching Creativity
Get PDFCreativity plays a crucial role in solving problems through innovation, which enhances self-development, decision-making, and problem-solving abilities. In the field of education, teaching creativity enables teachers to design diverse and engaging learning experiences that cater to different student needs and learning styles. However, the effectiveness of teaching creativity is influenced by various factors, including teaching enthusiasm and professional identity. This study aims to investigate the mediating role of professional identity in the relationship between teaching enthusiasm and teaching creativity. Using a quantitative research design, data were collected from 170 pre-service teachers through questionnaires measuring Teaching Enthusiasm (TE), Professional Identity (PI), and Teaching Creativity (TC). Path Analysis was employed to examine the direct and mediating effects of professional identity. The findings indicate that professional identity plays a full mediating role between teaching enthusiasm and teaching creativity. While teaching enthusiasm alone does not significantly impact teaching creativity, the presence of a strong professional identity enhances this relationship. Teachers with high enthusiasm and a well-established professional identity are more likely to implement creative teaching methods, fostering an engaging and effective learning environment. This study underscores the importance of strengthening professional identity to optimize the benefits of teaching enthusiasm in fostering creativity. Educational institutions should implement continuous training and professional development programs to enhance teachers' professional identity, ultimately improving student learning outcomes. Future research could explore additional factors that contribute to teaching creativity, such as institutional support and teaching experience
The Influence of Halal Lifestyle, Fashion Trends, and Viral Marketing on Gen Z Muslim Fashion Purchasing Decisions
Get PDFSeeing the condition of Indonesian society, which is predominantly Muslim, presents a great opportunity for the development of Muslim fashion because the interest of every Muslim in Muslim fashion products is starting to increase, and the advancement of technology has also helped in the marketing of Muslim fashion products. This research aims to analyze the influence of halal lifestyle, fashion trends, and viral marketing on the purchasing decisions of Muslim clothing by generation Z in Bangkalan City. This research uses a quantitative method with multiple linear regression analysis techniques and classical assumption tests. The data used are primary data collected through the distribution of questionnaires. The research sample consisted of 107 respondents who met certain criteria using purposive sampling technique. The research results show that halal lifestyle and viral marketing partially influence purchasing decisions, while fashion trends do not affect the purchasing decisions of Muslim clothing. The coefficient of determination test results showed that halal lifestyle, fashion trends, and viral marketing simultaneously have a 48.6% influence on the purchasing decisions of Muslim clothing. This research can provide insights to Muslim fashion business practitioners to develop more effective marketing strategies to succeed in the Muslim fashion market
The Effect of Auditor Independence, Good Corporate Governance, and Audit Quality on the Integrity of Financial Reporting (Case Study of Banking Sector Companies Listed on the Indonesia Stock Exchange in 2019-2023)
Get PDFThe era of globalization has had a significant impact on the world of finance and banking. However, this also challenges companies, including improving the integrity of the financial statements. The Indonesia Stock Exchange (IDX) issued a financial statement integrity in 2020-2023 regarding the inconsistency of several banks in presenting their financial statements. The institution most adversely affected by fraud is the financial and banking industry at 41.4%. This loss is caused by investor distrust which makes companies in this sector lose money due to fraudulent financial statements. Based on this phenomenon, financial reporting is required to be disclosed with integrity. Many factors can affect the integrity of financial statements such as auditor independence, good corporate governance, and also the quality of the audit performed by the company. This study aims to examine the effect of auditor independence, independent commissioners, managerial ownership, institutional ownership, audit committees, and quality of audits on the integrity of financial reporting. The object studied was banking sector companies listed on the IDX in 2019-2023 with a sample of 115. The research method used was multiple linear regression analysis to identify the relationship between the independent variables on the dependent variable
Antecedents of User Trust in MITA Chatbot: A Study of Bank Mandiri Digital Services
Get PDFDigital transformation has driven financial institutions to adopt chatbot technology to enhance service efficiency and customer satisfaction. This study aims to analyze the influence of service quality, interface design, perceived risk, and structural assurance on user trust in chatbots, focusing on the MITA WhatsApp Business chatbot of Bank Mandiri. A quantitative approach was employed, involving 262 respondents selected through purposive sampling. The participants were Bank Mandiri customers who had used the MITA chatbot service. Data were collected through questionnaires using a five-point Likert scale and analyzed using SPSS and Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The hypothesis testing results indicate that service quality and interface design significantly impact user trust in the chatbot. In contrast, perceived risk and structural assurance do not significantly influence user trust. Furthermore, chatbot trust positively affected behavioral intention and user satisfaction. This study is expected to provide insights for marketing managers in developing strategies to foster user trust in chatbot services within the banking sector and understand its implications for user behavior and future digital service development
Tax Avoidance Tactics: Exploring the Interplay Between Institutional Ownership and Transfer Pricing
Get PDFThe purpose of this study is to examine and evaluate the extent of the influence of institutional ownership and transfer pricing on tax avoidance practices in non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019 to 2023. Tax avoidance is understood as a legal strategy and is often applied by companies to reduce the tax burden by utilizing loopholes or weaknesses in the tax regulation system. This research approach is quantitative in nature by applying multiple linear regression analysis methods based on secondary data obtained from the company's annual financial statements. The sample selection was carried out using purposive sampling technique using certain criteria, which resulted in 45 companies as samples with a total of 225 observations. Measurement of tax avoidance variables is done using the Cash Effective Tax Rate (CETR) method. The research findings indicate that neither institutional ownership nor transfer pricing has a significant effect on tax avoidance, although the direction of the relationship shown is positive and requires further research
Digital Marketing and Consumer Experience in Building Brand Equity to Improve Consumer Repurchase Intention in Cold ’N Brew
Get PDFThis examine aims to analyze the influence of digital marketing and consumer experience in building brand equity to increase repurchase intention at Cold'n Brew coffee shop. The research approach used is quantitative, with the study population including consumers at Cold'n Brew coffee shop, with a sample size of 211 respondents. The research employs a non-probability sampling approach, specifically utilizing purposive sampling to identify respondents deemed most relevant to the study’s objectives. Data were gathered through a structured questionnaire designed based on the Likert scale to measure participant responses with consistency and reliability. Analytical procedures were executed using Partial Least Squares (PLS) methodology via the SMARTPLS software version 3.2. The evaluation of the structural model was conducted in two distinct phases: assessment of the measurement (outer) model and the structural (inner) model. Empirical findings demonstrate that both digital marketing strategies and consumer experience exert a statistically significant and positive influence on brand equity as well as on consumers’ intention to repurchase. Moreover, brand equity itself has a significant and positive effect on repurchase intention. Notably, brand equity serves a mediating role, significantly bridging the impact of digital marketing and consumer experience on repurchase intention. This research makes a valuable contribution to the academic discourse by deepening the understanding of how digital marketing and consumer experience collectively shape brand equity and drive repurchase behavior. These findings can also be a practical reference for business actors, especially coffee shops, in designing more effective marketing strategies that are oriented towards customer loyalty
Influence of Trust Climate on Turnover Intention Mediated by Work Engagement on Workers in Indonesia
Get PDFThis study assesses the impact of trust climate on turnover intention within Indonesia’s formal employment sector, exploring the mediating function of work engagement. Employing a quantitative, explanatory research design, the study analyzed data from 315 participants, collected via an online survey, using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that trust climate enhances work engagement and conversely reduces turnover intention. Work engagement, in turn, was also found to exert a negative influence on turnover intention. This research identifies a significant indirect pathway where trust climate affects turnover intention via work engagement. This suggests that work engagement acts as a partial mediator in the relationship between the organizational trust climate and intentions to leave. Theoretically, this study enriches the human capital literature by proposing a mediation model grounded in social exchange theory. From a practical standpoint, the results offer actionable insights for organizations, emphasizing the importance of cultivating a trustworthy environment and implementing engagement initiatives to bolster employee retention
Legal Implications of Article 66 of Law Number 2 of 2014 Concerning the Position of Notary in the Summoning of Notaries by Investigators
No full textThe notary, as a public official, plays a vital role in upholding legal certainty through authentic deeds. However, notaries in Indonesia are vulnerable to legal uncertainty when summoned by investigators in criminal proceedings without proper adherence to legal procedures. Article 66 of Law Number 2 of 2014 concerning the Position of Notary mandates that any summons by investigators must first obtain written approval from the Notary Honorary Council (Majelis Kehormatan Notaris/MKN) to protect the notary's independence and the confidentiality of their duties. This research formulates two main problems: the effectiveness of Article 66 in providing legal protection to notaries in Malang City and the alignment of its implementation with the principles of legal certainty and protection. The study aims to evaluate the actual practice of Article 66 in the field and identify influencing factors. Using an empirical legal research method with a qualitative descriptive approach, data were obtained through in-depth interviews with notaries, investigators, and relevant officials, supported by secondary legal materials. The findings reveal that the implementation of Article 66 is still inconsistent. Several notaries in Malang were summoned without prior MKN approval, which contradicts the law and undermines notarial legal protections. Factors affecting effectiveness include lack of coordination, limited understanding among law enforcers, and procedural ambiguity. The study concludes that although Article 66 is normatively protective, its practical application remains problematic and requires systemic improvements
Product Attributes, Price, and Promotion on Purchase Decisions of Halal Cosmetics with Religiosity and Halal Label as Moderation
Get PDFThe cosmetics industry is experiencing significant growth, with halal cosmetics emerging as a critical segment driven by religious considerations. This study investigates the factors influencing halal cosmetic purchase decisions among Muslim consumers using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research explores the complex interplay between product attributes, price, promotion, religiosity, and halal labeling in shaping consumer purchasing decisions. Employing a survey method with 120 respondents, the study reveals that halal labeling is the most dominant factor in purchase decisions, with religiosity playing a crucial mediating role. Product attributes significantly influence religiosity, while price and promotion demonstrate minimal impact. The findings highlight that spiritual considerations and religious conformity far outweigh conventional commercial factors in halal cosmetic purchasing. This research provides valuable insights for marketers and manufacturers in understanding the nuanced decision-making process of Muslim consumers, offering both theoretical contributions and practical implications for the halal cosmetics market