UIN (Universitas Islam Negeri) Sunan Kalijaga, Yogyakarta: E-Journal Fakultas Ilmu Sosial dan Humaniora
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Komunikasi Fatik Komunitas Public speaking dalam Persuasi Kompetensi Komunikasi
Get PDFAbstrak. Rendahnya kompetensi komunikasi pada sebagian peserta komunikasi dapat menjadi hambatan dalam penyampaian dan penerimaan pesan. Kendala fisiologis tersebut menjadi alasan pada pendirian komunitas public speaking di Universitas Trunojoyo Madura. Komunitas tersebut bergerak dalam bidang edukasi dan pengelolaan minat bakat dalam pengembangan kompetensi komunikasi mahasiswa. Penelitian ini bertujuan untuk mendapatkan pemahaman tentang metode atau teknik yang digunakan oleh komunitas public speaking dalam inisiasi kemampuan kompetensi komunikasi anggota. Riset ini mendekati fenomena dalam perspektif paradigma konstruktivis. Metode riset menggunakan deskriptif kualitatif. Pengumpulan data primer dilakukan dengan wawancara terhadap manajemen dan anggota komunitas. Data sekunder didapatkan dengan dokumentasi intertekstual dari literatur. Triangulasi metode dilakukan dengan melakukan observasi terhadap aktivitas dan kegiatan komunitas. Hasil penelitian menunjukkan bahwa komunikasi fatik digunakan dalam komunitas public speaking untuk mempersuasi dimensi afeksi pengembangan kompetensi komunikasi pada anggota. Penggunaan komunikasi fatik dalam komunitas ini selain dalam konteks penyampaian materi edukasi dan intelektual juga untuk pengembangan kedekatan emosional antar anggota dalam komunitas. Diskusi dilakukan dengan perspektif teori komunikasi antarpribadi, komunikasi fatik, dan kompetensi komunikasi. Riset ini sekira dapat menjadi literatur awal dalam kajian tentang kompetensi komunikasi khususnya terkait dengan keterampilan berbicara di depan umum dan komunikasi fatik. Riset selanjutnya dapat meninjau dimensi kompetensi komunikasi dalam memberi kontribusi terhadap efektivitas komunikasi dalam paradigma positivistik.Abstract. Inadequate communication competence among some participants in communication might perform as an obstacle in delivering and receiving messages. This physiological problem was the reason underlying the establishment of public speaking community in Trunojoyo University of Madura. The community educates and enhances members’ interests and talents related to their communication competence. This study aims to gain an understanding of the methods used by the public speaking community in initiating members\u27 communication competences. This research approaches phenomena in the perspective of a constructivist paradigm. The research method uses qualitative descriptive approach. Primary data collection is done by interviewing management and community members. Secondary data is obtained by using intertextuality from the literatures. Triangulation methods are carried out by observing community activities. The results showed that phatic communication was used in the public speaking community to persuade the affective dimensions of developing communication competencies among members. It is in addition to the context of delivering educational and intellectual material as well as for developing emotional closeness between members in the community. The discussion used perspective of the theory of interpersonal communication, phatic communication, and communication competence. This research could be the initial literature in the study of communication competencies and phatic communication. Further research can examine the dimensions of communication competence in contributing to the effectiveness of communication in the positivistic paradigm
Co-constructing or Deconstructing Gender Identity? A Multimodal Critical Discourse Analysis of Bongo Flava- Song Video Niambie
No full textAbstrak. Musik seperti media lain memberikan semacam wacana yang aspek sosial seperti identitas gender dari masyarakat terkait dapat bersama-sama dibangun atau didekonstruksi tergantung pada perspektif ideologis pembicara/penulis. Penelitian ini menganalisis Bongo Flava-Song video \u27 Niambie \u27 menggunakan perspektif wacana kritis multimodal sehingga untuk memeriksa apakah lagu melibatkan Co-konstruksi atau dekonstruksi identitas gender. Hasil menunjukkan bahwa identitas gender dalam video lagu dikonstruksi bersama dalam arti bahwa gender pria dominan dibandingkan gender wanita yang menyinggung dari ideologi patriarki yang melaluinya manusia seharusnya mendominasi wanita dalam semua aspek kehidupan. Kata kunci: identitas gender, analisis wacana kritis multimodal, Bongo FlavaAbstract. Music like any other media provides a kind of discourse through which social aspects like gender identity of a particular related society can be co-constructed or deconstructed depending on the ideological perspective of the speaker/writer. This paper analyses Bongo Flava-song video ‘Niambie’ using multimodal critical discourse perspective so as to examine if the song involves co-construction or deconstruction of gender identity. Results show that gender identity in the song video is co-constructed in the sense that male gender is dominant over female gender alluding from patriarchal ideology through which men are supposed to dominate women in all life aspects. Keywords: Gender identity, Multimodal critical discourse analysis, Bongo Flav
PRESENTASI DIRI BEAUTY INFLUENCER ABEL CANTIKA MELALUI YOUTUBE CHANNEL
Get PDFAbstrak. Youtube sebagai media sosial telah menjadi sarana untuk mendapatkan informasi dan referensi. Seiring dengan meningkatnya kesadaran wanita akan penampilan, maka salah satu dari beragam konten media yang diminati di Youtube adalah konten tentang kecantikan. Abel Cantika, seorang pengisi konten kecantikan di Youtube atau bisa disebut beauty influencer, dalam waktu relatif singkat yaitu satu tahun, sudah bisa meraih jumlah pelanggan sebesar 150 ribu. Penelitian ini bertujuan untuk mengetahui upaya yang dilakukan Abel Cantika sebagai beauty influencer dalam memanfaatkan kanal Youtube untuk mempresentasikan diri, sehingga bisa diminati banyak orang. Dengan teori Dramaturgi oleh Erving Goffman, maka penelitian ini difokuskan pada panggung depan yang ditampilkan Abel Cantika di Youtube. Metode penelitian yang digunakan adalah dengan pendekatan kualitatif secara deskriptif melalui wawancara mendalam, dan dianalisis dengan model interaktif Miles dan Huberman. Hasil dari penelitian ini menunjukkan bahwa Abel Cantika menampilkan jati dirinya yang asli, dan tidak menjadi diri orang lain, sehingga hasil presentasi diri yang muncul di Youtube bisa maksimal. Kata kunci: Presentasi Diri, Dramaturgi, Beauty Influencer, YouTube, Abel Cantika Abstract. Youtube as a social media has become a means to obtain information and references. As women\u27s awareness of appearance increases, one of the various media content that is in demand on Youtube is content about beauty. Abel Cantika, a filler of beauty content on Youtube or can be called a beauty influencer, in a relatively short time of one year, has been able to reach the number of customers of 150 thousand. This study aims to determine the efforts made by Abel Cantika as a beauty influencer in utilizing Youtube channels to present themselves, so that they can be attracted by many people. With Dramaturgi\u27s theory by Erving Goffman, this research is focused on the front stage displayed by Abel Cantika on Youtube. The research method used was a descriptive qualitative approach through in-depth interviews, and analyzed by interactive models of Miles and Huberman. The results of this study indicate that Abel Cantika displays his true identity, and does not become the self of others, so that the results of self-presentation that appears on Youtube can be maximized. Keywords: Self Presentation, Dramaturgi, Beauty Influencer, YouTube, Abel Cantik
THE DEATH OF EXPERTISE
Get PDFThe death of expertise is an attack on the already established knowledge and adverse effects of half-half information in the community from the presence of Google, Wikipedia and blogs, many laymen who tend to degrade intellectually and advice from Experts. So feel quite satisfied with the information obtained from the media without the want to prove the truth and do not want to learn to find out. As if throwing science, damaging practices, and not willing to develop new science. Again the citizens were reluctant and felt already had enough information to make a decision. The death of expertise is not only the rejection of the already established knowledge, but the rejection of science and and the impartial rationality that is the basis of modern civilization. Most of the responses were shown against the presence of the Internet as a biang. Too simple, or lest this is just an anxiety among professional circles that occurs whenever there is a social or technological change. Without being denied, it is also possible that the death of expertise is a sign of progress
ISLAM DAN POSFEMINISME : Wajah Posfeminisme Dalam Komodikasi Agama di Media
Get PDFThe relationship between masculine and feminine is collectively constructed. Both narrative and discourse of feminism has long emerged up to the third-wave. As Foucault has been pointed out that feminism itself has constructed discourse on inequality since it departs from patriarchy. Meanwhile, patriarchy has produced a threat even though it is under the pretext of feminism. The term postfeminism is thus arises after feminism, where there are no sources of oppression that originate from patriarchy.In fact, however, the interpretation of religious arguments (Islam in particular) does not subordinate women. But on the contrary, the religious argument actually wants to make women equal to men in the society. This article offers an analysis of the relation between Islam and postfeminism based on the perspective of religious commodification. It was noted that social media played a pivotal role in raising religion to engage on a global scale.Women from the perspective of postfeminism are seen as independent subjects. Freedom, gender equality, and pluralistic representation are the starting points for postfeminist women. Soft Power owned by social media contextualizes religion (Islam) and disseminates ideas including femininity in a new method, where the religious consumption can be enjoyed every second.Indonesian (Muslim) women campaign for gender equality and postfeminism awareness that is free in all things through social media (Instagram and YouTube). This is usually done in various ways such as lectures and fashion. Religious commodification, in this case is seen when religious understanding is capitalized. This perspective finally bringing Muslim women to say that "I am beautiful for myself". Although some argue that capitalizing religion appear to be less precise, when the commodification of religion can support women\u27s freedom
FAKTOR-FAKTOR PENGHAMBAT MENINGKATNYA KEMAMPUAN PUBLIKASI DI PROGRAM STUDI PSIKOLOGI UIN SUNAN KALIJAGA YOGYAKARTA
Get PDFLecturers and students are the main actors in higher education who are tasked with implementing the Tri Dharma of Higher Education namely education / teaching, research, and community service (Law No. 12 of 2012, Article 1 Paragraph 9). The fact that is happening now, lecturers and students are still having difficulties in implementing the Tri Dharma, especially in research. One proof that shows the low publication in Indonesia is the Scimago Journal and Country Rank (2015) data which placed Indonesia in the 49th place in the world and 11th in Asia in 2015. Therefore, this study aims to determine what factors include the limited costs become an obstacle in improving the publication capacity of the Psychology study program at Sunan Kalijaga State Islamic University in Yogyakarta. The researcher used a qualitative method namely semi-structured interviews. The subjects of this study were 20 people consisting of lecturers and Psychology students at Sunan Kalijaga State Islamic University. The results of this study indicate that there are many obstacles and obstacles in publicizing the psychology study program of Sunan Kalijaga State Islamic University. These constraints lead to the lack of understanding of the research subject to the use of technology for publication. Dosen dan mahasiswa merupakan pelaku utama di perguruantinggi yang bertugas melaksanakan Tri Dharma Perguruan Tinggi yaitu pendidikan/pengajaran, penelitian, dan pengabdian masyarakat (UU No. 12 Tahun 2012, Pasal 1 Ayat 9). Kenyataan yang terjadi saat ini, dosen dan mahasiswa masih kesulitan dalam melaksanakan tri dharma tersebut, terutama pada penelitian. Salah satu bukti yang menunjukkan rendahnya publikasi di Indonesia adalah data Scimago Journal and Country Rank (2015) yang menempatkan Indonesia pada peringkat 49 di dunia dan 11 di Asia pada tahun 2015. Oleh sebab itu, penelitian ini bertujuan untuk mengetahui faktor apa selaian keterbatasan biaya yang menjadi penghambat dalam meningkatkan kemampuan publikasi di prodi Psikologi UIN Sunan Kalijaga Yogyakarta. Peneliti menggunakan metode kualitatif yakni dengan wawancara semi terstruktur. Subjek penelitian ini berjumlah 20 orang yang terdiri dari dosen dan mahasiswa Psikologi UIN Sunan Kalijaga. Hasil penelitian ini menunjukkan bahwa ada banyakkendala dan hambatan dalam melakukan publikasi di prodi psikologi UIN Sunan Kalijaga. Kendala tersebut bermuara dari ketidakpahaman subjek penelitian terhadap pemanfaatan teknologi untuk melakukan publikasi.
Dinamika Peran Jejaring Pengelolaan Sampah Dalam Komunikasi Literasi Sampah
Get PDFSampah merupakan masalah ekologi yang harus ditangani secara komprehensif, baik oleh Pemerintah maupun oleh peran aktif masyarakat yang direpresentasikan dalam Jejaring Penggelolaan Sampah Mandiri (JPSM). Peran JPSM sangat dibutuhkan dalam mewujudkan masyarakat yang melek sampah. Oleh sebab itu penelitian ini bertujuan untuk mengeksplorasi peran Jejaring Pengelolaan Sampah Mandiri (JPSM) “AMOR” di Kabupaten Bantul dalam membangun kesadaran masyarakat untuk mengelola sampah mulai dari sumbernya yaitu rumah tangga serta untuk memetakan pola komunikasi dalam jejaring pengelolaan sampah tersebut. Untuk menjawab tujuan, maka digunakan metode kualitatif dengan teknik pengumpulan data seperti wawancara, observasi, dan focus group discussion dengan teori komunikasi partisipatif. Dari hasil penelitian diketahui bahwa peran JPSM “AMOR” dalam komunikasi literasi sampah adalah sebagai fasilitator antara pemerintah dan masyarakat serta sebagai agen pemberdayaan melalui pola komunikasi pada level makro dan mikro.Kata kunci: JPSM, pengelolaan sampah, komunikasi partisipatif.Waste is an ecological problem which has to be overcome comprehensively, both by the government and society which manifested in independent waste management network (JPSM). The role of JPSM is very crucial in generating society awareness. Therefore this study aims to explore the role of JPSM “AMOR” in Bantul district in developing society awareness to manage the waste started from the household and also to apply the communication pattern in in waste management networking. To achieve the goal, qualitative method was employed by using data collecting method such as interview, observation and focus group discussion with the theory of participative communication. From the study it was obtained that the role of JPSM “AMOR” in communication of waste literation as a facilitator between government and society and also as empowerment agent through communication group at macro and micro level.Keywords: JPSM, waste management, participative communication
URGENSI REKONSTRUKSI SOSIOLOGI BAGI KAJIAN CYBER SOCIETY
Get PDFThe rapid changes in information technology raise questions about the relevance of sociological theories in explaining the new reality of cyber society. At least, there are two important questions that must be answered by sociologists: first, what are the characteristics of cyber reality that become the new study area of sociology? Second, how should sociology been reconstructed to understand the new model of society in cyberspace? These questions will be explored through a meta-theory study. Meta-theory is intended to study the basic structre of sociological theory, especially in the form of reflective analysis of existing theories. One of itsmain concerns is determining the object of study in a particular discipline.Through meta-theory study, this research comes to two conclusions. First, virtual reality has different characters from real life. But, frequently, virtual reality is experienced by individuals like everyday life reality, or even more real than real reality. Through the characteristics of simulation, interaction, artificiality, immersion, telepresence, networked communication and anonymity, virtual reality is transformed into a part of everyday life that cannot be separated from human life. Second, facing this new reality, sociology must adjust its scientific construction. Reconstruction of sociology can be initiated by defining what are the objects of sociological studies regarding the issues of cyber society. Based on three paradigms of Ritzer, this study concludes that social fact, social definition and social behavior paradigms must be reinterpreted, especially in relation to the importance for sociological paradigms to include non-human aspects in its theoretical buildings.Perkembangan teknologi informasi yang demikian cepat memunculkan pertanyaan soal relevansi teori-teori sosiologi dalam menjelaskan realitas baru dunia cyber. Setidaknya, ada dua hal penting yang harus dijawab oleh sosiologi: pertama, bagaimana karakteristik realitas cyber yang menjadi wilayah kajian baru sosiologi? Kedua, bagaimana sosiologi harus direkonstruksi untuk dapat memahami model masyarakat baru di dunia cyber? Kedua pertanyaan tersebut akan ditelaah melalui kajian metateori. Metateori dimaksudkan untuk mengkaji struktur dasar teori sosiologi, terutama dalam bentuk analisis reflektif atas teori-teori yang sudah ada. Salah satu konsen utama kajian metateori adalah menentukan objek kajian yang dipelajari dalam satu disiplin ilmu tertentu. Penelitian ini menghasilkan beberapa kesimpulan. Pertama, realitas virtual memiliki karakter yang berbeda dengan realitas nyata dalam kehidupan sehari-hari. Hanya saja, tak jarang realitas virtual itu dialami oleh individu tak ubahnya seperti kenyataan hidup sehari-hari, atau bahkan lebih nyata dari kenyataan riil. Melalui karakter simmulation, interaction, artificiality, immersion, telepresence, networked communicationdan anonimity, realitas virtual menjelma menjadi bagian kehidupan sehari-hari yang tak dapat dipisahkan dari kehidupan manusia. Kedua, menghadapi realitas baru ini, sosiologi mau tidak mau harus menyesuaikan bangunan keilmuannya. Rekonstruksi sosiologi dapat dimulai dengan mendefinisikan apa yang sebenarnya menjadi objek kajian sosiologi masyarakat cyber. Berangkat dari tiga paradigma Ritzer, penelitian ini mengambil kesimpulan paradigma fakta sosial, definisi sosial dan perilaku sosial harus dimaknai ulang, terutama dalam kaitan dengan pentingnya paradigma sosiologi untuk menyertakan aspek non-human dalam bangunan teoritisnya
POLITICS OR PIETY? UNDERSTANDING PUBLIC PIETY AND POLITICAL EXPRESSIONS OF INDONESIAN MUSLIM IN ONLINE SPHERE
No full textIn today’s digital age, one of the most significant shifts in the field of Islam in Indonesia is the increasing reliance of Muslims on social media when practicing and expressing their faith and religiosity. The expressions generally reflected in the consumer behavior and everyday lives of Indonesian Muslims, with their preference for Islamic banking, Islamic schools, Islamic fashion, Islamic medicines and most importantly, today Indonesian Muslims like to present these practices on their social media accounts. However, public expressions of piety have been apparent in the political life of Indonesian Muslims as Indonesia’s political landscape has undergone significant changes after the controversy surrounding Jakarta Gubernatorial Election. Although religion has often been ignored as an important political factor, but it can’t be denied that both are actually the biggest public parts of many people’s lives. Therefore, this paper argues that political contexts are critical aspects of modern formations of piety. Based on online observations combined with computational method, this paper tries to analyzes intriguing examples of how social media, the religious, and the everyday politics intersect, focusing on contemporary expressions of piety through political attitudes in an online sphere.
Pengaruh Iklan Web Series SPace # "Kenapa Belum Nikah?" Terhadap Brand Awareness JD.ID
Get PDFAbstrak. Tujuan dari penelitian ini adalah untuk mengetahui besaran pengaruh iklan web series Space # “Kenapa Belum Nikah?” terhadap brand awareness JD.ID. Penelitian ini menggunakan variabel independent yaitu iklan web series, dengan dimensi multimedia, pictures, dan content. Dan variabel dependent yaitu brand awareness, dengan beberapa dimensi, yaitu unaware of brand, brand recognition, brand recall, dan top of mind. Penelitian ini menggunakan metode kuantitatif, dengan teknik analisis data deksriptif, uji normalitas, uji regresi linier sederhana, koefisien determinasi, dan uji hipotesis. Teknik sampling yang digunakan dalam penelitian ini adalah Probability Sampling, yaitu Simple Random Sampling, dan menggunakan rumus unknown populations, dengan jumlah 100 responden. Hasil uji hipotesis menunjukan bahwa iklan web series Space # “Kenapa Belum Nikah?” memiliki pengaruh yang positif terhadap brand awareness JD.ID, hal tersebut dibuktikan dengan t hitung (6.168) > t tabel (1.290), dan hasil koefisien determinasi menunjukan bahwa iklan web series Space # “Kenapa Belum Nikah?” memiliki pengaruh sebesar 27.98% terhadap brand awareness JD.ID. Sehingga dapat disimpulkan bahwa iklan web series tidak bisa berdiri sendiri dalam meningkatkan kesadaran terhadap suatu merek, tetapi membutuhkan faktor lainnya, seperti slogan dan jingle sebagai elemen pendukungnya. Kata kunci: Iklan, web series, brand awareness, unaware of brand, dan top of mind. Abstract. This research aims to determine the effect of web series advertising Space # “Kenapa Belum Nikah?” on brand awareness of JD.ID. This research uses indepent variable, which is web series advertising, with several dimensions, and that including multimedia, pictures, and content. For dependent variable, it also contains several dimensions as well, and that including unaware of brand, brand recognition, brand recall, and top of mind. This research uses quantitative methods, with descriptive data analysis techniques, normaly test, simple linear regression test, coefficient of determination, and hypothesis test. The samping technique used in this research is probability sampling, that is simple random sampling, with unknown populations formula to 100 respondents. Hypothesis test result shows that web series advertising of Space # “Kenapa Belum Nikah?” has an influence on brand awareness of JD.ID, this evidenced by t count (6.168) > t table (1.290), and the results of the coefficient of determination shows that web series advertising Space # “Kenapa Belum Nikah?” has 27.98% effect on brand awareness of JD.ID Keywords: advertising, web series, brand awareness, unaware of brand, and top of mind