UIN (Universitas Islam Negeri) Sunan Kalijaga, Yogyakarta: E-Journal Fakultas Ilmu Sosial dan Humaniora
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IMPACTS OF MEDIA LITERACY LEVELS ON HUMAN TRAFFICKING (TPPO) CONTENT
Get PDFNew media is rapidly evolving and has an impact on our daily life. The rapid development of applications and increasing number of social media users can lead the users in a vulnerable condition. Human trafficking, also known as TPPO (Tindak Pidana Perdagangan Orang) in Indonesia, is one of the threats that users encounter, it commonly happens to young users who do not have enough information about it, but they can obtain TPPO information through employment advertisements in the media. The goal of this study is to look at media literacy levels and the correlations between them and TPPO message comprehension in new media. This research used a descriptive quantitative method with a correlation approach, in which associations between variables were measured. The media literacy levels of respondents were measured by using a Likert scale with a range of 1-5. The aspects measured were age, school origin and ownership of social media. These aspects and the TPPO message understanding in new media were measured by a Pearson scale. This study found that the highest level of media literacy was in the age group of 15 years old from SMAN 1(Public Senior High School) Pakem and that the number of social media account ownership did not show a significant relationship with the literacy levels. The measurement on the relationships between the media literacy levels and the TPPO message understanding by using a Pearson scale obtained 0.606; these results indicated that the correlation between both variables was high
TRAVEL VLOG YOUTUBE: SOCIAL CONSTRUCTION OF TECHNOLOGY AND TRAVELING CULTURE AMONG MILLENNIALS
Get PDFTravelling has become a part of lifestyle and has been closely associated with tourism sector which is potential to generate revenue. In the past 20 years, young people have played an important role in the global tourism. Research in Indonesia in 2016 revealed that 35% or 25 million young people out of the country’s 261 million population loved travelling. According to the Indonesia’s Statistic Body (Badan Pusat Statistik), millennials are keen on travelling due to the consumption shift in the society. Our productive generation prefer spending their money on seeking experiences to buying consumptive products. Besides, the fast-changing technology facilitates travellers to document their journey in a vlog format. The vlogs can later be played and shared in the Internet through social media such as YouTube and Instagram. The research aimed to analyze the interpretation of the millennials’ experience after watching travel vlogs in YouTube, and to analyze the meanings of their experience in sharing content in YouTube and other social media platforms. We used Social Construction of Technology (SCoT) Theory with phenomenological approach to analyze the aims. The results showed that travel vlog was a progressive way of the usage and construction of social technology. Travel vlogs have brought a significant increase in travelling culture in millennials. They would rather save money to gain travelling experience than to purchase consumptive goods. They would also prefer sharing their experiences through Instastory feature in Instagram to YouTube. Having said that, YouTube should add a simpler feature so that millennials or travel vloggers can share their travelling experiences in the channel easier.
DIGITAL INTEGRATED MARKETING COMMUNICATIONS (DIMC) ACTIVITIES OF DIGITAL PRODUCTS FINANCIAL TECHNOLOGY (FINTECH) “ALAMI”
Get PDFAbstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC) Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini
GEN Z AND RELIGIOUS-BASED SOCIAL DISTANCE
Get PDFGen Z is the generation that were born between 1996 and 2015. In this paper the gen z is represented by university students who become the respondents of this research. The main focus of this paper is describing the religion-based social distance among the university students. Social distance is the degree of separation between different social groups. The specific group this paper focuses on is the religion-based groups. The main theory employs in this research is Social Scale theory that provide the basic instrument of social distance measurement. To gather the data this research uses survey and interviews. The result depicts that there are social distances on particular religious groups. The percentages of respondents who feel a distance to certain religious groups are varied. The percentages of respondent who perceived a distance toward Islam is only 7,5 percent. Whereas the percentage that of social distance to local religions, on the other hand, is staggering on the value 84,3 percent. The result signifies that most of respondent feel that they have a social distance to local religious groups. The respondent argues that the main reason for the social distance toward the local religious group is the perception that the local religious believers are more likely to form a cult that might be endangered the social harmony in the university
THE EXPLOITATION OF AUDIENCE AS DIGITAL LABOUR IN INDONESIAN YOUTUBE PLATFORM
Get PDFAbstract. In today\u27s digital era, the internet is present in new media and has eliminated the boundaries between production and consumption space. Audiences are no longer just consumers but also actively participate in producing digital content that is uploaded and shared with other audiences. YouTube as one of the most consumed platforms by the audience has driven cultural change in the digital society. YouTube audiences are no longer simply enjoying content produced by the media as in the era of Television but they are watching content produced by other YouTube audiences. The YouTube audience is no longer the role of consumers but also as digital labours who are exploited above economic interests. This study aims to determine the role of the audience as digital labours in the YouTube industry in Indonesia. The research method used is digital discourse which will help researchers to uncover the motivations behind a text. The research results show that the YouTube audience is exploited in the accumulation of capital owners because their activities in producing culture and their attention to cultural content that generates data to attract advertisers\u27 attention have resulted in profits for capital
MEDIA LITERACY FOR TEACHER: PREVENTING EXTRIMISM AND RADICALIZATION IN SCHOOLS
Get PDFOne of the biggest global challenges of this era is the rise in extreme violent behavior (extremism) and radicalization among the younger generation, especially high school students. The most prominent extremism and radicalism today is religion-based, which is generally driven by the exclusivity of ideological, political, racial or ethnic groups. We cannot deny the fact that the group most vulnerable to extremism and radicalism is a group of middle school students, given their age in the search for identity and sometimes burning by excess energy which if not channeled into positive channels can actually increase the tendency of extremism and radicalization. One of the biggest determinants of extremist tendencies and radicalization towards students is the teacher and the school environment. Compared with parents, teachers have more frequency and intensity of interaction with them, so teachers are expected to be able to teach and give examples of character values such as attitude of respect, tolerance, mutual respect for differences, honesty, and others. Therefore the inculcation of values is characterized by preventing extremism and radicalization and must be preceded by efforts to increase teacher understanding through media literacy
MODEL OF EVERYONE IS A TEACHER HERE: SOLUTION TO BUILD UP STUDENTS’ SELF-CONFIDENCE
Get PDFAbstract: Self-confidence is an important aspect in dealing with learning processes at a university level. The current study aimed at qualitatively investigating the contributions of a learning model so-called “Everyone is a Teacher Here” (EITH) to the improvement of tertiary students’ self-confidence in learning. 30 students from Islamic Education Department at IAIN Curup were purposively engaged as the participants. Their self-confidence improvement was scrutinized using observation and in-depth interviews. The data revealed that EITH model was positively contributive to the improvement of students’ self-confidence in learning. In this respect, the students experienced improvements in terms of their courage to argue, ask, and answer questions. They also experienced improvements in terms of abilities to elaborate learning materials resting upon their confidence. The improvements of their confidence are also associated with the increases in learning responsibility and achievements.Keywords: self-confidence, learning, the model of everyone is a teacher hereAbstrak : Rasa percaya diri adalah aspek penting dalam menghadapi proses pembelajaran di tingkat universitas. Penelitian saat ini bertujuan untuk menginvestigasi secara kualitatif kontribusi model pembelajaran "Everyone is a Teacher Here” (EITH) terhadap peningkatan kepercayaan diri mahasiswa dalam belajar. 30 orang mahasiswa dari Program Studi Pendidikan Agama Islam di IAIN Curup dilibatkan sebagai partisipan. Peningkatan kepercayaan diri mereka diteliti dengan menggunakan observasi dan wawancara mendalam. Data mengungkapkan bahwa model EITH memberikan kontribusi positif terhadap peningkatan kepercayaan diri mahasiswa dalam belajar. Dalam hal ini, para mahasiswa mengalami peningkatan dalam hal keberanian mereka untuk berargumen, bertanya, dan menjawab pertanyaan. Mereka juga mengalami peningkatan dalam hal kemampuan dalam menguraikan materi pembelajaran yang didasarkan pada kepercayaan diri mereka. Peningkatan kepercayaan diri mereka juga berasosiasi dengan peningkatan tanggung jawab dalam belajar dan hasil belajar mereka.Kata Kunci: rasa percaya diri, pembelajaran, model pembelajaran everyone is a teacher her
WOMEN’S COMMODIFICATION ON TIKTOK: A SEMIOTIC STUDY OF “ELBOW STICKING\u27 CHALLENGE
Get PDFThe use of social media has grown commonplace in today\u27s culture. Every social media user now has a place to call their own in the digital age. Tiktok is one of the most popular and distinctive social media platforms, and it frequently abuses women through its many \u27challenges\u27 for content such as elbow sticking challange. This study takes a non-positivistic approach to the phenomena that occur in the society with a critical interpretive approach. Observations done in TikTok activities and engaging in interactions with TikTok users to be able to understand and uncover the commodification practices of women that occur in TikTok. This study revealed how intertextual the commodification of women in Tiktok was using a critical method that leverages Julia Kristeva\u27s post-modern feminist outlook as a conceptual framework. The findings of this study reveal that the body, women, and culture are interwoven and produce meaning, which overrides earlier meanings by establishing new meanings that exploit Tiktok users, particularly women, which is consistent with media evolution, which also influences value meaning
MAKNA DAN PERUBAHAN RELASI GENDER BAGI PEREMPUAN PEKERJA DADAKAN DI MASA PANDEMI COVID-19
Get PDF2020 is a historic year due to the outbreak of the Covid-19 virus. As a result, people are forced to adapt to a new normal situation, which changes their daily lives order. In this condition, women are experiencing a double burden, including when men, as \u27breadwinners\u27, has experiencing the termination of employment (PHK) or decreasing in his income. There are various ways that women do for supporting their children and family needs. Such as being an unexpected worker. This study aims to provide an explanation on the meaning of being an unepected worker and gender relation changes using Bourdieu perspective. The research method employed is descriptive qualitative, using a case study. Data are collected through in-depth interviews, observation, and documentation. The results showed that the meaning of becoming an unexpected worker and the process of gender relations changes cannot be separated from the habitus of women. Work has economic and non-economic meaning when workers become impromptu workers. In the context of changing gender relations, the higher level of women education, the more parallel the gender relations are formed. Vice versa, the lower of their educations, the more domination of men in a gender relation. Tahun 2020 menjadi tahun bersejarah karena merebaknya virus Covid-19, akibatnya masyarakat mengubah tata cara kehidupan sehari-hari. Dalam kondisi ini, perempuan menjadi pihak yang harus bekerja ekstra, termasuk saat laki-laki sebagai \u27income earner\u27 mengalami Pemutusan Hubungan Kerja (PHK) atau pengurangan pendapatan. Berbagai cara dilakukan perempuan untuk anak dan kelangsungan keluarga, salah satunya dengan menjadi perempuan pekerja dadakan. Penelitian ini bertujuan untuk memberi gambaran makna menjadi pekerja dadakan dan perubahan relasi gender yang terjadi denga menggunakan teori sosial Bourdeui. Metode penelitian yang digunakan penelitian kualitatif deskriptif dengan jenis studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi dan dokumentasi. Hasil penelitian menunjukan makna menjadi pekerja dadakan dan perubahan relasi gender tersebut tidak lepas dari habitus perempuan. Terdapat makna ekonomi dan non-ekonomi saat perempuan menjadi pekerja dadakan. Dalam konteks perubahan relasi gender semakin tinggi tingkat pendidikan semakin sejajar relasi gender yang terbentuk. Begitu pula sebaliknya, semakin rendah tingkat pendidikan semakin perempuan didominasi oleh laki-laki dalam sebuah relasi gender
TRAUMA DAN KELEKATAN PADA INDIVIDU DEWASA YANG MENYAKSIKAN KDRT: KEPRIBADIAN SEBAGAI MODERATOR
Get PDFWitnessing IPV is traumatic. Trauma affect children’s attachment toward their parents. Earlier attachment affect adult attachment toward intimate partners. Personality is a interpersonal-related construct that predict variations of adult attachment. This study aims to measure the effect of childhood trauma and personality on adult attachment, whose participants are adults who witnessed IPV as child. This study also aims to prove whether personality can be a moderating variable between childhood trauma and adult attachment. There are 191 respondents aged 18-40, their responses obtained through online survey. The scales used are Traumatic Antecedent Questionnaire (TAQ), Big Five Inventory (BFI), State Adult Attachment Measure (SAAM) and Adult Disorganized Attachment (ADA). Data is analyzed with regression and interaction test. Effects of competency as protective factor against trauma on secure attachment is strengthened by conscientiousness and extraversion. Anxious attachment is predicted by agreeableness. Conscientiousness and openness to experience predict avoidant attachment. Last, history of sexual abuse predicts disorganized attachment.Menyaksikan KDRT adalah pengalaman yang traumatis bagi anak. Trauma tersebut dapat mempengaruhi kelekatan anak terhadap orangtua. Kelekatan sebelumnya akan mempengaruhi kelekatan dewasa, yaitu kelekatan terhadap pasangan. Kepribadian adalah konstruk yang berkaitan dengan relasi dan dapat memprediksi jenis kelekatan dewasa. Tujuan penelitian ini adalah mengukur pengaruh trauma masa kanak dan kepribadian terhadap kelekatan dewasa, dengan partisipan individu dewasa yang pernah menyaksikan KDRT. Penelitian ini juga bertujuan untuk membuktikan apakah kepribadian mampu menjadi variabel moderator antara pengaruh trauma masa kanak terhadap kelekatan dewasa. Sebanyak 191 subjek berusia 18-40 tahun diambil datanya dengan survei daring. Skala yang digunakan antara lain Traumatic Antecedent Questionnaire (TAQ), Big Five Inventory (BFI), State Adult Attachment Measure (SAAM) dan Adult Disorganized Attachment (ADA). Teknik analisis menggunkan regresi dan uji interaksi. Hasilnya, pengaruh kompetensi sebagai faktor protektif trauma terhadap kelekatan aman diperkuat oleh extraversion dan conscientiousness. Kelekatan cemas diprediksi oleh agreeableness. Conscientiousness dan openness to experience memprediksi kelekatan menghindar. Terakhir, kekerasan seksual adalah prediktor tunggal dari kelekatan disorganisasi.