Jurnal Universitas 17 Agustus 1945 Surabaya
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PENGARUH CITRA MEREK,PERSEPSI HARGA DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE DI KOTA SURABAYA
Get PDFMany new indigenous brands of skin care products have lately emerged in Indonesia, demonstrating the fierce competition now present in this market. The internet has made it possible for customers to share their product reviews and ratings with one another. Sunscreen is included among the skin care items since exposure to the sun may lead to skin darkening, the development of black spots, accelerated aging, and an overall uneven look of the skin.
The purpose of this research is to identify how factors such as celebrity endorsement, perceived value, and brand image influence consumers' decisions to buy Azarine sunscreen in the city of Surabaya. The data utilized is compiled using online survey responses from samples that meet the inclusion requirements, as well as data from the reference results. Data analysis with SPSS 25 software as an analytical tool and a Likert scale Surabaya, East Java, residents who have bought azarine sunscreens are utilized as a sample group. Purposive sampling was used in this study, and 100 people from the Sukolilo subdistrict of Surabaya city, East Java, who had recently bought Azarine sunscreen products made up the research sample. The methodology of this research is quantitative (multiple linear regression). Buying decisions for Azarine sunscreen in Surabaya were shown to be significantly influenced by consumers' perceptions of the brand, the price, and a celebrity's association with the product
Pengaruh Kualitas Produk, Harga, dan Label Halal Terhadap Minat Beli Pelanggan Pada UMK Tahu Baxo Ibu Yuni Surabaya
No full textAbstract
We all know that currently the culinary business in the category of snacks (snacks) is rampant. Not all food products, such as snacks, are of high quality, affordable, and labeled as halal. This is what causes buyers or consumers to be careful and smart in choosing good food to consume. In this study, we will discuss the influence of product quality, price, and halal label on buying interest of customers tofu baxo, Mrs. Yuni, Ketintang Baru Tengah IX branch, Surabaya. This research uses quantitative methods. The sample used was 96 consumer respondents or customers of Tofu Baxo, Mrs. Yuni, Ketintang Baru Tengah branch IX Surabaya. The sampling method uses a non-probability sampling technique with purposive sampling. This research was conducted by distributing questionnaires containing statements from indicators to respondents. The data source for this research is primary data and secondary data. The method of data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. From the data analysis that has been carried out, it shows that the variables Product Quality, Price, and Halal Label have an effect simultaneously or jointly on the variable Customer Purchase Interest in Ibu Yuni's Tofu Baxo, Ketintang Baru Tengah IX Surabaya branch.
Keywords : Product Quality, Price, Halal label, Customer Buying Interes
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, KEPERCAYAAN DIRI DAN KREATIVITAS TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNTAG SURABAYA
Get PDFThe problem that is currently difficult to overcome and becomes an obstacle to the development of a country is unemployment. Unemployment occurs because the number of people in the labor force is not proportional to the available jobs. In addition, the impact of Covid-19 also has an impact and pressure on almost all sectors of life. Realizing this importance, current students must try to become graduates who don't only want to work as office employees. Students must also be able to create jobs such as opening a business. But not all students have an interest in entrepreneurship. One of the things needed in running a business is having knowledge about entrepreneurship education, having high self-confidence and creativity. Given the importance of interest in entrepreneurship in college students, the authors conducted a study entitled The Influence of Entrepreneurship Education, Self-Confidence and Creativity on Interest in Entrepreneurship in Students of the Faculty of Economics and Business Untag Surabaya. This study aims to analyze the effect of Entrepreneurship Education, Self-Confidence and Creativity on Students of the Faculty of Economics and Business Untag Surabaya. As for supporting this research, the author in making his thesis uses a type of quantitative research using multiple linear regression methods. Partially it appears that there is no significant effect on Entrepreneurship Education and Self Confidence in Students of the Faculty of Economics and Business Untag Surabaya. While partially there is a significant influence on Creativity in Students of the Faculty of Economics and Business Untag Surabaya
ANALISIS PENGARUH KREATIVITAS PRODUK, VARIASI PRODUK, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA ANNA CAKE N COOKIES DI SURABAYA
Get PDFThe growth of the culinary industry in Indonesia is currently growing rapidly, resulting in increasingly fierce competition between entrepreneurs. Culinary is no longer a product to meet human needs alone, but has now become a new lifestyle among the people. Industrial growth as it is today also influences consumer purchasing decisions. So that these factors can contribute to each other to increase marketing to consumers to establish strong bonds with companies. This study aims to determine the influence of Product Creativity, Product Variety, and Social Media on Purchase Decisions at Anna Cake N Cookies in Surabaya. This study uses a type of quantitative research. The sample used was 100 respondents who were consumers of Anna Cake N Cookies in Surabaya. Using a non-probability sampling method with a purposive sampling technique. The data collection technique used is by distributing questionnaires online via the Google form. The results of the t test show that the Product Creativity variable has a partial influence on purchasing decisions with the result t count 2.187 > 1.660 . The product variation variable has a partial influence on purchasing decisions with the result t count 4.040 > 1.660 . Social Media variables have no partial influence on purchasing decisions with the result t count 0.943 > 1.660. Then the results of the F test show that Product Creativity, Product Variety, and Social Media have a significant simultaneous effect on Purchase Decisions at Anna Cake N Cookies in Surabaya.
Keywords: Product Creativity, Product Variety, Social Media, Buying decisio
Pengaruh Lingkungan, Kepercayaan Diri, dan Motivasi Terhadap Minat Berwirausaha Pada Generasi Z Di Kecamatan Tambaksari Surabaya
Get PDFGenerasi Z merupakan generasi yang dilahirkan pada era teknologi modern. Generasi Z diyakini memiliki ambisi besar untuk berwirausaha. Berdasar hasil survei dari Standard Chartered, 87% milenial dan Generasi Z berencana untuk memulai bisnis sendiri (Natalia, 2020). Angka ini lebih tinggi daripada angka global yaitu 75%. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Lingkungan, Kepercayaan Diri dan Motivasi terhadap Minat Berwirausaha pada Generasi Z di Kecamatan Tambaksari Surabaya. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 100 Generasi Z yang lahir pada tahun 1997-2006. Menggunakan metode non-probability sampling (pengambilan sampel secara tidak acak) dengan teknik Purposive Sampling. Metode pengumpulan data menggunakan kuesioner. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu uji asumsi klasik, uji regresi linear berganda dan uji hipotesis. Hasil dari penelitian ini menunjukkan bahwa bahwa pertama, secara parsial Lingkungan berpengaruh signifikan terhadap Minat Berwirausaha. Kedua, secara parsial Kepercayaan Diri berpengaruh signifikan terhadap Minat Berwirausaha. Ketiga, secara parsial Motivasi berpengaruh signifikan terhadap Minat Berwirausaha. Kemudian dari hasil uji F menunjukkan bahwa Lingkungan, Kepercayaan Diri dan Motivasi berpengaruh signifikan secara bersama-sama (simultan) terhadap Minat Berwirausaha pada Generasi Z di Kecamatan Tambaksari Surabaya.
Kata Kunci: Lingkungan, Kepercayaan Diri, Motivasi dan Minat Berwirausaha
Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha UMK (Usaha Mikro Kecil) Kuliner Deles Surabaya
Get PDFBanyaknya Usaha Mikro Kecil yang bangkit dari keterpurukkan pandemi Covid-19 menjadi awal new normalpertumbuhan ekonomi di Indonesia. Surabaya merupakan salah satu kota besar di Indonesia juga memilikibanyak sentra kuliner, salah satunya adalah Sentra UMK Kuliner Deles. Sentra UMK Kuliner Deles adalahsalah satu sentra Kuliner cukup besar di Surabaya yang berlokasi dekat dengan 2 universitas dimana newnormal ini mahasiswa sudah berkuliah secara offline kembali. Penelitian ini dilakukan untuk menganalisispengaruh dari fokus pada kewirausahaan dan pasar terhadap hasil usaha pada pemilik usaha kuliner UsahaMikro Kecil (UMK) di Sentra UMK Kuliner Deles Surabaya. Penelitian ini mengimplikasikan 30 respondenyang merupakan pemilik usaha kuliner UMK. Data dikumpulkan melalui kuesioner kemudian dianalisisdengan metode analisis regresi linear berganda. Hasil penelitian memperlihatkan bahwa fokus padakewirausahaan (termasuk inovasi, mengambil risiko, dan proaktif) dan fokus pada pasar (fokus padapelanggan dan pesaing) memiliki pengaruh yang signifikan terhadap hasil usaha. Sebanyak 60,2% variasidalam hasil usaha dapat dijelaskan oleh fokus pada kewirausahaan dan pasar. Uji korelasi berganda jugamenunjukkan adanya hubungan yang kuat antara fokus pada kewirausahaan, fokus pada pasar, dan hasilusaha. Temuan ini memberikan pemahaman yang lebih dalam mengenai unsur-unsur yang memengaruhihasil usaha kuliner UMK dan memberikan panduan bagi pemilik usaha dalam meningkatkan kualitas usahamereka
PENGARUH WORD OF MOUTH DAN SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA JASA EKSPEDISI J&T EKSPRESS
Get PDFABSTRACT
The business world is currently growing, especially in the field of online shops, which can be seen from the large number of goods that must be delivered by courier services to online shop consumers. J&T Express expedition services can attract consumers to use their services again and recommend potential customers to use J&T Express expedition services because the service quality is very good. Therefore, researchers try to provide a detailed explanation of how service quality and word of mouth affect customer satisfaction with J&T Ekspress expedition services. This study used a quantitative method by distributing questionnaires. The sample consists of 96 respondents. This study found that Word Of Mouth and Quality of Service factors had a significant influence on the level of customer satisfaction with J&T Ekspress expedition services.
Keywords: Word Of Mouth, Service Quality, Consumer Satisfactio
Pengaruh Nasabah Experience dan Fitur Layanan pada BRI Mobile Banking (BRImo) terhadap Kepuasan Nasabah PT. BANK RAKYAT INDONESIA (PERSERO) TBK KC Rajawali Surabaya
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The growth of technology and information is currently growing rapidly and penetrated into all aspects of people's lives. The main driver is moving towards digitalization. Advances in banking technology today have made a move towards digital banking. Along with the developments of BRI, there are so many innovations, one of which is BRI mobile banking. BRImo is the latest version of BRI mobile developed by BRI in terms of security and features. The security system of BRImo itself is better than BRI Mobile. This study aims to analyze and determine the effect of customer experience and service features on customer satisfaction using mobile banking (BRImo). As for the type of research used is quantitative research, data collection by distributing questionnaires, the number of samples in this study were 99 respondents. The data analysis technique used in this study is regression analysis with a non-linear approach, T test, coefficient of determination R2 and F test. The results of this study indicate that partially customer experience and service features have a positive effect on customer satisfaction using Brimo mobile banking with a score for customer experience 0.000 > 0.05 which means significant and for service features the resulting significant value is 0.000 > 0.05. and for the F test in this study it could not be carried out because 2 variables were not linear, namely the Customer Experience variable (X1) and service features (X2) so that the F (simultaneous) hypothesis test could not be proven
 
PENGARUH CITRA MEREK,PERSEPSI HARGA DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE DI KOTA SURABAYA
Get PDFMany new indigenous brands of skin care products have lately emerged in Indonesia, demonstrating the fierce competition now present in this market. The internet has made it possible for customers to share their product reviews and ratings with one another. Sunscreen is included among the skin care items since exposure to the sun may lead to skin darkening, the development of black spots, accelerated aging, and an overall uneven look of the skin.
The purpose of this research is to identify how factors such as celebrity endorsement, perceived value, and brand image influence consumers' decisions to buy Azarine sunscreen in the city of Surabaya. The data utilized is compiled using online survey responses from samples that meet the inclusion requirements, as well as data from the reference results. Data analysis with SPSS 25 software as an analytical tool and a Likert scale Surabaya, East Java, residents who have bought azarine sunscreens are utilized as a sample group. Purposive sampling was used in this study, and 100 people from the Sukolilo subdistrict of Surabaya city, East Java, who had recently bought Azarine sunscreen products made up the research sample. The methodology of this research is quantitative (multiple linear regression). Buying decisions for Azarine sunscreen in Surabaya were shown to be significantly influenced by consumers' perceptions of the brand, the price, and a celebrity's association with the product
Business acumen dan perilaku kerja inovatif pada industri energi: Menguji peran motivasi intrinsik dan person job fit: Business acumen and innovative work behaviour in the energy industry: Examining the role of intrinsic motivation and person job fit
Get PDFIn the upcoming era of sustainability, energy companies face various environmental issues, necessitating innovation from their employees to tackle these challenges. This study aims to identify whether intrinsic motivation moderates the indirect effect of Person Job Fit mediating the relationship between Business Acumen and Innovative Work Behaviour. This study was conducted at a publicly listed energy sector company, involving 271 permanent employees who have worked for at least one year. Convenience sampling was used to select the participants. The measurement tools included Business Acumen (α = 0.95), Person-Job Fit (α = 0.79), intrinsic motivation (α = 0.80), and innovative work behavior (α = 0.80). Data analysis using Process Macro Model 14 showed that Business Acumen (BA) has a significant direct effect on both Person-Job Fit (P-J Fit) and Innovative Work Behavior (IWB). However, intrinsic motivation does not significantly moderate the indirect effect of P-J Fit. Nevertheless, P-J Fit is proven to mediate the relationship between BA and IWB at certain levels of intrinsic motivation. This study significantly contributes to the literature and practical implications for companies in enhancing employees' innovative behavior