Jurnal Universitas 17 Agustus 1945 Surabaya
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Pengaruh Lingkungan, Kepercayaan Diri, dan Motivasi Terhadap Minat Berwirausaha Pada Generasi Z Di Kecamatan Tambaksari Surabaya
Get PDFGenerasi Z merupakan generasi yang dilahirkan pada era teknologi modern. Generasi Z diyakini memiliki ambisi besar untuk berwirausaha. Berdasar hasil survei dari Standard Chartered, 87% milenial dan Generasi Z berencana untuk memulai bisnis sendiri (Natalia, 2020). Angka ini lebih tinggi daripada angka global yaitu 75%. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Lingkungan, Kepercayaan Diri dan Motivasi terhadap Minat Berwirausaha pada Generasi Z di Kecamatan Tambaksari Surabaya. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 100 Generasi Z yang lahir pada tahun 1997-2006. Menggunakan metode non-probability sampling (pengambilan sampel secara tidak acak) dengan teknik Purposive Sampling. Metode pengumpulan data menggunakan kuesioner. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu uji asumsi klasik, uji regresi linear berganda dan uji hipotesis. Hasil dari penelitian ini menunjukkan bahwa bahwa pertama, secara parsial Lingkungan berpengaruh signifikan terhadap Minat Berwirausaha. Kedua, secara parsial Kepercayaan Diri berpengaruh signifikan terhadap Minat Berwirausaha. Ketiga, secara parsial Motivasi berpengaruh signifikan terhadap Minat Berwirausaha. Kemudian dari hasil uji F menunjukkan bahwa Lingkungan, Kepercayaan Diri dan Motivasi berpengaruh signifikan secara bersama-sama (simultan) terhadap Minat Berwirausaha pada Generasi Z di Kecamatan Tambaksari Surabaya.
Kata Kunci: Lingkungan, Kepercayaan Diri, Motivasi dan Minat Berwirausaha
Pengaruh Marketing Mix terhadap Keputusan Pembelian Sepatu Johnson di Surabaya Selatan
Get PDFIn Lifestyle now provides far affordability of various mixes for many markets in e-commerce transactions. As a result of the marketing mix it can be useful for developing strategies in increasing competition, of course the products can influence the marketing system well, improve product quality, better prices and of course will influence consumer purchasing decisions. To find out the positive effect between Product, Price, Location, Promotion, People, Physical Evidence, and Process on Buying Decisions for Johnson Shoes in South Surabaya. In this study, researchers used quantitative research methods, meaning research methods based on positivistic (concrete data), research data in the form of numbers to be measured using statistics as a means of calculating the test, related to the problem under study to produce a conclusion. Product, Price, Place , Promotion, People, Physical Evidence and Process simultaneously (together) have a significant effect on purchasing decisions at Johnson Shoe Stores. So it can be interpreted that Products, Prices, Places, Promotions, People, Physical Evidence and Processes at Johnson Shoe Stores are improved so that they can increase consumer purchasing decisions. From the results of the t (partial) test the results of the seven binding variables that are most dominantly influencing with the highest value are Promotions. Regarding the promotion variable, it is better to promote these shoes for marketing by creating promotional concepts such as cooperating with well-known artists who are on the rise and popular with many people so that it can attract many people and Johnson's shoe store can also use social media tiktok because currently tiktok is very popular with many people so that it can take a specific market share
Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Keputusan Investasi Maysarakat di Daerah Kramat Jegu Sidoarjo
Get PDFThis research aims to analyze the influence of financial literacy and financial inclusion on investment decisions of the community in the Kramat Jegu area, Sidoarjo. Financial literacy encompasses individuals' knowledge, skills, and understanding of financial concepts, while financial inclusion focuses on broader access to formal financial services. Investment decisions involve the selection of investment instruments and allocation of funds to achieve long-term financial goals. Data were obtained through questionnaires distributed to respondents who are members of the community in the Kramat Jegu area, Sidoarjo. The analysis of data using the linear regression method indicates that financial literacy does not have a significant influence on the investment decisions of the community. This means that individuals' financial literacy does not necessarily translate into a desire to make investment decisions. Additionally, financial inclusion also does not have a significant influence on investment decisions. Individuals with broader access to formal financial services do not necessarily make better investment decisions.The findings suggest the need to enhance financial literacy through educational programs, training, and campaigns targeting the community in the area. Efforts to expand access to formal financial services, such as banks and other financial institutions, should also be undertaken to enable individuals to make better investment decisions. This research contributes to understanding the relationship between financial literacy, financial inclusion, and investment decisions of the community in the Kramat Jegu area, Sidoarjo. The results of this study can serve as a reference for the government, financial institutions, and relevant organizations in designing and implementing programs that aim to improve financial literacy and financial inclusion in the area. Ultimately, these efforts can help individuals make better investment decisions and enhance their financial well-being
Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha UMK (Usaha Mikro Kecil) Kuliner Deles Surabaya
No full textBanyaknya Usaha Mikro Kecil yang bangkit dari keterpurukkan pandemi Covid-19 menjadi awal new normal pertumbuhan ekonomi di Indonesia. Surabaya merupakan salah satu kota besar di Indonesia juga memiliki banyak sentra kuliner, salah satunya adalah Sentra UMK Kuliner Deles. Sentra UMK Kuliner Deles adalah salah satu sentra Kuliner cukup besar di Surabaya yang berlokasi dekat dengan 2 universitas dimana new normal ini mahasiswa sudah berkuliah secara offline kembali. Penelitian ini dilakukan untuk menganalisis pengaruh dari fokus pada kewirausahaan dan pasar terhadap hasil usaha pada pemilik usaha kuliner Usaha Mikro Kecil (UMK) di Sentra UMK Kuliner Deles Surabaya. Penelitian ini mengimplikasikan 30 responden yang merupakan pemilik usaha kuliner UMK. Data dikumpulkan melalui kuesioner kemudian dianalisis dengan metode analisis regresi linear berganda. Hasil penelitian memperlihatkan bahwa fokus pada kewirausahaan (termasuk inovasi, mengambil risiko, dan proaktif) dan fokus pada pasar (fokus pada pelanggan dan pesaing) memiliki pengaruh yang signifikan terhadap hasil usaha. Sebanyak 60,2% variasi dalam hasil usaha dapat dijelaskan oleh fokus pada kewirausahaan dan pasar. Uji korelasi berganda juga menunjukkan adanya hubungan yang kuat antara fokus pada kewirausahaan, fokus pada pasar, dan hasil usaha. Temuan ini memberikan pemahaman yang lebih dalam mengenai unsur-unsur yang memengaruhi hasil usaha kuliner UMK dan memberikan panduan bagi pemilik usaha dalam meningkatkan kualitas usaha mereka
Komunikasi Pemasaran Digital PT. Adhi Darma Cargo Dalam Upaya Membangun Brand Awareness
No full textAdhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a leadership transition, initially led by I Nyoman Mawiana and now shifting to the leadership of his eldest son, Hendra Arimbawa. Under Hendra's leadership, the company is focused on building brand awareness through digital media. This approach acknowledges that the first generation of Adhi Darma Cargo tended to emphasize simpler methods for brand awareness. As the company enters a new era of globalization, it recognizes that information in the digital realm circulates rapidly. This research utilizes integrated marketing communication theory, comprising five elements: advertising, sales promotion, public relations and publicity, direct marketing, and personal selling. According to the research findings, Adhi Darma Cargo has implemented these five elements of the marketing communications mix through its extensive use of digital media, particularly social media. With this implementation of the marketing communications mix, Adhi Darma Cargo aims to achieve high brand awareness and become better recognized by the broader community as one of the top choices for quality cargo services Bali.
Keywords: Cargo, Marketing Communication Mix, Brand AwarenessAdhi Darma Cargo merupakan sebuah perusahaan yang bergerak di bidang logisitik, khususnya kargo. Pada saat ini Adhi Darma Cargo sedang dalam masa peralihan kepemimpinan yang awalnya dipimpin I Nyoman Mawiana kini beralih pada kepemimpinan putra sulungnya, Hendra Arimbawa. Pada kepemimpinannya, Hendra Arimbawa saat ini berupaya untuk membangun kesadaran merek Adhi Darma Cargo dengan memanfaatkan media digital. Upaya ini dilakukan mengingat pada generasi pertama Adhi Darma Cargo cenderung membangun kesadaran merek dengan cara-cara yang sederhana serta saat ini Adhi Darma Cargo tengah berada pada era globalisasi dimana arus informasi di dunia digital bergerak sangat cepat. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif kualitatif dimana penulis mengeskplorasi kegiatan dan peristiwa di Adhi Darma Cargo dan kemudian mendeskripsikannya dalam bentuk narasi serta menggunakan teori komunikasi pemasaran terpadu yang terdiri dari lima elemen yaitu periklanan, promosi penjualan, hubungan masyarakat dan publisitas, pemasaran langsung dan penjualan personal. Berdasarkan hasil penelitian, Adhi Darma Cargo diketahui sudah menerapkan lima elemen bauran komunikasi pemasaran tersebut dengan memanfaatkan media digital yang didominasi oleh penggunaan media sosial. Dengan penerapan bauran komunikasi pemasaran yang dilakukan tersebut, Adhi Darma Cargo berharap agar memiliki kesadaran merek yang tinggi sehingga dapat lebih dikenal oleh masyarakat luas sebagai salah satu kargo yang memiliki kualitas terbaik di Bali.
Kata Kunci: Kargo, Bauran Komunikasi Pemasaran, Kesadaran Mere
Post-Disaster Aid in Electoral Contexts: The Intersection of Insurance Law and Economic Justice
Get PDFThis study analyzes the politicization of post-disaster aid through the distribution of insurance claims that are exploited as instruments for gaining electoral advantage during local elections in North Lombok. This phenomenon reveals a lack of regulatory oversight over insurance companies as business entities that should be subject to principles of good corporate governance and CSR. Employing a socio-legal and law and development approach, the research investigates the interrelation between local political dynamics, insurance regulatory frameworks, and economic justice for disaster-affected communities. The findings indicate legal loopholes and conflicts of interest within contracts between local governments and insurance providers, as well as the ineffectiveness of existing regulations in ensuring corporate accountability. The study recommends comprehensive reform of the insurance legal framework, strengthening of oversight by the Financial Services Authority, and integration of CSR principles in disaster aid management. Theoretically, this study highlights the need to broaden the scope of business law scholarship by incorporating political and disaster-related variables to support the development of a more just and responsive legal system
Legal Implications of Agricultural Land Conversion on Food Security: A Business Law Comparison of Indonesia and India
Get PDFThe conversion of agricultural land has significant legal implications for food security policies, as it can threaten the availability of productive land, which is the main source of national food production. This research aims to analyze the legal implications of the conversion of agricultural land on food security, linked to a comparison of laws in the Indonesian Omnibus Law and the Indian Land Acquisition Act from the perspective of business law. This research is a normative legal study using comparative, conceptual, historical, and legislative approaches. Legal implications related to the conversion of agricultural land have the potential to reduce the availability of productive land, which is the main source of national food production. In addition to imposing sanctions, strengthening consistent supervision and law enforcement, as well as implementing sustainable agricultural land protection policies, are essential to ensure optimal and sustainable food security. Regulating the conversion of agricultural land in Indonesia and India has the same goal, which is to maintain national food security amid development pressures. Both countries implement regulations for official permits, protection of productive land, as well as compensation and sanction mechanisms. Although facing similar challenges such as bureaucracy and weak oversight, the main difference lies in the legal approach and the firmness of enforcement. In general, both countries strive to balance development with land protection to maintain food security
Revealing Gender Ideology in Integrated Korean Language Textbooks through Theme-Rheme Structures:: A Systemic Functional Analysis
Get PDFThis study adopts a Systemic Functional Linguistic (SFL) approach grounded in Halliday’s theoretical framework to investigate Theme-Rheme structures in the Integrated Korean Language textbooks . This research is significant as prior studies on Korean language textbooks have largely overlooked the interplay between thematic structure and ideological representation, leaving a gap in understanding how discourse patterns contribute to implicit cultural messaging. The primary objective is to examine the deployment of marked and unmarked themes as well as the patterns of thematic progression within narrative and descriptive texts. The data are drawn from Volumes 3 and 4 of the textbooks, which encompass cultural, object-related, and activity-based themes. The findings indicate that the majority of clauses adhere to the Simple Linear Thematic Progression pattern, wherein the rheme of one clause becomes the theme of the subsequent clause, thereby contributing to a cohesive and logically sequenced discourse. In certain instances, Complex Linear Progression patterns were also observed, offering extended elaboration of central ideas. Material and relational processes are predominantly employed to represent actions and identity relationships, illustrating how lexical choices such as verbs and conjunctions function to structure the narrative. Furthermore, the analysis reveals the implicit integration of feminist ideology gender roles within the texts, particularly concerning evolving gender roles in contemporary Korean households. The thematic patterns identified reflect broader social values and ideological transformations embedded in the educational material, conveying underlying messages that promote gender equality and advocate for more equitable social roles. The thematic patterns identified in the texts function not only to organize information but also to foreground specific social actors and actions that align with feminist ideology. By consistently thematizing female subjects, progressive roles, or relational identities, the texts reflect and reinforce broader social values of gender equality and contribute to the ideological transformation toward more equitable gender norms
Workplace well-being karyawan: Bagaimana peran work engagement?
Get PDFThis study aims to examine the relationship between workplace well-being and work engagement among employees. Workplace well-being refers to the physical and mental well-being that employees experience in the workplace. Meanwhile, work engagement is a positive condition in which individuals demonstrate enthusiasm, dedication, and full focus in carrying out their work. This research employed a quantitative method with a correlational design. The sampling technique used was classical random sampling, with a total of 101 employees working at a regional company in Surabaya participating in the study. The research instruments utilized were the workplace well-being scale based on the theory of Hyett & Parker (2011) and the work engagement scale based on the theory of Bakker and Schaufeli (2004). The data obtained were analyzed using the Pearson Product Moment correlation test. The results showed a significant positive relationship between workplace well-being and work engagement among employees at a regional company in Surabaya. This indicates that the higher the workplace well-being, the higher the work engagement, and conversely, the lower the workplace well-being, the lower the work engagement among employees.
Penelitian ini bertujuan untuk mengetahui hubungan antara workplace well-being dengan work engagement pada karyawan. Workplace well-being adalah kesejahteraan baik fisik maupun mental yang didapatkan karyawan di tempat kerja. Sementara itu, work engagement adalah kondisi positif dimana individu memiliki semangat, dedikasi dan fokus penuh dalam melaksanakan pekerjaan. Penelitian ini menggunakan metode kuantitatif dengan desain korelasional. Teknik pengambilan sampel dilakukan dengan classical random sampling dengan jumlah partisipan sebanyak 101 laryawan yang bekerja disalah satu perusahaan daerah yang ada di Surabaya. Instrumen penelitian ini menggunakan skala workplace well-being berdasarkan teori Hyett & Parker (2011) serta skala work engagement berdasarkan teori Bakker dan Schaufeli (2004). Data yang diperoleh dianalisis menggunakan uji korelasi Pearson Product Moment. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang signifikan antara workplace well-bening dengan work engagement pada karyawan disalah satu perusahaan daerah yang ada di Surabaya. Hal ini mengindikasikan bahwa semakin tinggi workplace well-being maka semakin tinggi juga workengagement, demikian sebaliknya jika semakin rendah workplace well-being maka semakin rendah juga work engagement pada karyawa
Peran pola asuh demokratis dan stimulasi sosial orang tua pada anak dengan speech delay
Get PDFThis study aims to examine the relationship between democratic parenting and social stimulation among parents of children with speech delay. Democratic parenting is characterized by supportive, open, and communicative behaviours, which are believed to enhanced children’s social stimulation. The study used a quantitative correlational approach with snowball methods involving 73 parents from Surabaya and Jakarta. Research instruments included a democratic parenting scale and a social stimulation scale, developed based on the theories of Baumrind and Vygotsky. The result of the Pearson Product-Moment correlation analysis showed a correlation coefficient of r = 0.630 with a significance level of p < 0.01, indicating a significant positive relationship between the two variables. Therefore, the higher the level of democratic parenting applied, the greater the social stimulation received by children with speech delay.
Penelitian ini bertujuan untuk mengetahui hubungan antara pola asuh demokratis dengan stimulasi sosial pada orang tua yang memiliki anak dengan speech delay. Pola asuh demokratis mencerminkan gaya pengasuhan yang mendukung, terbuka, dan komunikatif, yang diyakini dapat meningkatkan stimulasi sosial anak. Penelitian ini menggunakan pendekatan kuantitatif korelasional dengan metode snowball kepada 73 orang tua di Surabaya dan Jakarta. Instrumen penelitian ini meliputi skala pola asuh demokratis dan skala stimulasi sosial yang disusun berdasarkan teori Baumrind dan Vygotsky. Hasil analisis menggunakan korelasi Pearson Product Moment yang menunjukkan koefisien korelasi sebesar r = 0.630 dengan signifikansi p < 0.01, yang berarti terdapat hubugan positif yang signifikan antara kedua variabel. Dengan demikian, semakin tinggi penerapan pola asuh demokratis, maka semakin besar pula stimulasi sosial yang diberikan kepada anak dengan speech delay