Jurnal Universitas 17 Agustus 1945 Surabaya
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PENGARUH BRAND AWARENESS DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU MERK VANS DI KOTA SURABAYA
Get PDFhis study entitled "The Influence of Brand Awareness and Product Quality on PurchasingDecisions on Vans Brand Shoes in the City of Surabaya". Changes in people's needs and trendsin the fashion sector, especially in big cities like Surabaya. People who follow these changestend to buy fashion items from well-known brands to make them look cool. Currentlyshopping for fashion has turned into part of the lifestyle. Likewise with current shoe trends,especially among young people. They are willing to look cool by buying the latest releasedshoes. Due to the limitations of millennials with limited pocket money, it is difficult to get orbuy original shoes at quite high prices. The purpose of this study was to determine the effectof Brand Awareness (X1) and Product Quality (X2) on Purchasing Decisions (Y) on VansBrand Shoes in the City of Surabaya. The research methodology used is quantitative, usingan online questionnaire through the Google Form. The sampling technique used purposivesampling with a total of 100 respondents to be sampled. The data analysis technique used ismultiple regression analysis. The results of this study indicate (1) Brand Awareness has asignificant effect on Purchase Decision on Vans brand shoes, (2) Product Quality has asignificant effect on Purchase Decision on Vans brand shoes
Juridical Analysis of the Etawaku Trademark Cancellation in Business Cooperation
Get PDFBrand is an important component in a business. Trademarks have the power to shape a company's image and influence consumer decisions. Nevertheless, there are registered trademarks with similarities or similarities with previously registered trademarks and the first registrant feels disadvantaged, so that legal efforts can be made to cancel the trademark, remove the trademark, or apply for compensation. This study aims to determine how the consequences of cancellation of the trademark against business cooperation agreements, to achieve these objectives can be done through the method of normative legal research with more emphasis on understanding in obtaining answers by basing on the principles and principles of law applied to regulate the sovereignty of a country. The results show that the cancellation of the "ETAWAKU" Trademark can affect business cooperation in a significant way, considering that the brand is an important element in marketing and selling products. Where the impact can be in the form of contract cancellation, economic loss, or reputational damage for the parties involved. Therefore, it is very important to ensure that the trademark used in business cooperation has strong and valid legal protection, and anticipate the possibilities that can arise due to the cancellation of the trademark
Post-Quantum Cryptography and Legal Frameworks: Strengthening Uzbekistan’s Cybersecurity and Intellectual Property Protection
Get PDFThe rapid development of quantum technology has significant implications for legal systems, particularly in the areas of cybersecurity, intellectual property, and digital sovereignty. The computational power of quantum computing to decrypt conventional encryption systems poses serious challenges to national information security. Developed countries have adopted post-quantum cryptographic policies to protect their data, while Uzbekistan still faces regulatory gaps in transitioning to more secure encryption systems. Furthermore, the increasing number of patents in quantum technology may create innovation barriers due to the phenomenon of patent thickets, which limit access to strategic technologies. The lack of regulatory clarity regarding legal liability for quantum-based artificial intelligence also creates uncertainty within Uzbekistan’s legal system, particularly in terms of transparency and accountability. Without adaptive regulations, Uzbekistan risks strategic data leaks and dependence on foreign actors in quantum technology development. Therefore, policy reforms are necessary, including post-quantum cryptography-based cybersecurity regulations, harmonization of intellectual property laws with international standards, and the implementation of regulatory sandboxes to test policies before widespread adoption. This study emphasizes that without concrete steps in quantum technology regulation, Uzbekistan risks falling behind in the global competition. A more flexible and progressive legal approach is required to ensure digital sovereignty, data security, and protection of domestic innovation. With the right policies, Uzbekistan can leverage quantum technology to drive its digital economy without compromising its strategic national interests
Comparative Perspectives on Contract Law in Property Sale and Transfer: Oman and Indonesia
Get PDFThis research aims to conduct a comparative study of the law of covenants in the sale and purchase and transfer of property ownership in the civil law systems of Oman and Indonesia. The main focus of this study is to identify similarities and differences between the two countries in terms of the legal basis, contractual principles, and formal procedures related to the transfer of property rights. In the Omani legal system, which is influenced by Sharia and civil law, the transfer of property ownership emphasizes notarial formalities and state registration. Meanwhile, Indonesia, with its mixed legal system that combines customary law, Dutch colonial law and modern law, also requires a written agreement as well as registration at the National Land Agency. This research uses normative-comparative research with statutory and conceptual approaches. The data is analyzed qualitatively with comparative legal analysis techniques, to evaluate the practices and principles applicable in both legal systems. The novelty in this study lies in the structural mapping and detailed analysis of the common ground and points of difference between the two systems, particularly in terms of the principle of freedom of contract and the effectiveness of registration as a condition of transferring property rights. The results show that although the two countries have different legal frameworks, there is convergence in the aspects of formality and legal protection for third parties. This study recommends harmonization of contract law principles and more efficient registration of property as well as increased transparency in the process of buying and selling property across jurisdictions
PENGARUH DESAIN PRODUK, CITA RASA, DAN HIGIENITAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE SURABAYA
Get PDFPenelitian ini bertujuan untuk menganalisis pengaruh desain produk, cita rasa, dan higienitas
terhadap keputusan pembelian produk Mixue di Surabaya. Dengan meningkatnya persaingan di
industri makanan dan minuman, khususnya minuman kekinian, penting bagi perusahaan untuk
memahami faktor-faktor yang mempengaruhi keputusan pembelian konsumen. Metode penelitian yang
digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 100
responden yang pernah membeli produk Mixue. Hasil penelitian menunjukkan bahwa desain produk
tidak memiliki pengaruh signifikan terhadap keputusan pembelian, sementara cita rasa dan higienitas
terbukti memiliki pengaruh positif dan signifikan. Cita rasa menjadi faktor dominan yang mendorong
keputusan pembelian, diikuti oleh higienitas yang memberikan rasa aman kepada konsumen. Secara
simultan, ketiga variabel tersebut berpengaruh terhadap keputusan pembelian produk Mixue.
Penelitian ini memberikan rekomendasi bagi Mixue untuk terus meningkatkan variasi desain produk
dan menjaga kualitas cita rasa serta higienitas untuk mempertahankan dan menarik lebih banyak
konsumen
PENGARUH KUALITAS PELAYANAN, KEMUDAHAN PENGGUNAAN DAN PROMOSI APLIKASI TERHADAP KEPUASAN PENGGUNA GRABFOOD DI WILAYAH SURABAYA SELATAN
Get PDFPenelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kemudahan penggunaan, dan
promosi terhadap kepuasan pengguna layanan GrabFood di wilayah Surabaya Selatan. Metode
penelitian yang digunakan adalah metode kuantitatif dengan pengumpulan data melalui kuesioner
elektronik yang disebarkan kepada 100 responden. Analisis data dilakukan menggunakan regresi linear
berganda untuk mengevaluasi hubungan antara variabel independen dan dependen.Hasil penelitian
menunjukkan bahwa secara parsial, variabel kualitas layanan dan kemudahan penggunaan
berpengaruh signifikan terhadap kepuasan pengguna, sedangkan promosi tidak menunjukkan pengaruh
yang signifikan. Secara simultan, ketiga variabel tersebut berkontribusi terhadap kepuasan pengguna
dengan kemudahan penggunaan menjadi faktor dominan. Hal ini menunjukkan bahwa pengguna sangat
menghargai aplikasi yang intuitif dan mudah digunakan, yang menciptakan pengalaman positif dan
meningkatkan loyalitas terhadap layanan GrabFood.Oleh karena itu, GrabFood perlu terus
meningkatkan kualitas layanan melalui inovasi berbasis teknologi, memperbaiki fitur aplikasi agar
lebih mudah digunakan, dan menyesuaikan strategi promosi agar lebih relevan dengan kebutuhan
pengguna. Langkah ini diharapkan dapat memperkuat kepuasan pengguna dan membangun loyalitas
jangka panjang terhadap layanan GrabFood
Analisis Teknik Penerjemahan dalam Lirik Lagu "Arjuna" dan "Bento" Versi Jepang
Get PDFSong lyric translation is a complex process that involves not only linguistic aspects but also musicality and cultural acceptability in the target language. This study aims to analyze the translation techniques used in the Japanese versions of the songs Arjuna and Bento, based on Molina and Albir’s (2004) translation techniques. A qualitative descriptive method was employed, with textual analysis conducted on the original Indonesian lyrics and their Japanese translations. The findings reveal that 13 translation techniques were utilized in both songs, with different dominant techniques corresponding to the characteristics of each song. Arjuna, which has a romantic and poetic theme, predominantly employs established equivalence, amplification, and transposition to preserve the song’s aesthetics and emotional meaning. In contrast, Bento, which carries a strong social critique, primarily employs modulation, adaptation, reduction, and linguistic compression to align its meaning with Japanese expressive norms. These findings suggest that in song lyric translation, the choice of translation techniques is significantly influenced by the song’s theme, syntactic structure, rhythm, and cultural acceptability in the target language. This study is expected to contribute to research on song lyric translation and provide insight for translators in adapting songs across languages while maintaining their meaning, aesthetics, and musicality
Self efficacy dan penyesuaian diri pada pekerja rantau di Bali
Get PDFSelf-efficacy is an individual's belief in their ability to manage actions to achieve goals, while adjustment refers to the individual's capacity to adapt personally and socially to a new environment. This study aims to examine the relationship between self-efficacy and adjustment among migrant workers in Bali. The research employed a quantitative approach with a correlational method. The sampling technique used was purposive sampling, involving 115 migrant workers in the Bali area. Data were collected using a self-efficacy scale and an adjustment scale. The data analysis technique used was the Spearman Rho correlation test. The results showed a significant positive relationship between self-efficacy and adjustment among migrant workers in Bali. The higher an individual's self-efficacy, the better their ability to adapt to a new environment. This finding is based on the Spearman Rho correlation coefficient, where rxy = 0.714 with a significance level of p = 0.000 < 0.05, indicating that the higher the self-efficacy, the higher the adjustment, and vice versa. Furthermore, self-efficacy contributed 43% to the variance in adjustment.
Self-efficacy adalah keyakinan individu terhadap kemampuannya dalam mengelola tindakan untuk mencapai tujuan, sedangkan penyesuaian diri merupakan kemampuan individu beradaptasi secara pribadi dan sosial di lingkungan baru. Penelitian ini bertujuan untuk mengetahui hubungan antara self-efficacy dengan penyesuaian diri pada pekerja rantau di Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasi. Teknik penentuan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 115 pekerja rantau di wilayah Bali. Pengumpulan data dilakukan menggunakan skala self-efficacy dan skala penyesuaian diri. Teknik analisis data menggunakan uji korelasi Spearman Rho’. Hasil penelitian ini menunjukkan bahwa terdapat hubungan positif yang signifikan antara self-efficacy dengan penyesuaian diri pada pekerja rantau di Bali. Semakin tinggi self-efficacy yang dimiliki individu, maka semakin baik kemampuan mereka dalam menyesuaikan diri dengan lingkungan baru. Hal ini berdasarkan hasil perhitungan korelasi r Spearman Rho’, dimana rxy = 0,714 dengan signifikansi p = 0,000 < 0,05 artinya semakin tinggi self-efficacy maka semakin tinggi penyesuaian diri dan sebaliknya semakin rendah self-efficacy maka semakin rendah penyesuaian diri. Adapun sumbangan efektif dari self-efficacy mempengaruhi penyesuaian diri sebesar 43%
Cyberslacking di kalangan pelajar: Bagaimana peran stres dan boredom?
Get PDFThe fact that the internet is used for non-academic activities during learning sessions indicates a shift in students’ study behaviour. Cyberslacking, defined as the use of digital technology for personal purposes during learning, is one such behaviour. The purpose of this study is to examine how academic stress and boredom influence cyberslacking among upper secondary school students. A quantitative approach with a correlational design was employed. The sample was determined through purposive sampling, comprising 167 Year 11 students selected based on the school’s considerations. Instruments included a boredom scale, an academic stress scale, and a cyberslacking scale, all grounded in psychological theory and tested for validity. Multiple linear regression was applied to analyse the data. The findings reveal that both academic stress and boredom affect cyberslacking; however, only academic stress exerts a statistically significant impact. This suggests that academic stress is the primary driver prompting students to disengage from learning via the internet. Schools are encouraged to devise strategies to manage stress and adopt more engaging teaching approaches to curb such behaviour.
Fakta bahwa internet digunakan untuk aktivitas non-akademik selama proses pembelajaran memperlihatkan bahwa perilaku belajar siswa berubah. Cyberslacking, yang berarti memakai teknologi digital untuk keperluan pribadi saat belajar, ialah salah satu bentuk perilaku tersebut. Tujuan penelitiannya guna menganalisa bagaimana stres akademik dan kebosanan memengaruhi perilaku cyberslacking siswa di Sekolah Menengah Atas. Studi ini memakai metodologi kuantitatif dengan desain korelasional. Penentuan sampelnya memakai purposive sampling, subjek penelitian terdiri dari 167 siswa kelas XI yang dipilih berdasar kepada pertimbangan sekolah. Alat yang digunakan termasuk skala kebosanan, skala stres akademik, dan skala cyberslacking, yang didasarkan pada teori psikologi dan telah diuji validitasnya. Regresi linier berganda digunakan guna menganalisa datanya. Hasil penelitian memperlihatkan bahwa stres akademik dan kebosanan berdampak pada cyberslacking. Namun, hanya tekanan akademik yang terbukti memiliki dampak yang signifikan. Hasilnya memperlihatkan bahwa stres akademik ialah faktor utama yang mendorong siswa untuk menghindari internet. Sekolah harus membuat strategi untuk mengendalikan stres dan memakai pendekatan pembelajaran yang lebih menarik untuk menghentikan perilaku ini
ANIMASI 3D TOPENG MALANG SEBAGAI KOMUNIKASI VISUAL BUDAYA
Get PDFThis research aims to examine the utilization of 3D animation as a visual communication medium in introducing and preserving the culture of Topeng Malang. Topeng Malang is one of the intangible cultural heritages that has high philosophical, aesthetic, and historical values, but its existence has begun to be eroded by the times and the lack of exposure among the younger generation. The method used in this research is a qualitative-descriptive approach with the stages of data collection through literature study, observation, and interviews with local artists and cultural experts. The results show that 3D animation is able to effectively represent the visual and narrative characteristics of Topeng Malang, and has great potential as a medium for cultural education and promotion in modern digital platforms. By combining traditional elements and contemporary visual technology, 3D animation becomes a bridge of cultural communication that is engaging, informative, and easily accessible to the wider community, especially the younger generation