E-Jurnal Universitas Muhammadiyah Palembang
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PENGARUH WORD OF MOUTH, BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK PIXY
Get PDFPurpose– This study aims to determine the effect of Word Of Mouth, Brand Image and Brand Awareness partially and simultaneously on purchasing decisions of Pixy lipstick in Alang-Alang Lebar DistrictDesign/methodology– An associative type of marriage. The number of samples of Sajrone Panliten Iki Yaiku is 100 respondents. The sampling technique is purposive sampling. Findings - The results of nuduhake analysis show the positive influence of word of mouth, brand image and brand awareness on the decision to buy Pixy lipstick in Alang-Alang Lebar District. The results of Nuduhake Manawa's research on word of mouth, brand image and brand awareness simultaneously have a significant influence on the decision to buy Pixy lipstick in Alang-Alang Lebar District, While partially word of mouth, brand image and brand awareness have a positive and significant effect on the decision to purchase Pixy lipstick in the Alang-Alang Lebar The results of the coefficient of determination nuduhake yen gedhene contributed to word of mouth, brand image and brand awareness marang in purchasing decisions for Pixy lipstick in Aalng-Alang Lebar District, amounting to 60.7%, while the remaining 39.3% was influenced by other variables not included in research. this
Legal Protection for Child Labor of Underage Newspaper Sellers in the Labor Law
Get PDFEveryone has the right to receive protection according to law, including children, the participation of parents is very important to protect their children by not committing violence, exploitation or employing them. The problem raised in this paper is children who are employed. because they are still underage, there are no regulations for child labor in Indonesia that clearly regulate the rules given. As regulated in the 1945 Constitution, Law no. 13 of 2003 concerning Manpower, ILO Convention, Law no. 35 of 2014 concerning Child Protection, in this writing the legal research used is normative in nature. Labor and child labor arrangements are regulated in several laws and government regulations. The regulations in force in Indonesia do not clearly stipulate the age limit and the type of work performed by child workers. In fact, the majority of children's involvement in work is driven by poverty or economic factors. Protection for children as workers has basically been regulated in several formulations of international laws and conventions that have been ratified by Indonesia. Currently, Indonesia has a policy on the protection of child labor and their rights. Various efforts have been made to overcome the problem of child labour, but in general the government's efforts have not run optimally. The implementation of laws and regulations has not matched expectations and reality. Efforts that can be made at this time are that the government in good faith monitors children who are working in each company so that by carrying out this monitoring the fulfillment of children's rights can be realized properly
Marketing Strategy for Rattan Crafts in Sungai Baung Village, Rawas Ulu District, North Musi Rawas Regency
Get PDFThe purpose of this research was to study the marketing strategy of Pak Udin's rattan crafts in Sungai Baung Village, Rawas Ulu District, North Musi Rawas Regency. The research method used by researchers is a survey method. The sampling method in this study used a saturated sampling method and in this case the determination of respondents was carried out deliberately, namely 1 person Pak Udin as the owner of the rattan handicraft business. This is done with the consideration that the rattan handicraft business owner understands the activities and can provide the information and data needed in connection with research activities. The results showed that SWOT matrix analysis shows alternative strategies that can be implemented by Mr. Udin's rattan handicraft business, namely: 1) Guaranteeing the quality of product Mr. Udin's rattan handicraft business products and maintaining product sales price stability, 2) Expanding the marketing network, 3) Innovating rattan woven products more uniqly and displays products, 4) Providing training to employees, looking for special workers in the field of marketing
Analysis of Hydroponic Green Lettuce Marketing Strategy at PT Amboja Global Lestari, Sleman Regency, Yogyakarta
Get PDFVegetable business opportunities, one of which is green lettuce, is still quite high. PT Amboja Global Lestari is a producer of hydroponic-based green lettuce. There is competition from green lettuce producers in Yogyakarta province and surrounding areas which significantly affects the sales level of PT Amboja Global Lestari's hydroponic green lettuce, so it is necessary to plan a strategy to be able to win the competition. The purpose of this study is to identify internal and external factors of hydroponic green lettuce marketing, analyze alternative marketing strategies, and determine the priorities of hydroponic green lettuce marketing strategies. The basic method of research uses a descriptive method with a qualitative approach. The data analysis method uses IFE Matrix, EFE Matrix, IE Matrix, SWOT Matrix, QSPM. The results of data analysis show internal factors that are the company's main strength in marketing hydroponic green lettuce, namely, quality green lettuce products, good service to consumers, guaranteed product quality guarantees to consumers, and online and offline promotions and sales are running well, with the highest score of 0.31, while for the main weakness, the distance to the hydroponic garden is quite far with the lowest score of 0.09. The main external opportunities are high consumer demand for vegetables, and there are often exhibitions with a score of 0.35, while the main threats are, the increase in new competitors, effective competitor marketing online and offline, and disease and fungal attacks, with a score of 0.21. IE Matrix Analysis shows that the company is in a position to grow and develop. The SWOT Matrix Analysis resulted in six alternative marketing strategies. QSPM analysis resulted in the main strategy priority of hydroponic green lettuce marketing, namely, increasing the quality and quantity of hydroponic green lettuce with a total TAS value of 7,615
Studi Ketidakstabilan Mesin Pengantongan Pupuk Urea di PT. Pupuk Sriwijaya Palembang
Get PDFMesin pengantongan pada PT. Pusri menggunakan dua tipe Load cell, yaitu tipe-S dan tipe-Shearbeam. Dikarenakan penggunaan mesin ini secara terus menerus dan faktor usia, sehingga mesin mengalami keausan yang ditandai dengan sering munculnya masalah hasil pengantongan pupuk. Setelah dilakukan penimbangan hasilnya memiliki perbedaan/simpangan keluaran berupa Tegangan (Volt) atau berat (Kg) penunjukan yang tidak stabil. Berdasarkan data laporan bulanan, Load cell tipe S lebih sering mengalami masalah dari pada load cell tipe-Shearbeam. Dari hasil studi yang telah dilakukan, Load cell tipe-S memiliki simpangan output terbesar yaitu 18,7% atau setara 7,48 Kg, sedangkan load cell tipe-Shearbeam tidak ada simpangan outputnya (0% atau setara 0 Kg). Oleh karena itu, untuk mengatasi ketidakstabilan pada mesin Pengantongan di Bagging Scale Area 6858 B disarankan Load Cell tipe-S diganti tipe-Shearbeam.
ANALISIS EFISIENSI DAN KEUNTUNGAN PEMASARAN CABAI MERAH (Capsicum annum L.) DI DESA MUARA BURNAI I KECAMATAN LEMPUING JAYA KABUPATEN OGAN KOMERING ILIR
Get PDFABSTRACTThis study was conducted to find out how much marketing profit each marketing agency in Muara Burnai I Village, Lempuing Jaya District, Ogan Komering Ilir Regency got and to determine the marketing efficiency of red chilies in Muara Burnai I Village, Lempuing Jaya District, Ogan Komering Ilir Regency.This research was conducted in the village of Muara Burnai I, Lempuing Jaya District in November 2021-January 2022.The research method used was a survey method, while the sampling method used in this study was proportional random sampling and snowball sampling, data processing and analysis methods used. is descriptive quantitative analysis. The results showed that the marketing margin in each channel was due to differences in marketing costs incurred with the marketing margin obtained in this study, which was Rp. 5,000 on channel I, Rp. 6,000 on channel II and Rp. 4,500 on channel III. The amount obtained in channel I at the auction market level is Rp. Rp1,950/Kg, and in channel III at village retailers it is Rp3,250/Kg. Economically, channel III is more efficient than channel I and II because the economic value is greater than that of other channels, which is 3.87. On the other hand, technically channel I is more efficient than channel II and III because the technical value of channel I is smaller than the technical value of other channels, which is 11.76. ABSTRAKPenelitian ini dilakukan untuk mengetahui seberapa besar keuntungan pemasaran yang diperoleh oleh masing-masing lembaga pemasaran yang ada di Desa Muara Burnai I Kecamatan Lempuing Jaya Kabupaten Ogan Komering Ilir dan untuk mengetahui efisiensi pemasaran cabai merah yang ada di Desa Muara Burnai I Kecamatan Lempuing Jaya Kabupaten Ogan Komering Ilir. Penelitian ini dilaksanakan di Desa Muara Burnai I Kecamatan Lempuing Jaya pada bulan November 2021-Januari 2022. Metode penelitian yang digunakan adalah metode survei, sedangkan metode penarikan contoh yang digunakan dalam penelitian ini adalah proporsional random sampling dan snowball sampling, metode pengolahan dan analisis data yang digunakan adalah analisis kuantitatif deskriptif. Hasil penelitian diketahui bahwa margin pemasaran pada tiap-tiap saluran disebabkan adanya perbedaan biaya pemasaran yang dikeluarkan dengan margin pemasaran yang didapatkan pada penelitian ini yaitu sebesar Rp5.000 pada saluran I, Rp6.000 pada saluran II dan Rp4.500 pada saluran III, keuntungan yang didapatkan pada saluran I ditingkat pasar lelang sebesar Rp420/Kg, pedagang besar sebesar Rp1.034/Kg pedagang pengecer kota sebesar Rp2.275/Kg, pada Saluran II ditingkat pedagang tengkulak sebesar Rp660/Kg pedagang besar Rp834/Kg pedagang pengecer kota sebesar Rp1.950/Kg, dan pada saluran III di pedagang pengecer desa sebesar Rp3.250/Kg. Secara ekonomis, saluran III lebih efisien dibandingkan dengan saluran I dan II karena nilai ekonominya lebih besar dibandingkan pada saluran lainnya, yaitu sebesar 3,87. Namun sebaliknya Secara teknis saluran I lebih efisien dibandingkan dengan saluran II dan III karna nilai teknis saluran I lebih kecil dari pada nilai teknis pada saluran lainnya yaitu sebesar 11,76.
DIGITALISASI PENGADMINISTRASIAN BIDANG AKADEMIK PADA STAFF DI POLITEKNIK KENT BOGOR
Get PDFPelayanan administrasi akademik di Politeknik Kent Bogor belum meng-implementasikan sistem yang terkomputerisasi sehingga masih kurang efektif dan efisien. Mahasiswa sering mengalami kesulitan ketika melakukan kegiatan yang berhubungan dengan bagian akademik, seperti halnya mahasiswa diharuskan menghadap ke bagian akademik serta hanya dapat dilakukan ketika jam kerja. Selain itu, arsip administrasi mahasiswa yang banyak memerlukan kapasitas penyimpanan yang juga besar, serta rawan terhadap kerusakan berkas secara fisik. Berdasarkan observasi lapangan dan wawancara dengan pengadministrasi, terdapat beberapa menu yang akan di implementasikan dalam sistem informasi tersebut, antara lain: (1) pendataan beasiswa, (2) permohonan pelaksanaan Magang / Laporan Akhir/ Tugas Akhir, (3) Download Sertifikat. Hasil akhir dari penelitian ini berupa aplikasi layanan administrasi mahasiswa berbasis web yang mengakomodir layanan mahasiswa dari ketiga aspek tersebut Pengabdian ini bertujuan menerapkan digitalisasi pelayanan administrasi akademik berbasis web untuk memudahkan mahasiswa dalam melakukan segala kegiatan maupun urusan di bidang akademik. Selain itu, dilakukan juga pendampingan penggunaan sistem kepada staf di Politeknik Kent Bogor dengan kegiatan pelatihan yang mencakup pemaparan dan praktik fungsionalitas siste
HOME-BASED EXPERIMENT: STUDENTS’ RESPONSES ABOUT INDEPENDENT PRACTICUM AT HOME DURING ONLINE LEARNING
Get PDFThis study aimed to reveal students’ responses to the implementation of home-based experiments on photosynthesis materials. The research sample consisted of 1 class that implemented home-based experiment learning, with the number of students involved being 26 students, which was determined using convenience sampling technique.The student response measurement scale used the Guttman scale, which demanded an unequivocal answer from the student to the given question. Students were given a choice of "yes" or "no" answers. Student response questionnaires consisted of 3 aspects, namely students' attitudes toward home-based experiment learning, students' interest in home-based experiment learning, and student's understanding of learning materials after home-based experiment learning. Based on the student practicum report related to the success of carrying out the practicum as evidenced by the drawings of the observation results, the application of home-based experiments by carrying out the Sach experiment practicum showed satisfactory results where in general students completed experimental activities well. Then, the application of home-based experiments received a positive response from students which could encourage the improvement of student cooperation ability, student independent ability, and student enthusiasm as confirmed in the questionnaire items. This study can be a reference and encouragement for science teachers to be able to apply home-based experiments in the learning process as a variety of learning methods, especially during the Covid-19 pandemic. Penelitian ini bertujuan mengungkapkan pandangan dan pendapat siswa terhadap penerapan praktikum dengan home-based experiment pada materi fotosintesis. Sampel penelitian terdiri dari 1 kelas yang mengimplementasikan pembelajaran dengan home-based experiment, dengan jumlah siswa yang terlibat adalah 26 siswa, yang ditentukan secara convenience sampling technique. Pengukuran respon siswa menggunakan skala Guttman dimana menuntut jawaban pasti dari siswa pada pernyataan yang diberikan. Siswa diberikan pilihan jawaban “ya” atau “tidak”. Kuesioner respon siswa terdiri dari 3 aspek, yaitu sikap siswa terhadap pembelajaran dengan home-based experiment, minat siswa terhadap pembelajaran dengan home-based experiment, dan pemahaman siswa terhadap materi pembelajaran setelah penerapan home-based experiment. Berdasarkan pada laporan praktikum siswa terkait dengan keberhasilan melaksanakan praktikum yang dibuktikan dengan gambar hasil pengamatan, maka penerapan home-based experiment dengan melaksanakan praktikum percobaan Sach menunjukkan hasil yang memuaskan dimana pada umumnya siswa menyelesaikan kegiatan eksperimen dengan baik. Kemudian, penerapan home-based experiment mendapatkan respon positif dari siswa dimana dapat mendorong peningkatan kemampuan kerjasama siswa, kemampuan mandiri siswa, dan antusiasme siswa sebagaimana telah dikonfirmasi pada item kuesioner. Penelitian ini dapat menjadi acuan dan dorongan bagi guru IPA untuk bisa menerapkan home-based experiment dalam proses pembelajaran sebagai salah satu variasi metode belajar terutama di masa pandemi Covid-19
PENGARUH POLA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS PEGAWAI
Get PDFPurpose– This study aims to measure the effect of leadership patterns on productivity, work environment on work productivity partially and simultaneously measure work environment leadership patterns on employee productivity in the Department of Transportation of East Kalimantan Province simultaneously Design/methodology– The type of research in this research is a quantitative approach. The population in this study were 79 employees with the status of civil servants at the Department of Transportation, East Kalimantan Province. The sample used in this study is the entire population, namely 79 employees. The sampling technique is a saturated sample technique. Data analysis techniques using Data Instrumentation Techniques, Multiple Linear Regression Analysis Techniques, Classical Assumption Techniques, Hypothesis Testing. Data processing used the SPSS (Statistics Package for Social Sciences) software program, version 25. Data collection techniques were conducted by interviewing and distributing questionnaires. The measurement scale used is the Likert scale. Findings - The research results show that leadership patterns and the work environment both simultaneously and partially have a significant effect on employee productivit
SOSIALISASI PENANAMAN CABAI DAN SAWI KE MASYARAKAT DESA MERAH MATA KABUPATEN BANYUASIN
Get PDFKuliah Kerja Nyata (KKN) merupakan suatu kegiatan yang memberikan kesempatan kepada mahasiswa untuk bisa berdampingan baik dengan masyarakat. Peran mahasiswa sebagai Social Control yaitu mahasiswa diharapkan mampu menjadi pengontrol sebuah kehidupan sosial pada masyarakat dengan cara memberikan saran, kritik serta solusi untuk permasalahan sosial masyarakat maupun permasalahan bangsa. Universitas Muhammadiyah Palembang dengan cepat melakukan penyesuaian, dimana pada Kuliah Kerja Nyata (KKN) mahasiswa kali ini pihak universitas mengusung tema KKN Reguler. Universitas Muhammadiyah Palembang dengan tema tersebut setiap mahasiwa bebas untuk memilih program kerja, baik yang sesuai dengan bidang ilmu yang dimiliki maupun diluar dari bidang keilmuannya. Program pengabdian melalui KKN Reguler ini dilaksanakan menggunakan metode pengabdian secara luring. Program KKN dilaksanakan di Desa Merah Mata, Kecamatan Banyuasin 1, Kabupaten Banyuasin. Program kerja menghasilkan beberapa diantaranya masyarakat dapat mengetahui budidaya pertanian dan cara penanaman Cabai dan Sawi yang baik