Jurnal Universitas 17 Agustus 1945 Surabaya
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PENGARUH RELATIONSHIP MARKETING DAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA KLINIK KECANTIKAN BENING’S CLINIC SURABAYA
Get PDFIn the current era of globalization, it is very difficult to keep consumers loyal to the company. Companies must improve and always update the system in their marketing strategy in order to retain their customers in the long term. The appropriate strategy, namely relationship marketing, is a marketing strategy for how companies establish good relations with consumers so that they use their products / services again. Basically, customer satisfaction is highly expected by the company, because the experience felt by consumers can reflect how much consumers like or dislike the company. Therefore, companies must be able to maintain and provide memorable experiences to their customers so that they can foster customer satisfaction. To provide a memorable experience, the strategy chosen by the company is to implement an experiential marketing strategy. The purpose of this study was to determine the influence of relationship marketing and experiential marketing on customer satisfaction significantly. As for supporting this research is done by using quantitative methods. The research instruments were in the form of questionnaires and assistance through the SPSS 20 program. Before testing the hypothesis, the data were tested for validity and reliability. To test the hypothesis using multiple regression analysis, t test, F test and R² test. To get good regression results, the classical assumption test was previously carried out. The population studied was all consumers of Bening's Clinic Surabaya who did the treatment. The sample used is 100 people. The results of this study indicate that there is a significant influence between relationship marketing and experiential marketing on customer satisfaction at Bening's Beauty Clinic Surabaya.
Keywords: Relationship Marketing, Experiential Marketing, Consumer Satisfaction
 
Pengaruh Pembayaran SPaylater dan Potongan Harga terhadap Keputusan Pembelian Produk Fashion pada pengguna Shopee di Surabaya
Get PDFNeeds are everything that is needed by humans to maintain and develop their survival, the form of needs can be in the form of goods and services. In the current 5.0 era, people have started using marketplace applications to meet their needs, which provide various needs such as clothing, electronic devices, food, etc. One of them is the Shopee marketplace, Shopee does a lot of promotions to attract potential customers. Promotions provided by the Shopee marketplace are providing SPaylater payment facilities and price discounts to attract consumers to use and purchase goods or services at Shopee. Therefore, this research was carried out with the aim of analyzing whether Spaylater Payments and Price Discounts affect Purchase Decisions for fashion products for Shopee users in Surabaya, this research is a type of Quantitative research, the object of this research is consumers who have purchased fashion products from Shopee users in Surabaya. with a total sample of 100 using a purposive non-probability sampling technique. The data collection technique in this study used an electronic questionnaire included in the Google form, and will then be analyzed with the help of the SPSS application. The results that have been obtained from a series of tests that have been carried out, namely the SPaylater Payment Variable and Price Discounts, have an influence on the Purchase Decision of fashion products for Shopee users in Surabaya
Production Process Analysis to Reduce Defective Products through the Application of Pareto Diagram and The Eight Disciplines Problem Solving Method
Get PDFQuality control involves efforts to uphold and enhance product quality in order to align with the specifications established by customers. Employing a combination of the Pareto diagram and the 8D (Eight Disciplines Problem Solving) method represents a robust approach to systematic problem-solving, particularly in manufacturing and quality settings. These two methods can be used together to identify the root causes of problems and then implement effective solutions. This study aims to analyze quality improvement efforts in the production of fiber drum paper as an eco-friendly packaging, focusing on dent defects in the upper body area of the drum, which were found in the crushing and curling process at PT. X. The findings indicated that there were still several defects in the current production process, with the most significant defects occurring in fiber drum paper products. where the dent defect in the upper body area of the drum reached 2%. After improvements were made using the Pareto diagram, Fishbone diagram and the eight disciplines problem-solving method, the dent defect in the upper body area of the drum was successfully reduced to 0.8%, meeting the set improvement targets
Legal Legal Protection for Apartment/Condominium Consumers Post Supreme Court Circular Number 3 of 2023
No full textThe issue of bankruptcy in disputes over the purchase of apartments or flats remains complex to this day, often leaving consumers at a disadvantage due to actions committed by developers. A bankruptcy petition must generally meet certain prerequisites before being submitted to the Commercial Court, such as the requirement that the debtor (developer) must have at least two creditors, with at least one debt due and collectible, and the petition must be granted if there is simple proof or evidence. The Supreme Court issued SEMA No. 3/2023, which has sparked controversy as it appears to limit the context of simple evidence in bankruptcy and suspension of debt payment obligations (PKPU) petitions against apartment or flat developers. The issuance of this circular has adversely affected consumers or buyers of apartments/flats, as developers cannot be declared bankrupt, even though bankruptcy serves as a quick solution for consumers to reclaim their rights. Therefore, the author aims to explore the various legal protections and remedies available to consumers disadvantaged by the issuance of SEMA No. 3/2023. This study employs a legal research method, relying on a statute approach and a conceptual approach, analyzed through primary legal materials such as legislation and secondary legal materials. The findings indicate that apartment or flat consumers may pursue alternative legal remedies besides bankruptcy, including canceling the sale and purchase agreement, claiming compensation, and even initiating criminal charges for losses caused by the developer
PELATIHAN BUSINESS MODEL CANVAS (BMC) BAGI PARA PEMILIK USAHA KECIL DI SABU RAIJUA, NUSA TENGGARA TIMUR
Get PDFThis community service activity is aimed at entrepreneurs who are members of the PPA Sabu Raijua. Field observations revealed a lack of understanding regarding the business model that suits their business conditions. Many entrepreneurs in the group have an inaccurate concept of their product potential, customer mapping, and financial management, which hampers the development of their businesses and the improvement of their economic well-being. Training and mentoring on developing a business model using the Business Model Canvas (BMC) focused on changing the mindset and behavior in managing micro and small enterprises. After conducting financial health tests and visiting each business, the main theme of the training was the development of a new business model following the BMC guidelines. The training resulted in the creation of a new business model. Mentoring was provided to support the implementation of this new model in the micro-enterprises of the members. The impact of the training and mentoring was evident in the increased income of the micro and small businesses managed by the members of the PPA Sabu Raiju
PENGARUH BRAND IMAGE, DAN GREEN MARKETING TERHADAP KEPUASAN KONSUMEN PRODUK SKINCARE NPURE DI SURABAYA
Get PDFNegara Indonesia memiIiki penduduk sebesar 270,2 juta jiwa yang mana menjadikan negara Indonesia sebagai target bagi perusahaan dalam memperIuas pangsa pasar khusunya di bidang industri skincare. Persaingan dalam bidang industri skincare di Indonesia mampu berkembang sangat cepat dan pesat dengan muncuInya berbagai produk skincare seperti (N-pure,MineraI Botanica, OrifIame,dII). Pertumbuhan industri skincare di Indonesia terus meningkat dengan pesat sejak tahun 2011-2015 di mana ratarata pertumbuhan industri kosmetik di Indonesia adalah 13,03% pertahun. Sementara itu, Pada tahun 2027 diperkirakan pasar kosmetik gIobaI akan mencapai US $ 463,5 miIiyar dengan CAGR sebesar 5,3% dari tahun 2021-2027. Tujuan dari diIakukan peneIitian ini adalah untuk mengetahui apakah pengetahuan Brand Image (X1) dan Green Marketing (X2) terhadap Kepuasan Konsumen (Y) pada produk skincare Npure di Surabaya. jenis penelitian ini menggunakan metode kuantitatif dengan Analisis Regresi Linear Berganda, Populasinya adalah seleruh masyarkat surabaya dengan jumlah sampeI 110 responden dari penyebaran pernyataan e-kuesioner, meIaIui GoogIe Form. HasiI yang diperoIeh menyatakan bahwa Brand Image, dan Green Marketing berpengaruh secara parsiaI dan simuItan terhadap kepuasan konsumen. Pengujian hipotesis ini dibuktikan meIaIui uji t (parsial) bahwa Brand Image berpengaruh terhadap kepuasan konsumen, dan Green Marketing berpengaruh terhadap kepuasan konsumen. Dengan peroIehan nilai determinasi (R2) sebesar 19,8 %. Sedangkan sisanya 80,2 % dapat dipengaruhi oleh faktor-faktor Iainnya dan berasaI dari Iuar variabeI yang diteIiti seperti variabeI kuaIitas Iayanan, mutu produk,brand ambasador sosiaI media, Iife styIe, word of mouth dan Iain-Iain
Ecological Turn in Tones of Studio Ghibli’s On Your Mark
No full textThis article explores the idea of ecological turn in tones of one of animation by Studio Ghibli entitled On Your Mark published in 1995. The story is about a raid of a cult in which there is an angel being detained. Later, two policemen recued the angel and set her free. Through qualitative method and explorative approach, this paper accentuates matters of ecological turn as seen in the symbols of symbiocene including redefinition of progress in modern era, changing aspect from anthropocene to symbiocene, and the shift of humanism to rely more on nature beings and/or ecocentric surroundings. The tones of this animation indeed show the crucial aspects of ecological issues, such as shift from darkness to light, the signs of bright colors, and the rescue from such dominated power to positive freedom. In conclusion, this animation contains ecological turn in its tones regarding to ambience that point out to ecocentrism than anthropocentrism
ANALISIS KAMPANYE TENTANG DOXING DALAM UPAYA MENJAGA DATA PRIBADI DI MEDIA SOSIAL: STUDI KASUS KAMPANYE #PRIVACYMATTERS OLEH INSTAGRAM
Get PDFThis study aims to analyze the #PrivacyMatters campaign conducted by Instagram in an effort to protect users' personal data and prevent doxing practices on social media. In using social media, society is required to constantly update their daily lives by sharing them using features available on these platforms. The term "doxing" became popular in the 1990s, when hackers would gather personal information of individuals targeted in hacking attacks. Doxing, referring to the act of spreading someone’s personal information without consent, is a serious threat in the context of digital privacy. Given the importance of protecting personal data, this campaign focuses on educating users to pay more attention to their privacy settings and data safety. This research uses a qualitative approach with a content analysis method to explore the effectiveness and impact of the campaign. Data is collected through the analysis of campaign content, which includes examining the types and formats of content, hashtag usage, message strategies, communication styles, and surveys measuring user responses to the messages delivered. The findings of the study indicate that the #PrivacyMatters campaign successfully increased user awareness of the importance of protecting their personal data and reduced risky behavior related to sharing personal information. However, challenges in reaching all segments of users who are less concerned with privacy remain a barrier. The study concludes that campaigns like this need to be conducted continuously and updated to address changes in user behavior and platform policies. As a recommendation, social media platforms like Instagram need to continually strengthen privacy education strategies and collaborate with various parties to create a safer digital ecosystem. Overall, while Instagram provides limited control over personal data, users need to be cautious when sharing sensitive information and understand the platform's privacy policies.
Keywords: Campaign, Doxing, personal data, Instagram Social Medi
Navigasi Stres Akademik pada Mahasiswa Perantau: Apakah Mindfulness Menjadi Solusi?
Get PDFAbstract
The transition to academic life often presents challenges for students who migrate for their studies, particularly in dealing with academic stress. This study aims to examine the relationship between mindfulness and academic stress among first-semester migrant students in Surabaya. A quantitative approach was employed in this research, involving 200 students from various regions in Indonesia as participants. Data collection was conducted using mindfulness and academic stress scales, while the data analysis technique utilized Spearman's Rho correlation. The results showed a significant negative relationship between mindfulness and academic stress (r = -0.347, p < 0.01). This indicates that students with higher levels of mindfulness tend to experience lower levels of academic stress, and vice versa. Thus, the hypothesis stating a negative relationship between mindfulness and academic stress among first-semester migrant students in Surabaya is accepted.
Abstrak
Transisi ke dunia akademik sering menjadi tantangan bagi mahasiswa perantau, terutama dalam menghadapi stres akademik. Penelitian ini bertujuan untuk mengetahui hubungan antara mindfulness dengan stres akademik pada mahasiswa semester satu perantau di kota Surabaya. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan melibatkan 200 mahasiswa Surabaya dari berbagai daerah di Indonesia sebagai partisipan. Pengumpulan data dilakukan menggunakan skala mindfulness dan stres akademik, sedangkan teknik analisis data menggunakan korelasi Spearman’s Rho. Hasil penelitian menunjukkan adanya hubungan negatif yang signifikan antara mindfulness dengan stres akademik (r= -0.347, p<0.01). Hal ini mengindikasikan bahwa mahasiswa dengan tingkat mindfulness yang lebih tinggi cenderung memiliki tingkat stres akademik yang lebih rendah, begitupun sebaliknya. Dengan demikian, hipotesis yang menyatakan adanya hubungan negatif antara mindfulness dengan stres akademik pada mahasiswa semester satu perantau di Kota Surabaya diterima
Legal Analysis of Shopee's Monopoly Practices concerning Business Competition in Indonesia
Get PDFThe rapid advancement of information and communication technology has profoundly influenced multiple facets of human life, including the trade sector, which has evolved into a digital platform commonly known as e-commerce. In Indonesia, e-commerce has transformed consumer behavior and created significant opportunities, especially for Micro, Small, and Medium Enterprises (MSMEs), enabling them to reach broader markets without extensive physical infrastructure. However, this rapid growth also introduces new challenges, particularly regarding monopolistic practices by dominant platforms such as Shopee. Through a vertical integration strategy, Shopee has expanded its reach into the logistics sector with Shopee Express, allowing it to control logistics processes directly. While this integration can enhance efficiency, it also presents competitive challenges for third-party logistics providers and has the potential to limit consumer choices.This study uses a normative legal research approach to examine alleged violations of Articles 19 and 25 of Indonesia's Law No. 5 of 1999 on the Prohibition of Monopolistic Practices and Unfair Business Competition, specifically regarding Shopee’s practices through Shopee Express. The findings indicate that Shopee’s approach may restrict market access for other logistics providers, creating an environment that stifles competition and undermines consumer choice, the introduction of an integrity pact between Shopee and the Business Competition Supervisory Commission (KPPU) has been a crucial step towards addressing these competitive imbalances. The study concludes with recommendations for stronger regulatory oversight by the KPPU to enforce fair practices and an emphasis on raising consumer awareness