Jurnal Universitas 17 Agustus 1945 Surabaya
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Studi Komparatif Efikasi Diri, Pendidikan Kewirausahaan Dan Minat Berwirausaha Mahasiswa Adbis Fisip Universitas 17 Agustus 1945 Surabaya Dengan Mahasiswa Adbis Fisip Universitas Hangtuah Surabaya
Get PDFThis research was conducted to find out whether there are differences in Self-Efficacy, Entrepreneurship Education and Interest in Entrepreneurship in Adbis faculty of social and political sciences Students at the University of 17 August 1945 Surabaya and Adbis faculty of social and political sciences Students at Hangtuah Surabaya. This type of research uses quantitative methods with comparative research types. This research was conducted by distributing questionnaires to selected respondents. The sampling technique used is probability sampling, which is carried out randomly using the random sampling technique, namely taking samples from the population at random. Then use the analysis of homogeneity test and different test t-test. The homogeneity test is used to determine the similarity or dissimilarity of the variants, while the t-test is different to determine whether there is an average difference between the two paired sample groups
Pengaruh Brand Ambassador dan Perilaku Konsumtif Para KPopers Terhadap Keputusan Pembelian Produk Ultra Milk X ITZY pada Para Remaja di Surabaya Timur
Get PDFThe easy access to globalization and the entry of the industrial revolution 4.0 has caused the development of the world of technology in Indonesia so that it will be more sophisticated every day. With the advancement of technology, not only information can be disseminated easily but also culture. One of the cultures that is very viral in Indonesia today is Korean culture, especially South Korea which iscalled Kpop Korean culture not only spreads the flow of pop music but also has an impact on selling points. What's more, today's generation of teenagers has the desire to shop and spend their money. Especially for are fans. Knowing this, business actors must find ways to increase sales of their products by appointing Brand Ambassadors to help market their products.The formulation of the problem in this study is Is there an influence of Brand Ambassadors and Consumptive Behavior on the Purchase Decision of UltraMilk X ITZY products. The purpose of this study is to determine and analyze the influence of Brand Ambassadors and Consumptive Behavior on UltraMilk X ITZY product purchase decisions. This research method uses Quantitative research methods with associative types. The population in this study is teenagers in East Surabaya who have purchased UltraMilk X ITZY Products. The data analysis method in this study is using classical assumption tests, multiple linear regression analysis, hypothesis tests (t test and F test), and R2 test (determination). The results and conclusions of this study show that Brand Ambassadors and Consumptive Behavior have a positive and significant effect both partially and simultaneously on the Purchase Decision of UltraMilk X ITZY products.
Keywords: Brand Ambassador, Consumptive Behavior and Purchasing Decision
 
Pengaruh Efikasi Diri, Motivasi, dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur
Get PDFPenelitian ini bertujuan untuk megetahui apakah variabel Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial berpengaruh terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur, jumlah sampel yang digunakan adalah 100 orang yang merupakan seluruh Generasi Z di Surabaya Timur dengan menggunakan teknik pengambilan sampel non-probability sampling. Proses pengumpulan data menggunakan kuisioner yang diisi oleh karyawan dengan menggunakan skala likert sebagai alat pengukurannya. Penelitian ini termasuk jenis penelitian kuantitatif, metode analisis yang digunakan yaitu analisis regresi linier berganda, uji asumsi klasik, uji validitas, dan uji reabilitas. Teknik pengumpulan hipotesis menggunakan uji t, uji F, dan koefisien determinasi. Hasil dari penelitian ini menunjukkan bahwa secara simultan seluruh variabel independen berpengaruh positif dan signifikan terhadap Minat berwirausaha pada Generasi Z di Surabaya Timur. Hasil secara parsial variabel Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial berpengaruh positif dan signifikan terhadap Minat Berwirausaha pada Generasi Z di Surabaya Timur. Hasil dari koefisien determinasi (R²) diperoleh sebesar 48,0% yang merupakan pengaruh variabel Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial, sisanya dipengaruhi oleh variabel lain diluar penelitian ini, seperti modal, lingkungan keluarga dll
Analisis Komparasi Influencer Marketing, Varian Produk, dan Keputusan Pembelian pada Menantea dan Es Teh Indonesia di Surabaya
Get PDFThe purpose of this study was to examine whether there are differences in influencer marketing, product variations, and purchase decisions between Menantea in Surabaya and Estée in Indonesia. This type of study is a quantitative study with a comparative approach. The study population consisted only of consumers who purchased Menantea and Indonesian estee products in Surabaya, with a total sample of 96 respondents drawn using random sampling techniques. Primary and secondary data are used as data sources. The data was collected using a closed survey-style tool and distributed via Google Forms. Collected data were then statistically processed and analyzed using SPSS 22 software to perform independent sample t-tests including variance similarity and difference tests. Results of various tests on influencer marketing variables show t-values (-1,02) < t table (2.80)). This means there is no difference between Menantea and Es Teh Indonesia in influencer marketing variables. Results of various tests on the product variant variables showed t counts (1,91) < t table (2.80)). This means that there is no difference between Menantea and Indonesian iced tea in the product variant variables. The results of various tests on the purchase decision variables show values of t count (1,81) < t table (2.80). This means that there is no difference between Menantea and Es Teh Indonesia on the purchase decision variables. From this, we can conclude that there are no differences between Menantea in Surabaya and Es Teh Indonesia in influencer marketing, product variation and purchase decision variables. 
Jurnal Pengaruh Jiwa Kewirausahaan dan Kemandirian Pribadi Terhadap Kinerja Usaha Kuliner Usaha Mikro Kecil (UMK) Kodam Street Food Surabaya
No full textTraders or entrepreneurs who are in the Kodam Brawijaya V Night Market have different levels of education. As a result, the insights possessed in entrepreneurship also vary as well as the independence in running a business.This type of research is field research, namely direct observation of the object under study in order to obtain relevant data. The method used in this research is to use quantitative analysis research methods. This means that in analyzing data using numbers to describe the character of a group. Using non-probability method with purposive sampling technique. The research data used in this study were collected by administering questionnaires to Surabaya Street Food Kodam MSEs using a Likert scale. Entrepreneurial Spirit has a partial influence on the Performance of Culinary Business Small and Medium Enterprises (MSEs) Kodam Street Food Surabaya. Personal Independence has a partial influence on the Culinary Business Performance of Small and Medium Enterprises (MSEs) Kodam Street Food Surabaya. Entrepreneurial Spirit and Personal Independence have a joint (simultaneous) effect on the Performance of Culinary Businesses of Small and Medium Enterprises (MSEs) Kodam Street Food Surabaya. In the entrepreneurial spirit variable in this study, it is better to increase the indicator of confidence in facing competition in the business market. In the Personal Independence variable in this study, it is better to increase the indicator of the ability to accept and be responsible for the consequences of every decision made in business. For business people, they should not be afraid to make decisions or take risks and be willing to face changes in the face of business competition
PENGARUH INOVASI PRODUK DAN KEUNGGULAN BERSAING TERHADAP KINERJA USAHA PADA UMK DOMPET DI DUSUN GROGOLAN MOJOWARNO JOMBANG
Get PDFIn this increasingly rapid business development and free trade, business actors/UMK compete in increasingly stringent business in various fields including the wallet industry. In anticipating this increasingly superior business competition, MSEs compete to create the products needed and fulfill market desires. The products created by MSEs are also diverse and not a few also have the same function, the same type and similar shape. This research was conducted with the aim of knowing the effect of product innovation and competitive advantage on business performance at UMK Wallet in Grogolan Mojowarno Hamlet, Jombang. This type of research uses quantitative research methods. The population in this study were all entrepreneurs or UMK owners whose number was known as 50 people. The sampling technique uses the census or random sampling method, so that the sample is no longer used because the population is the sample. This research was conducted by distributing questionnaires containing statements from indicators via Google form to all UMK Wallet in Grogolan Mojowarno Hamlet, Jombang. The data source for this research is primary data and secondary data. The data analysis technique used is the classical assumption test, multiple linear regression test and hypothesis testing. The results of the analysis of the data obtained show that Product Innovation and Competitive Advantage have a simultaneous or joint effect on Business Performance at UMK Wallet in Grogolan Mojowarno, Jombang
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM PENGGUNAAN JASA EXPEDISI J&T CARGO CABANG SUKODONO DI SIDOARJO
Get PDFThis research was conducted at J&T Cargo Sukodono Branch in Sidoarjo. The Service Quality variable does not have a significant effect on Consumer Satisfaction. This is evident from the results of the t count on the Service Quality variable (X2) which is smaller than the t table with Consumer Satisfaction at J&T Cargo Sukodono Branch, Sidoarjo City. The price variable has a significant effect on consumer satisfaction. This is evident from the results of the t-count value that is greater than t-table. There is a positive and significant effect between price on consumer satisfaction at J&T Cargo Sukodono Branch, Sidoarjo City. Because at the J&T Cargo Expedition, the Sukodono Branch also adjusts the needs for shipping goods between outside the city at affordable prices. This study aims to analyze the effect of price and service quality on consumer satisfaction, J&T Cargo delivery services, Sukodono Branch, Sidoarjo City. The type of research used in research is Quantitative. The population in this study were consumers of J&T Cargo delivery services, Sukodono Branch, Sidoarjo City, with a sample of 100 respondents. The results of this study indicate that the price variable has an influence on consumer satisfaction while the service quality variable has no influence on consumer satisfaction.
Keywords : Price, Service Quality, Consumer Satisfaction
 
Studi Komparatif Pendidikan Kewirausahaan, Penggunaan Sosial Media dan Minat Berwirausaha pada Mahasiswa Administrasi Bisnis Universitas 17 Agustus 1945 Surabaya dan Mahasiswa Administrasi Bisnis UPN Surabaya
Get PDFPenelitian ini dilakukan untuk mengetahui apakah terdapat perbedaan Pendidikan Kewirausahaan, Penggunaan Media Sosial, dan Minat Berwirausaha pada Mahasiswa Jurusan Administrasi Bisnis dari dua Universitas berbeda yaitu Universitas 17 Agustus 1945 Surabaya dan UPN Surabaya. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan desain penelitian komparatif. Untuk mengumpulkan data penelitian, kuesioner dibagikan kepada responden terpilih. Teknik pengambilan sampel yang digunakan adalah probability sampling yaitu pengambilan sampel secara acak dengan menggunakan teknik random sampling dengan pemilihan sampel secara acak dari populasi. Uji homogenitas dan analisis uji-t digunakan. Uji homogenitas digunakan untuk menentukan kesamaan atau ketidaksamaan varians,
Kata Kunci: Analisis Komparatif, Pendidikan Kewirausahaan, Penggunaan Media Sosial, Minat Berwirausah
Pengaruh Efikasi Diri, Motivasi, dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur
No full textThis study aims to determine whether the variables of Self-Efficacy, Motivation and Social Media Utilization affect Entrepreneurial Interest in Generation Z in the East Surabaya City Region, the number of samples used was 100 people who were all Generation Z in East Surabaya using non-probability sampling techniques. The data collection process uses a questionnaire filled out by employees using a Likert scale as a measurement tool. This research includes quantitative research, the analysis method used is multiple linear regression analysis, classical assumption test, validity test, and reliability test. Hypothesis collection techniques using t test, F test, and coefficient of determination. The results of this study indicate that simultaneously all independent variables have a positive and significant effect on entrepreneurial interest in Generation Z in East Surabaya. The results partially variable Self-efficacy, Motivation and Social Media Utilization have a positive and significant effect on Entrepreneurial Interest in Generation Z in East Surabaya. The results of the coefficient of determination (R²) obtained by 48.0% which is the influence of the variables of Self-Efficacy, Motivation and Social Media Utilization, the rest is influenced by other variables outside this study, such as capital, family environment etc.
 
Pengaruh Insentif, Motivasi Kerja, dan Loyalitas Karyawan Terhadap Kinerja Karyawan Pada PT. PNM Ulamm Surabaya
No full textHuman resources have a very important role in achieving company goals, because humans become planners, actors and determinants realization of the company's goals. Based on company data PT. PNM Ulamm Surabaya employee performance experienced a drastic decline resulting in decreased employee performance in 2022. This research aims to find out if there is an influence of Incentive, Work Motivation and Employee Loyalty on Employee Performance at PT. PNM Ulamm Surabaya. This study uses a type of quantitative research. The sample used in this study as many as 80 employees of PT. PNM Ulamm Surabaya. Using a non-probability sampling method (no sampling random) with saturated sampling technique. data collection methods using questionnaire. The data analysis technique used in this research is test classic assumptions, multiple linear regression test and hypothesis testing. The results of this study shows that first, partially Incentives have a significant effect on Employee performance. Second, partially work motivation has a significant effect on Employee Performance. Third, partially influential Employee Loyalty significant to Employee Performance. Then the results of the F test show that Incentives, Work Motivation and Employee Loyalty together (simultaneously) significant effect on employee performance at PT. PNM Ulamm Surabaya. Therefore, companies must pay attention to performance such as aspects of quality and quantity of work, provide employee job training, provide tool facilities transportation for employees working in the field, creating integrity measurement formats done by the HR department (human resources) as well as making jargoun that contains the employee's cultural values and places the jargoun in work space to remind employees of the company's cultural values.