Jurnal Universitas 17 Agustus 1945 Surabaya
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PENGARUH KUALITAS PRODUK DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN HERBALIFE DI SIDOARJO
Get PDFA decision-making process carried out to determine the need for goods and services that need to be purchased and identify, evaluate and choose between alternative brands. The purchase decision occurs when someone is faced with several alternative choices to meet their needs. Many factors trigger purchasing decisions such as product quality and sales promotion. The purpose of this study was to determine the effect of product quality and sales promotion on Herbalife purchasing decisions in Sidoarjo. The sample of this study were Herbalife customers, knowing Herbalife and people who have consumed Herbalife products. the number of samples was 100 people. Questionnaire data collection techniques that are tested for validity and reliability. Data analysis techniques using assumption tests, multiple linear regression, t tests and F tests. The results of this study indicate that product quality has a significant effect on purchasing decisions and sales promotion has a positive and significant effect on purchasing decisions. Simultaneously, product quality and sales promotion affect Herbalife purchasing decisions in Sidoarjo by 77.4% of the purchasing decision variable can be explained. While other variables not used in this study explain 22.6 percent. t count> t table (11,648> 1,660) and a significance level of 0.000 <0.050. t count> t table (2,259> 1,660) and a significance level of 0.026 <0.050
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI (PERSONAL SELING) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SPAREPART MESIN PACKAGING DI UD. ANSTECH SIDOARJO
Get PDFABSTRACT Price, product quality and promotion are important forms that exist throughout the company. The primary objective of this research is to ascertain the level of influence that pricing exerts on consumers' purchasing choices of packaging machine spare parts products at UD. Anstech Sidoarjo, how significant is the impact of the quality of a product on consumer purchasing choices holds significant sway packaging machine spare parts at UD. Anstech Sidoarjo, how significant is the influence of promotion (personal selling) on purchasing decisions for packaging machine spare parts products at UD. Anstech Sidoarjo. The focus of this study revolves around individuals who engage in consumer activities buy packaging machine spare parts products After gathering responses from a diverse group of 100 individuals, a non-probability sampling method (specifically, non-random sampling) was employed. This technique is taken using respondents with certain criteria. The measurement uses a Likert scale and the data collection used is the E-Questionnaire or gform. Based on the findings of this research, it can be inferred that the buying choices are influenced in a favorable and noteworthy manner by factors such as pricing, product quality, and promotional activities for packaging machine spare parts products at UD. Anstech Sidoarjo. This Based on the t test outcomes that have been examined, it becomes evident studied by researchers
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, LINGKUNGAN KELUARGA, DAN ATTITUDE TOWARD ENTREPRENEURSHIP TERHADAP MINAT BERWIRAUSAHA ( STUDI KASUS MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA)
Get PDFThis study aims to determine the effect of Entrepreneurship Education, Family Environment, and Attitude Toward Entrepreneurship on Entrepreneurial Interest (Case Study of Students of Universitas 17 Agustus 1945 Surabaya). The research was conducted on all Business Administration students at the University of August 17, 1945. This study uses primary data with questionnaire data collection techniques. This research uses quantitative methods. The data technique used is multiple linear and the sample technique uses a Likert scale. The analysis test is carried out with validity, reliability, classical assumptions, hypothesis testing in which there is a t test and f test. The results of the data analysis test showed that the t test with a significance level of 0.05 resulted in a significance value for the variable entrepreneurship education on entrepreneurial interest of 0.020, the variable family environment of 0.000 and for the variable Attitude Toward Entrepreneurship to Entrepreneurial Interest of 0.000 where the three variables have a value less than the required significance value. So it can be concluded that there is a significant influence between entrepreneurship education, family environment, and attitude toward entrepreneurship on interest in entrepreneurship or it can be said that the hypothesis is accepted. The results of the f test with a significance level of 0.05 resulted in a significance value of 0.000 which is below the required significance value. From the results of the f test, researchers know that the results of the anova hypothesis can be accepted because all independent variables (free) are feasible to explain the dependent variable (bound) analyzed by researchers. The conclusion of this study is that the independent variables of entrepreneurship education, family environment, and attitude toward entrepreneurship partially and simultaneously affect the dependent variable, namely entrepreneurial interest.
Keywords: Entrepreneurship education, family environment, attitude toward entrepreneurship, entrepreneurship.
This study aims to determine the effect of Entrepreneurship Education, Family Environment, and Attitude Toward Entrepreneurship on Entrepreneurial Interest (Case Study of Students of Universitas 17 Agustus 1945 Surabaya). The research was conducted on all Business Administration students at the University of August 17, 1945. This study uses primary data with questionnaire data collection techniques. This research uses quantitative methods. The data technique used is multiple linear and the sample technique uses a Likert scale. The analysis test is carried out with validity, reliability, classical assumptions, hypothesis testing in which there is a t test and f test. The results of the data analysis test showed that the t test with a significance level of 0.05 resulted in a significance value for the variable entrepreneurship education on entrepreneurial interest of 0.020, the variable family environment of 0.000 and for the variable Attitude Toward Entrepreneurship to Entrepreneurial Interest of 0.000 where the three variables have a value less than the required significance value. So it can be concluded that there is a significant influence between entrepreneurship education, family environment, and attitude toward entrepreneurship on interest in entrepreneurship or it can be said that the hypothesis is accepted. The results of the f test with a significance level of 0.05 resulted in a significance value of 0.000 which is below the required significance value. From the results of the f test, researchers know that the results of the anova hypothesis can be accepted because all independent variables (free) are feasible to explain the dependent variable (bound) analyzed by researchers. The conclusion of this study is that the independent variables of entrepreneurship education, family environment, and attitude toward entrepreneurship partially and simultaneously affect the dependent variable, namely entrepreneurial interest.
Keywords: Entrepreneurship education, family environment, attitude toward entrepreneurship, entrepreneurship
Pengaruh Pembayaran Non Tunai dan Tunai terhadap keuangan UMKM Makanan dan Minuman di Kecamatan Sedati Sidoarjo
Get PDFSmall and Medium Enterprises (MSMEs) as one of the elements of economic growthoccupy a strategic position to accelerate structural changes in order to improve the people'sstandard of living. In the current development of globalization, MSME actors must keep upwith changes with the existence of a payment system in the form of Non-Cash and Cash. Thepayment system is an important component in MSME finance and is also one of theperformance programs of Bank Indonesia as the Central Bank in improving the paymentsystem in order to achieve better economic growth. This type of research is quantitativeresearch with the aim of this study to find out how much effect non-cash payments and cashpayments have on MSME finances, especially in the Sedati sub-district, by collecting datathrough questionnaires distributed to 117 MSME actors who have met the income criteriafrom the technical analysis business sector data with multiple regression analysis also usedhypothesis testing, namely partial t test, simultaneous F test of determination efficiency. Thisstudy found that non-cash variables on MSME finance showed a positive and significanteffect on MSME in Sedati District. Based on statistical calculations, it is known that the tcount value is greater than t-table, so it means that Ha is accepted while H0 is rejected, sonon-cash payments have an effect on the MSME economy in Sedati Regency. Provingfinancial variables, t-count is greater than t-table, then Ha is accepted while H0 is rejected,so that cash payments have an effect on MSME financing in Sedati District.Keywords: non-cash payments, cash payments, MSME financ
STUDI KOMPERATIF ORIENTASI KEWIRAUSAHAAN, LINGKUNGAN KEWIRAUSAHAAN, DAN MINAT BERWIRAUSAHA SISWA SMK BUDHI DHARMA DENGAN SMK 1 NEGERI MOJOANYAR MOJOKERTO
Get PDFCurrently students lack interest in starting their own business, which can result in high unemployment rates in Indonesia. In such a situation, it is the responsibility of educators in Indonesia to attract students' interest in entrepreneurship. The unemployment rate can be reduced by creating new jobs if students have an interest in entrepreneurship. This study was conducted to see if there are differences between SMK Budhi Dharma and SMK 1 Negeri Mojoanyar in terms of entrepreneurial orientation, entrepreneurial environment, and entrepreneurial interest. The type of research that the authors conducted included comparative research and also quantitative research. In this study, probality sampling was used as the sampling method. It is a random sampling method that uses samples from the population by using random sampling techniques. Students from the year 2021 at SMK Budhi Dharma with SMK 1 Negeri Mojoanyar became the sample for this study. 81 students for the total sample. T-test analysis and homogeneity test were used in this study. The t-test is used to determine whether or not there is a mean difference between two paired sample groups, while the homogeneity test is used to determine the similarity or inequality of variants
Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha UMK (Usaha Mikro Kecil) Kuliner Deles Surabaya
No full textBanyaknya Usaha Mikro Kecil yang bangkit dari keterpurukkan pandemi Covid-19 menjadi awal new normalpertumbuhan ekonomi di Indonesia. Surabaya merupakan salah satu kota besar di Indonesia juga memilikibanyak sentra kuliner, salah satunya adalah Sentra UMK Kuliner Deles. Sentra UMK Kuliner Deles adalahsalah satu sentra Kuliner cukup besar di Surabaya yang berlokasi dekat dengan 2 universitas dimana newnormal ini mahasiswa sudah berkuliah secara offline kembali. Penelitian ini dilakukan untuk menganalisispengaruh dari fokus pada kewirausahaan dan pasar terhadap hasil usaha pada pemilik usaha kuliner UsahaMikro Kecil (UMK) di Sentra UMK Kuliner Deles Surabaya. Penelitian ini mengimplikasikan 30 respondenyang merupakan pemilik usaha kuliner UMK. Data dikumpulkan melalui kuesioner kemudian dianalisisdengan metode analisis regresi linear berganda. Hasil penelitian memperlihatkan bahwa fokus padakewirausahaan (termasuk inovasi, mengambil risiko, dan proaktif) dan fokus pada pasar (fokus padapelanggan dan pesaing) memiliki pengaruh yang signifikan terhadap hasil usaha. Sebanyak 60,2% variasidalam hasil usaha dapat dijelaskan oleh fokus pada kewirausahaan dan pasar. Uji korelasi berganda jugamenunjukkan adanya hubungan yang kuat antara fokus pada kewirausahaan, fokus pada pasar, dan hasilusaha. Temuan ini memberikan pemahaman yang lebih dalam mengenai unsur-unsur yang memengaruhihasil usaha kuliner UMK dan memberikan panduan bagi pemilik usaha dalam meningkatkan kualitas usahamereka
Pengaruh Pembayaran SPaylater dan Potongan Harga terhadap Keputusan Pembelian Produk Fashion pada pengguna Shopee di Surabaya
No full textKebutuhan merupakan segala sesuatu yangv diperlukan oleh manusia untuk mempertahankan dan mengembangkan kelangsungan hidupnya, bentuk kebutuhan dapat berupa barang dan jasa. Pada era sekarang 5.0 masyarakat dalam memenuhi kebutuhan sudah mulai menggunakan aplikasi marketplace, yang menyediakan berbagai kebutuhan yang diinginkan seperti baju, perangkat elektronik, makanan, dll. Salah satunya marketplace Shopee, Shopee banyak melakukan promosi untuk menarik calon pelanggan. Promosi yang diberikan marketplace Shopee yaitu memberi fasilitas pembayaran SPaylater dan potongan harga agar menarik konsumen untuk menggunakan dan melakukan pembelian barang atau jasa di Shopee. Oleh karen itu dilakukan penelitian ini bertujuan untuk menganalisis apakah pembayaran Spaylater dan potongan harga berpengaruh terhadap keputusan pembelian produk fashion pada pengguna Shopee di Surabaya, penelitian ini merupakan jenis penelitian kuantitatif, objek penelitian ini yaitu konsumen yang sudah melakukan pembelian produk fashion pada pengguna Shopee di Surabaya dengan jumlah pengambilan sampel sebanyak 100 menggunakan teknik nonprobability sampling dengan jenis purposive sampling, Teknik pengumpulan data dalam penelitian ini menggunakan elektronik kuesioner yang dimasukkan dalam google form, dan selanjutnya akan dianalisis dengan bantuan aplikasi SPSS. Hasil yang sudah didapatkan pada serangkaian pengujian yang sudah dilakukan yaitu variabel pembayaran SPaylater dan potongan harga terdapat pengaruh terhadap peputusan pembelian produk fashion pada pengguna Shopee di Surabaya
Peran moderasi dukungan orang tua dalam hubungan antara ketidaksesuaian tujuan karier dan revisi tujuan karier dewasa muda: The moderating role of parental support in the relationship between career goal discrepancy and young adults' career goal revision.
Get PDFThis research aimed to examine the role of parental support, as an important construct in collectivist culture, in the relationships between career goal discrepancy and career goal revision among Indonesian young adults. We surveyed 357 first year private university students (Mage=18,70 years, SD=0,92; 67% female) who were hired by using the accidental sampling technique. We collected participants’ data by using The Negative Career Goal Discrepancies Scale (α=0,91), The Influence of Others on Academic and Career Decisions Scale (α = 0,85), and The Downward Goal Revision Scale (α=0,88). The moderation analysis showed that parental support was a statistically significant moderator of the relationship between negative career goal discrepancy and downward goal revision. The interaction effect between negative career goal discrepancies and parental support was significant in decreasing levels of career goals in young adults, both in the group who felt they had parents who were very supportive in achieving their career goals and those who were less supportive. It highlights the important role of parental support in career planning
Tindak Ilokusi dalam Film Disney "Jungle"Cruise
No full textThe purpose of this research is to determine the types of illocutionary acts and the functions of illocutionary acts in the main characters' utterances from the Disney film "Jungle Cruise." The theories applied to address the study's objectives are based on Searle (1979) and Leech (1983). This article uses descriptive qualitative method to analyze the data in which the writers play as the primary instrument to provide the data analysis. The utterances made by Frank Wolff and Lily Houghton as the main characters were marked and analyzed. The writers found 235 data of the main characters' utterances to be examined. There are four types of illocutionary acts found within the utterances, they are assertives with 117 data, directives with 71 data, expressives with 24 data, and commissives with 23 data. There are also four kinds of functions occurred in the movie, they are collaborative with 112 data, competitive with 83 data, convivial with 25 data, and conflictive with 15 data.Tujuan dari penelitian ini adalah untuk mengetahui jenis-jenis tindak ilokusi dan fungsi tindak ilokusi dalam tuturan tokoh utama dari film Disney "Jungle Cruise". Teori yang diterapkan untuk mencapai tujuan penelitian didasarkan pada Searle (1979) dan Leech (1983). Artikel ini menggunakan metode deskriptif kualitatif untuk menganalisis data dimana penulis berperan sebagai instrumen utama untuk memberikan analisis data. Ucapan yang dibuat oleh Frank Wolff dan Lily Houghton sebagai karakter utama ditandai dan dianalisis. Penulis menemukan 235 data ujaran tokoh utama yang akan dianalisis. Ada empat jenis tindak ilokusi yang ditemukan dalam tuturan, yaitu asertif dengan 117 data, direktif dengan 71 data, ekspresif dengan 24 data, dan komisif dengan 23 data. Ada juga empat jenis fungsi yang terjadi dalam film, yaitu kolaboratif dengan 112 data, kompetitif dengan 83 data, ramah dengan 25 data, dan bertentangan dengan 15 data
The Discourse of Cultural Identity Construction of Balikpapan City (A Study on Kelubut Batik Motif)
Get PDFBatik is a form of cultural expression which can express the cultural identity in Indonesia, such as in Balikpapan city. The initiative of Balikpapan City's government to showcase the cultural identity pursued through the local batik motifs produced by the local artisans, one of them is the Kelubut batik motif. Beyond its application on batik fabrics, where it is commonly featured in traditional attire, the Kelubut motif has been embraced in various public spaces and infrastructures. Therefore, this study analyzed how Kelubut batik motifs are constructed as cultural identities of Balikpapan City through the local artisans perspectives. This study employs Foucauldian discourse analysis (FDA) theory to examine the process of discourse construction in shaping the cultural identity. This study used a qualitative method. The data collection technique was interview and observations. This study found that the discourse in constructing the cultural identity through this motif is carried out through various means, such as through the philosophical values present in the embedded motifs, use of motifs in traditional cloth, use in governmental events, use in training for batik artisans, use in school uniforms, and infrastructure decoration. The identity that is created as a product of that culture is continuously developed along with the policies carried out by the government. Therefore, the findings provide new insights into how policies can construct a cultural identity in a city