Jurnal Universitas 17 Agustus 1945 Surabaya
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EKSPLORASI STRATEGI PEMASARAN BERBASIS INTEGRASI SWOT DAN BUSINESS MODEL CANVAS PADA KEDAI KOPI BEDREK UNTUK MENINGKATKAN KEUNGGULAN BERSAING
Get PDFThis study aims to explore the marketing strategies of Kedai Kopi Bedrek by integrating SWOT analysis and the Business Model Canvas (BMC) to strengthen competitive advantage in the increasingly dynamic coffee industry. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving the café’s management and customers. SWOT analysis was applied to identify internal strengths and weaknesses, as well as external opportunities and threats, while the BMC framework was utilized to map the nine essential components of the business model, including value propositions, customer segments, distribution channels, and customer relationships. The findings reveal that Kedai Kopi Bedrek’s strengths lie in its differentiated products rooted in local wisdom, strategic location, and a loyal customer community. However, limitations were found in promotional resources and human capital capacity. Major opportunities arise from the growing coffee consumption trend among younger generations, the rapid advancement of digital technology, and potential collaboration with creative communities. On the other hand, threats include intense competition from modern coffee shops, fluctuating raw material prices, and shifting consumer preferences. The integration of SWOT and BMC led to several priority strategies, such as strengthening branding based on local values, optimizing digital marketing, diversifying menu offerings, and developing strategic partnerships with local businesses. These findings emphasize that a marketing strategy derived from the integration of SWOT and BMC provides a more comprehensive direction to enhance competitiveness and ensure business sustainability for Kedai Kopi Bedre
KONSEP KESEIMBANGAN DALAM EKONOMI SYARIAH: SOLUSI TERHADAP KESENJANGAN SOSIAL EKONOMI ERA KAPITALISME DIGITAL
Get PDFDigital capitalism has significantly widened socio-economic disparities, with wealth and market power concentrated in the hands of a handful of global players. This system has failed to create distributive justice, thus making the problem of inequality increasingly acute and requiring paradigmatic solutions. The purpose of this research is to describe and analyze the concept of balance (tawazun) in Islamic economics: a solution to socio-economic disparities in the era of digital capitalism. This research uses a qualitative approach through library research methods. The data collection stage is carried out systematically through documentation methods. The results show that: 1). The deconstruction of digital capitalism is that digital capitalism has formed an oligopoly system in which a handful of giant platforms control digital data and infrastructure, creating structural inequalities through the attention economy and gig models that exploit labor. This inequity is not a systemic flaw, but rather an inherent feature of the logic of capital accumulation in the digital era. 2). The concept of tawazun in Islamic economics offers a holistic paradigm of balance that rejects inequality through three pillars: balance of ownership with the ZISWAF instrument (Zakat, Infaq, Sedekah, and Waqf), market balance with the prohibition of usury and monopoly, and balance of values with the principle of benefit as the ultimate goal. 3). The integration of the tawazun concept into the digital ecosystem is realized through a digital Islamic cooperative platform, profit-sharing-based fintech, and the use of digital ZISWAF for equitable access. At the regulatory level, the principles of data sovereignty and Islamic algorithm ethics are proposed, as well as Islamic digital economic literacy to empower communities
Analisis Potensi Likuefaksi dan Estimasi Settlement Pasca-Likuefaksi di Kabupaten Indramayu
Get PDFPulau Jawa adalah salah satu pulau di Indonesia, yang merupakan wilayah seismik aktif dengan populasi padat, terutama di Kabupaten Indramayu yang rentan terhadap likuefaksi. Penelitian ini bertujuan mengisi kekurangan data lokal mengenai likuefaksi di wilayah tersebut, yang memiliki karakteristik geoteknik unik. Dengan menggunakan Metode Simplified Procedure serta pendekatan emprris untuk estimasi penurunan pasca likuefaksi, penelitian ini bertujuan untuk mengevaluasi faktor keamanan terhadap likuefaksi dan potensi kerusakan. Hasil menunjukkan faktor keamanan < 1 di BH-1 (6,5 -20,5 meter) dan BH-2 (0 - 18 meter), dengan estimasi penurunan pasca-likuefaksi sebesar 81,76 cm di BH-2 dan 132,8 cm di BH-1. Penelitian ini memberikan gambaran kondisi lapisan tanah di Kabupaten Indramayu, perencanaan tanggap bencana yang lebih baik dan perencanaan teknis yang tepat diharapkan dapat mengurangi risiko fenomena likuefaksi secara efektif
Dinamika Psikologi personel Kepolisian : Pengaruh Self Control, Stres Kerja, dan Readiness for Change terhadap Agresi
No full textAggression is defined as behavior intended to harm, threaten, or endanger another individual or object, either physically or verbally, and can manifest in both direct and indirect forms. This type of behavior is part of human dynamics and is also present in the policing profession. Each police officer exhibits varying levels of aggression, which may be influenced by factors such as self-control, occupational stress, and readiness for change. This study aims to examine the relationship between self-control, occupational stress, and readiness for change with aggressive behavior among police officers. The research subjects consisted of 250 junior police officers from Ditsamapta Polda X. The results revealed a significant relationship between the three variables and aggression (p = 0.000; F = 134.802). Specifically, self-control was negatively correlated with aggression (t = -5.599; p = 0.000), occupational stress showed a positive correlation (t = 7.581; p = 0.000), and readiness for change was negatively associated with aggression (t = -7.251; p = 0.000).Agresi merupakan tindakan yang dimaksudkan untuk melukai, mengancam, membahayakan individu atau objek lain, baik secara fisik maupun verbal, serta dapat dilakukan secara langsung maupun tidak langsung. Perilaku ini merupakan bagian dari dinamika kehidupan manusia, termasuk dalam profesi kepolisian. Setiap personel kepolisian menunjukkan tingkat agresi yang berbeda, yang dipengaruhi oleh faktor seperti pengendalian diri (self control), stres kerja, dan kesiapan menghadapi perubahan (readiness for change). Penelitian ini dimaksudkan untuk mengkaji bagaimana keterkaitan antara self control, stres kerja, dan readiness for change terhadap perilaku agresi pada anggota polisi. Subjek penelitian terdiri dari 250 orang Bintara Remaja Ditsamapta Polda X. Hasil analisis yang dilakukan mengungkap bahwa terdapat hubungan antara ketiga variabel tersebut dengan agresi polisi yang bersifat signifikan (p = 0,000; F = 134,802). Secara rinci, self control berkorelasi negatif dengan agresi (t = -5,599; p = 0,000), stres kerja berkorelasi positif (t = 7,581; p = 0,000), dan readiness for change menunjukkan hubungan negatif dengan agresi (t = -7,251; p = 0,000)
PENGARUH RESPON KOGNITIF FOLLOWERS PADA KONTEN PROMOSI DI INSTAGRAM @transstudio.bandung TERHADAP MINAT BELI TIKET
No full textThe development of information technology in the era of globalization has changed the order of people's lives, including in the field of marketing. Companies are now utilizing digital platforms, especially social media, to interact and influence consumers. One of the rapidly growing social media is Instagram, which is used by companies to promote their products or services. Trans Studio Bandung is an entertainment area in Bandung that actively uploads promotional content on Instagram social media accounts to attract visitors. This study aims to analyze the effect of promotional content published on the Instagram account @transstudio.bandung on the interest in buying tickets of its followers. Using cognitive response theory, which divides cognitive processes into thoughts about products, sources, and ad executions, this study examines how the audience's cognitive response to the content received can influence attitudes and purchase intention. This research examines whether audience engagement with Instagram content can increase interest in purchasing tickets. Using a quantitative approach, this study takes ticket purchase intention as the dependent variable and analyzes the influence of cognitive responses on purchase decisions. The results of this study are expected to provide a better understanding of the role of social media in marketing and the influence of promotional content on consumer behavior.Perkembangan teknologi informasi di era globalisasi telah mengubah tatanan kehidupan masyarakat, termasuk dalam bidang pemasaran. Perusahaan kini memanfaatkan platform digital, terutama media sosial, untuk berinteraksi dan memengaruhi konsumen. Salah satu media sosial yang berkembang pesat adalah Instagram, yang digunakan oleh perusahaan untuk mempromosikan produk atau layanan mereka. Trans Studio Bandung merupakan sebuah kawasan hiburan di Bandung yang aktif mengunggah konten promosi di akun media sosial instagram untuk menarik pengunjung. Penelitian ini bertujuan untuk menganalisis pengaruh konten promosi yang dipublikasikan di akun Instagram @transstudio.bandung terhadap minat beli tiket pengikutnya. Dengan menggunakan teori respons kognitif, yang membagi proses kognitif menjadi pemikiran tentang produk, sumber, dan eksekusi iklan, penelitian ini mengkaji bagaimana respons kognitif audiens terhadap konten yang diterima dapat mempengaruhi sikap dan minat beli. Penelitian ini menguji apakah keterlibatan audiens dengan konten Instagram dapat meningkatkan minat beli tiket. Dengan pendekatan kuantitatif, penelitian ini menjadikan minat beli tiket sebagai variabel dependen dan menganalisis pengaruh respons kognitif terhadap keputusan pembelian.Hasil dari penelitian ini diharapkan dapat memberikan pemahaman yang lebih baik mengenai peran media sosial dalam pemasaran dan pengaruh konten promosi terhadap perilaku konsumen
The Influence of Esqa X Barbie Co-Branding Design on the Increase of Product Purchase Decisions
Get PDFGlobalization has created a new way of approaching beauty with the new global beauty standards. The market for cosmetics and facial care have also increased globally, creating a large market for the industry players. ESQA is one of local brands in Indonesia that based on the beauty industry. ESQA itself also offer a new feature in their products by using vegan ingredients. However, the emergence of many new brands in beauty industry is certainly a challenge for business players because the products offered are similar. As a result, ESQA decided to carry out a co-branding with Barbie by creating a series of beauty products in Barbie design that are unique and different from other brands. The purpose of this research is to determine the influence of co-branding carried out by ESQA with Barbie towards product purchasing decisions. This research uses quantitative method and survey methos in data collection. Samples are distributed to 100 followers of the Instagram account @esqacosmetics. The data analysis technique uses simple linear regression analysis to find out how much influence the co-branding between ESQA and Barbie has on product purchasing decisions. The result shows the influence of 0.939.
Keywords: Co-branding, ESQA, Barbie, Purchase Decision
Metahuman AI as a New Media in Mass Communication : (Phenomenological Study at Nike Ardilla's Metahuman Concert at Synchronize Fest 2024)
Get PDFThis study examines the use of Metahuman AI technology in music concerts, with a case study of the virtual performance of Nike Ardilla at Synchronize Fest 2024. The main focus is to explore how the presence of metahumans as a new medium influences fan behavior and the dynamics of digital mass communication. This research employs a phenomenological approach (Schutz, 1967) using qualitative methods through in-depth interviews, observations, and social media content analysis of fans. The theoretical framework of this study refers to Digital Mass Communication Theory (McQuail, 2010), which emphasizes interactivity, virtuality, and media convergence; the concept of Mediated Presence (Couldry & Hepp, 2017), which views media as a social environment; and Convergence Culture (Jenkins, 2006), which explains the shifting relationship between media, technology, and audiences.
The findings reveal that Metahuman AI serves not only as an entertainment medium but also as a collective identity construction that extends the digital existence of artists. This study shows that digital mass communication has shifted from merely transmitting information to becoming an immersive experiential space, where technology functions as both a cultural and emotional actor.
Keywords: Metahuman AI, digital mass communication, phenomenology, fans, popular culture
Penelitian ini membahas penggunaan teknologi Metahuman AI dalam konser musik, dengan studi kasus penampilan virtual Nike Ardilla di Synchronize Fest 2024. Fokus kajian adalah bagaimana kehadiran metahuman sebagai media baru memengaruhi perilaku penggemar serta dinamika komunikasi massa digital. Penelitian ini menggunakan pendekatan fenomenologi (Schutz, 1967) dengan metode kualitatif melalui wawancara mendalam, observasi, serta analisis konten media sosial penggemar. Kerangka teoritis penelitian ini mengacu pada Teori Komunikasi Massa Digital (McQuail, 2010) yang menekankan peran interaktivitas, virtualitas, dan konvergensi media; Konsep Mediated Presence (Couldry & Hepp, 2017) yang melihat media sebagai lingkungan sosial; serta gagasan Convergence Culture (Jenkins, 2006) mengenai pergeseran relasi antara media, teknologi, dan audiens. Hasil penelitian menunjukkan bahwa Metahuman AI tidak hanya menjadi medium hiburan, tetapi juga konstruksi identitas kolektif yang memperpanjang eksistensi artis secara digital. Temuan ini memperlihatkan bahwa komunikasi massa digital bergeser dari sekadar transmisi informasi menjadi ruang pengalaman imersif, di mana teknologi berperan sebagai aktor kultural dan emosional.
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Kata Kunci: Metahuman AI, komunikasi massa digital, fenomenologi, penggemar, budaya popule
Systematic Literature Review : The Importance of Interlanguage Pragmatic in Japanese Language Learning
No full textThis research uses the SLR or Systematic Literature Review method which focuses on findings that show the importance of interlanguage pragmatic and its learning in language learning, especially for Japanese language learning. There are 15 articles published in the period 2019 to 2024 that focus on three categories; the types of pragmatic errors that commonly occur, interlanguage pragmatic learning strategies, and their effects on language skills. The results obtained are the importance of understanding interlanguage pragmatic in relation to second language acquisition (L2), as a form of prevention and minimizing the occurrence of pragmatic errors and as a positive impact in the form of improving language skills in order to comply with the social and cultural norms of the language mastered. An understanding of interlanguage pragmatics is needed in Japanese language learning which is full of and closely related to the social and cultural norms of the community. This shows the integration of teaching interlanguage pragmatic thoroughly as a prevention of pragmatic errors and bridging the gap, both in research and understanding of interlanguage pragmatic.
Keywords : acquisition, interlanguage pragmatic,language, learnin
MALADMINISTRATION EDUCATION CONCEPT TO STRENGTHEN GOOD GOVERNANCE
Get PDFIn the era of globalization, maladministration poses a significant challenge to the implementation of good governance, undermining public trust and causing economic and social losses. This study aims to develop an effective maladministration education model to strengthen good governance practices. Using a literature review method, the research analyzes relevant literature on maladministration and good governance, including policies, journal articles, and research reports. The findings indicate that maladministration education can enhance awareness and understanding among citizens and government officials regarding the negative impacts of maladministration and the importance of transparency, accountability, and integrity. Education through formal curricula, interactive training, and public campaigns has been shown to reduce maladministration rates by 30% over the past two years. This study suggests integrating maladministration education into formal and non-formal education systems to reach broader segments of society while encouraging active public participation in administrative oversight. The research underscores the importance of collaboration among governments, educational institutions, and communities in creating a more equitable and accountable governance environment
EFFECTIVENESS OF THE KALIMASADA PROGRAM IN SIDOTOPO VILLAGE, SURABAYA CITY
Get PDFThe Certified Internship and Independent Study Program is a student program initiated by the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) to provide students with the opportunity to develop both soft and hard skills, thus preparing them for the workforce after graduating from college. In this program, Kemendikbudristek collaborates with numerous corporate and institutional partners throughout Indonesia. One such partner is the Surabaya City Population and Civil Registration Office (Dispendukcapil). Dispendukcapil also offers numerous positions for students, including the KALIMASADA Program Optimization Assistance. KALIMASADA, which stands for "Community Awareness Adminduk Area," is tasked with updating invalid data, such as new records, those without KIA (Children's Identification Card), birth certificates, death certificates, and marriage certificates. The KALIMASADA program aims to raise awareness among the people of Surabaya about the importance of population documentation. The internship took place in Sidotopo Village, Semampir District