Jurnal Universitas 17 Agustus 1945 Surabaya
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TRANSFORMASI PRAKTIK PUBLIC RELATIONS DI ERA DIGITAL: STUDI DESKIPTIF TENTANG ADAPTASI TENTANG PROFESIONAL PR
No full textDigital transformation has brought significant changes in Public Relations (PR) practices, demanding strategic, cultural, and technological adaptations from communications professionals. This research aims to identify and understand how PR practitioners in Indonesia adjust their communication strategies in the midst of digital changes, as well as what challenges they face in the adaptation process. Using a qualitative descriptive approach, data was collected through in-depth interviews with 15 PR professionals from various industry sectors, both private, public, and non-profit organizations, who have undergone a digitalization process in their public relations activities. The results show that PR professionals have made a significant reorientation to communication strategies, by integrating digital technologies such as social media, content marketing, and audience data analysis. These changes are also accompanied by a transformation of work culture, including the increasing need for digital competencies, work flexibility, and cross-disciplinary collaboration. However, digital adaptation also faces a number of obstacles, including digital competency gaps, limited technology infrastructure, internal organizational resistance to change, and ethical and data security challenges. This research emphasizes the importance of institutional support, ongoing training, and strategic policies that support the digital transformation of PR in an inclusive manner. This finding is expected to be a theoretical as well as practical contribution in enriching the study of communication transformation in the digital era, especially in the realm of Public Relations.
Keywords: Public Relations, Digital Transformation, Professional Adaptation, Communication Strategy, Digital Competenc
Regulasi Emosi dan Resiliensi: Faktor Kunci dalam Kesuksesan Akademik Mahasiswa Akhir
Get PDFKinerja mahasiswa dipengaruhi oleh dua komponen penting yaitu regulasi emosi dan resiliensi akademik, terutama bagi mahasiswa yang sedang menyelesaikan skripsi. Tujuan dari penelitian ini adalah untuk menyelidiki hubungan antara resiliensi akademik dan regulasi emosi pada mahasiswa akhir di Surabaya. Desain kuantitatif yang digunakan untuk penelitian ini adalah korelasional. Subjek penelitian terdiri dari 172 mahasiswa akhir dari berbagai program studi di universitas Surabayai. Alat ukur yang digunakan adalah skala Regulasi Emosi dan Skala Resiliensi Akademik, yang keduanya telah diuji untuk validitas dan reliabilitas. Teknik analisis data yang digunakan adalah teknik korelasi spearman rho untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan hubungan positif yang signifikan antara regulasi emosi dan resiliensi akademik (p < 0,05). Mahasiswa yang dapat mengendalikan emosi mereka cenderung memiliki resiliensi akademik yang lebih tinggi. Penelitian ini menemukan bahwa kemampuan pengendalian emosi dapat meningkatkan resiliensi akademik mahasiswa akhir dan membantu mereka menyelesaikan masalah
Regulasi Emosi dan Work-life Balance dengan Burnout pada Karyawan Bagian Pemasaran
Get PDFKaryawan merupakan aset penting dalam sebuah perusahaan. Para karyawan dituntut memiliki kinerja serta etos yang tinggi seperti melakukan pekerjaan secara total, bekerja sesuai dengan deadline, disiplin waktu yang tinggi, dan dituntut memiliki konsentrasi yang tinggi diharapkan meningkatnya motivasi karyawan dalam mencapai target sesuai standar yang telah ditetapkan oleh perusahaan. Berbagai tugas dan tekanan yang diberikan oleh perusahaan kepada karyawan akan berdampak pada mental dan fisik karyawan. Tujuan dari penelitian korelasional kuantitatif ini adalah untuk mengetahui bagaimana regulasi emosi dan work life balance mempengaruhi burnout pada karyawan PT. Dwi Surya Perkasa. Partisipan penelitian ini sebanyak 70 responden yang terdapat pada PT. Dwi Surya Perkasa. Analisis regresi berganda adalah metode analisis yang digunakan. Menurut data, terdapat dampak sebesar 60% dari burnout dan hubungan sebesar 0,604 antara regulasi emosi dan work life balace. Regulasi emosi tidak berkorelasi dengan burnout dengan nilai signifikansi 0,252 (
VIRAL MARKETING SOCIAL MEDIA DAN PHYSICAL EVIDENCE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA MIE GACOAN DI SURABAYA TIMUR
Get PDFThe impact of the development of the internet today, which is increasingly widespread, can cause business people to determine strategies to market their products through social media. The existence of the internet makes product marketing more effective because the information that is disseminated will be conveyed quickly, get a lot of attention from potential consumers, and then go viral quickly. Apart from the virality of a product, one of the factors considered by consumers in their decision-making is physical evidence. The more attractive the Physical Evidence, the further it will increase consumer buying interest. With Viral Marketing and Physical Evidence, it can lead to stronger purchasing decisions for consumers. This study aims to analyze and determine quantitatively the influence of Viral Marketing Social Media and Physical Evidence on Purchasing Decisions. Data collection in this study used a questionnaire distributed via Google Form. The sample in this study used a non-probability sampling method using a purposive sampling technique of 100 people. The analysis techniques used in this research are the classical assumption test, multiple linear regression test, and hypothesis testing. The results of this study indicate that partially and simultaneously all independent variables, namely Viral Marketing Social Media and Physical Evidence, have a positive and significant effect on the dependent variable, namely the Purchase Decision of Mie Gacoan in East Surabaya. The recommendations from the author should clarify product information about advantages, prices, product details, and post-purchase activities of other parties that are conveyed via Instagram and TikTok. Apart from that, you should also improve the layout, lighting, and music at Mie Gacoan outlets
PENGARUH SERVICE QUALITY DAN FLEKSIBELITAS E-PAYMENT TERHADAP KEPUASAN PELANGGAN WIFI BUMDESA DI DESA BANJARWUNGU, KABUPATEN SIDOARJO
Get PDFChanges from time to time always progress, both advances in culture, social, economic and technology. Technological progress is one of the conveniences created by humans which plays a very important role in buying and selling activities, changing the system where the system that was originally used, namely conventional, has turned into digital. The purpose of this study is to determine and analyze the effect of Service Quality, E-Payment and Customer Satisfaction variables. This study uses a quantitative method probability approach of the Simple Random Sampling type. The number of samples in the study were 95 respondents. The data collection technique used by researchers is a closed e-questionnaire type. Based on the results of research conducted by researchers related to Service Quality and E-Payment Flexibility on BUMDesa WIFI Customer Satisfaction in Banjarwungu Village, Sidoarjo Regency, it can be concluded that partially, the Service Quality variable has an influence on Customer Satisfaction and the E-Payment variable has an influence on Customer Satisfaction. Simutaneously, Service Quality and E-Payment variables have an influence on Customer Satisfaction
Pengaruh Orientasi Pasar, Perilaku Kewirausahaan, Dan Motivasi Terhadap Kinerja Bisnis Pada Sentra Ukm ( Kampung Kue Kec. Rungkut Kota Surabaya )
Get PDFThis study aims to determine: (1) The effect of market orientation on business performance in UKM Kampung Kue Kec. Rungkut Surabaya City, (2) The Effect of Entrepreneurial Behavior on Business Performance in Kampung Kue Kec. Rungkut Surabaya City, (3) The Influence of Motivation on Business Performance in Kampung Kue Kec. Rungkut City of Surabaya,. This research was conducted at Kampung Kue Kec. Rungkut Surabaya City, This research includes associative research or relationships using a quantitative approach. The population in this study were all cake village business owners in the district. Rungkut city of Surabaya. Sampling technique with certain considerations with a total sample of 44 people. The data collection technique uses a questionnaire that has been tested for validity and reliability, and the data analysis technique used is the classical assumption test, multiple linear regression. The results showed that (1) there was a positive effect of market orientation on business performance in Kampung Kue Kec. Rungkut, Surabaya City, is proven by the t-test value for the market orientation variable, namely a significance value of 0.049 is less than 0.05 (0.049 <0.05). (2) there is a positive influence of entrepreneurial behavior on business performance in Kampung Kue Kec. Rungkut, Surabaya City, is proven by the t test value for the entrepreneurial behavior variable, namely a significance value of 0.001 is less than 0.05 (0.001 <0.05). (3) there is a positive influence of motivation on business performance in Kampung Kue Kec. Rungkut Surabaya City, proven by the t test value for the entrepreneurial behavior variable, namely a significance value of 0.008 is less than 0.05 (0.008 < 0.05)
Pengaruh Label Halal dan Review Konsumen Terhadap Keputusan Pembelian Pada Mie Samyang di Surabaya
Get PDFAbstract
The continued advancements in technology have sparked numerous groundbreaking developments in various fields includingfood industry companies that lead to fast food or instant food. Instant noodles, which are one of the innovative fast food products that are well received by people around the world, one of them is Samyang Instant Noodles. The Samyang Food company has a problem formulation from the public, namely whether the halal label and consumer reviews have an influence of Samyang Instant Noodles on purchasing choices is substantial and positive. with the research objectives being achieved In order to assess the impact of halal labels and consumer reviews on purchasing decisions on Samyang Instant Noodles, so that the benefits obtained is to increase the choices made by consumers when buying Samyang Instant Noodle products. Quantitative research encompasses this particular research methodology which aims to determine each variable that is dominant or that influences one another between variables using a non-probability sampling technique was employed, involving a group of 100 participants. The target population for this research consisted of Surabaya residents in the Sukolilo sub-district and used data collection techniques, namely e-questionnaire through Google forms and data analysis techniques using SPSS software version 25. After conducting an analysis of a portion of the data, it was observed that the t count exceeded the t table value, indicating a higher probability level. After analyzing the data with a significance level of 0.05, it is evident that the calculated F-value exceeds the critical F-value, indicating a probability value below 0.05. Thus, a valid conclusion can be drawn, affirming the influential impact of both halal labels and consumer reviews on purchasing decisions within Surabaya.
Keywords : Halal Label, Consumer Reviews, and Purchase Decisio
ANALISIS KOMPARATIF LINGKUNGAN KELUARGA, MOTIVASI BERWIRAUSAHA, KOMPETENSI KEWIRAUSAHAAN DAN MINAT BERWIRAUSAHA PADA MAHASISWA ADMINISTRASI BISNIS UNTAG SURABAYA DENGAN MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS HANG TUAH SURABAYA
Get PDFIn Indonesia the problem of unemployment is still quite high. The average college graduate is more actively looking for work than creating jobs after graduation. And in fact, after graduating, it does not guarantee that you will immediately get a job. In the city of Surabaya, several private and public universities have provided materials on entrepreneurship, such as UNTAG Surabaya and Hang Tuah University Surabaya. Even though they are both private tertiary institutions, of course the two tertiary institutions have differences in various ways such as the study programs provided, their learning systems and their accreditation. This study aims to determine whether there are differences between variables, namely Family Environment, Entrepreneurial Motivation, Entrepreneurial Competence and Entrepreneurial Interest in Business Administration Students at UNTAG Surabaya and Business Administration Students at Universitas Hang Tuah Surabaya. In this study using quantitative research methods. Using non-probability sampling method with sampling using purposive sampling technique. For data collection techniques from the sample, the researchers distributed questionnaires using the Google form. The data analysis technique used in this study is the homogeneity test and the independent sample t test. Testing the data in this study was assisted by using the SPSS 25 application. Based on the results of the homogeneity test data, it shows that the significance value has a value greater than the significant value, which means that each variable has the same variant. Then based on the results of the t test showed that there was no difference in the Family Environment Variables, Entrepreneurial Motivation, Entrepreneurial Competence, and Entrepreneurial Interest in Business Administration Students at UNTAG Surabaya and Business Administration Students at Hang Tuah University Surabaya.
Keywords: Family Environment, Entrepreneurial Motivation, Entrepreneurial Competence, and Interest in Entrepreneurshi
Pengaruh Brand Ambassador, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pengguna Sepatu Ventela di Kecamatan Surabaya Gubeng
Get PDFThe phenomenon of competition that dominates the business life of the sneaker industry is currently generated by many national and international shoe brand companies. From the results of the data, competition for local shoe brands and international shoe brands in the sneaker industry is very tight in 2017-2023. This study uses a quantitative method using a questionnaire in the form of google form as the instrument. The population in this study are consumers who use ventella shoes in the Gubeng District, Surabaya City. The samplingtechnique used is non-probability sampling using a purposive sampling technique, where the sample taken is 96 respondents with certain characteristics. The analysis techniques in this study were validity test, rehabilitation test, linear test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, t test, F test,and the Coefficientof Determination (R2). The results of the analysis in the Simultaneous test stated that therewas a significant relationship between Brand Ambassador, Brand Image, and Product Quality whichsimultaneously had a significant influence on Purchase Decisions for ventella shoe usersin Surabaya gubeng sub-district
Pengaruh Kualitas Produk, Inovasi dan Diferensiasi Produk Terhadap Minat Beli Konsumen Pada Sentra Wisata Kuliner Dharmawangsa Surabaya
Get PDFThe city of Surabaya is one of the cities that provides or provides opportunities for street vendors in the Surabaya area. Culinary Tourism Center is a solution to drive the wheels of the people's economy. Even though there are still many obstacles, this effort raises great hopes for the Culinary Wiata Center traders. Through this culinary tourism center, it is hoped that business actors will be able to develop the creativity of the culinary sector and be able to attract local and foreign tourists. The aim of this study was to determine the effect of product quality, innovation and product differentiation on consumer buying interest at the Dharmawangsa Culinary Tourism Center. This type of research is field research, namely direct observation of the object under study in order to obtain relevant data. The method used in this research is to use quantitative research methods. The population taken was in the form of consumers of the Dharmawangsa Surabaya Culinary Tourism Center as many as 100 respondents. The data collection technique in this study was using a google form/distribution of questionnaires. Based on the results of this study, it proves that product quality has no significant effect on consumer buying interest at the Dharmawangsa Culinary Tourism Center, while Product Innovation and Product Differentiation have a significant effect on Consumer Purchase Interest at the Dharmawangsa Culinary Tourism Center. Based on the results of this study indicate that Product Quality, Product Innovation and Product Differentiation have a joint effect on Consumer Purchase Interest at the Dharmawangsa Culinary Tourism Center.
Keywords: Product Quality, Product Innovation, Product Differentiation, Consumer Purchase Interest