Jurnal Universitas 17 Agustus 1945 Surabaya
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International HR Management: The Role of OCB Towards International HR Management Competency
Get PDFThis study aims to analyze the role of HR Management and Organizational Citizenship Behavior (OCB) in shaping International Human Resource Management (IHRM) competencies, especially in cultural adaptation, cross-cultural communication, and international collaboration. The research method used is a quantitative approach with data collection through questionnaires distributed to HR professionals in multinational companies. The sample was selected using a purposive sampling technique, focusing on HR managers and HR professionals working in multinational companies that have implemented OCB programs. The collected data were analyzed using multiple linear regression. The results of statistical tests showed that a signifi cant relationship was found between HRM and OCB variables with IHRM competencies. Regression analysis indicated that 13.8% of the variation in IHRM competencies (R Square = 0.138) could be explained by these two independent variables. The regression coeffi cient for HRM was 0.139 with a p value = 0.041, while for OCB it was 0.231 with a p value = 0.004, indicating a positive and signifi cant contribution of both variables to improving IHRM competencies. The normality test shows that the residuals are normally distributed, and the multicollinearity test shows no signifi cant problems, with a Tolerance value of 0.974 and a VIF of 1.027. The conclusion of this study is that strengthening OCB in HR management strategies is very important for building and developing adaptive IHRM competencies, so that multinational companies can increase their competitiveness in the dynamic global market
Digital Marketing and Cryptographic Security (D-MARCS) Innovation Design for Marine Tourism Growth: East Java Region
No full textThe growth of marine tourism in East Java faces challenges in digital marketing and the security of tourist transactions. Although digital marketing has been widely implemented, tourists' trust in digital payment systems is still a major obstacle. This research develops the Digital Marketing and Cryptographic Security (D-MARCS) model as an innovative solution that integrates digital marketing based on big data and artificial intelligence (AI) with cryptography-based security technologies, such as blockchain and end-to-end encryption. However, there are still few studies that explore the relationship between digital marketing and transaction security in increasing marine tourism visits, so this study fills the gap.
This study uses a mixed-methods approach, with a quantitative method through a survey of 300 tourists and a qualitative method through interviews and focus group discussions (FGD) with tourism managers.
The results show that the integration of digital marketing and digital transaction security increases tourist attraction and trust in digital payment systems. The implementation of the D-MARCS model in tourist destinations such as Ayang-Ayang Gresik Beach and Situbondo White Sand Beach increased tourist visits by 40% and digital transactions by 55%. However, this research is still limited to destinations in East Java and faces challenges in the technological readiness and digital literacy of tourism actors.
Advanced research can expand coverage to other regions as well as explore new technologies such as augmented reality (AR), Internet of Things (IoT), and metaverse tourism to increase the competitiveness of marine tourism in a sustainable manner
An Examination of TikTok's Impact on Indonesian Digital Marketing Trends
No full textThe function of TikTok as a digital marketing platform and its impact on contemporary marketing trends in Indonesia are investigated in this study. TikTok, one of the social media sites with the highest rate of growth in the world, has grown to be an important tool for companies looking to communicate with customers through original and engaging content. The purpose of this study is to examine how TikTok influences the development of digital marketing tactics, particularly in small and medium-sized businesses (SMEs), large corporations, and content creators in Indonesia. Through a qualitative and quantitative approach, data were collected from surveys, case studies, and secondary sources to identify how well TikTok campaigns work to increase brand recognition and change consumer behavior, and driving sales. The findings indicate that TikTok's algorithm, short video format, and extensive user base have transformed traditional marketing approaches, enabling brands to connect with younger demographics, particularly Generation Z and Millennials. However, challenges such as content saturation, maintaining engagement, and competition among brands remain significant. This study highlights TikTok's growing potential in shaping Indonesia's digital marketing landscape and provides information to help advertisers improve their tactics on the platform
PENYULUHAN DAN PENGENALAN TEKNOLOGI INTERNET OF THINGS DAN ARTIFICIAL INTELLIGENCE DI SMKN 5 SURABAYA: Counseling and Introduction to Internet of Things and Artificial Intelligence Technology at SMKN 5 Surabaya
No full textKegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan penyuluhan dan pengenalan teknologi Internet of Things (IoT) dan Artificial Intelligence (AI) kepada siswa SMKN 5 Surabaya sebagai upaya peningkatan literasi digital dan kesiapan mengahadapu era industri 4.0 dan transisi menuju 5.0. kurangnya pemahaman siswa terhadap perkembangan teknologi mutakhir menjadi latar belakang utama kegiatan ini. Metode pelaksanaan meliputi penyampaian materi secara interaktif, demonstrasi aplikasi sederhana IoT dan AI, diskusi, serta evaluasi pemahaman siswa. Hasil kegiatan menunjukkan bahwa penyuluhan ini berhasil meningkatkan wawasan siswa terhadap konsep dasar, manfaat, dan implementasi teknologi IoT dan AI dalam kehidupan sehari-hari maupun di dunia kerja. Respon positif dari siswa juga menunjukkan tingginya minat terhadap bidang teknologi digital. Kegiatan ini diharapkan menjadi langkah awal untuk mendorong terciptanya generasi muda yang adaptif, kreatif, inovatif, dan siap bersaing dalam era digital masa depan
Lobster Puerulus Trading and Cultivation in Situbondo: A Financial Feasibility and Risk Analysis
Get PDFLobster (Panulirus spp.) aquaculture holds significant economic potential for coastal Indonesia, including Situbondo, East Java, relying heavily on wild puerulus harvest. However, developing sustainable cultivation and trading ventures faces considerable financial uncertainties due to biological, market, operational, and policy risks. This study assesses the economic feasibility and identifies key financial risks for lobster cultivation and puerulus trading in Situbondo. An integrated framework combining financial analysis with Monte Carlo Simulation for risk assessment was used, utilizing primary data and secondary sources. Probabilistic analysis identified key risk factors impacting profitability through sensitivity analysis. The financial modelling and analysis resulted positive valuation for both trading (48 billion rupiah NPV, B/C ratio 1.12) and cultivation (0.99 billion rupiah NPV, B/C ratio 1.52). The risk analysis identified 4 main risk factors: selling price, survival rate, exchange rate, and interest rate. Ultimately, this risk-integrated feasibility assessment provides crucial insights for investors, farmers, and policymakers, supporting informed decisions for sustainable lobster aquaculture development in Situbondo
CALCULATION OF COST OF PRODUCTION FOR DETERMINING BASIC SELLING PRICES IN THE NEW FLEET CAROSERY COMPANY, MALANG
Get PDFABSTRACT
Nowadays, the need for public transportation is very necessary. This is the reason that public transportation in Indonesia is increasing because the need for public transportation is very necessary for a country that is ready to develop, like Indonesia, which is currently developing its means of transportation. various vehicles that are very necessary, in this case the types of private vehicles that are ranked first or highest for domestic market demand. With the development of the times in Indonesia, various types of commercial vehicles have been able to become private vehicles. With the increasing demand for commercial vehicles to become private vehicles. Due to the increasing demand for vehicles, this has led to the development of the car body industry in our country. This situation results in competition between the car body industry, companies must carry out calculations or analyzes of the opinions they will obtain and the costs used to obtain these revenues. In this case, the placement of the cost of production plays a very important role. In the process of preparing the cost of production, it is necessary to pay attention that each component must be calculated correctly and the assignment is very precise, so that the reliability of the accuracy of the cost of production as cost information is not misleading and can be accounted for. Therefore, it is necessary to calculate the cost of production as a basis for determining the selling price for the New Armada Malang bodywork
Keywords: Cost of Goods Production, Basis for Determination, Selling Pric
PENGARUH FLAS SALE, LIVE STREAMING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK G2G MELALUI FREE ONGKIR SEBAGAI VARIABEL INTERVENING DI PLATFORM SHOPPE (Studi Kasus Pembelian Cushion G2G di Kabupaten Lamongan)
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This study aims to determine the effect of flash sales, live streaming, and brand image on the decision to purchase G2G (Glad 2 Glow) products on the Shopee platform, with free shipping as an intervening variable. The research questions in this study include how each variable, both directly and indirectly through free shipping, influences consumer purchasing decisions. The variables in this study include flash sales (X1), live streaming (X2), and brand image (X3) as independent variables, purchasing decisions (Y) as the dependent variable, and free shipping (Z) as the intervening variable.
The population in this study consists of 3,500,000 followers of the official G2G shop on the Shopee platform, with a sample size of 125 respondents obtained using purposive sampling. The urgency of this study is driven by the intense competition in the online beauty industry, necessitating measurable digital marketing strategies to increase purchase conversion rates. This study uses a quantitative approach with a survey method, while data analysis techniques are conducted using Structural Equation Modelling (SEM) based on Partial Least Squares (PLS) through the SmartPLS 4.0 application.
The results of the study indicate that flash sales, live streaming, and brand image have a positive and significant effect on purchase decisions, both directly and indirectly through free shipping. Free shipping was found to be a partial mediating variable that strengthens the relationship between independent variables and purchase decisions. The limitations of this study lie in its scope, which focuses on a single brand and a single e-commerce platform. The implications of this study suggest that integrating digital promotional strategies with logistical incentives such as free shipping can be an effective approach to increasing consumer purchase decisions in marketplaces.
Keywords: Flash Sale, Live Streaming, Brand Image, Free Shipping, Purchase Decision, Shopee, G2G
Kinerja Pendapatan Asli Daerah; Analisis Efektivitas Dan Kontribusi Pajak Daerah Pada Badan Pendapatan Daerah Kabupaten Kupang
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This study aims to determine the effectiveness and contribution of regional taxes as a source of Regional Original Revenue (PAD) at the Kupang Regency Regional Revenue Agency (BAPBD). This study employed qualitative methods. The types and sources of data used in the study were primary and secondary data. Data collection techniques employed were interviews and documentation. Data analysis techniques using effectiveness ratios were used to determine the region's ability to realize targets, while contribution ratios were used to determine the contribution of regional taxes as a source of regional original revenue. The results showed that the level of effectiveness of regional taxes in Kupang Regency fell into the less effective category with an average percentage of 84.98%. Meanwhile, the contribution of regional taxes as a source of regional original revenue at the Kupang Regency Regional Revenue Agency averaged 28.90%, a percentage that falls within the moderate category. The regional government is expected to further improve its performance in regional tax collection in Kupang Regency and to further explore the potential of existing taxes.
Keywords: Regional Original Revenue, Effectiveness, Regional Taxe
The Influence of Perceived Benefits, Perceived Ease of Use, and Service Features on Customer Satisfaction with the Use of the PLN Mobile Application at PT PLN (PERSERO) UP3 Palembang
Get PDFThe research objective is specifically to determine the influence of the variables Influence of Perceived
Benefits, Perceived Convenience, and Service Features on Customer Satisfaction (Case Study on Using
the PLN UP3 Palembang Mobile PLN Application)." partially or simultaneously. The research method
uses questionnaire, interview and documentation techniques. The sample of this research was 80
employees on Customer Satisfaction (Case Study on the Use of the PLN Mobile PLN UP3 Palembang
Application). Data processing used SPSS 23 analysis. Testing the data using the t test, that research had
an effect on Perception of benefits with t table 0.909 < t count 1.992, Perception of convenience on
customer satisfaction with t table -1.851 > t count 1.992, and Service features on customer satisfaction
with t table 32,212 > t count 1,992 and Perception of Benefit, Perception of Convenience, and Service
Features on Customer Satisfaction with F table 6,0304 < F count 1,992, the common thread of research is
that the Influence of Perception of Benefit, Perception of Convenience, and Service Features on Customer
Satisfaction requires improving service quality, conducting training for employees and always paying
attention to product quality both in terms of service and quality so that customers remain loyal and
continuously use the application.
Keywords: Perceived Benefits, Perceived Convenience, Service Features, Customer Satisfaction
Analisis Dampak Penggunaan Energi Fosil Terhadap Kualitas Udara Dan Peluang Implementasi Energi Terbarukan Di Indonesia
Get PDFSumber energi utama di Indonesia, khususnya dalam sektor industri dan transportasi, masih berasal dari sumber energi fosil seperti gas alam, batubara, dan minyak bumi. Ketergantungan ini menyebabkan peningkatan emisi gas rumah kaca, termasuk CO2, NOx, dan partikel PM2.5. Hal ini berdampak langsung pada kualitas udara dan kesehatan masyarakat. Studi deskriptif kualitatif menggunakan data sekunder yang diperoleh dari sumber resmi seperti Badan Pusat Statistik. Analisis menunjukkan bahwa konsumsi bahan bakar fosil yang tinggi menyebabkan penurunan kualitas udara di kota-kota besar Indonesia. Energi terbarukan, seperti bioetanol dan biogas yang diperoleh dari biomassa dan limbah pertanian, memiliki potensi besar untuk menjadi solusi alternatif yang berkelanjutan dan ramah lingkunga